Besides making the verst vehicle, in the 50’s they innovated crumble zones, electronic stability control, first vehicles with climate control, instrumental in the innovation of anti-lock brakes, FOUR WHEEL INDEPENDENT SUSPENSION (Cars before that just had f*cking rods through the wheels,) they were the first to do crash testing, the gated shifter, First electric powered vehicle, first supercharged car, etc etc etc
Airbags too I believe...on top of all that they then decided to give away these patents for the betterment of the world.
Fascinating about the wine. @Mike154 who just joined us is in that space, I’d be interested to hear his thoughts in regards to the $10 vs. $50 vs $500 bottles of wine as far as process, cost to make etc.
Also any more insights from @rpeck90 who is clearly very well versed in the luxury space. @biophase made some great points about the COG for say the cosmetics and electronics industries....so a great question for premium vs. luxury is what other areas is there such a massive value skew that a $2.00 product can be marked up to $120 and still provide relative value? As opposed to the heritage etc. that comes with the luxury product?
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