that's at least a start towards defining your target market.
I think you need to start from scratch. Start by paying attention to needs in the market that aren't being filled well.
Here's an example that I came up with off the top of my head:
What is something that a lot of people do? - Go to the laundromat
When I went there when I was in college, what did I dislike? - lugging everything around
What did I lug that could be made easier? - Clothes - but there are a ton of laundry baskets, bags, etc on the market.
What else did I carry? - Laundry detergent and softener, in big, costco-sized bottles.
Why did I buy those big things? - they're cheaper per oz than the small bottles
What if I made a dispenser of some sort that carried just enough detergent and softener for a few trips to the laundromat? It would have to be completely mess-free....
Where would I sell this? College bookstores to start.
No idea if that's a good idea or not, but the thought process starts from a specific need and comes up with a solution to that need. You started from a very general need (humanity's need for learning) - those are the hardest to solve. They require huge effort - governmental sized effort. You also focused on the solution first - an idea that sounded interesting. Focus on the need first.
Edit: there's a glaring error in my reasoning above - I used myself as a test case. That's generally not a good idea. I'm not a typical person. A better idea would be to ask people that go to the laundromat what kinds of problems they have...
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