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Tight niching (SD-IRA real estate lender) vs Wide niching (Early/Stable Retirement)

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Terava

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Jun 13, 2023
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If I niche down to IRA investment, my competition is mainly IRA custodian blogs.
  • The niche is kinda boring
  • To find podcast opportunities I'd have to go a little outside my niche into "retire early" "retire smart" niches
  • I could do general IRA investment, or niche even deeper into IRA investment as a real estate lender. This heavily synergizes with my real estate business where the primary bottleneck is capital raising.

The Retire Early niche is big
  • Lots of influencers. Maybe 10 to 30 or so
  • More lifestyle / end goal focused
  • Niche seems more lively and proven based on 1 day of looking into this
  • "Retire smart" is somewhere in between and merges into the tight niche above
  • A big downside is retire early does not fit my target niche perfectly. I don't want early retirees, I want older SD-IRA investors who want to beat their 6% return with an 8-10% return secured by real estate

Based on the above I think the best course is to niche small and reach outside it for collaboration opportunities. Either IRA investment in general -- or IRA investment as a secured real estate lender (bullseye but even smaller). Or is that a bad idea to go overly narrow?

In my notes for what to do after resolving the niche
* Study the competition deeply
* Write a book
* Use podcasts as the content base
* Convert podcast insights into articles
* Perhaps do a few guest posts
 
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