Hey guys,
First of all I would like to thank MJ for setting up this forum, this place looks really awesome with lots of generous and helpful people helping out others. So keep up the good work guys.
A quick background about myself.
I am 28 years old and from London, UK. We (I have 3 other partners) are mainly clothing manufacturers (we produce, t-shirts, jeans trousers, jackets, shirts, shorts, underwear's etc). We have clothing factories in Bangladesh and have over 8000 people working world wide. We have offices in UK, China, and Bangladesh, we are also planning to set up an office in USA and Luxembourg soon.
Right now, we have started to move away from manufacturing (currently we are manufacturing for brands like Tommy hilfiger, ecko, lee, wrangler, next etc) and started to focus on launching our own brands. .
In UK, we have already launched our brands, however we are selling our clothes in wholesale for now, very soon we will start to do retail for the brands as well.
Here's the problem that we are facing with our wholesale e-commerce website..
As I mentioned, in UK we have launched our brands, we have launched it about 3-4 years ago, right now we are selling pretty much 100% offline (we have 3 sales people and they are doing all the sales). Through this offline method we are achieving about $1-1.5 million sales per year. Which is not that great to be honest (as the running cost of the office along with the salaries are adding up to be quite a lot).
So we launched our website about a 2 years ago (we sell in bulk to other wholesalers or retailers or ebay sellers). Didn't do much marketing for the first year then on second year we have re-designed everything and moved to the Big commerce plat form.
Then I have hired some seo guys form Odesk, they were doing link buildings and other things to increase the ranking of the site, however since we are not getting any sales hence I stopped them after 2 months, because the roi was pretty much zero and I didn't see any point of carrying that on.
After that, we did get about 2-3 sales from the site (all together they were probably about $3000) and then nothing else for several months.. So last month we thought we should go for PPC experts. We then hired a PPC guy and he started to do google adwords campaign. However in 20 days we haven't had any sales and only 1-2 enquries, so we are going to end the contract with him after the 30 days period as well. Because after spending almost $2800 I got literally no sales and may be 1-2 enquiries which is pretty poor roi.
What kind of surprised me was, we are getting about 1000-1100 unique visitors a month, plus this Adwords campaign were bringing fair number of targeted visitors as well however no sales at all!!!
So as you guys can guess, I was pretty frustrated by the lack of results and wondering if i will need to make some adjustment for the B2B model or if website sales are actually possible for B2B businesses.
I should also mention, I don't have much expertise on online marketing, I have done business on ebay 6-7 years ago, however this is a new concept for me and as you can see have no results to show for the efforts.
Hopefully you guys can give me some ideas or strategies to implement and then that should get the ball rolling for us.
Thanks in Advance.
M
First of all I would like to thank MJ for setting up this forum, this place looks really awesome with lots of generous and helpful people helping out others. So keep up the good work guys.
A quick background about myself.
I am 28 years old and from London, UK. We (I have 3 other partners) are mainly clothing manufacturers (we produce, t-shirts, jeans trousers, jackets, shirts, shorts, underwear's etc). We have clothing factories in Bangladesh and have over 8000 people working world wide. We have offices in UK, China, and Bangladesh, we are also planning to set up an office in USA and Luxembourg soon.
Right now, we have started to move away from manufacturing (currently we are manufacturing for brands like Tommy hilfiger, ecko, lee, wrangler, next etc) and started to focus on launching our own brands. .
In UK, we have already launched our brands, however we are selling our clothes in wholesale for now, very soon we will start to do retail for the brands as well.
Here's the problem that we are facing with our wholesale e-commerce website..
As I mentioned, in UK we have launched our brands, we have launched it about 3-4 years ago, right now we are selling pretty much 100% offline (we have 3 sales people and they are doing all the sales). Through this offline method we are achieving about $1-1.5 million sales per year. Which is not that great to be honest (as the running cost of the office along with the salaries are adding up to be quite a lot).
So we launched our website about a 2 years ago (we sell in bulk to other wholesalers or retailers or ebay sellers). Didn't do much marketing for the first year then on second year we have re-designed everything and moved to the Big commerce plat form.
Then I have hired some seo guys form Odesk, they were doing link buildings and other things to increase the ranking of the site, however since we are not getting any sales hence I stopped them after 2 months, because the roi was pretty much zero and I didn't see any point of carrying that on.
After that, we did get about 2-3 sales from the site (all together they were probably about $3000) and then nothing else for several months.. So last month we thought we should go for PPC experts. We then hired a PPC guy and he started to do google adwords campaign. However in 20 days we haven't had any sales and only 1-2 enquries, so we are going to end the contract with him after the 30 days period as well. Because after spending almost $2800 I got literally no sales and may be 1-2 enquiries which is pretty poor roi.
What kind of surprised me was, we are getting about 1000-1100 unique visitors a month, plus this Adwords campaign were bringing fair number of targeted visitors as well however no sales at all!!!
So as you guys can guess, I was pretty frustrated by the lack of results and wondering if i will need to make some adjustment for the B2B model or if website sales are actually possible for B2B businesses.
I should also mention, I don't have much expertise on online marketing, I have done business on ebay 6-7 years ago, however this is a new concept for me and as you can see have no results to show for the efforts.
Hopefully you guys can give me some ideas or strategies to implement and then that should get the ball rolling for us.
Thanks in Advance.
M
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
