Thanks for the share! Some good info in there, for example I wasn't aware of the popularity of OfferUp or Letgo. Rep+
Dealerships have TONS of money. Across the US, the top 75 or so dealership auto groups each generate more than $1B in revenue per year. This means a substantial amount of capital to allocate to marketing & advertising efforts.
A piece on contracts, the bigger they are, the more you will want to utilize contracts. The last thing you want to do is enter into a $10k+/mo contract on a month-to-month contract just to get all of the systems and work setup, just to have them jump ship. While not everyone out there is a piece of shit, I have had this happen before with clients.
No contracts can work fine with substantial trust, but if you are bringing on additional capital expenditures such as employees to tackle a large account you also need to keep your a$$ covered.
Dealerships have TONS of money. Across the US, the top 75 or so dealership auto groups each generate more than $1B in revenue per year. This means a substantial amount of capital to allocate to marketing & advertising efforts.
A piece on contracts, the bigger they are, the more you will want to utilize contracts. The last thing you want to do is enter into a $10k+/mo contract on a month-to-month contract just to get all of the systems and work setup, just to have them jump ship. While not everyone out there is a piece of shit, I have had this happen before with clients.
No contracts can work fine with substantial trust, but if you are bringing on additional capital expenditures such as employees to tackle a large account you also need to keep your a$$ covered.
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