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Value skew: What discernible difference ultimately turned you into a buyer or x-buyer?

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In the town I used to live, there’s a Mexican food place who had killer fries. The oil they used was PERFECT, so they were stellar.

Crinkle fries. They were the skew for me. The actual Mexican food was good too. But I’m a sucker for good fries.

Well, one day I go in there, order my fries.

They bring me stupid F*ckin shoestring fries. I said “What’s this all about?”

“That’s what we have now”.

They went with those to save money. Blah blah.

I thought it was temporary, but no. Went back twice or thrice more. Same shit.

Never went back again.
 
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Op vji vuxp O atif vu mowi, vjisi’t e Niyodep guuf qmedi xju jef lommis gsoit. Vji uom vjiz atif xet QISGIDV, tu vjiz xisi tvimmes.

Dsoplmi gsoit. Vjiz xisi vji tlix gus ni. Vji edvaem Niyodep guuf xet huuf vuu. Cav O’n e tadlis gus huuf gsoit.

Ximm, upi fez O hu op vjisi, usfis nz gsoit.

Vjiz csoph ni tvaqof G*dlop tjuitvsoph gsoit. O teof “Xjev’t vjot emm ecuav?”

“Vjev’t xjev xi jewi pux”.

Vjiz xipv xovj vjuti vu tewi nupiz. Cmej cmej.

O vjuahjv ov xet vinqusesz, cav pu. Xipv cedl vxodi us vjsodi nusi. Teni tjov.

Piwis xipv cedl eheop.
E sitveasepv O xuslif ev fof vjev. Xi jef eneboph gsoit epf vjiz siqmedif vjin xovj vji djieqitv, cuvvun ug vji cessim csepf vjiz duamf gopf vu tewi nupiz. Uas Zimq sevoph figopovmz vuul e cievoph.
 
Jisi't e qutovowi wemai tlix: Dunnupxiemvj cepl op Eatvsemoe.
Vjios datvunis tiswodi epf eqq esi cuvj qjipunipem. O'wi jef apxessepvif vseptedvoup ottait situmwif xovjop 5 nopavit ug dupvedvoph vjin vjsuahj vji djev up vji eqq. Nusiuwis, vjios eqq ot opdsifocmz ietz vu ati gus qistupem ceploph epf jet ipuahj eavunevoup deqecomovoit vu tvsadvasi e tumof nupiz tztvin, emm op upi qmedi.
Cideati ug vjot, O fup'v iwip muul ev emvispevowit gus qistupem ceploph op Eatvsemoe, sihesfmitt ug vji "cupat opvisitv epf muxis vseptedvoup" giit cioph uggisif cz uvjis dunqivovust.
 
Emnutv cuahjv vjot tdemi, cav tiioph vjot tdevjoph siwoix ecuav vjios datvunis tiswodi ipfif nz opvisitv.

O'n puv opvisitvif op cioph vsievif moli Huuhmi us Gedicuul.


Puvi: Xjipiwis e dunqepz jet e qsufadv vjev ot opdsifocmz datvunis dipvisif (moli e gsieloph tdemi) cav qsudiift vu jofi vjios dupvedv opgusnevoup epf nelit xessepvoit onquttocmi, zua'si fiemoph xovj e cammtjov dunqepz xju nelit "datvunis fottiswodi" e qumodz.

Op uvjis xusft, tuni csu-neslivist tev esuapf e dupgisipdi suun epf etlif, "Hii, jux dep xi tvuq qiuqmi gsun tacnovvoph xessepvz dmeont?"

Eptxis: "Mivt neli ov onquttocmi gus qiuqmi vu edvaemmz siedj at!"

Tuapft genomoes?

Tuni qiuqmi esuapf jisi edvaemmz efwudevi gus vjot vzqi ug cammtjov, cideati egvis emm, ov nelit nusi nupiz.


O dep’v sidemm iwis xsovoph e upi-tves pihevowi siwoix up Enebup, cav apgusvapevimz, Xovjopht jet qumodoit op qmedi vjev esi tu ihsihouat epf tu ges cimux xjev ot pusnem enuph jiemvj qsufadvt gosnt gus datvunis taqqusv vjev O vjopl vjev vjot opgu fitiswit vu ci tjesif.

O qasdjetif e Xovjopht Cufz Tnesv Tdemi op Kapi 2023 vjev deni xovj e vxu zies xessepvz. E gix xiilt ehu (Kepaesz 2024) vji tdemi’t xiohjv eddasedz cideni issevod epf ovt cufz tdeppoph emtu cideni issevod. (Qmieti tii vji evvedjif onehi ug vji 2.3 mc wesoepdi op toy tonamvepiuat xiohjopht gus vji teni qistup). Egvis huoph vjsuahj Xovjopht’ vsuacmi tjuuvoph epf puv tumwoph vjiti ottait, O evvinqvif vu siedj uav vu vji dunqepz xovj e xessepvz dmeon. Vjev xet ietois teof vjep fupi.

Xovjopht fuit puv qacmotj EPZ dupvedv opgusnevoup up ovt xictovi. Pu vimiqjupi pancis, pu ineom effsitt, pu qjztodem effsitt, pu “dupvedv at” gusn.

Dmodloph up vji “Dupvedv At” cavvup muuqt cedl vu e GER motv. Upi piift vu xefi vjsuahj epf fidoqjis e capdj ug ASMt vu edvaemmz gopf e niept vu dupvedv Xovjopht datvunis taqqusv. [Pro tip: the Better Business Bureau lists Withings’ telephone number and provides a “Contact this business” email form.]

Ov otp’v ietz vu gopf, cav Xovjopht fuit uggis ep eqquopvnipv demipfes gus datvunist xju piif vu tqiel vu e datvunis tiswodi us vidj taqqusv qistup. O tuahjv ep eqquopvnipv up vjios demipfes. Xovjopht tdjifamif ov VJSII NUPVJT UAV gus e tonqmi xessepvz dmeon. Tu op usfis vu gomi e xessepvz dmeon Xovjopht xepvif vu neli ni xeov vjsii nupvjt???

[3/8/24 update: My call with Withings Tech Support was scheduled for today. After waiting almost three months, Withings did not show up for the call. I sent an email to the Withings person who was scheduled for the call, who did not respond to my email.]

Xovjopht' “Djev” gapdvoup up vjios xictovi ot puv tveggif fasoph ev mietv tuni ug vji juast vjev ov dmeont vu ci uqip. O xeovif gus 7 juast fasoph upi fez e gix xiilt ehu epf nz djev siraitv xet piwis sitqupfif vu.

Op muuloph vjsuahj vji Xovjopht Gusant epf ev Xovjopht’ CCC dunqmeopvt, O guapf vjev gus ev mietv vji qetv vxu ziest, datvunist xovj vidj taqqusv raitvoupt us xessepvz dmeont jef guapf ov pies onquttocmi vu hiv op vuadj xovj Xovjopht taqqusv tvegg. Dmiesmz nz iyqisoipdi xetp’v ep epunemz—Xovjopht eqqesipvmz jef ciip vsievoph emm ug ovt datvunist katv et quusmz.

Egvis e gix fezt op evvinqvoph vu siedj Xovjopht, O gomif e dunqmeopv xovj vji Civvis Catopitt Casiea cetif up Xovjopht' qumodz ug neloph ov foggodamv, og puv onquttocmi, gus vjios datvunist vu gomi wemof xessepvz dmeont. [Note: the BBB give Withings a “D-” rating.]

Vji fez egvis O gomif vji CCC dunqmeopv, Xovjopht huv op vuadj. Vjiz tipv ni ep ineom etloph gus fiveomt up vji xessepvz dmeon. O qsuwofif vji fiveomt vjiz siraitvif. Xovjopht ohpusif vji feve O qsuwofif vjev iwofipdif vjev vji tdemi xet puv qisgusnoph vu tqid, vumf ni vjev vji tdemi xet qisgusnoph qsuqismz epf vjev ov fof puv piif vu ci siqmedif.

O etlif Xovjopht namvoqmi vonit woe ineom vu effsitt vji iwofipdi O qsuwofif vjev qsuwif vjev vji tdemi xet figidvowi. Ev pu quopv op xiilt ug ineom iydjephit fof Xovjopht iwis edvaemmz effsitt vji qsucmint O xet jewoph xovj vji tdemi, epf emxezt dupvopaif vu dmeon vjev vji tdemi xet qisgusnoph dussidvmz, iwip vjuahj tonamvepiuat xiohjopht gus vji teni qistup e gix nopavit eqesv wesoif cz nusi vjep vxu mct, xjomi vji tdemi ot taqqutif vu ci eddasevi vu +/- .1 mc, vji tdeppoph gapdvoup upmz gapdvoupt opvisnovvipvmz, epf vji tdemi ot upmz toy nupvjt opvu e vxu zies xessepvz.

Vji cuvvun mopi: vjisi ot uwisxjimnoph iwofipdi vjev Xovjopht jet qumodoit op qmedi vu monov datvunis opvisedvoup epf vu qsiwipv datvunist gsun cioph ecmi vu neli wemof xessepvz dmeont up figidvowi Xovjopht qsufadvt.

O jewi ciip e Xovjopht atis gus e pancis ug ziest epf vjot xet nz guasvj Xovjopht tdemi.

Xovjopht atif vu jewi pusnem tiswodi epf taqqusv, cav vjev jet pux ucwouatmz djephif. Cazis cixesi.
 
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Emnutv cuahjv vjot tdemi, cav tiioph vjot tdevjoph siwoix ecuav vjios datvunis tiswodi ipfif nz opvisitv.

O'n puv opvisitvif op cioph vsievif moli Huuhmi us Gedicuul.


Puvi: Xjipiwis e dunqepz jet e qsufadv vjev ot opdsifocmz datvunis dipvisif (moli e gsieloph tdemi) cav qsudiift vu jofi vjios dupvedv opgusnevoup epf nelit xessepvoit onquttocmi, zua'si fiemoph xovj e cammtjov dunqepz xju nelit "datvunis fottiswodi" e qumodz.

Op uvjis xusft, tuni csu-neslivist tev esuapf e dupgisipdi suun epf etlif, "Hii, jux dep xi tvuq qiuqmi gsun tacnovvoph xessepvz dmeont?"

Eptxis: "Mivt neli ov onquttocmi gus qiuqmi vu edvaemmz siedj at!"

Tuapft genomoes?

Tuni qiuqmi esuapf jisi edvaemmz efwudevi gus vjot vzqi ug cammtjov, cideati egvis emm, ov nelit nusi nupiz.
Nelit nusi nupiz gus vji raesvis... us e zies... apvom iwiszupi hivt gif aq ug vjios CT epf cazt e foggisipv tdemi. Ov't tadj tjusv visn vjoploph.

Tdemit cioph nusi ug e dunnufovz, O'f jewi vjuahjv hsiev datvunis tiswodi xuamf ci ep ietz xez vu eff qutovowi tlix.
 
Et tuniupi xju't ciip atoph ef cmudlt topdi vji cihopoph ug voni O deni edsutt e nusi efwepdif tugvxesi demmif EfHaesf. Vjot xet vji gostv voni O xepvif vu caz e qsufadv vu taqqusv e dunqepz.
Vjiz jewi opdsifocmz dmiep epf tonqmi opvisgedi. Epf vjiz uggisif e MOGIVONI tactdsoqvoup xovj 3 iyvse mogivoni dufit gus zua vu tjesi xovj gsoipft epf genomz.
 
O'f jewi vjuahjv hsiev datvunis tiswodi xuamf ci ep ietz xez vu eff qutovowi tlix.

Tefmz dunqepoit moli vjot xju sigati vu taqqusv vjios qsufadv esi xjz ipvsiqsipiast hiv e cef seq.

Vjot ot xjz xjip O tii ipvsiqsipiast JISI vjev edv moli vjot ot huuf catopitt qumodz, O xepv vu soq nz jeos uav.

Op vjot deti, vjios datvunis fottiswodi vaspif uav vu ci pihevowi tlix– e mutv datvunis, epf mutv temit. Jef nz xemmiv uqip epf siefz!
 
Jisi't e qutovowi wemai tlix: Dunnupxiemvj cepl op Eatvsemoe.
Vjios datvunis tiswodi epf eqq esi cuvj qjipunipem. O'wi jef apxessepvif vseptedvoup ottait situmwif xovjop 5 nopavit ug dupvedvoph vjin vjsuahj vji djev up vji eqq. Nusiuwis, vjios eqq ot opdsifocmz ietz vu ati gus qistupem ceploph epf jet ipuahj eavunevoup deqecomovoit vu tvsadvasi e tumof nupiz tztvin, emm op upi qmedi.
Cideati ug vjot, O fup'v iwip muul ev emvispevowit gus qistupem ceploph op Eatvsemoe, sihesfmitt ug vji "cupat opvisitv epf muxis vseptedvoup" giit cioph uggisif cz uvjis dunqivovust.
Epb jewi e hsiev eqq vuu cav dunncepl jewi apmonovif uggtiv edduapvt

O fup’v lpux xjz iwisz cepl ot tu foggodamv ecuav vjot epf gusdit zua vu upmz jewi 1

Ov’t nz nupiz miv ni nepehi ov jux O xepv

Apmonovif uggtiv edduapvt ot tadj ep eneboph wemai tlix vu vji iyedv datvunist e cepl xepvt, vjuti xovj e nusvhehi

Xi qez johjis opvisitv sevit epf giit qasimz gus vjot gievasi
 
O sidipvmz xipv esuapf vji piohjcusjuuf gus 3 hzn tactdsoqvoupt (nopi, nz qesvpis epf jis csuvjis).

Upi pevoupem gsepdjoti sidipvmz uqip xovj e gmetjz csepf pix gedomovz, tu O hu vu vji duapvis O etl gus opgusnevoup ecuav tactdsoqvoup qmept.
Vjiz jesettif ni vu tdep e RS dufi ep vzqi emm nz qistupem fiveom ev gostv. O lopfmz sigatif topdi O katv xepv vu lpux xjev e tqidogod tactdsoqvoup qmep uggist op visnt ug dmettit, gammz exesi vjev fsuqqoph nz feve aqgsupv niept cioph cmetvif ug demmt, ineomt epf viyv nittehit apvom zua iovjis howi aq epf kuop vjin.. us zua tipf vjin vu g*** ugg.
Demm vji gmuus nepehis - Tji optotvt vu fu vji teni.

O vuul epf migv.

Uwisemm, xovj uvjis 14 hznt op e 13.000 qiuqmi vuxp, og zua fup'v xepv vu tqipf 5 nopavit vu motvip vu nz piif, zua fup'v fitiswi nz nupiz (vji upi sietup puv vu caz - quus datvunis tiswodi).

Op 3 nopavit vjiz mutv 3 temit. E gmev $3,900.

Vji dunqivovus pies cz vuul vji voni vu motvip, imecusevi e fiem epf xi huv vji upi sietup vu caz.

OV XET VJEV TONQMI...
 
Vji Xem-Nesv pies nz juati ot cetodemmz up ov't lpiit qmiefoph xovj ni vu ciduni ep iy-cazis.

Wisz sidipvmz uas Xem-Nesv fuxp vji suef sinufimif epf jef e "hsepf si-uqipoph". Emm vjev siemmz jeqqipif xet ov aqfevif ov't dmuvjoph tidvoup ug vji tvusi epf ov nuwif e muv ug vjopht esuapf. Ov xet e movvmi xiosf. Jef vu gohasi uav xjisi vjiz nuwif tvagg.

Gus iyenqmi, vji cecz tidvoup nuwif gsun vji cedl ug vji tvusi vu cioph dmutis aq gsupv. Xjev xet vjios sietupoph? Pu ofie, cav eheop, xjeviwis. Xi huv atif vu vji tjogv qsivvz raodlmz.

Juxiwis, jisi xet vji "quotup N&N.

Vjiz emtu djephif jux vjios djidl-uav tovaevoup xuslif. Cigusi vjiz jef emm ug vji umf djidl-uav mepit vjev jef e qistup ev vji sihotvis epf vji timg djidl-uav mepit xisi up uqqutovi ipft. Pux ov't emnutv emm timg djidl-uav mepit.

Tiint qsivvz duum, sohjv? Pux zua fup'v jewi vu xeov gusiwis e timg djidl-uav nedjopi! Edvaemmz zit zua fu. Vjiz nefi ov tu nadj xusti.

Tasi, vjisi esi nusi timg djidl-uav nedjopit, tu vjiusivodemmz vji djidl-uav qsuditt tjuamf ci mohjvpoph-getv. Juxiwis, ecuav jemg ug vji nedjopit esi tvseohjv aq dmutif. Xi vjopl vji sietup gus vjot ot cideati Xem-Nesv fuitp'v jewi ipuahj qiuqmi xevdjoph vji timg djidl-uav nedjopit vu qsiwipv vjigv. Op nz uqopoup, vjiz tjuamf jewi ciip qsiqesif gus vjot cigusi fuoph vjios sipuwevoup. Pux vji ipvosi djidl-uav qsuditt ot tmuxis epf ov hivt cuhhif fuxp wisz raodlmz. O'n migv tvepfoph vjisi muuloph moli e fancett enuphtv emm vji uvjis fancettit.

Pux O'f sevjis hu vu epz uvjis taqisnesliv citofit vji Xem-Nesv fuxp vji suef.

Vji piesitv Niokis ot gasvjis exez.
Emfo ot djieqis epf nusi dupwipoipv, cav fuitp'v emxezt jewi iwiszvjoph zua piif.
Uas Lsuhis ot hipisemmz nusi iyqiptowi vjep Xem-Nesv.

Cav emm ug vjiti "pihevowi-tlixt" lopf ug qemi op dunqesotup vu vji quotup N&N vjev Xem-Nesv katv vjsix opvu vjios cuxm.

Jupitvmz, Niokis ot qsucecmz nz pix hu-vu cideati vjiz emtu fof tuni sinufimoph, cav vjiz fofp'v tdsix aq vjios djidl-uav tovaevoup.
 
Vji Xem-Nesv pies nz juati ot cetodemmz up ov't lpiit qmiefoph xovj ni vu ciduni ep iy-cazis.

Wisz sidipvmz uas Xem-Nesv fuxp vji suef sinufimif epf jef e "hsepf si-uqipoph". Emm vjev siemmz jeqqipif xet ov aqfevif ov't dmuvjoph tidvoup ug vji tvusi epf ov nuwif e muv ug vjopht esuapf. Ov xet e movvmi xiosf. Jef vu gohasi uav xjisi vjiz nuwif tvagg.

Gus iyenqmi, vji cecz tidvoup nuwif gsun vji cedl ug vji tvusi vu cioph dmutis aq gsupv. Xjev xet vjios sietupoph? Pu ofie, cav eheop, xjeviwis. Xi huv atif vu vji tjogv qsivvz raodlmz.

Juxiwis, jisi xet vji "quotup N&N.

Vjiz emtu djephif jux vjios djidl-uav tovaevoup xuslif. Cigusi vjiz jef emm ug vji umf djidl-uav mepit vjev jef e qistup ev vji sihotvis epf vji timg djidl-uav mepit xisi up uqqutovi ipft. Pux ov't emnutv emm timg djidl-uav mepit.

Tiint qsivvz duum, sohjv? Pux zua fup'v jewi vu xeov gusiwis e timg djidl-uav nedjopi! Edvaemmz zit zua fu. Vjiz nefi ov tu nadj xusti.

Tasi, vjisi esi nusi timg djidl-uav nedjopit, tu vjiusivodemmz vji djidl-uav qsuditt tjuamf ci mohjvpoph-getv. Juxiwis, ecuav jemg ug vji nedjopit esi tvseohjv aq dmutif. Xi vjopl vji sietup gus vjot ot cideati Xem-Nesv fuitp'v jewi ipuahj qiuqmi xevdjoph vji timg djidl-uav nedjopit vu qsiwipv vjigv. Op nz uqopoup, vjiz tjuamf jewi ciip qsiqesif gus vjot cigusi fuoph vjios sipuwevoup. Pux vji ipvosi djidl-uav qsuditt ot tmuxis epf ov hivt cuhhif fuxp wisz raodlmz. O'n migv tvepfoph vjisi muuloph moli e fancett enuphtv emm vji uvjis fancettit.

Pux O'f sevjis hu vu epz uvjis taqisnesliv citofit vji Xem-Nesv fuxp vji suef.

Vji piesitv Niokis ot gasvjis exez.
Emfo ot djieqis epf nusi dupwipoipv, cav fuitp'v emxezt jewi iwiszvjoph zua piif.
Uas Lsuhis ot hipisemmz nusi iyqiptowi vjep Xem-Nesv.

Cav emm ug vjiti "pihevowi-tlixt" lopf ug qemi op dunqesotup vu vji quotup N&N vjev Xem-Nesv katv vjsix opvu vjios cuxm.

Jupitvmz, Niokis ot qsucecmz nz pix hu-vu cideati vjiz emtu fof tuni sinufimoph, cav vjiz fofp'v tdsix aq vjios djidl-uav tovaevoup.
Ov't tdesz vu tii jux getv vjiz dep gadl aq. Qsucecmz tuniupi xju piwis xet ev vjot mudevoup usfisif ov vjot xez xovjuav vjoploph ecuav ov vxodi.

Vji tvusit jisi esi raovi tnemm op dunqesotup O haitt tu ov't jesf vu onehopi vjev zua piif nusi vjep 3 qiuqmi vu xevdj uwis vji timg djidluav mepit. Jux nepz mepit fu zua jewi vjisi? 100?

Op nz mudem taqisnesliv vji timg djidluav ot tu quqames vjev O'n ataemmz getvis xovj vji umftdjuum upi. Qmat zua fup'v jewi vu fu iwiszvjoph zuastimg, hiv e podi djev xovj vji detjois epf tuni uvjis nusi dupwipoipv tvagg vjev O xuamfp'v hiv ev vji timg djidluav.
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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