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Student takes on the Vodka market. First preorders done!

Idea threads

Bonnarp

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First and foremost! Thanks to MJ and Mikkel for bringing me here. MJ books have changed my mindset about work, money and the future for me and my parents with his books that i have read and studied many times. Also thanks to Mikkel, a fellow forum INSIDERS who host the inventor meetup where i got my first taste at the community of this forum as i have simply been a lurkur for many years.

About the product: It's Europes first color changing vodka. Infused with Buttefly Pea Blossoms to give it it's indigo hue aswell as the ability to change to violett or azul blue depending on the PH.
It's a product for cocktial bars and people who likes to make fancy drinks for their friends.

About me: 23 Y old swedish collage student. I study Product Design at the Royal Institute of Thechnology in Stockholm. I worked before as a real cocktail bartender in Stockholm before college (i say real cocktail bartender as many bartender only know rum and coke and does not know the ingredients for a dirty martini). I am still a hobby bartender at home and love spirits.

Story of the product journey: Some years ago i wanted to get my hands on the canadian gin Empress 1908, also infused with BPB. But it tasted like shit. So i made it with vodka, a neutral flavoured spirit. I made cocktails at home with it, got alot of WOWS! from my friends and showed the bottle of my home made vodka to my old Bar Boss and he wanted to buy it if i make it. In Sweden, we drink a ton of alcohol but we have the most rules about it. So making your vodka on the shelf of our Monopaly company Systembolaget is not easy. But after 2 years i have found a co-packer, finished the recipie, created a bottle and label and been granted green light to have my Vodka being avalible at every Systembolag IN THE WHOLE COUNTRY! Drawback? Its not on the shelfs, you need to manually order it online and will be avalible for pickup within a week. Very nice but i need to market the heck out of it.

As of now it's supposed to be avalible in sweden this fall. And when thats done im going to work to get it around in Europe. My old bar i worked and a friends bar already has preordered a box of 6 bottles each. And over 20 of my friends and family also preordered. While that feels amazing i have yet to get a preorder from a stranger.
My journey has already taken 2 years but has just started. Alot of problems will arise and i need to solve them, and alot of work that will take.

If you have any questions feel free to ask as i will answer all of them. Again thanks Mikkel and MJ. This is going to be a fun ride.

Social media platforms i use for the Cosmic Vodka if you want to see the product.

Will update this thread with news and insight i want to share.

Many Thanks!

TL:DR
23 Y old swedes releses color changing vodka in sweden. Already got preorders from bars and restaurants. Buissnes is fun but challengeing.

My english writing sucks but hope you can read! :thumbsup:
 
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StrikingViper69

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Awesome. Can't wait to try it !
Something like that, I imagine YouTube shorts and tiktok would be great, make some videos showing off the colour changing aspect
 

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