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Twitter thinking about ways to embrace ecommerce

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"Twitter and its CEO Dick Costolo may be open to an alternative source of revenue in the future after all: Ecommerce.

During an interview with CNBC on Wednesday, Costolo suggested that the company is considering ways to “participate†in transactions that take place on the social network.

“It’s particularly interesting in areas where you’ve got things like perishable inventory, like tickets,†Costolo told CNBC in response to a question about ways Twitter could potentially grow its business. “We observe that and are paying attention to that, and are thinking about the kinds of ways we could participate in that value exchange.â€

Even just the suggestion that Twitter might be looking into e-commerce options represents a significant about-face for Costolo from a few months ago. At the AllThingsD media conference in January, Costolo shot down any plans to go this route by noting that, “We don’t feel like we need to add another component to the business.â€"

http://mashable.com/2012/09/26/twitter-ceo-ecommerce/
 
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