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The Raw Action Approach: Turning a Side-Hustle Success into a SaaS Empire - My TMF-Inspired Journey (From Bricklayer to Digital Entrepreneur)

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alexXx9

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Hi,

I'll try to keep it short. I've read TMF , and my inspiration to make money was ego-driven. In short, I rarely got laid in my country (Western Europe). Then, at 21, I had a trip to Thailand, and my worldview changed. Women were throwing themselves at me; the validation I got was incredible. I was hooked and wanted more... The only problem? I needed money or a remote job.

I didn't speak good English at the time. I started to look on the internet for ways to make money to move there, get laid, and get infinite validation from women. TLDR: I was absolutely lazy, without any relevant skills or money.

I had a bricklayer job that was paying me 800€/month, so I had a few thousand saved. I tried to invest in crypto and managed to get lucky. The few thousand became six figures. I felt on top of the world; I thought I had figured out how to make money and others were stupid. From there, I thought making money was easy. So it started the infinite loop of trying to find shortcuts, ways to make money easily: trading crypto, ICOs, day trading, investing, and blah blah blah... Of course, in less than a month, the market crashed, but I had experienced for the first time in my life a rapid explosion of wealth. From that moment, I knew it WAS possible in some way to make money.

I persisted with crypto trading and even managed to make some money. Then, a few years later, after building my portfolio again, the market crashed again, and I saw years of hard work being wiped away. I realized that I didn't have control and that it wasn't the right vehicle. In the meantime, I got hooked on the "make money" content and books, the classic Kiyosaki stuff that isn't applicable to my country anyway since we don't have free and easy credit as you guys in the US. Here, you have to pay upfront for whatever you want. 99% of the people I know don't even have credit cards but only debit cards, so no one here is using the "use debt to make money" strategy.

Anyway, I finally managed to get my hands on TMF . What a book, life-changing for sure! I knew what I had to do, so three years ago, I started with a side hustle where I could develop SOME skills as a starting point. I picked self-publishing because it made sense to me. For the first 6-8 months, I felt like I was just throwing money away and not getting anything back in return, until I managed to talk with more experienced people. I was lucky that another Italian guy was giving his knowledge for free. I listened, applied his teachings, and I started to see results. So I got hooked and worked night and day. Sometimes at 3 AM, I was still adjusting covers, uploading books, and doing things. I worked my a$$ off like I never had before.

Fast forward 8 months, and I was earning 4x the average salary. Fast forward 1 year, and I was earning 10x the average salary. I managed to save money, connect with wonderful people, develop copywriting and marketing knowledge, learn how to use tools, software, company formation, and tax optimization. Suddenly, I managed to get "successful." I left my soul-consuming job, and I've been doing this full-time for 2 years now. I've never been freer, happier, and more satisfied. I managed to travel the world more and stayed 8 months in Latin America, almost 8 months in Southeast Asia. It's been a wonderful experience! I knew from the beginning that Amazon was more of a side hustle than a serious business; the reason lies in the CENTS framework.

Control
Entry
Need
Scale

I think at some level, all of these things go against the CENTS framework, so I started to take the money I saved by living very, very, very, very frugally, and I mean VERY frugally.

Now I have this budget and this income that's coming month after month. I used the money to pay for a mentoring program with a guy who builds and sells SaaS and managed to make a Fastlane exit. I used my experience and confidence I matured with self-publishing to analyze demand, find problems, try to solve the problems, and I almost instantly found a SaaS idea.

The best way to learn is to just execute, so I didn't wait much. I tried to validate the idea by asking questions to my ideal target audience. I got the idea, and then I hired an agency of developers to build my MVP.

My philosophy now is... Raw action beats every other learning method. So, I will try my best and work my a$$ off to market this SaaS MVP. I will adjust from there and learn a lesson. I don't care if I lose all the money; the thing that interests me is the experience and the insights I'll get.

I have decided I will persist in this SaaS thing until I find success. The work ethic is there, the grit is there, the mentor is there. I will do my best. I saved enough money to try multiple SaaS ideas, and I see it as the best use of my money. I don't see any value in throwing that money into the S&P or crypto. I will spend every single extra dollar I earn to learn something through action... that could be cold email, copywriting, cold outreach in general, ads, etc.

The biggest realization I got is that when you make money, people will listen to you. They will pay attention to what you say, no matter HOW you made that money. You now have something valuable that people want.

That's why I reached out to a YouTube channel in my country with 100k subscribers who just started an "Online Business School," and I proposed myself, showing my results. We managed to collaborate. I now also run a class with 50 people. I coach them, I get 60%, the YouTube owner gets 40%. People are making money on Amazon, they're satisfied, and I'm learning new skills such as public speaking, communication, how to teach things, be clear, organizing things.

So now, I have this skill that is self-publishing. I made the right decisions; I got smart by knowing the risk of not having control and the unpredictability of Amazon. I managed to create 3 different accounts, skew my risks, and I feel way safer with 3 accounts than with one. Also, I took advantage of my hard-earned skills to offer value to other people. So now I have 3 accounts, 1 coaching side gig that is structured easily, one lesson every 2 weeks, so it's taking very little of my time. It's risk-free and it's low-hanging fruit. Only the coaching would already cover my costs of living, and lots of people subscribed to the yearly plan, a lot subscribed to the six-month plan, so at least for the next year, my expenses are covered. All that comes in from Amazon will go towards my SaaS, mentoring, outreach, software, etc.

So, I will take the money I make now to learn new things, apply, repeat the same thing I did with self-publishing. Then, if I succeed, I know that a lot of new doors will open.

I can't tell you how many opportunities have presented themselves just by networking with self-publishers, digital nomads, and other business-minded people. Lots of people have proposed collaborations, new business ventures, doing companies together, etc. So, once you manage to become successful even at just one thing, A LOT of opportunities will present themselves if you are proactive and you look for them.

So now, with this confidence, budget stacked up, multiple sources of income, a skill that will probably not vaporize in the next 1-2 years, I have a fair bit of confidence to tackle a new business venture in the SaaS world. The MVP should be finished in the next 3 weeks, and the prototype is already impressive. I can see the value it can give to other businesses and personal brands. The SaaS is basically a social listener with AI lead generation capabilities.

The pain points and idea came to my mind because, by doing the RAW action, I struggled with it firsthand. That's what most people here don't understand. You want to start something, even if it's not a CENTS business (spoiler alert: most probably the first business you can start WON'T be a CENTS business, and that's perfectly fine). From there, you will struggle, and that struggle is one of the potential problems you can solve, and from there, you can figure out MULTIPLE ways to monetize and solve the problem. That's what I'm trying to do with my SaaS thing. I will more likely than not find a lot of difficulties, problems, pain points, and that could be my future business or SaaS idea. As of now, by only doing raw action and working hard, I have a list of potentially 20+ SaaS ideas/business ideas. When I was overthinking things because I didn't take action, I couldn't come up with a single idea. So, pick up something, work, try, find problems WHILE you execute, and infinite business ideas will come!

So, in short, just don't be fing lazy, stay consistent, do the work ALWAYS, no matter how you feel, do the best you can, work hard, and get a nice mentor relevant to the things you're trying to do. I can't see how you can't win if you persist enough, I really don't.

I will update you guys on the progress of my SaaS here.

Thank you, @MJ DeMarco , for having changed my life!

The least i can do is to engage here more
 
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Xux, raovi e tvusz!

Xjev podji xisi zua qacmotjoph up Enebup?
Vjeplt! Ov't e xusl op qsuhsitt, cz vji xez. :)

O'n tvomm qacmotjoph up Enebup moli e nefnep. O'n xusloph op namvoqmi podjit—upi op dzcistidasovz epf epuvjis op nifoan-dupvipv cuult, moli soffmit, qabbmit, ivd.

Vji liz ot vu gopf e tunixjev aporai ephmi vjev nelit zua tvepf uav, iwip og katv e movvmi. Ofipvogz vji mux-jephoph gsaov epf foggisipvoevi zuastimg gsun uvjist. Nepz pix timg-qacmotjist gmudl vu vji teni lizxusft—Livu Foiv, Nifovevoup, Timg-Jimq—cav vjiz vipf vu ci mebz epf ewuof djemmiphit. Vjiz vjip neli iydatit moli, "Vjev nesliv ot tevasevif, ov't puv nz geamv." Pu, ov ot zuas geamv cideati zua fofp'v muul cizupf vji ucwouat. Katv muul ev vji Hisnep epf Gsipdj neslivt, podji apfistiswif neslivt; gopf pix, apvuadjif uqqusvapovoit. Gushiv ecuav tevasevoup—dsievi vji finepf! Og zua fup’v tqiel vji mephaehi, gohasi uav e xez vu neli ov xusl optvief ug neloph iydatit. Gopf xezt vu dsievi ietz dupvipv vjev fuitp’v siraosi e fiiq netvisz ug vji mephaehi, tadj et dumusoph cuult us nifoan-dupvipv cuult. Gopf e xez vu neli vjopht xusl.

Q.T. Puv cioph mebz ot e djiev dufi op mogi. Op vji niepvoni, O'wi nepehif vu netvis vjsii uvjis mephaehit, xjodj jet hsievmz iyqepfif nz siedj. O dep pux tqiel Ovemoep, Gsipdj, Tqepotj, epf Iphmotj gmaipvmz ipuahj vu neli nupiz op iedj mephaehi. Vji tumavoup, et emxezt, ot vu xusl jesf epf puv ci mebz—uqqusvapovoit xomm duni! :)
 
Vjev ot e tvusz. Gsun xjisi op XI esi zua?

Dasouat gus zuas piyv aqfevi.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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