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My website is www.lighthousecounselling.ca. I am an entrepreneurial minded clinical counsellor with a growing virtual clinic. I am recruiting/subcontracting other therapists and looking to expand across my province.
When I had created my website (I come from an IT background), I had the intention of promoting myself as a relationship therapist. However, in the time since I find myself wanting to do less therapy, and more focus to enhancing and expanding referral partnerships with local clinics, physicians, occupational therapists, physios, chiros etc..
A lot of the work my clinic focuses on is trauma/ptsd. This is because I am able to easily secure funding through the government for this type of therapy, so all my therapists are required to have some sort of specialized trauma training.
Now I am looking at my website and rethinking things as the landing page/main page is very relationship centric. I do want to leave the door open to clients who are seeking me for relationship counselling, and I figure it doesn't hurt SEO wise to have that aspect of the site intact.
A few of my therapists do relationship therapy as well, though I don't really make any money off of those as there really isn't much to maintain, admin wise with these clients. The trauma stuff however does require some back end work which either myself or my assistant takes care of, so we can justify taking a rate/cut of each session for these clients.
In short, I have two 'nozzles', or niches: Relationship, and Trauma. It is the later I'd like to exploit more as that's where the passive income is to be made.
Now to my website and online presence. I want my clinic to be the brand, less so me. Although in some sense I will be the face of the business as it will be canvassing within the community to build up partnerships. Already the Lighthouse name is known by a good number of businesses including doctors and some rehab oriented specialists. There is so much more I can do however.
In terms of having a cohesive message, would it be wise to promote both relationship therapy and trauma therapy on the same main page (even though I see no natural way of doing so?
Should I have a more generic main page stating basically what we do, and how we can help? And logistical details such as what we treat, locations and times open etc?
A few things: a lot of my trauma clients are word of mouth or from doctors and other professionals who know me in person. Most people with trauma aren't even aware they have it, so they're more keen to searching words like depression, anxiety, panic attacks etc (all of which I have pages on). The people who cold find me online are the people seeking relationship help. I do get a fair number of those finding me through my site.
I am hoping you guys can give me a bit of direction on this. Any input is appreciated.
When I had created my website (I come from an IT background), I had the intention of promoting myself as a relationship therapist. However, in the time since I find myself wanting to do less therapy, and more focus to enhancing and expanding referral partnerships with local clinics, physicians, occupational therapists, physios, chiros etc..
A lot of the work my clinic focuses on is trauma/ptsd. This is because I am able to easily secure funding through the government for this type of therapy, so all my therapists are required to have some sort of specialized trauma training.
Now I am looking at my website and rethinking things as the landing page/main page is very relationship centric. I do want to leave the door open to clients who are seeking me for relationship counselling, and I figure it doesn't hurt SEO wise to have that aspect of the site intact.
A few of my therapists do relationship therapy as well, though I don't really make any money off of those as there really isn't much to maintain, admin wise with these clients. The trauma stuff however does require some back end work which either myself or my assistant takes care of, so we can justify taking a rate/cut of each session for these clients.
In short, I have two 'nozzles', or niches: Relationship, and Trauma. It is the later I'd like to exploit more as that's where the passive income is to be made.
Now to my website and online presence. I want my clinic to be the brand, less so me. Although in some sense I will be the face of the business as it will be canvassing within the community to build up partnerships. Already the Lighthouse name is known by a good number of businesses including doctors and some rehab oriented specialists. There is so much more I can do however.
In terms of having a cohesive message, would it be wise to promote both relationship therapy and trauma therapy on the same main page (even though I see no natural way of doing so?
Should I have a more generic main page stating basically what we do, and how we can help? And logistical details such as what we treat, locations and times open etc?
A few things: a lot of my trauma clients are word of mouth or from doctors and other professionals who know me in person. Most people with trauma aren't even aware they have it, so they're more keen to searching words like depression, anxiety, panic attacks etc (all of which I have pages on). The people who cold find me online are the people seeking relationship help. I do get a fair number of those finding me through my site.
I am hoping you guys can give me a bit of direction on this. Any input is appreciated.
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