IDEA MARKETING This Idea is Genius

[Likwid24]

Diamond Candles. Each candle has a ring that is valued anywhere from $10 - $25. Not only that, but they look like quality candles for a very competitive price.

Not sure if this was ever posted yet, but what an awesome idea. Great marketing. They have over 600k fans on Facebook. Why didn't I think of that! Lol

Here's the link: Watch the video.

http://www.diamondcandles.com/

 

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[youngtrep]

I saw something about this a few months ago and was very impressed. It says they have sold 500,000+ at $25 each. It seems like they improved on the money candle, something I got as a gift a few time when I was a child. They had between $1 and $50 inside which could only be found after you burned most of the candle.

 

[Rawr]

This is a great way to think about target market's wants and combine four things at once:

1.candles
2.rings
3.curiosity
4.self advertisement via showing off

 

[KLaw]

My wife got one for my mother for xmas. The value of the ring ranges from $5 to $5000. Definitely got me thinking of other possibilities.

 

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[HappyFighter]

Amazing! That's the power of randomized rewards. I wouldn't be surprised if someone thought of creating a product about crates with random pets inside. Would it be a cat or a dog? No... it's a hamster!

 

[Bowden]

I definitely goo goo'ed over this... Awesome idea.

I've seen several "knock off" companies pop up with the same concept in the past 6 months or so.