That brand "Liquid Death" is so clever, I can't help but appreciate it.

[liam_hughes_85]

I love the strategies they've used (from an outside perspective). They've built a pretty solid company off of literally selling canned water with a cool logo on it.

Targeting a growing market of people who don't drink but still go out to bars with friends who do and creating a product that fits the image of cool looking beer can. Marketing to the whole tatt shop hipster crowd and the punk/metal/'alt' aesthetic becoming exponentially more popular through social media. Using the 'satanic panic' reactions to the name and the skull on the can as free content to advertise on their social media.

Expanding to selling flavored sparkling water that seems to be killing it, and now selling flavored low-caffeine teas that are like Arizona but without as many shitty ingredients. Just have to appreciate their strategy and brand, I absolutely love it. Literally built a thriving brand off water in a can with a skull on it.

I'm sure someone else here has noticed this too.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Vigilante]

I love the strategies they've used (from an outside perspective). They've built a pretty solid company off of literally selling canned water with a cool logo on it.

Targeting a growing market of people who don't drink but still go out to bars with friends who do and creating a product that fits the image of cool looking beer can. Marketing to the whole tatt shop hipster crowd and the punk/metal/'alt' aesthetic becoming exponentially more popular through social media. Using the 'satanic panic' reactions to the name and the skull on the can as free content to advertise on their social media.

Expanding to selling flavored sparkling water that seems to be killing it, and now selling flavored low-caffeine teas that are like Arizona but without as many shitty ingredients. Just have to appreciate their strategy and brand, I absolutely love it. Literally built a thriving brand off water in a can with a skull on it.

I'm sure someone else here has noticed this too.

Brilliant marketing because their product isn't even good.

 

[liam_hughes_85]

Brilliant marketing because their product isn't even good.

Absolutely. Have to admit, their flavored teas are fire. Everything else, weak.