I am completely into e-commerce and dropshipping and what I have noticed is like everyone! Like everyone who gets into e-commerce wants to sell to the US and english speaking market and why not a great high ticket product market with the biggest GDP but what I think this greatly increases the competition ! and increases the ad costs by a lot! For someone who is living Germany getting into e-commerce must target their Native Countries as well as Audience who speaks other than English Language. I tested this with selling Similar products to The US market and Then the German Speaking countries! Like Austria, Germany etc My conversion Rate and My sales increased by a lot and on an average i was able to get a ROAS of 4 on ADS. I am making a complete excel file for all the countries with their GDP / Competition in E-commerce field / Population / Common Payment Gateways etc if anyone is interested can surely Hit me up. In the end i would just say try and test other Countries then just The USA and different Language Audiences you will be able to get a great results. Countries Like Germany, Austria, China And Israel worked really well for me for getting good amount of sales on my product . I hope this info Helps
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