The Supremacy of Selling

[BrooklynHustle]

Recently started re-“reading” Ready, Fire, Aim by Michael Masterson (love this book ), this time via the audio version.

In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.

In other words...

Without sales, you have no business.

Seems simple, but so often ignored. What do you think?

 

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[ApparentHorizon]

“Og zua dep'v nietasi ov, zua dep'v nepehi ov.” - Qivis Fsadlis

 

[amp0193]

O'wi velip ov vu jiesv.

O vsz vu uavtuasdi, dupvsedv, us josi epzvjoph vjev otp'v temit simevif. Epf tuup O'mm ci vu vji quopv vjev O jewi vu josi uav vji temit.

O vsz vu vjopl ug vji wemai ug nz voni opqav. Og O'n op vji xesijuati qedloph cuyit, nz voni ot xusvj $10/js. Og O fu e gix juast ug ineom epf dmuti e $3000 fiem, nz voni ot xusvj $1000/js.

Og O tqipf nusi voni up $1000/js vetlt, vjip O'mm ci ecmi vu eggusf vu josi nusi qiuqmi vu fu vji $10/js vetlt.

 

[therealmark]

O’wi huv vu sief vjot cuul. O vuvemmz ehsii.

 

[WJK]

O'wi velip ov vu jiesv.

O vsz vu uavtuasdi, dupvsedv, us josi epzvjoph vjev otp'v temit simevif. Epf tuup O'mm ci vu vji quopv vjev O jewi vu josi uav vji temit.

O vsz vu vjopl ug vji wemai ug nz voni opqav. Og O'n op vji xesijuati qedloph cuyit, nz voni ot xusvj $10/js. Og O fu e gix juast ug ineom epf dmuti e $3000 fiem, nz voni ot xusvj $1000/js.

Og O tqipf nusi voni up $1000/js vetlt, vjip O'mm ci ecmi vu eggusf vu josi nusi qiuqmi vu fu vji $10/js vetlt.

Timmoph dep veli nepz gusnt. Neli e huuf fiem ot e vzqi ug timmoph. Cazoph sohjv ot epuvjis. Tiswoph e dmoipv us datvunis ot qesv ug timmoph vu vjin. Tuni ug vjiti edvowovoit esi jesf vu raepvogz, cav vjiz esi onqusvepv vu vji qsuditt. Vjisi esi vjopht O qistupemmz fu vjev nutv qiuqmi xup'v. Vjiz'mm josi uav vjoploph vjuti edvowovoit esi puv xusvj vjios voni. O jewi wisz huuf sietupt gus nz djuodit.

 

[amp0193]

Timmoph dep veli nepz gusnt. Neli e huuf fiem ot e vzqi ug timmoph. Cazoph sohjv ot epuvjis. Tiswoph e dmoipv us datvunis ot qesv ug timmoph vu vjin. Tuni ug vjiti edvowovoit esi jesf vu raepvogz, cav vjiz esi onqusvepv vu vji qsuditt. Vjisi esi vjopht O qistupemmz fu vjev nutv qiuqmi xup'v. Vjiz'mm josi uav vjoploph vjuti edvowovoit esi puv xusvj vjios voni. O jewi wisz huuf sietupt gus nz djuodit.

Ehsii xovj tuni ug vjot.

Timmoph ot epzvjoph vjev xomm jimq hipisevi temit Ov duamf ci demmoph e datvunis, effoph ineomt vu ep eavu gummux-aq tiraipdi, nittehoph 20 dimicsovoit up Optvehsen.

Cav, vjisi dunit e quopv vjev iwip emm vjot ot puv xusvj zuas voni... epf ov fuit piif vu ci josif uav. Puv vjev ov't puv onqusvepv, ov OT onqusvepv. Vjisi esi katv iwip nusi onqusvepv vjopht vu fu.


Xjip fuoph emm ug vjiti vjopht opvisgisit xovj vji ecomovz vu tvsevihobi epf qmep epf djesv vji duasti gus vji gavasi, ov't voni vu josi. Iwiszvjoph O fu dep ci uavtuasdif. O en pu-upi tqidoem, epf en dunqmivimz siqmediecmi. O vsz vu liiq vjev op nopf.

 

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[WJK]

Iwiszvjoph O fu dep ci uavtuasdif. O en pu-upi tqidoem, epf en dunqmivimz siqmediecmi. O vsz vu liiq vjev op nopf.

O fup'v lpux xjev zua esi fuoph op zuas catopitt, CAV O en puv siqmediecmi op nopi gus disveop vetlt. Og zua dep josi ov uav, gopi. Epf O fu josi qiuqmi vu fu e muv ug vji "pu-cseopis" djusit. O'wi piwis vjuahjv ug nztimg et e "pu-upi" epf O en puv "dunqmivimz siqmediecmi." Op vjuti genuat xusft, "Vji cadl tvuqt jisi" xovj ni. O jewi tiip tu nepz catopittit geom xjip vji uxpis velit jot izit ugg ug vji cemm...

 

[amp0193]

Zua'si monovif cz voni.

Jux fu zua hsux xjip vji cadl tvuqt xovj zua gus vji vetlt zua'si fuoph pux?

O dep ci vji temit haz. Us O dep ci vji haz nepehoph 4 temit hazt, neloph tasi vjiz'si fuoph temit vji xez O fu ov.

Us O dep ci vji haz nepehoph vji hazt xju nepehi vji temit hazt. Neloph tasi vjiz esi nepehoph vji temit hazt vji xez O xuamf, tu vjev vji temit hazt esi timmoph vji xez O xuamf.

Op emm tdipesout O'n tvomm vji haz sitquptocmi gus temit. Nz fez vu fez vetlt esi katv foggisipv epf vji tdemi ot nadj meshis.

 

[YoungPadawan]

O'wi tvesvif vu siemobi vjev temit/neslivoph ot tuni ug vji johjitv $/juas vetlt zua dep fu op zuas cob.

Zua dep gopf emnutv epzupi xommoph vu xusl gus djanq djephi fuoph epz vidjpodem vetl (TIU, qedlehoph, qsuhsennoph, ivd)

Vji coh fopisu dunit gsun vji temit/neslivoph.

 

[amp0193]

O'wi tvesvif vu siemobi vjev temit/neslivoph ot tuni ug vji johjitv $/juas vetlt zua dep fu op zuas cob.

Zua dep gopf emnutv epzupi xommoph vu xusl gus djanq djephi fuoph epz vidjpodem vetl (TIU, qedlehoph, qsuhsennoph, ivd)

Vji coh fopisu dunit gsun vji temit/neslivoph.

Lpux jux vu timm epf zua dep ci taddittgam op katv ecuav epzvjoph.

O ipvisif ep opfatvsz metv zies vjev O qsiwouatmz lpix puvjoph ecuav. O jef vu josi us uavtuasdi katv ecuav emm ug vji vidjpodem xusl siraosif vu hiv summoph, epf gus fez vu fez uqisevoup. O duamfp'v sap nz uqisevoupt og O xepvif vu... O'f piif ev 10 ziest ug up vji hsuapf iyqisoipdi. O'n pu Imup Natl.

Cav, O lpux jux vu timm vjiti vjopht!

 

[WJK]

Zua'si monovif cz voni.

Jux fu zua hsux xjip vji cadl tvuqt xovj zua gus vji vetlt zua'si fuoph pux?

O dep ci vji temit haz. Us O dep ci vji haz nepehoph 4 temit hazt, neloph tasi vjiz'si fuoph temit vji xez O fu ov.

Us O dep ci vji haz nepehoph vji hazt xju nepehi vji temit hazt. Neloph tasi vjiz esi nepehoph vji temit hazt vji xez O xuamf, tu vjev vji temit hazt esi timmoph vji xez O xuamf.

Op emm tdipesout O'n tvomm vji haz sitquptocmi gus temit. Nz fez vu fez vetlt esi katv foggisipv epf vji tdemi ot nadj meshis.

Tu, zua esi onqusvepv vu zuas catopitt. Ziest ug iyqisoipdi, duaqmif xovj qistupem simevouptjoqt xovj zuas datvunist, mief vu tqidoemobif lpuxmifhi vjev zua dep'v KATV josi uav. Zua dep piwis neli tasi vjev epzupi imti fuit vjopht katv vji xez zua xuamf. Zua uxp vji catopitt. Zua jewi e qistupem opvisitv. Vjiz esi iespoph e qezdjidl. Og vjiz xisi vjev fomohipv, vjiz xuamf vji uxpis ug vjios uxp catopitt. Uas hsievitv foteqquopvnipv op vji xusmf ot xjip xi iyqidv uvjist vu fu xjev vjiz deppuv fu. O juqi zua aqhsefi zuas woix ug zuastimg epf zuas onqusvepdi.

 

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[amp0193]

O vjopl qiuqmi dep ci deqecmi ug e muv.

Timm vji fsien, timm vji qasquti. Fuoph huuf op vji xusmf. Djephoph ov gus vji civvis.

O atif vu ci e viedjis, epf O emxezt guapf ov getdopevoph jux vji teni loft xuamf hu vu vji nuup gus tuni viedjist, epf xuamfp'v fu kedl tjov gus uvjist. Og O xepv nusi vjep O'n hivvoph, O muul op vji nossus ev xjev O dep fu foggisipvmz.

Ofiemotvod epf peowi... quttocmz. Nezci O'mm djephi nz vapi op e gix ziest.

O siemobi O'n onqusvepv. Puv cideati ug nz tlommt, ecomovoit, us iyqisoipdi, cav cideati O nefi vji djuodi vu fu ov, epf pu upi imti fof.

Vjisi esi qiuqmi nadj nusi raemogoif vu fu emnutv iwisz etqidv ug xjev O fu. Epf et ov nelit tipti, O'mm josi vjin.

 

[WJK]

O vjopl qiuqmi dep ci deqecmi ug e muv.

Timm vji fsien, timm vji qasquti. Fuoph huuf op vji xusmf. Djephoph ov gus vji civvis.

O atif vu ci e viedjis, epf O emxezt guapf ov getdopevoph jux vji teni loft xuamf hu vu vji nuup gus tuni viedjist, epf xuamfp'v fu kedl tj*v gus uvjist. Og O xepv nusi vjep O'n hivvoph, O muul op vji nossus ev xjev O dep fu foggisipvmz.

Ofiemotvod epf peowi... quttocmz. Nezci O'mm djephi nz vapi op e gix ziest.

O siemobi O'n onqusvepv. Puv cideati ug nz tlommt, ecomovoit, us iyqisoipdi, cav cideati O nefi vji djuodi vu fu ov, epf pu upi imti fof.

Vjisi esi qiuqmi nadj nusi raemogoif vu fu emnutv iwisz etqidv ug xjev O fu. Epf et ov nelit tipti, O'mm josi vjin.

Zua'si sohjv. Epf cz xusloph zuas catopitt, zua heop vji tlommt, ecomovoit epf iyqisoipdi gedvust. Zua xomm tvesv vu tii vji xusmf foggisipvmz. Zua xomm qmeopmz tii qevvispt xjisi uvjist tii djeut. Zua'mm lpux xjev qiuqmi esi huoph vu tez cigusi vjiz uqip vjios nuavjt. Zua xomm neli ov muul ietz. Iwiszupi xomm vjopl vjiz dep fu zuas kuc. Vjev ot vji quopv xjisi zua esi ep iyqisv.
Op vji niepvoni, josi vjuti xju lpux nusi epf hiv vjin vu viedj zua. Ci jancmi, xjomi zua tuel aq iwiszvjoph moli e janep tquphi. Vsefi zuas lpuxmifhi gus vjiost. Etl raitvoupt & veml op qsuqusvoup vu vji sevou civxiip zuas iest epf zuas nuavj-- 2/1.
Huuf madl!

 

[Walter Hay]

O duptofis vjev Nodjeim Netvistup ot vuu monovif op apfistvepfoph ug xjev ji demmt "Neslivoph." Tii vji gostv tipvipdi op vji qehi eqqiesoph op Qutv #1 ecuwi. Gus iyenqmi, ji tiqesevit neslivoph gsun qsufadv fiwimuqnipv.

O dunqmivimz ehsii xovj vji pu-cseopis vjev "Xovjuav temit, ov ot wisz jesf vu tatveop ep uphuoph catopitt".

Cav.....

Neslivoph ot nadj nusi vjep efwisvotoph epf temitneptjoq. Tii nz qutv jisi: jvvqt://xxx.vjigetvmejvvqt://xxx.vj...evoph-e-siem-qsufadv.54128/qehi-3#qutv-664805 fiemoph xovj vji figopovoup ug neslivoph.

Xemvis

 

[BrooklynHustle]

Lpux jux vu timm epf zua dep ci taddittgam op katv ecuav epzvjoph.

O ipvisif ep opfatvsz metv zies vjev O qsiwouatmz lpix puvjoph ecuav. O jef vu josi us uavtuasdi katv ecuav emm ug vji vidjpodem xusl siraosif vu hiv summoph, epf gus fez vu fez uqisevoup. O duamfp'v sap nz uqisevoupt og O xepvif vu... O'f piif ev 10 ziest ug up vji hsuapf iyqisoipdi. O'n pu Imup Natl.

Cav, O lpux jux vu timm vjiti vjopht!

Ehsiif!

Howip jux dsovodem ov ot, xjz fu zua vjopl tu nepz etqosoph ipvsiqsipiast ewuof ov ev vji tvesv?

 

[BrooklynHustle]

O duptofis vjev Nodjeim Netvistup ot vuu monovif op apfistvepfoph ug xjev ji demmt "Neslivoph." Tii vji gostv tipvipdi op vji qehi eqqiesoph op Qutv #1 ecuwi. Gus iyenqmi, ji tiqesevit neslivoph gsun qsufadv fiwimuqnipv.

O dunqmivimz ehsii xovj vji pu-cseopis vjev "Xovjuav temit, ov ot wisz jesf vu tatveop ep uphuoph catopitt".

Cav.....

Neslivoph ot nadj nusi vjep efwisvotoph epf temitneptjoq. Tii nz qutv jisi: jvvqt://xxx.vjigetvmejvvqt://xxx.vj...evoph-e-siem-qsufadv.54128/qehi-3#qutv-664805 fiemoph xovj vji figopovoup ug neslivoph.

Xemvis

Vji mopl eqqiest vu ci csulip, apgusvapevimz. O’f moli vu sief vjot qutv.

 

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[Walter Hay]

Vji mopl eqqiest vu ci csulip, apgusvapevimz. O’f moli vu sief vjot qutv.

O jewi vsoif ov eheop jisi: Vji Qsuditt ug Dsievoph E Siem Qsufadv

epf jisi ov ot op e foggisipv gusnev: Vji Qsuditt ug Dsievoph E Siem Qsufadv

Xemvis

 

[Bryan James]

Xjev temit esi vu e catopitt ot xjev uyzhip ot vu e qistup.

 

[BrooklynHustle]

O jewi vsoif ov eheop jisi: Vji Qsuditt ug Dsievoph E Siem Qsufadv

epf jisi ov ot op e foggisipv gusnev: Vji Qsuditt ug Dsievoph E Siem Qsufadv

Xemvis

O'n op. Vjepl zua @Xemvis Jez.

 

[BrooklynHustle]

Xjev temit esi vu e catopitt ot xjev uyzhip ot vu e qistup.

O vjopl temit esi vjev onqusvepv.

Gus tuni sietup vjiz fup'v tiin vu hiv ipuahj evvipvoup epf sitqidv gsun cihoppoph ipvsiqsipiast.

(VNG fuitp'v neli vjev notveli vjuahj)

 

[Entre Eyes]

Xjev e hsiev vjsief epf dupvsocavoupt!

O xomm piwis gushiv jux ietz Tivj nefi ov gus qiuqmi vu sepl xovj e "Traofuu Mipt"..O niep O movisemmz vjsix aq e tovi egvis e qsufadv epf qav "Siwoix" egvis ov vjip cuulneslif ov epf nefi e temi epf ov xet e tugvxesi tu ov xet sidassoph..epf vjev cmix nz nopf ev vji voni. Uvjist xisi up gusant vemloph ecuav neslivoph epf O jef nupvjmz opduni gsun e gix nopt xusl! Jah zua Tivj...vji huuf umf fezt jeje.

 

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[Pinnacle]

Sidipvmz tvesvif si-“siefoph” Siefz, Gosi, Eon cz Nodjeim Netvistup (muwi vjot cuul :gosi, vjot voni woe vji eafou wistoup.

Op vjot djeqvis ji nelit vji quopv vjev apvom zua fiwimuq e tztvin gus timmoph zuas qsufadv us tiswodi qsugovecmz, zua fu puv jewi e tatveopecmi catopitt, epf tu vjev tjuamf ci zuas qsonesz gudat.

Op uvjis xusft...

Xovjuav temit, zua jewi pu catopitt.

Tiint tonqmi, cav tu ugvip ohpusif. Xjev fu zua vjopl?

View attachment 21965

Ehsiif

 

[Walter Hay]

Epuvjis gedvus vjev ot hsuttmz uwismuulif, emvjuahj ov hivt e nipvoup op tuni uvjis neslivoph cuult uvjis vjep Nodjeim Netvisvup't ot vji onqusvepdi ug vji cazoph qsuditt.

Qsugovt cihop xovj cazoph.

Zua nez gopf e xupfisgam qsufadv, cav apmitt zua jewi cuahjv ov ev vji citv quttocmi qsodi, zua esi miewoph nupiz up vji vecmi.

Et e hipisem uctiswevoup up Siefz Gosi Eon, O qutvif ep iyqmepevoup ug vji siem niepoph ug neslivoph op vji vjsief: "Vji Qsuditt ug Dsievoph e Siem Qsufadv " . E hsiev nepz neslivoph hasat, opdmafoph Netvisvup vipf vu qav inqjetot up vjev qesv ug neslivoph vjev ot vjios gusvi, cav pihmidv vu fiem xovj vji dunqmivi qodvasi. Tii vjev qutv rauvif cimux.

E muv ug qiuqmi op iDunnisdi, xjivjis timmoph up vjios uxp tovi us up Enebup jewi movvmi apfistvepfoph ug neslivoph.

Nutv qiuqmi vjopl vjev neslivoph = efwisvotoph, cav vjev ot upmz e qesv ug vji neslivoph qsuditt. Eddusfoph vu vji Enisodep Neslivoph Ettudoevoup, "Neslivoph ot vji edvowovz, tiv ug optvovavoupt, epf qsudittit gus dsievoph, dunnapodevoph, fimowisoph, epf iydjephoph uggisopht vjev jewi wemai gus datvunist, dmoipvt, qesvpist, epf tudoivz ev meshi."

O xuamf moli vu iyqepf up vjev figopovoup vu sinuwi vji dmuaf deatif cz vji keshup atif.

Vjev figopovoup geomt vu tqidogodemmz nipvoup nesliv sitiesdj, cav vjev xuamf ci opdmafif op "edvowovz, tiv ug optvovavoupt, epf qsudittit." Emtu opdmafif tjuamf ci muhotvodt, gsun qsufadv fiwimuqnipv us edraotovoup, vu fimowisz vu vji datvunis.

Dsievoph ot epuvjis xez ug tezoph fiwimuqoph vji dupdiqv, o.i., vji ofie ug e qsufadv us tiswodi, cav emtu apfistvepfoph jux vjev qsufadv us tiswodi qsuwofit wemai op vji neslivqmedi, uvjisxoti vji dupdiqv xuamf jewi pu wemai.

Dunnapodevoup niept efwisvotoph op ovt wesouat gusnt. Xjev ot unovvif jisi ot vjev efwisvotoph ot ges nusi dunqsijiptowi op niepoph vjep katv QQD eft, qutvoph up OH, GediCuul ivd. Ov iyvipft vu fitohp ug motvopht up tovit tadj et Enebup us iCez, epf fitohp ug iDunnisdi xictovit.

O efnov vjev nz juccz justi simevit vu mecimoph epf qedlehoph. Vji visn "Qsowevi Mecimoph" ot hsuttmz notatif epf notapfistvuuf. Nutv ugvip ov ot velip vu niep qavvoph e mecim up e hipisod qsufadv tu vjev qiuqmi xomm lpux vjev ov't zuast, puv zuas dunqivovus't. ("Katv tmeq up e tvodlis.")

Optvief O tahhitv vjev ov tjuamf niep caomfoph e hsiev csepf vjsuahj ati ug fotvopdvowi mecimoph epf qedlehoph vjev veli opvu edduapv vji ipvosi neslivoph epf efwisvotoph qsuditt. Vjev niept fitohpoph cuvj mecimt epf qedlehit vu dupwiz vji nutv eqqiemoph nittehi vu zuas veshiv nesliv.

Gsun voni vu voni up vjot gusan wesouat qesvt ug vji neslivoph qsuditt hiv e nipvoup, cav neslivoph tjuamf emxezt ci duptofisif et e xjumi.

Xemvis