MJ DeMarco
I followed the science; all I found was money.
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FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
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You're addicted to struggle because you’ve been playing in low-leverage, low-profit markets filled with broke idealists and hobbyists who don’t value business fundamentals.
You’re drawn to passion-driven businesses because they feel meaningful, interesting, and aligned with your values—but the brutal truth is:
Meaning doesn’t pay the bills.
Passion-driven markets are filled with underfunded people who “love what they do” but can’t afford to pay you.
Your frustration comes from your own faulty pattern of choosing industries with terrible unit economics.
Your Core Problem (The Root Cause)
You have a subconscious bias that leads you to:
✅ Attract businesses that need saving instead of businesses that are already winning.
✅ Confuse “meaningful” with “lucrative”—they aren’t the same thing.
✅ Undervalue money as a decision-making filter (you prioritize excitement over profitability).
✅ Keep repeating the same mistake because you haven’t built a system for picking winners.
If you don’t fix this now, you’ll waste another 5–10 years repeating the cycle.
It sounds like a summary of Fastlane, something I wrote 15+ years ago without an 180 IQ or the billion dollar business.
From the passion business BS, to the low-leverage trap, to terrible unit economics (System Economics and Bad Math) nothing unusual there.
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