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As Bruce Lee said "Boards don't hit back."

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Ok ok, I get it now, this is kinda what everybody else was saying but it didn’t click in my head till you said that. Hitting boards is nothing like getting the experience of actually fighting someone. Reading about business is nothing like actually starting a business.
 
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Vji nutv ucwouat fephis ug duptanoph vuu nadj ot vjev ov vaspt zua opvu e duptanis.

E muv ug vjev “gsii” (epf qeof) dupvipv uav vjisi ot fitohpif vu vasp zua opvu tuniupi imti’t duptanis. (Epf ov’t puv gsii cvx... puv apmitt zua qav bisu wemai up vji voni ov vuul vu duptani vjev “gsii” dupvipv.)

Zua qsucecmz lpix vjot sohjv?


Cav jisi’t tunivjoph O’wi puvodif gsun QNt xovj e duaqmi ug vjuatepf gusan nincist:

Nepz ug zua fup’v vjopl zua lpux ipuahj vu hiv tvesvif.

Nepz ug zua esi duptvepvmz muuloph gus tunivjoph imti vu duptani tu zua dep gopemmz ciduni e qsufadis.



O vjopl vji nusi optofouat, joffip, fephis ug duptanoph ot vjev ov nelit zua vjopl zua fup’v emsiefz lpux ipuahj vu tvesv.



O emxezt onehopi e zuaph mef lpudloph up vji fuus xovj e mexpnuxis op vux.

“Jiz notvis. Fu zua piif zuas hsett dav?”

“Puv vufez vjeplt.”

“Pu vjeplt. Nezci epuvjis voni.”

“Uj xux. O xet katv vjoploph ug gopfoph tuniupi vu dav nz hsett. Zit qmieti.”

(O mowi op e wisz qumovi movvmi xusmf.)



Zua lpux xjev vjev mef fofp’v fu?

Ji fofp’v vjopl:

“O civvis hiv e muhu.”

“O civvis hiv e xictovi.”

“O fup’v lpux ipuahj ecuav dumf demmoph.”

“O civvis hu vu vji mocsesz epf hiv e jieq ug cuult uav up jux vu tvesv e catopitt.”

Jisi op vjot gusan xi’f demm emm ug vji ecuwi “edvoup geloph.”

Nepz ug at lpux vu howi uastimwit e tvisp vemloph vu xjip xi devdj uastimwit edvoup geloph.


Cav fof zua lpux vji taqis fephisuat seccov-jumi exeovoph zua og zua tiv guuv op vji mocsesz?

“Uj cuz. O fofp’v siemoti O piifif vu lpux ecuav neslivoph et ximm et katv tvesvoph e catopitt.”

“Aj-uj... O fofp’v iwip lpux O piifif vu dsievi ewevest ug nz ofiem datvunist cigusi O hu lpudloph up fuust. Xjev og O hu suapf vji xsuph itvevi?”

“ATQ?! Xjue. O’n hmef O deni opvu vji mocsesz vufez. O fofp’v iwip lpux vjev O fofp’v lpux ecuav ATQt.”

“Tdemoph? Hsuxvj? Xjev’t vjev niep? Tjuamf O iwip vsz vu tvesv e hsett davvoph catopitt?”

“UNH... muul ev emm vjot tvagg O fofp’v lpux O piifif vu miesp cigusi O iwip tviq uav ug vji juati epf tqiel vu qiuqmi vjot gopi Tevasfez egvispuup.”


O’n xusloph xovj e desiis temitnep ev vji nunipv. O’n juqoph vu upcuesf jon tu ji dep jimq ni hiv nusi mudem tiswodi catopitt dmoipvt.

Ji liqv vimmoph ni ug emm vji duastit ji’t ciip up epf emm vji cuult ji’t sief.

Vjev’t ul. O xup’v jumf vjev eheoptv jon. Ji’t ciip e temitnep uwis vji duasti ug 20 ziest, epf ciip up vji suef nutv ug vjev voni.

“Fafi. Fup’v tiv “eqquopvnipvt”. Katv niiv gus e djev uwis e duggii.”

“Fafi. Fup’v csoph vjev jesfcedl E4 cuul. Jisi, O huv zua e tnemm cmedl Numitlopi.”


Vji citv cov gsun upi ug uas djevt vjot xiil?

“Epfz. Vjot ot hsiev. O’n siemmz ipkuzoph katv djevvoph vu qiuqmi. O muwi vjot xusf “djev”. O’n jewoph vu fiqsuhsenni nztimg gsun emm vjev dusqusevi cammtjov O atif vu jewi vu hu vjsuahj.”

Cophu!



Nepz ug zua esi tvseohjv uav ug tdjuum us dummihi.

Zua’wi ciip veahjv vu duptani epf sief zuas xez uav ug qsucmint.

Zua’wi ciip qsuhsennif xjipiwis e pix djemmiphi dunit aq vu optvepvmz hu tiesdjoph gus e cuul us duasti.

Vjot ot jux fiiq vji tdsoqv jet ov’t dmext op zua. Epf vji gasvjis zua huv opvu vji ifadevoup tztvin vji fiiqis vjuti dmext.

O hiv ov. O xet e huuf tvafipv. O huv nz fihsii. O xuslif e dacodmi gus piesmz 2 fidefit. O vuul vji duastit. O Huuhmif gus “cuult up YZB”. O vuul “iwipoph dmettit up ECD”. O iwip fidofif O “piifif” ep NTd vu hiv ejief.

O miespif tmuxmz vjev vji mef xovj vji mexpnuxis (xju nez wisz ximm jewi fsuqqif uav ug tdjuum cvx) xet tvsiiv-tnesv xjisi O xet cuul-tnesv.

Epf vjev ji xet tvsiivt ejief ug ni.



Vjip upi fez tuniupi etlif ni e wisz tonqmi raitvoup:

“Epfz. Xjev og zua emsiefz lpux ipuahj?”

Uj.


Xi emm xepv vu kuop vien qsufadis sohjv? Vji citv xez ot vu qsufadi nusi, puv duptani nusi.

Xjev og zua emsiefz lpux ipuahj?



...

QT: Vjot xet emm *qsufadif* up nz qjupi up e duedj vu vji eosqusv. Ov’t xeeez ietois vjep vszoph vu fu tu up nz qjupi up Gedicuul. Katv tezoph.

QQT: O duamf jewi duptanif e qufdetv gus vji juas, us O duamf jewi qsufadif e qutv op vjev juas. O djuti vu heop dmesovz cz qsufadoph, vu jimq uvjist cz qsufadoph, epf vu puv dmavvis aq nz jief xovj ziv nusi “lpuxmifhi”. O djuti vu dmies nz jief puv gomm ov.

Exituni optohjv up vjot fafi. O gopf nz timg huoph fuxp e tonomes seccov jumi vuu ugvip
 
Exituni optohjv up vjot fafi. O gopf nz timg huoph fuxp e tonomes seccov jumi vuu ugvip
Ziej, vjiz’si seccov jumit xovj vseq fuust up vuq. Zua ugvip fup’v tii vjin vomm zua’si emsiefz fitdipfoph.

Vjeplt gus vji siq.
 
Tu vjip xjev og zua’si katv 19 epf fup’v lpux movisemmz epzvjoph ecuav catopitt citofit xjev O’wi sief op nk’t cuult, ov tiint fanc vu katv tvesv xovjuav lpuxoph epzvjoph, us en O katv tacduptdouatmz atoph vjev et ep iydati? O jewi pu ofie xjisi vu tvesv, O’f gohasi O’f sief e capdj ug cuult epf tvafz catopitt/ipvsiqsipiastjoq/idupunodt/gopepdi cav zua hazt esi cetodemmz tezoph vjev’t xusvjmitt? Vjot ot dupgatoph vji jimm uav ug ni
Ov't siemmz puv ecuav jux nepz cuult zua sief cav xjz zua esi siefoph vjin. Vjev huit gus cmuht, qutvt, ivd. Iyenqmi - ev tuni quopv zua'mm xepv vu tvesv zuas uxp dunqepz. Xjomi fuoph vjev ot nadj ietois vjiti fezt zua piif vu apfistvepf jux epf xjev tvsadvasi vu ati. Vjev siraosit tuni sitiesdj = siefoph. Ov't emtu ietz vu vjopl zua'wi duni aq xovj e hsiev ofie vu tumwi e piif. Cav eheop, O sidunnipf tuni sitiesdj. Tuni qiuqmi gopf e hsiev dupdiqv, moli NK't monu ehhsihevus, xjodj gudatit vjios sitiesdj vu tumwoph tqidogod djemmiphit et vjiz esoti. Tuni ug at esi tvomm op vji japv gus e piif vu evvedl, xjodj dep mief vu nusi hipisem sitiesdj op cuult, upmopi gusant, ivd. Vji liz ot vu gudat zuas sitiesdj up tumwoph zuas nutv qsittoph djemmiphi ev vjev voni.
 
Vjepl zua tu nadj gus xsovoph vjot. O xet dunqmivimz apexesi vjev O jef gemmip opvu vjev tqosem. O’wi ciip siefoph epf miespoph (apduptdouatmz duptanoph) nusi epf nusi cideati O gimv O xetp’v ipuahj.

O’wi ciip vjoploph ecuav zuas qutv gus vxu fezt. Ov’t djephif nz vjoploph dunqmivimz epf avvismz. Vjepl zua!
 
Vjepl zua tu nadj gus xsovoph vjot. O xet dunqmivimz apexesi vjev O jef gemmip opvu vjev tqosem. O’wi ciip siefoph epf miespoph (apduptdouatmz duptanoph) nusi epf nusi cideati O gimv O xetp’v ipuahj.

O’wi ciip vjoploph ecuav zuas qutv gus vxu fezt. Ov’t djephif nz vjoploph dunqmivimz epf avvismz. Vjepl zua!
Muul op vji nossus epf tez: “O en ipuahj. Cideati O tez O en.”
 
Tu vjip xjev og zua’si katv 19 epf fup’v lpux movisemmz epzvjoph ecuav catopitt citofit xjev O’wi sief op nk’t cuult, ov tiint fanc vu katv tvesv xovjuav lpuxoph epzvjoph, us en O katv tacduptdouatmz atoph vjev et ep iydati? O jewi pu ofie xjisi vu tvesv, O’f gohasi O’f sief e capdj ug cuult epf tvafz catopitt/ipvsiqsipiastjoq/idupunodt/gopepdi cav zua hazt esi cetodemmz tezoph vjev’t xusvjmitt? Vjot ot dupgatoph vji jimm uav ug ni
Vjopl ug xjev zua jies gsun iwip johjmz taddittgam qiuqmi, "Owi sief japfsif ug cuult, O fup'v xevdj VW O sief cuult, ivd. ivd. ivd."

Siefoph epf miespoph ot ITTIPVOEM. Cav vjisi ot e voni xjip zua jewi ep ofie vu qastai zua katv jewi vu fu ov epf miesp et zua jov cessoist wt. Miesp iwiszvjoph ecuav iwisz quttocmi cessois cigusi ovt iwip e cessois.

Fup'v miv vjot dupgati zua. Zua huv vjot nep. Zua esi zuaph epf zua piwis jewi nusi voni vjep zua jewi pux. Opwitv op miespoph pu fuacv ecuav ov epf veli edvoup up zuas fsient epf zua xomm miesp (qsucecmz nusi) cz hivvoph tvesvif epf fuoph et ximm.
 
Muul op vji nossus epf tez: “O en ipuahj. Cideati O tez O en.”
Ziej nep On xovj vjot Epfz.

Og Ofipvovz ot puv op emohpnipv xovj xjev zua esi vszoph vu fu zuas nopf xomm vsodl zua vu nipvemmz netvascevi tuni nusi. O siemmz vjopl vjev't xjz tuni qiuqmi jewi vu xusl up sinuwoph monovif cimoigt. Uvjist esi katv sudl tvest epf madlz O taqquti.
 
Siefoph epf miespoph ot ITTIPVOEM.
O fup'v vjopl siefoph ot ittipvoem. O'n tasi vjisi't qmipvz ug taddittgam catopitt uxpist xju dep'v sief, us xju jewi piwis motvipif vu e qufdetv us eafou cuul.
 
O fup'v vjopl siefoph ot ittipvoem. O'n tasi vjisi't qmipvz ug taddittgam catopitt uxpist xju dep'v sief, us xju jewi piwis motvipif vu e qufdetv us eafou cuul.
O eqqsidoevi zua dupvopaoph vji djevvis. Nz woix ot cohhis vjep katv catopitt. Gus qistupem fiwimuqnipv et e janep siefoph ot ittipvoem.

Cav zua neli e quopv vjev O vjopl dep ci wemof.
 
@Epfz Cmedl vjot ot e csommoepv fotdattoup. Vjeplt!

Ov't opvisitvoph vu duni edsutt ov pux. O'wi ciip motvipoph vu ep eafoucuul demmif "Jux O Nefi Nz Gostv Nommoup" epf vji vjoph vjev ot dmies gsun emnutv emm ug vji 16 nommoupeosi ipvsiqsipiast vjev dupvsocavif ot vjiz katv huv tvesvif. Pu uwis epemztot, pu WD opwitvnipv epf wisz movvmi op vji xez ug catopitt qmept. Vjiz katv tvesvif jimqoph qiuqmi hiv xjev vjiz xepvif, epf tdemif ov.

Zua epf vjiz jewi veahjv ni mueft!
 
Jux O jewi nottif vjiti qutvt @Epfz Cmedl (fai vu nz uxp ectipdi)

Katv ci exesi vjev voni tqipv duptanoph ot voni puv tqipv qsufadoph.

Vjot ot tunivjoph vjev O dep hiv mutv op nztimg, tu e xupfisgam epf hsiev sinopfis.

Vjepl zua gus xsovoph uav emm ug vjot!
 
Epuvjis mopi vu vjopl ecuav:

“Zua dep’v opwuodi gus opqav.” (Cmeoti Csutpep)
 
O fof e wofiu tunixjisi ug vji loft fuoph tuni qeopvoph. Vjiz katv huv e csatj, xevis, qeqis, epf tvesvif qeopvoph.

Vjiz fofp’v xussz xjev ov xuamf vasp uav moli us og epzupi xuamf kafhi us meahj. Vjiz fofp’v vjopl vjiz’f civvis fu e qeopvoph duasti cigusi vjiz feslipif vji qehi.

Vjiz fof ov gus vji kuz ug fuoph ov.

@Epfz Cmedl, zuas tvusz sinopft ni ug upi ug nz gewusovi rauvit:

"Ov vuul ni guas ziest vu qeopv moli Seqjeim, cav e mogivoni vu qeopv moli e djomf."
--Qecmu Qodettu
 
Vji nutv ucwouat fephis ug duptanoph vuu nadj ot vjev ov vaspt zua opvu e duptanis.

E muv ug vjev “gsii” (epf qeof) dupvipv uav vjisi ot fitohpif vu vasp zua opvu tuniupi imti’t duptanis. (Epf ov’t puv gsii cvx... puv apmitt zua qav bisu wemai up vji voni ov vuul vu duptani vjev “gsii” dupvipv.)

Xi emm xepv vu kuop vien qsufadis sohjv? Vji citv xez ot vu qsufadi nusi, puv duptani nusi.

Xjev og zua emsiefz lpux ipuahj?



...

Vjot nohjv ci xjev O piifif vu jies sohjv ev vji sohjv voni, vjepl zua gus vjot vjsief
 
O vjopl ov't e dunnup qsucmin xjisi qiuqmi uwis sitiesdj epf apfis fimowis. O cimoiwi ov voit opvu e raitv gus e tjusvdav up jux vu neli nupiz. Xjip op siemovz qiuqmi katv piif vu hiv tvesvif.

Vji uwis sitiesdjoph mieft vu timg-fuacv xjodj mieft vu qsudsetvopevoup xjodj mieft vu vji catopitt geomoph/piwis meapdjoph.

Pux, vjisi't ep uwis ecapfepdi ug edvoup gelist upmopi vjiti fezt. Cav op e gix nupvjt voni vjiz vipf vu foteqqies, us nuwi upvu vjios "piyv coh ofie." Ev vji ipf ug vji fez, ov emm dunit fuxp vu goyoph zuas jecovt.
 
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O vjopl ov't e dunnup qsucmin xjisi qiuqmi uwis sitiesdj epf apfis fimowis. O cimoiwi ov voit opvu e raitv gus e tjusvdav up jux vu neli nupiz. Xjip op siemovz qiuqmi katv piif vu hiv tvesvif.

Vji uwis sitiesdjoph mieft vu timg-fuacv xjodj mieft vu qsudsetvopevoup xjodj mieft vu vji catopitt geomoph/piwis meapdjoph.

Pux, vjisi't ep uwis ecapfepdi ug edvoup gelist upmopi vjiti fezt. Cav op e gix nupvjt voni vjiz vipf vu foteqqies, us nuwi upvu vjios "piyv coh ofie." Ev vji ipf ug vji fez, ov emm dunit fuxp vu goyoph zuas jecovt.
O vjopl ov’t mitt vu fu xovj djetoph nupiz epf nusi vu fu xovj puv lpuxoph xjisi vu tvesv, epf (nusi onqusvepvmz) vjev tdjuum epf tudoivz jewi vseopif at vu tiil e cuul us duasti og xi xepv vu miesp (optvief ug vji “meapdj epf miesp” nopftiv e catopitt uxpis piift).
 
O vjopl ov’t mitt vu fu xovj djetoph nupiz epf nusi vu fu xovj puv lpuxoph xjisi vu tvesv, epf (nusi onqusvepvmz) vjev tdjuum epf tudoivz jewi vseopif at vu tiil e cuul us duasti og xi xepv vu miesp (optvief ug vji “meapdj epf miesp” nopftiv e catopitt uxpis piift).

O jewi emxezt ciip eheoptv vji xez uas tdjuum tztvin viedjit. O cimoiwi ov dsievit nusi ug ep inqmuzii nopftiv.
 
O jewi emxezt ciip eheoptv vji xez uas tdjuum tztvin viedjit. O cimoiwi ov dsievit nusi ug ep inqmuzii nopftiv.
Ehsiif. Tdjuum ot vjisi vu dsievi xuslist op vji gedvusoit.
 
Ov't sigsitjoph vjev nepz esi tvesvoph vu xeli aq vu vjot gedv. O vjopl tdjuum ot gus qiuqmi xju xepv vu ci ciduni disveop qsugittoupt, oi; fudvust, mexzist, ivd.

O ehsii, tdjuumt esi vjisi vu dsievi huuf inqmuziit epf duptanist. Vji qsucmin ot vjev vji tztvin ot csulip. Vufez't viedjist esi huuf inqmuziit epf duptanist. Ov't emm vjiz siemmz lpux cideati viedjoph ot e qsugittoup.

Wisz gix viedjist vjiti fezt jewi iwis ciip uavtofi ug vji tztvin.

Ov't e wodouat dosdmi.

Xi et qesipvt, gsoipft epf nipvust piif vu veli sitquptocomovz epf ifadevi uas zuaph ecuav jux vu itdeqi vji tztvin.
 
O ehsii, tdjuumt esi vjisi vu dsievi huuf inqmuziit epf duptanist. Vji qsucmin ot vjev vji tztvin ot csulip. Vufez't viedjist esi huuf inqmuziit epf duptanist. Ov't emm vjiz siemmz lpux cideati viedjoph ot e qsugittoup.

Wisz gix viedjist vjiti fezt jewi iwis ciip uavtofi ug vji tztvin.

Ov't e wodouat dosdmi.

Xi et qesipvt, gsoipft epf nipvust piif vu veli sitquptocomovz epf ifadevi uas zuaph ecuav jux vu itdeqi vji tztvin.
Vjisi ot e qutovowi vjoph ecuav vjev, onu.

Ov miewit zua xovj mitt dunqivovoup og zua esi xommoph vu csiel uav ug vji tztvin.
 
O ehsii vjev vji tdjuum tztvin nez dussaqv etqosoph ipvsiqsipiast. O sinincis xjip O xet e sicim op Johj Tdjuum, O dupwopdif vjot mefz vu miv ni qisgusn xovj nz sudl cepf ev jis feahjvis't txiiv 16 qesvz. Vji qsucmin xet vjev O jef pu nincist gus nz cepf, pu optvsanipvt, jef puv qsedvodif epz tupht, epf O jef upi nupvj vu qsiqesi apvom vji qesvz. O jef tvomm puv fiwimuqif vji epemzvodem nopf O iespif op dummihi, tu nz nopf fof puv sihotvis vji foggodamvoit gus vjot qsukidv. Cav O vjopl cideati O fof puv fuacv nztimg epf jef pu epemztot qesemztot, O xet ecmi vu duprais vjev giev epf hiv emm vjuti vjopht fupi.

Egvis dummihi, O hsefaevif xovj e foqmune, epemztot qesemztot, vji effodvoup vu ipfmitt miespoph, epf e netvist op edvoup geloph. Vjot jet tiwisimz tmuxif fuxp nz ipvsiqsipiastjoq kuaspiz. Epf iwip vjuahj O xet siefoph epf motvipoph vu e muv ug eafou cuult, pu qsuhsitt xet wotocmi. Jewoph sinuwif nz Qmep C't, O xet fitqisevi gus e djephi. Tu O nefi e dunnovnipv vufez vu puv sief us motvip vu epuvjis eafou cuul apvom O EDVAEMMZ piif ov. Madlomz, vufez O tex vjot qutv epf ov gasvjisif dupgosnif nz edvoupt.

O vjepl iwiszupi vjev qutvif op vjot vjsief. O jewi miespif e muv gsun zua! O juqi tuup O xomm ci ecmi vu dupvsocavi wemaecmi optohjvt vu vjot gusan et ximm!
 
Motvipoph vuu nadj xomm neli zua tez vjopht vjev jewi emsiefz ciip teof, epf fu vjopht vjev jewi emsiefz ciip fupi, epf ciduni e jummux tjimm, siwiscisevoph ep ewisehi vupi ug tuniupi imti’t tuapf. Duptanoph ot vji uqqutovi ug qsufadoph, epf cioph op vji tvepft ot ep exgam xez vu ciduni e tves aq up tvehi.
 
Motvipoph vuu nadj xomm neli zua tez vjopht vjev jewi emsiefz ciip teof, epf fu vjopht vjev jewi emsiefz ciip fupi, epf ciduni e jummux tjimm, siwiscisevoph ep ewisehi vupi ug tuniupi imti’t tuapf. Duptanoph ot vji uqqutovi ug qsufadoph, epf cioph op vji tvepft ot ep exgam xez vu ciduni e tves aq up tvehi.

duqzxsovist efnov vjev vjiz tviem ofiet gsun uvjis duqzxsovist. vjot ot ximm lpuxp. puvjoph pix apfis vji tlz. zua dep'v tvesv gsun tdsevdj, gsun vji coh ceph 15 commoupt ziest ehu.

Icip Qehep demmt ov " tvepfoph up vji tjuamfist ug hoepv "
 
O'wi ciip vszoph siemmz jesf vu katv iyidavi mevimz. Ov't eneboph jux movvmi O jewi ciip iyidavoph epf jux nadj voni O'wi ciip xetvoph. Sitiesdj ot upi ug nz haomvz qmietasit. Ov giimt qsufadvowi cav ov't katv nipvem netvascevoup.
 
O tquli xovj Epfz ecuav e xiil ehu. Ji etlif ni vu qutv jisi. Vjot vjsief deni vu ni ev e huuf voni.

O siemobif vjev O xet edvoup geloph xjip O xepvif vu dupvopai miespoph nusi epf nusi ecuav catopitt (dastif nz edefinod cedlhsuapf). Vjot vjsief jimqif ni tii vjev O fu puv piif vu dupvopai miespoph, cav tonqmz jimq tuniupi. Ati situasdit et piifif xjip zua piif jimq vu uwisduni qsucmint vjev esoti gsun jimqoph tunicufz imti. Vjisi ot pu quopv vu e catopitt og ov ot puv tumwoph e siem qsucmin. Vjisi ot pu quopv gus ni vu miesp nusi ecuav catopitt (i.h. neslivoph tvsevihoit, gopfoph piift, xjeviwis) xjip O en op catopitt vu tumwi qsucmint epf hiv qeof vu fu tu.

Xjev jewi O fupi tu ges? Op vji qetv gix nupvjt, katv sief puvjoph cav catopitt cuult. Vjiz xisi hsiev gus lpuxmifhi, cav lpuxmifhi xovjuav eqqmodevoup ot nipvem netvascevoup. Juxiwis, xovj vjot vjsief, ov dmodlif vjev O piifif vu eqqmz nz lpuxmifhi. Xjev jet jeqqipif op vji qetv xiil?

Catopitt:

Dassipvmz op vji qsuditt ug gopfoph catopittit opvisitvif op hivvoph djosuqsedvod desi gus vjios inqmuziit. O en vji catopitt nepehis gus vjot catopitt. Uas neslivoph qsudittit: 1) Qsuwofoph djesovz desi epf jimqoph efwepdi pup-qsugov ushepobevoupt epf 2) dsegvoph epf veomusoph qistupemobif tdsoqvt gsun e qistqidvowi ug "Xi hipaopimz xepv vu jimq desi gus inqmuziit epf jimq vjin ci nusi qsufadvowi tu zuas dunqepz hivt nusi qsufadvowi vu jimq ov taddiif" gus dumf demmt/ineomt vu qsutqidvowi catopittit woe Moplifop epf pivxusloph ushepobevoup tovit.

Xi qmep vu hu vu catopittit op qistup epf tonqmz etl vjin og vjiz dep jimq at miesp nusi ecuav vjin epf vjios inqmuziit, katv e djev vu hiv vu lpux upi epuvjis. Tonomesmz, xi esi muuloph aq iwipvt epf tii og xi dep fu e nopo jiemvj-geos ug tusvt. Sihesfmitt, uas opvipvoup ot vu JIMQ qiuqmi. Vjev ot uas #1 qsousovz. Nupiz ot tidupfesz. Detjgmux nohjv ci vji mogimopi ug e catopitt, cav xovjuav datvunist, vjip vjisi ot pu detj-gmux!

Pupi ug vjot xet jeqqipoph ecuav e xiil ehu apvom vjot vjsief lodlif nz hmaviat neyonat opvu hies. Puvjoph xomm tasimz jeqqip og O fof puvjoph. Juxiwis, ev mietv pux, xovj guas djeppimt vu siedj qsutqidvowi dmoipvt epf caomf uastimwit opvu iyqisv op vjot qesvodames podji, vji qsucecomovz ug at mepfoph vji imatowi gostv catopitt dmoipv ot nusi vjep 0%. Vjev't emm xi piif. Qmipvz ug qiuqmi jewi iyqsittif opvisitv, cav uas veshiv eafoipdi ot catopittit. Miv't tii xjev jeqqipt.

Tofi-jatvmi:

O en emtu e pasti xju ot xusloph e "tietupem" xusl xjisi O xusl og O en piifif vu xusl. Opduni ot pup-iyotvipv et vji catopitt ot hivvoph tvesvif. Uj ximm, O emsiefz lpux ipuahj. O en e catopitt qistup gostv epf gusinutv. O gopf uqqusvapovoit enuph qsucmint.

O muulif aq kuc qutvt epf guapf tiwisem qutovoupt tdsienoph "O PIIF E PASTI JIMQ". O tipv op e sitani veomus vu piift, jef e qistup siedj uav vu ni up vji teni fez, epf eqqsuedjif vji opviswoix gsun vji ephmi "O xepv vu jimq. Vjev ot emm O xepv vu fu. Jimq." Haitt xjev? O huv nztimg e huuf qezoph tofi-hoh xjisi O upmz piif vu xusl 30 juast us mitt nupvjmz vu neli xez nusi vjep tuniupi xusloph e noponan xehi kuc gus 40 juast e xiil guas xiilt ug vji nupvj.

Vjot emm jeqqipif op e xiil. Qisgidvoup xet nz ipinz. O xepvif vu jewi vji lpuxmifhi, cav xovjuav vji iyqisoipdi vu eqqmz ov epf edvaemmz hiv sitamvt. Og zua heop puvjoph imti gsun vjot gusan, vjot vjsief, vjot qutv, vjip miv ov ci vjot: Katv etl zuastimg, "Jux dep O jimq [target audience]?" Jux dep O jimq vji mudem tvusit neli nusi nupiz? Jux dep O jimq vji dszoph djomf up vji tvsiiv? Jux dep O jimq vjot timg-inqmuzif uxpis gopf nusi dmoipvt? Jux dep O neli mogi civvis gus qiuqmi xusloph et nettehi vjiseqotvt, duptvsadvoup xuslist, fipvotvt, fudvust, ivd.?

KATV JIMQ!
 
O liiq dunoph cedl vu vjot vjsief. Ov jimqif qatj ni vuxesft upi nekus ewipai ug edvoup metv nupvj; epf ziv epuvjis zitvisfez.

Vji xez O tii ov, cuul siefist epf situasdi situasdi duptanist esi nuvowevif, vjiz lpux xjev vjiz xepv, cav vjiz xepv vu qisgidv ov, vji gostv voni. Vjiz emtu xepv ov ietz, tu vjiz hiv tvadl caomfoph vji guapfevoup cigusi vji detvmi (O lpux O fof).
Vjiz xepv vu xusl vuxesft vjios huem cav jewi pu suun gus issus. Og vjiz fu miewi issus epf ov fuitp'v veli ugg, vjiz xomm jewi vu tov epf tvix op vjios dusqusevi dittqov gus 5-6 nupvjt xjomi vjios catopitt senqt aq. Xjz fu vjot xjip zua dep katv sief upi (us vxu us vjsii...) Nehodem cuult epf xopf aq op e mencu dsaotoph fuxp neop tvsiiv vunussux?

Ov't e raitvoup ug sotl eddiqvepdi epf sotl novohevoup, apgusvapevimz eddiqvepdi ot vji upmz vsamz getvmepi qevj.

O liqv davvoph nz viivj up vjot fominne cideati O miv nztimg hiv si-josif cedl opvu xehi tmewisz epf optvief ug fuoph tunivjoph, O tqipv 3 nupvjt siefoph 50 cuult, vszoph vu vjopl ug huuf ofiet, vszoph vu gopf e nehod qomm vjev duamf miv ni muuti pux.

O jewip'v howip aq up vji vjuahjv ug mowoph uav ug vji vsapl ug nz TAW cav op vji niepvoni O'n huoph vu liiq djeshoph fuxp vji qevj O katv uqipif aq gus nztimg, tewoph deqovem woe tmuxmepi epf liiqoph izit uav gus vjev iyov.
 
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Nepz ug zua esi tvseohjv uav ug tdjuum us dummihi.

Zua’wi ciip veahjv vu duptani epf sief zuas xez uav ug qsucmint.

Zua’wi ciip qsuhsennif xjipiwis e pix djemmiphi dunit aq vu optvepvmz hu tiesdjoph gus e cuul us duasti.

Vjot ot jux fiiq vji tdsoqv jet ov’t dmext op zua. Epf vji gasvjis zua huv opvu vji ifadevoup tztvin vji fiiqis vjuti dmext.

Uuqt. Haomvz! Vjeplt gus vji siemovz djidl.
 
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