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If all the talk of Twitter going to 10,000 characters is true (Gary V has been mentioning it so it must be 
) then it does definitely feel like Twitter is on a slippery slope. A move like that isn't a pivot, it's a desperate attempt to try and be like all the other networks, but at the same time try and retain the same platform it's dedicated followers like. Basically it's the classic try to please everyone ... and no doubt in the end annoy everyone.
I work with a number of personalities and for them Twitter is actually still a very strong tool in terms of engagement. Getting out there and talking with people buying their music / watching their shows / using their service provides some big leaps in user retention and also developing a very committed following who will do your promotion work for you. The issue with that is it isn't scalable after a certain level. I'm currently doing a lot of work with Twitter and the other big four social networks and see what is providing the most value in terms of traffic and conversions and so far it's Facebook and Pinterest that are blowing the others out of the water. Twitter can still provide quality results, but it's a 5% of the percentage it used to be back in the day.
) then it does definitely feel like Twitter is on a slippery slope. A move like that isn't a pivot, it's a desperate attempt to try and be like all the other networks, but at the same time try and retain the same platform it's dedicated followers like. Basically it's the classic try to please everyone ... and no doubt in the end annoy everyone.I work with a number of personalities and for them Twitter is actually still a very strong tool in terms of engagement. Getting out there and talking with people buying their music / watching their shows / using their service provides some big leaps in user retention and also developing a very committed following who will do your promotion work for you. The issue with that is it isn't scalable after a certain level. I'm currently doing a lot of work with Twitter and the other big four social networks and see what is providing the most value in terms of traffic and conversions and so far it's Facebook and Pinterest that are blowing the others out of the water. Twitter can still provide quality results, but it's a 5% of the percentage it used to be back in the day.
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