For an EXCELLENT book about one of the most underrated but important guys in modern business history, read “The Box” by Marc Levinson.
It’s about, of all things, the invention and evolution of the modern shipping container and how it completely changed the world. You will NOT be disappointed. It sounds dry, but it will get you fired up.
Considering that this is the Fastlane forum, reading a thoroughly enjoyable book like this with an Unscripted mindset will give you a much deeper and more meaningful appreciation than the average reader might have. You’ll see as the 3B’s are overcome, how value was created, the payoff of vision and persistence, and the value of integrity and an unselfish business mindset.
Forget Steve Jobs, Bill Gates, Zuckerburg, Jack Ma, etc.
Instead, revel in the tale of Malcom Mclean as he took on a logistical mindset as old as time (how to ship stuff) and beat it into submission seemingly by sheer force of will and persistence, and in the process created value and global change on a scale scarcely, if ever, seen before.
It’s about, of all things, the invention and evolution of the modern shipping container and how it completely changed the world. You will NOT be disappointed. It sounds dry, but it will get you fired up.
Considering that this is the Fastlane forum, reading a thoroughly enjoyable book like this with an Unscripted mindset will give you a much deeper and more meaningful appreciation than the average reader might have. You’ll see as the 3B’s are overcome, how value was created, the payoff of vision and persistence, and the value of integrity and an unselfish business mindset.
Forget Steve Jobs, Bill Gates, Zuckerburg, Jack Ma, etc.
Instead, revel in the tale of Malcom Mclean as he took on a logistical mindset as old as time (how to ship stuff) and beat it into submission seemingly by sheer force of will and persistence, and in the process created value and global change on a scale scarcely, if ever, seen before.
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