I don't think blogs are going to make some return to greatness alone, but when used in tandem with video content and audio content are going to form an unbeatable trifecta.
But only when done appropriately for each channel.
For instance, I know people that do YouTube videos that are great, but all they do is rip the audio for their podcast and transcribe it for an article. The audio doesn't work without the visual and the article is all over the place like @MTF said. It's not about creating one piece of content and using it everywhere, but taking that topic and using it everywhere.
It's not just transcribing and saying here's a few thousand-word article, it's formatting it to actually be an article. That means trimming like 80% of the content.
Comments wise, I like to read and leave comments on news pieces in my industry. With a comment solution like Disqus, if people like the comments I leave they can see what other comments I've left on other sites with Disqus installed. My name is formatted as [First_name, URL]. The handful of comments I've left earlier this year have brought in a few dozen dollars shy of $2k this year. Not a boatload, but for simply keeping up with the industry and leaving my thoughts, it's made more than other "marketing" endeavors.
When you see that ghost town in the comment section, be the first resident to move in. Everyone else who looks at the comment section has no choice but to read your thoughts.
And as far as "if Google thinks I'm fake news they'll blacklist my website/email" let's be honest: unless you're out there writing about how to make pipe bombs or how the Clintons are Chernobyl spies or spamming the hell out of random email address with penis enlargement, you have to do some real black hat shit to get a manual action on your domain. Or sending nothing but sales message after sales message when it comes to email.
But only when done appropriately for each channel.
For instance, I know people that do YouTube videos that are great, but all they do is rip the audio for their podcast and transcribe it for an article. The audio doesn't work without the visual and the article is all over the place like @MTF said. It's not about creating one piece of content and using it everywhere, but taking that topic and using it everywhere.
It's not just transcribing and saying here's a few thousand-word article, it's formatting it to actually be an article. That means trimming like 80% of the content.
Comments wise, I like to read and leave comments on news pieces in my industry. With a comment solution like Disqus, if people like the comments I leave they can see what other comments I've left on other sites with Disqus installed. My name is formatted as [First_name, URL]. The handful of comments I've left earlier this year have brought in a few dozen dollars shy of $2k this year. Not a boatload, but for simply keeping up with the industry and leaving my thoughts, it's made more than other "marketing" endeavors.
When you see that ghost town in the comment section, be the first resident to move in. Everyone else who looks at the comment section has no choice but to read your thoughts.
And as far as "if Google thinks I'm fake news they'll blacklist my website/email" let's be honest: unless you're out there writing about how to make pipe bombs or how the Clintons are Chernobyl spies or spamming the hell out of random email address with penis enlargement, you have to do some real black hat shit to get a manual action on your domain. Or sending nothing but sales message after sales message when it comes to email.
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