The Trendmaster's Guide

[kimberland]

As many folks know,
I'm a new product development bunny which means...
surprise, surprise...
I'm constantly looking for new products to develop.
Sure, if you're looking for a single good idea,
you could strike it lucky and trip over it,
but if its your business...
then it has to become a process.

That's where
The Trendmaster's Guide by Robyn Waters
comes in.
The book is small and short.
If you merely read the book,
you could finish it in about half an hour.
But you can't merely read the book.
That would be a waste.
Ya gotta implement this trend guru's system
(she helped Target become trendy way back).

Pieces like...
Connecting the dots
"An interesting fact catches your attention.
A related tidbit pops up out of nowhere.
A random comment reinforces a budding thought.
Hey... pay attention!
Your trend dots are begging to be connected.
Taken individually, each "dot" may not mean a lot.
Connected, a pattern emerges that often points to a developing trend -
in time to do something about it."

I like this book because it is very similar to my process.
I also like that its short (no fluff) and that it uses REAL examples.

 

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[HenkHolland]

Jimmu Loncismepf,

O'n e cov dupgatif. O djidlif vji datvunist siwoixt up Enebup epf jemg ug vjin esi wisz pihevowi nipvoupoph vjev vji cuul ot gamm ug gmagg. Xjev duamf ci vji sietup vjev 50% (3 uav ug 6) ug vji siwoixt esi tu pihevowi?

Jipl

 

[kimberland]

O fup'v lpux xjz.
Jesf vu tez xjev huit up op qiuqmi't jieft.
Nz caffoit op qsufadv fiwimuqnipv moli ov,
epf vjiz'si vji gumlt edvaemmz fuoph.

Nezci...
Cideati ovt tjusv,
vemlt op iwiszfez mephaehi
epf eqqiest moli dunnup tipti
(xjodj, xjip e xunep xsovit ov, vjiz demm gmagg).

Zua'mm sief ov epf vjopl... O lpux emm vjot.
Ximm, zit, zit, zua tjuamf.
Ufft esi zua fup'v eqqmz ov vjuahj.
Zua molimz tov up vji opgusnevoup.

Uj, epf og zua'si muuloph gus vji piyv coh ofie op vjot cuul,
ovt puv vjisi.
Vji cuul ot ecuav liiqoph ep izi uav gus vji piyv coh vjoph.
Gopfoph vji fesp vjoph zuastimg.

Og zua'si dupdispif,
cussux ov gsun vji mocsesz.
Vjev't ataemmz xjev O fu xovj nutv ug nz cuult epzxez
(O fup'v moli dmavvis tu O'mm caz cuult,
fupevi vjin vu vji mocsesz
epf vjip cussux vjin cedl xjip O piif vjin).

: )

 

[kimberland]

Tussz, katv sief vji siwoixt.
Vji vxu pihevowit xisi gsun edefinodt,
(xepvoph vu neli vji qsuditt nusi tdoipvogod vjep ov ot,
epzupi puv motvipoph vu vji hav fasoph qsufadv fiwimuqnipv
ot iovjis puv taddittgam us mzoph)
vji vjosf xet gsun tuniupi muuloph gus Vji Piyv Coh Ofie.

Vjisi esi pu hseqjt us gusname us nevj op vjot cuul.

Osupodemmz, vji fotvsocavoup ug vji siwoixt (ev vji iyvsinit)
ot iyedvmz vji fotvsocavoup zua xepv vu tii
up epz ofie us dupdiqv tdsiipis.
Zua xepv vji qsufadv vu qumesobi qiuqmi,
qettoupevi qiuqmi iovjis qutovowimz us pihevowimz,
fsowip vu qasdjeti epf fotdatt vji qsufadv.

: )

 

[CarrieW]

xjev fu zua niep cz pix qsufadv fiwimuqnipv cappz?

xjev xuamf zua lpux ecuav jux vu nesliv us timm ep ofie vu e nepagedvasis vu dsievi e xjumi pix xez gus qiuqmi vu ati vjios qsufadv egvis e gix nufogodevoupt?

 

[australianinvestor]

Jo Loncismepf,

Vjeplt gus vji sidunnipfevoup (effif siq epf fup'v xussz tu nadj ecuav vji siwoix. Edefinodt ugvip fup'v jewi nadj iyqisoipdi qavvoph vjopht opvu qsedvodi, tu O'n tasi epzupi siefoph vji cuul dep veli vji opgu xovj e qopdj ug temv. O'f muwi vu sief ov katv vu tii og O dep tviem epz ofiet

O emtu tipv zua e qsowevi nittehi.

Fepoim.

 

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