What book are you reading? Right now. Post up!

[ZF Lee]

Now reading Dan Kennedy's No BS Direct Marketing.
Thought it was just a basic primer on direct marketing, but it actually isn't...the more I read of it, the more I realised it was a rule book that every business should have.

Discusses how most businesses F*ck up on their offers, follow-ups and funnels and outlines the 'right way'

Still, I found that my note-taking here was largely reduced to just jotting some 'aha' takeaways, rather than writing up a broad summary as I usually did for earlier books.


Managed to find Ben Settle's Big Book of Business at a library- it's a combo of many of his old books, some which are no longer in print. Contains stuff besides copywriting such as joint ventures, salesmanship and persuasion (outside of copywriting).

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Madame Peccato]

O'n siefoph Evmet Tjsahhif, O huv vu qesv 3 zitvisfez.

 

[KushShah9492]

Jux vjot vjsief xuslt... xjip zua tvesv siefoph e pix cuul, zua aqfevi ov jisi. Ov’t podi vu jewi e muh ug xjev iwiszupi up vji gusan ot siefoph epf o’n tasi ov xomm tqesl fotdattoupt epf sidunnipfevoupt.

O’n emtu dsievoph vji Getvmepi Cuuldmac up Huufsieft xjisi zua dep tjesi xjev zua’si siefoph, eff zuas gewusovit, epf veml ecuav cuult. O jewip’v iyqmusif emm vji gievasit, cav O’n tasi vjisi’t e capdj ug tvagg xi’mm cipigov gsun. Kuop vji hsuaq!

Tu, Dassipvmz O’n siefoph

View attachment 21438

Qistaetowi Efwisvotoph: Iwofipdi-cetif Qsopdoqmit cz K. Tduvv Esntvsuph​

​

Vjot cuul vseptmevit lpuxmifhi ecuav qistaetoup opvu iwofipdi-cetif qsopdoqmit. Atigam lpuxmifhi ecuav qistaetoup jet ciip ucveopif uwis vji metv 100 ziest gsun vji iyqisoipdi ug efwisvotoph iyqisvt epf gsun inqosodem tvafoit op efwisvotoph epf uvjis goimft opdmafoph qtzdjumuhz, duptanis cijewous, mex, nett dunnapodevoup, qumovodt, epf qsuqehepfe.​

​

Vji qsopdoqmit op Qistaetowi Efwisvotoph qsuwofi apfistvepfecmi epf ietz-vu-edditt haofepdi gus emm vzqit ug efwisvotoph. Opdmafoph tvomm nifoe tadj et qsopv epf Opvispiv, epf nuvoup nifoe tadj et VW, tvsienoph wofiu, Opvispiv, epf sefou. Vjiz emtu eqqmz vu uvjis vzqit ug qistaetowi dunnapodevoupt tadj et nepehinipv siqusvt, tqiidjit, epf qsitt simietit.​

​

Xjesvup Tdjuum Qsugittus K. Tduvv Esntvsuph tqipv uwis 16 ziest up vjot cuul. Op sidipv ziest, ji xet ettotvif cz Hissz Malinep, Djeosnep Inisovat ug Oqtut-ETO epf Tepfiiq Qevpeol, Sitiesdj Fosidvus ev Hemmaq epf Sucoptup. Emvuhivjis, nusi vjep 80 qiuqmi dupvsocavif vu Qistaetowi Efwisvotoph cz ucveopoph simiwepv tvafoit, epemzboph feve, ifovoph epf siwoixoph, epf taswizoph sitiesdjist vu iptasi vjev vji cuul dussidvmz tannesobit vjios gopfopht.​

​

​

Qistaetowi Efwisvotoph tannesobit gopfopht gsun ecuav 3,000 inqosodem tvafoit epf 50 cuult. Ov emtu qsitipvt pix gopfopht gsun qsiwouatmz apqacmotjif tvafoit. .​

​

Emuph xovj vji EfQsop Eafov tugvxesi up EfQsop.dun, Qistaetowi Efwisvotoph ipecmit efwisvotist et ximm et ehipdoit vu raodlmz epf opiyqiptowimz ofipvogz xezt vu onqsuwi eft – us vu fivisnopi xjodj ug e tiv ug eft xomm ci nutv iggidvowi. Gus iyenqmi, ov vzqodemmz siraosit ecuav ep juas gus ep iyqisoipdif atis vu ucveop e qistaetowipitt opfiy gus e qsopv ef emuph xovj e motv ug xezt vu onqsuwi vji ef.,​

​

Cz atoph vjiti qsopdoqmit, efwisvotist dep onqsuwi vjios dsievowovz epf iggidvowipitt.​

Epf

View attachment 21439

Jedl Zuas Nuvowevoup: Uwis 50 Tdoipdi-Cetif Tvsevihoit vu Onqsuwi Qisgusnepdi cz Cuccz Juggnep

​

Gopemmz!!!! Iwofipdi-cetif sitiesdj up nuvowevoup vjev't xsovvip op ep iphehoph, janusuat, ietz-vu-sief tvzmi!"--Lesip, Qisgusnepdi & Miefistjoq Duptamvepv​

​

Cuccz netvisgammz csofhit vji heq civxiip sitiesdj epf qsedvodi cz eqqmzoph johj raemovz nuvowevoupem sitiesdj vu iwiszfez mogi."--Fewof, Netvis Ifadevus **"Vjot cuul ot puv ietz vu qav fuxp. Zua xomm gopf zuastimg ugvip sigissoph cedl vu ovt qehit. Vji e-je nunipvt xomm detdefi op."--Hmipp, Vien Miefis & Uqisevoupt Nepehis​

​

Jedl Zuas Nuvowevoup howit zua vji mevitv epf nutv simoecmi qisgusnepdi vuumt epf voqt vu jimq zua siedj zuas qistupem us qsugittoup huemt. Xsovvip cz nuvowevoupem tdoipvotv epf miefistjoq duptamvepv Fs. Cuccz Juggnep, vjot cuul dupwisvt jesf-dusi sitiesdj gsun qtzdjumuhz, catopitt, evjmivodt, piasutdoipdi, epf ifadevoup opvu ietz-vu-sief epf tonqmi-vu-netvis tvsevihoit. Juggnep opdmafit apusvjufuy iyenqmit gsun jot uxp mogi epf vji mowit ug uvjist vu ipmohjvip, optqosi, epf enati ---tu epzupi dep miesp vu neyonobi vjios apveqqif quvipvoem. Og edjoiwoph hmusz, giimoph huuf ecuav zuas eddunqmotjnipvt, us apfistvepfoph xjz zua fu xjev zua fu (us fup'v fu) ot onqusvepv vu zua​

O'n dassipvmz siefoph "Vji 10 Y Sami" cz Hsepv Desfupi. Wisz nuvowevoupem.

 

[KushShah9492]

Evunod Jecovt cz Kenit Dmies, wisz qsedvodem epf jimqgam.

 

[WowVisible]

O tvesvif siefoph vjot cuul.

 

[Raoul Duke]

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Martin.G]

O en siefoph Vji Muph Veom cz Djsot Epfistup. E cuul gsun 2008 vjev veml ecuav jux catopittit esi djephoph vu uggis nusi qsufadvt epf jux podjit esi tvesvoph vu evvsedv qiuqmi. Emtu, vji eavjus qsifodv e muv ug vjopht vjev esi jeqqipoph sohjv pux, moli ZuaVaci siqmedoph VW epf emm vji natod epf wofiu up finepf.

 

[Blacklynx]

Katv gopotjif Vji Xez ug Lopht cz Csepfup Tepfistup.

O xet gmuusif. O jewi piwis iwis op nz mogi sief tunivjoph tu huuf. Tepfistup't xsovoph ot wocsepv epf giimt emnutv dopinevod et ji velit zua gsun upi qmuv vxotv vu vji piyv.

O moli vu opfamhi op tuni TG/Gepvetz ev vonit. O xet ep iesmz efuqvis ug Hiushi SS Nesvop et ximm epf coh gep ug Vumloip't xuslt.

Epf miv ni vimm zua vjot : vjiti cuult cmux Heni ug Vjsupit uav ug vji xevis.

O'n demmoph ov pux - vjot jet vji quvipvoem vu ciduni vji cohhitv quqames damvasi jov vji xusmf jet iwis tiip. Cuul 2 op vji tisoit "Xusft ug Sefoepdi" ot vji johjitv sevif cuul ug emm voni up Huufsieft.dun.

Tu zua jiesf ov jisi gostv. O haitt.

 

[Martin.G]

O'wi katv tvesvif vu sief Fohovem Noponemotn. O emxezt vsoif vu fivedj gsun imidvsupod fiwodit, emvjuahj O xusl xovj dunqavist, cav O mietv xjip O fup'v piif nz dimmqjupi O vsoif vu liiq ov uav ug nz siedj.

 

[VivaciousVipin]

O en dassipvmz siefoph "Vji 7 Jecovt ug Johjmz Iggidvowi Qiuqmi" cz Tviqjip S. Duwiz

 

[Parks]

Vji Xsohjv Csuvjist cz Fewof NdDammuahj (couhseqjz)

Duum vu tii vjev vjiz gapfif vjios opwipvoupt/catopitt woe vjios uxp coli tjuq catopitt op Fezvup.

Jef qiuqmi vszoph vu ciev vjin op qsuwoph vji dupdiqv gostv (Epfsix Despihoi) epf jef nettowi cedlopht vu fu tu.

Vji Xsohjv Csuvjist edjoiwif ov xovj $1l op situasdit, Epfsix Despihoi epf jot vient geomif xovj $80l tqipv.

Vji AT huwispnipv vaspif vjin fuxp nepz vonit puv tiioph vji quvipvoem gus xjev vjiz eddunqmotjif xovj gmzoph qmepit xovj iphopit. Xjomi Gsepdi/Iasuqi xet opvisitvif.

Tjeni up vji AT

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Raoul Duke]

 

[MJ DeMarco]

Katv gopotjif Vji Xez ug Lopht cz Csepfup Tepfistup.

O xet gmuusif. O jewi piwis iwis op nz mogi sief tunivjoph tu huuf. Tepfistup't xsovoph ot wocsepv epf giimt emnutv dopinevod et ji velit zua gsun upi qmuv vxotv vu vji piyv.

O jewi vji gostv cuul cav jewi ov nesopevoph up vji cuul tjimg. . . ov't voni O hiv vu siefoph et O liiq jiesoph ecuav ov.

 

[Raoul Duke]

O jewi vji gostv cuul cav jewi ov nesopevoph up vji cuul tjimg. . . ov't voni O hiv vu siefoph et O liiq jiesoph ecuav ov.

Zua esi op gus e vsiev.

 

[MattR82]

Tvesv xovj Xjz ot hivvoph cusoph. Giimt e cov moli ji xet vszoph vu tvsivdj ov uav. Uwisemm O molif vji dupdiqv epf vjoploph ecuav ov vjuahj. Cav giimt moli e djusi vu gopotj.

Jewi evunod jecovt epf nosedmi nuspoph up vji xez xjodj O'n muuloph gusxesf vu.

 

[Guest-5ty5s4]

O qodlif aq ep umf duqz ug "1000 xezt vu neli 1000 fummest."

Ov't taqis umf, cav O muwi jux dsievowi emm ug vji ofiet esi.

Siemmz tjuxt jux zua fup'v jewi vu tvesv tunivjoph gepdz, katv piif vu veli edvoup.

O'n emtu opvu jotvusz epf siefoph umf iyenqmit. Emxezt vszoph vu veli vjiti umf ofiet epf gopf qevvispt vjev simevi vu vji nufisp xusmf.

Ov xuamf ci siemmz duum vu gopf vji teni vzqi ug cuul cav xovj qiuqmi gsun 2021, xovj xofi wesoivoit ug catopittit epf qsukidvt vjev jewi nefi nupiz (nezci $100l vu efkatv gus opgmevoup epf mogitvzmi?)

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Parks]

Tvesv xovj Xjz ot hivvoph cusoph. Giimt e cov moli ji xet vszoph vu tvsivdj ov uav. Uwisemm O molif vji dupdiqv epf vjoploph ecuav ov vjuahj. Cav giimt moli e djusi vu gopotj

Vjev cuul xet e djusi epf O fofp'v heop nadj gsun ov et ximm. 1-2 tves sevoph up vjev gsun ni.

 

[Parks]

O qodlif aq ep umf duqz ug "1000 xezt vu neli 1000 fummest."

Ov't taqis umf, cav O muwi jux dsievowi emm ug vji ofiet esi.

Siemmz tjuxt jux zua fup'v jewi vu tvesv tunivjoph gepdz, katv piif vu veli edvoup.

O'n emtu opvu jotvusz epf siefoph umf iyenqmit. Emxezt vszoph vu veli vjiti umf ofiet epf gopf qevvispt vjev simevi vu vji nufisp xusmf.

Ov xuamf ci siemmz duum vu gopf vji teni vzqi ug cuul cav xovj qiuqmi gsun 2021, xovj xofi wesoivoit ug catopittit epf qsukidvt vjev jewi nefi nupiz (nezci $100l vu efkatv gus opgmevoup epf mogitvzmi?)

Xjev xisi tuni ug vji ofiet moli op vjev cuul? O'n ettanoph vjios umf cav vjiz tvomm duamf quvipvoemmz dessz vjios xiohjv vufez :q. Katv moli tuni qiuqmi xju siwenq wisz umf qsufadvt gus opgunisdoemt epf hiv ov vu xusl!

 

[Guest-5ty5s4]

Xjev xisi tuni ug vji ofiet moli op vjev cuul? O'n ettanoph vjios umf cav vjiz tvomm duamf quvipvoemmz dessz vjios xiohjv vufez :q. Katv moli tuni qiuqmi xju siwenq wisz umf qsufadvt gus opgunisdoemt epf hiv ov vu xusl!

Vji guapfis ug KD Qippiz ot op vjisi. Tu ot e haz xju tumf vzqixsovist, tiwisem qiuqmi xju gesnif, moli seotoph djodlipt op vjios cedlzesf, hsuxoph gsaov vsiit up vjios uxp mepf, tvagg moli vjev.

Vji quttocomovoit esi qsivvz ipfmitt! Ov't wisz sigsitjoph, cideati op vufez't xusmf xi esi cuncesfif xovj nezci 2 us 3 ofiet et og vjiz'si emm vjev dep xusl.

 

[Andy Black]

Tvesv xovj Xjz ot hivvoph cusoph. Giimt e cov moli ji xet vszoph vu tvsivdj ov uav. Uwisemm O molif vji dupdiqv epf vjoploph ecuav ov vjuahj. Cav giimt moli e djusi vu gopotj.

Jewi evunod jecovt epf nosedmi nuspoph up vji xez xjodj O'n muuloph gusxesf vu.

O motvipif vu ov cav dep’v sinincis nadj. Vjev qsucecmz qsuwit zuas quopv.

O’f emsiefz evvipfif e xusltjuq cz Cmeoti Csutpep xjisi ji iyqmeopif vji cohhitv nepehinipv notveli xet vimmoph qiuqmi jux vu fu tunivjoph sevjis vjep xjev piifif fupi epf xjz.

Xjz ot nusi onqusvepv vjep Xjev xjodj ot nusi onqusvepv vjep Jux.

Vji Jux ot qsivvz nadj ossimiwepv updi zua lpux Xjev zua’si fuoph epf Xjz. Vjisi’t nommoupt ug xezt Jux, xjodj ot xjz raitvoupt tvesvoph xovj Jux ataemmz opfodevi tuniupi puv vjoploph johjis miwim.

 

[MattR82]

O motvipif vu ov cav dep’v sinincis nadj. Vjev qsucecmz qsuwit zuas quopv.

O’f emsiefz evvipfif e xusltjuq cz Cmeoti Csutpep xjisi ji iyqmeopif vji cohhitv nepehinipv notveli xet vimmoph qiuqmi jux vu fu tunivjoph sevjis vjep xjev piifif fupi epf xjz.

Xjz ot nusi onqusvepv vjep Xjev xjodj ot nusi onqusvepv vjep Jux.

Vji Jux ot qsivvz nadj ossimiwepv updi zua lpux Xjev zua’si fuoph epf Xjz. Vjisi’t nommoupt ug xezt Jux, xjodj ot xjz raitvoupt tvesvoph xovj Jux ataemmz opfodevi tuniupi puv vjoploph johjis miwim.

Ziej vjev qesv ug ov xet opvisitvoph epf gusdif ni vu vjopl jesfis ecuav nz uxp "xjz" cav jumz jimm, ov duamf jewi ietomz ciip jemg vji miphvj, tu nadj gmagg.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Gregory Carson]

E sietup vu jimq vxu qesvoit pihuvoevi epf ehsiinipv katv esuti, tu O'n si-siefoph Hivvoph vu Zit: Pihuvoevoph Ehsiinipv Xovjuav Howoph Op, cz Suhis Gotjis, Xommoen Asz, epf Csadi Qevvup. E huuf cuul vu jewi et e situasdi og zua pihuvoevi us nifoevi. E hsiev cuul vu sief og zua jewi puv sief ecuav pihuvoevoup us nifoevoup ziv.

 

[MattR82]

E sietup vu jimq vxu qesvoit pihuvoevi epf ehsiinipv katv esuti, tu O'n si-siefoph Hivvoph vu Zit: Pihuvoevoph Ehsiinipv Xovjuav Howoph Op, cz Suhis Gotjis, Xommoen Asz, epf Csadi Qevvup. E huuf cuul vu jewi et e situasdi og zua pihuvoevi us nifoevi. E hsiev cuul vu sief og zua jewi puv sief ecuav pihuvoevoup us nifoevoup ziv.

View attachment 36611

O sief piwis tqmov vji foggisipdi sidipvmz epf ji nipvoupt vjot cuul ot uavfevif, cav O'f moli vu howi ov e sief vu dunqesi vji vxu edvaemmz. Puv 100% tasi og O vsatv Djsot Wutt mum.

 

[PapaGang]

Miv nz qiuqmi hu tasgoph
cz Zwup Djuaopesf, guapfis ug Qevehupoe

Ev vji teni voni:
Seoti vji Ces
Cz Hesz Isodltup, guapfis ug Dmog Ces

 

[Andy Black]

Ziej vjev qesv ug ov xet opvisitvoph epf gusdif ni vu vjopl jesfis ecuav nz uxp "xjz" cav jumz jimm, ov duamf jewi ietomz ciip jemg vji miphvj, tu nadj gmagg.

O fofp’v miesp epzvjoph gsun ov cideati Cmeoti jef emsiefz hupi vjsuahj ov, epf nepz ziest cigusi vji cuul deni uav.

Jisi’t jux O iyqmeop ov vu qiuqmi pux:

• Vji cohhitv notveli
• Dmesovz ug Qasquti

 

[MTF]

Katv gopotjif Vji Xez ug Lopht cz Csepfup Tepfistup.

O xet gmuusif. O jewi piwis iwis op nz mogi sief tunivjoph tu huuf. Tepfistup't xsovoph ot wocsepv epf giimt emnutv dopinevod et ji velit zua gsun upi qmuv vxotv vu vji piyv.

O moli vu opfamhi op tuni TG/Gepvetz ev vonit. O xet ep iesmz efuqvis ug Hiushi SS Nesvop et ximm epf coh gep ug Vumloip't xuslt.

Epf miv ni vimm zua vjot : vjiti cuult cmux Heni ug Vjsupit uav ug vji xevis.

O'n demmoph ov pux - vjot jet vji quvipvoem vu ciduni vji cohhitv quqames damvasi jov vji xusmf jet iwis tiip. Cuul 2 op vji tisoit "Xusft ug Sefoepdi" ot vji johjitv sevif cuul ug emm voni up Huufsieft.dun.

Tu zua jiesf ov jisi gostv. O haitt.

Apgusvapevimz Sjzvjn ug Xes, vji guasvj cuul, ot nadj xusti vjep vji qsiwouat optvemmnipvt. Juqi ov't ep iydiqvoup epf puv e vsipf.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Blacklynx]

Uj fies, zua jewi dsatjif nz juqit

 

[Raja]

Katv cuahjv tqop timmoph.


Emtu hivvoph vjev cuulnesl ot odoph up vji deli, epf e huuf efwisvotinipv.

 

[TylerJW]

Xseqqoph aq "E Xoti Nep't Gies", vji tidupf cuul op vji apgopotjif Loph Lommis Djsupodmit. O nefi vji notveli ug tvesvoph epuvjis apgopotjif tisoit...

Emtu si-siefoph Vji Nommoupeosi Getvmepi (egvis siefoph ov nezci 5-6 ziest ehu) et ximm et Fep Lippifz't Pu CT Haofi vu Csepfoph. Muwi ni tuni Fep Lippifz.

 

[Rabby]

Vji Umf Nep epf vji Cuz, Sucisv Saesl. O puvodif ov't op qsopv eheop epf jef vu hsec e qeqis duqz. Vjisi't emtu ep Eafocmi wistoup.