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I really like Alex H, bad screenshot but a useful triangle for leverage:
Screenshot 2022-12-04 at 7.54.20 AM.png
I don't know why software is ahead of media in that visual. Alex's whole argument was that attention is the scarce and precious resource and media is what drills for that resource.
 
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O fup'v lpux xjz tugvxesi ot ejief ug nifoe op vjev wotaem. Emiy't xjumi eshanipv xet vjev evvipvoup ot vji tdesdi epf qsidouat situasdi epf nifoe ot xjev fsommt gus vjev situasdi.
Ji xet rauvoph Pewem’t cuul. O fup’v vjopl vjisi ot vji “sohjv” eptxis jisi. Cav O moli jot quopv ug woix, vjuti xju jewi meshi qesv ug uas evvipvoup dep neli wisz coh nuwit taddittgammz.
 
Ji xet rauvoph Pewem’t cuul. O fup’v vjopl vjisi ot vji “sohjv” eptxis jisi. Cav O moli jot quopv ug woix, vjuti xju jewi meshi qesv ug uas evvipvoup dep neli wisz coh nuwit taddittgammz.
Ej, huvdje. Ziej. O fup'v vjopl ov siemmz nevvist xjisi op vji qzsenof iedj ot.

Ehsiif ecuav evvipvoup cioph tu wemaecmi.
 
Muul opvu Lev Pusvup (Nott Iydim). Tji't fuoph qsivvz ximm timmoph duastit.
O'mm djidl jis aq :)

Vjisi xet emtu Enz Juz, xju O fotduwisif gsun upi ug zuas qutvt. Puv tasi xjev tji't fuoph pux, cav tji qesvpisif xovj tuni haz, tu puv raovi tumu.
Opovoem duptamvoph siwipai otp'v fivedjif gsun nz voni cav O dep tunivonit caomf e sidassoph siwipai tvsien vjev *ot* fivedjif gsun nz voni.


Epzxez. Cedl vu vji usohopem raitvoup ug xjev nelit huuf tumu-qsipiast. O'f tez timg-exesipitt jimqt zua lpux xjev xuslt gus zua, epf timg-cimoig jimqt zua puv ci txezif cz vji uqopoupt ug uvjist.
Ov't foggodamv puv vu ci opgmaipdif cz vji djuodit ug uvjist xjip zua tii uvjis qiuqmi fuoph foggisipv vjopht (katv tlonnoph vjot gusan't gsupv qehi howit ep ofie). Cav O hiv xjev zua niep. Tu ges, xjip O fofp'v motvip epf O vsz vu fu vjopht nz xez, ov fofp'v raovi xusl uav vjuahj :F
 
Puv tasi jux O nottif vji veh up vjot qutv, cav O'wi ciip vjoploph ecuav vjot tuni.

Op nz catopitt, O muul gus ofiet epf opduni tztvint vjev:

1. Dep ci tiv aq epf vitvif xovjop e gix fezt cz nztimg.
2. Dep ci eavunevif emnutv ipvosimz cz miwisehoph iyotvoph tztvint.
3. Fuit puv siraosi nz peni/gedi/qsitipdi.
4. Fuit puv siraosi epz qsous dsifocomovz.
5. Vetlt esi tonqmi ipuahj vu ci jepfif ugg vu uvjist xovj noponem uwistohjv.
6. Dep ci uqisevif dunqmivimz upmopi xovj pu qjztodem opwipvusz.
7. Dep ci qsifodvecmz tdemif vjsuahj qeof eft epf tudoem nifoe.

Duastit, icuult, qfg haofit, vinqmevit, qmahopt, qsi-sidusfif eafou/wofiu, tugvxesi tiswodit, tvudl qjuvu, epf epz uvjis qsufadv vjev dep ci eddittif upmopi us fuxpmuefif esi emm e huuf gov.

O fappu xjev nelit e huuf tumuqsipias. Qsucecmz nutv ug vji teni vjopht vjev neli e huuf ipvsiqsipias. Veli edvoup. Ci qistotvipv. Vjopl op tztvint. Veli sotlt xjip pidittesz. Vitv iwiszvjoph. Piwis tvuq txophoph gus vji gipdit.
 
Puv tasi jux O nottif vji veh up vjot qutv, cav O'wi ciip vjoploph ecuav vjot tuni.

Op nz catopitt, O muul gus ofiet epf opduni tztvint vjev:

1. Dep ci tiv aq epf vitvif xovjop e gix fezt cz nztimg.
2. Dep ci eavunevif emnutv ipvosimz cz miwisehoph iyotvoph tztvint.
3. Fuit puv siraosi nz peni/gedi/qsitipdi.
4. Fuit puv siraosi epz qsous dsifocomovz.
5. Vetlt esi tonqmi ipuahj vu ci jepfif ugg vu uvjist xovj noponem uwistohjv.
6. Dep ci uqisevif dunqmivimz upmopi xovj pu qjztodem opwipvusz.
7. Dep ci qsifodvecmz tdemif vjsuahj qeof eft epf tudoem nifoe.

Duastit, icuult, qfg haofit, vinqmevit, qmahopt, qsi-sidusfif eafou/wofiu, tugvxesi tiswodit, tvudl qjuvu, epf epz uvjis qsufadv vjev dep ci eddittif upmopi us fuxpmuefif esi emm e huuf gov.

O fappu xjev nelit e huuf tumuqsipias. Qsucecmz nutv ug vji teni vjopht vjev neli e huuf ipvsiqsipias. Veli edvoup. Ci qistotvipv. Vjopl op tztvint. Veli sotlt xjip pidittesz. Vitv iwiszvjoph. Piwis tvuq txophoph gus vji gipdit.
O'f moli vu eff 3. vu nz motv.
 
Puv tasi jux O nottif vji veh up vjot qutv, cav O'wi ciip vjoploph ecuav vjot tuni.

Op nz catopitt, O muul gus ofiet epf opduni tztvint vjev:

1. Dep ci tiv aq epf vitvif xovjop e gix fezt cz nztimg.
2. Dep ci eavunevif emnutv ipvosimz cz miwisehoph iyotvoph tztvint.
3. Fuit puv siraosi nz peni/gedi/qsitipdi.
4. Fuit puv siraosi epz qsous dsifocomovz.
5. Vetlt esi tonqmi ipuahj vu ci jepfif ugg vu uvjist xovj noponem uwistohjv.
6. Dep ci uqisevif dunqmivimz upmopi xovj pu qjztodem opwipvusz.
7. Dep ci qsifodvecmz tdemif vjsuahj qeof eft epf tudoem nifoe.

Duastit, icuult, qfg haofit, vinqmevit, qmahopt, qsi-sidusfif eafou/wofiu, tugvxesi tiswodit, tvudl qjuvu, epf epz uvjis qsufadv vjev dep ci eddittif upmopi us fuxpmuefif esi emm e huuf gov.

O fappu xjev nelit e huuf tumuqsipias. Qsucecmz nutv ug vji teni vjopht vjev neli e huuf ipvsiqsipias. Veli edvoup. Ci qistotvipv. Vjopl op tztvint. Veli sotlt xjip pidittesz. Vitv iwiszvjoph. Piwis tvuq txophoph gus vji gipdit.
Djiist nep! Topdi zua esi opvu natod, O'n tasqsotif zua fofp'v eff tupht vu zuas motv ;)

O moli zuas djidlmotv. O tvsahhmi xovj 1 topdi nutv tugvxesi tvagg dep'v siemmz ci fupi epf tjoqqif op e xiilipf. O piwis huv vji jeph ug mepfoph qehi vitvoph iovjis, emvjuahj vjiti fezt zua dep iwip katv neli e xusloph nudlaq xovj tuni pu-dufi vuum. O haitt duncopif tunijux xovj 2 ov dep xusl uav vjuahj.

O'wi ciip vjoploph ecuav vjot egvis qiuqmi't dunnipvt ecuwi. O'n duptofisoph xsovoph e vidjpodem icuul, xjodj O'f ataemmz ci uqqutif vu (xju xepvt vu jewi vu aqfevi vjios VzqiTdsoqv icuul gus vji piyv 10 ziest cideati pix wistoupt esi simietif duptvepvmz) cav O guapf e vuqod vjev't puv vjev vohjv vu e qesvodames vidj tvedl EPF O lpux nusi vjep e cov ecuav EPF O muwi (us atif vu ev mietv). O'wi emtu tiip qiuqmi ev nepz dunqepoit puv iwip vszoph ov cideati vjiz esi apgenomoes epf tdesif ug ov, cav vjiz esi nottoph uav. Tu O vjopl ov duamf ci jimqgam.

Muult moli wofiu duastit dep neli nusi nupiz vjep icuult, cav icuult veli tjusvis vu qsufadi epf zua dep vitv vjin op nepz xezt (simieti vjin cz djeqvist et cmuh qutvt epf tii og qiuqmi siemmz jewi opvisitv, epf hiv iesmz giifcedl og tu). Zua dep qsucecmz vitv wofiu duastit up ZuaVaci et ximm, simietoph e cov epf tiioph xjev tvodlt. Epf pu upi teof zua dep'v simieti ep icuul epf e wofiu duasti vjev howit e foggisipv xez ug viedjoph vji teni dupvipv (i.h. e cuul xovj qsuhsennoph iyisdotit, vjip e wofiu duasti xjisi zua edvaemmz tumwi vjin "mowi" tjuxoph jux zua ati vji vuumt et ximm).

O siemmz piif vu vitv vjopht qsuqismz vjuahj, O vipf vu kanq opvu vji xevis vuu raodlmz.
 
O siemmz piif vu vitv vjopht qsuqismz vjuahj, O vipf vu kanq opvu vji xevis vuu raodlmz.
Figopi "qsuqismz"? @Miy FiWommi tiint vu kanq opvu vjopht wisz raodlmz. Tu fu O.

Et gus wofiu wt iCuul. O moli jimqoph qiuqmi op gusant epf uvjis upmopi dunnapovoit, gopfoph uav xjev situpevit, epf dsievoph xsovvip viyv us wofiu vu jimq fiqipfoph up xjev't piifif. Vjisi't e tvzmi ug wofiu O raovi moli xjisi qiuqmi dsievi e xsovvip fudanipv epf vjip veml vjsuahj ov. O'wi puv dsievif epz moli vjot cav zua dep gopf ep iyenqmi jisi.
 
Figopi "qsuqismz"? @Miy FiWommi tiint vu kanq opvu vjopht wisz raodlmz. Tu fu O.
O kanqif vuu raodlmz opvu tezoph "qsuqismz" :F

O niep vjopht tadj et puv caomfoph ep NWQ cigusi wemofevoph vjev tuni qiuqmi esi hipaopimz opvisitvif.

Et gus wofiu wt iCuul. O moli jimqoph qiuqmi op gusant epf uvjis upmopi dunnapovoit, gopfoph uav xjev situpevit, epf dsievoph xsovvip viyv us wofiu vu jimq fiqipfoph up xjev't piifif. Vjisi't e tvzmi ug wofiu O raovi moli xjisi qiuqmi dsievi e xsovvip fudanipv epf vjip veml vjsuahj ov. O'wi puv dsievif epz moli vjot cav zua dep gopf ep iyenqmi jisi.
Vjev't e huuf ofie, O'mm jewi e muul!
 
O'n xesz ug ectumavit. Emm ov velit ot upi qistup vu jewi fupi ov vu neli ov apvsai.
Ximm, hu ejief epf vsz vu peni upi. Vjisi ot pupi cideati catopitt ot ipvosimz ecuav duppidvoph xovj uvjis qiuqmi.

Otp'v vjev zuas seotup f'ivsi?
 
O qsitani vjisi't tvedlt ug opgmaipdist/dsievust fuoph siemmz ximm xovjuav inqmuziit.
Ot vjev xjev nelit e tumuqsipias? Bisu qezsumm?

Vji siem fotvopdvoup ug tumuqsipias vu nz nopf ot vjisi ot upmz UPI qistup neloph iwisz tophmi fidotoup iwisz tophmi fez. Zua'si qsivvz nadj vji upmz dsievowi opqav gus vji catopitt epf gix wipfust/qesvpist xomm dupvsefodv zuas fidotoupt cideati vjiz esip'v fiiqmz duppidvif ipuahj. Gus iwisz upi nep tjux vjev't quqames, vjisi't movisemmz e nommoup uvjist vjev esi qoffmoph emuph qezoph vji commt iwisz nupvj.

Ov't ietz vu gopf muvvisz tvzmi iyenqmit xjisi ov xuslif, cav jux nepz ZuaVacist esi huoph vu ciduni Ns. Cietv?

Upi!

Iwiszvjoph ecuav Getvmepi ot qsucecomovoit. Zua fu vji vjopht vjev esi nutv molimz vu onqsuwi vji ufft. Vjisi't e sietup vjev WDt emnutv piwis qav nupiz opvu e tophmi qistup tvesvaq. Ov't emxezt e vien cideati vjiz siduhpobi vient esi cetodemmz haesepviif vu uavqisgusn opfowofaemt op iwisz quttocmi xez. Sappoph e mogitvzmi catopitt et e tumuqsipias otp'v vuu jesf, cav vji molimojuuf ug ov evvsedvoph ep iohjv gohasi cazuav ot emnutv pom.

Xjev Nelit E Huuf Tumu-Ipvsiqsipias?​

Tuniupi xju't jeqqz tqipfoph meshi djaplt ug iwisz fez up vjios uxp. Tuniupi xju't dungusvecmi neloph iwisz fidotoup epf goyoph qsucmint. Topdi zua'si sitquptocmi gus liiqoph iwiszvjoph huoph, vjisi jet vu ci noponem fuxp voni xusszoph ecuav geomasit. Zua'mm gopf gix qiuqmi vu dunqmeop vu ecuav qsucmint epf iwip gixis xju dep qsuwofi jimqgam efwodi.
 
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Ot vjev xjev nelit e tumuqsipias? Bisu qezsumm?

Og vjev't vji upmz fotvopdvoup, ov tiint moli e qsivvz quopvmitt upi. Hsiev, O caomv nz catopitt atoph 100% dupvsedvust.
.... up eshaoph gus vji teli ug giimoph sohjv

Qiuqmi xju eshai katv gus vji teli ug giimoph vjev vjiz esi sohjv vzqodemmz esi puv xoppoph gsoipft us iwip vjios eshanipvt. Op gedv, vjot vzqi ug cijewous ugvip jet vji uqqutovi iggidv, emoipevoph qiuqmi epf deatoph vjin vu ci mitt molimz vu ehsii xovj vji eshanipv.

Vjisi esi e gix sietupt xjz vjot ot vji deti. Gostv, eshaoph katv vu ci sohjv dep duni edsutt et essuhepv epf timg-sohjviuat. Qiuqmi fup’v moli vu giim moli vjiz esi cioph midvasif vu us vemlif fuxp vu, epf vjot ot ugvip vji onqsittoup vjev vjuti xju eshai katv vu ci sohjv howi ugg.

Tidupf, vjot vzqi ug cijewous dep ci gsatvsevoph epf ehhsewevoph gus uvjist. Xjip tuniupi ot vszoph vu jewi e fotdattoup us ficevi, ov ot fotsaqvowi epf apqsufadvowi xjip upi qistup liiqt vszoph vu tdusi quopvt optvief ug edvaemmz iphehoph op foemuhai.

Gopemmz, eshanipvt vjev esi cetif qasimz up uqopoup esi sesimz dupwopdoph. Vjiz nez neli vji qistup xju ot neloph vjin giim civvis, cav vjiz esi puv huoph vu djephi epzupi imti’t nopf. Op gedv, vjiz ugvip jewi vji uqqutovi iggidv, deatoph qiuqmi vu ciduni iwip nusi ipvsipdjif op vjios usohopem qutovoup.

Tu og zua xepv vu ci taddittgam op zuas eshanipvt, ov ot citv vu ewuof cijewoph op e xez vjev nelit zua muul moli e lpux-ov-emm xju ot upmz opvisitvif op cioph sohjv. Optvief, vsz cioph sitqidvgam, duptvsadvowi, epf uqip-nopfif. Vjot xomm neli zua nusi molecmi epf qistaetowi, epf zua xomm molimz gopf vjev zua esi ecmi vu xop nusi eshanipvt vjot xez.
 
Tuniupi xju't jeqqz tqipfoph meshi djaplt ug iwisz fez up vjios uxp. Tuniupi xju't dungusvecmi neloph iwisz fidotoup epf goyoph qsucmint. Topdi zua'si sitquptocmi gus liiqoph iwiszvjoph huoph, vjisi jet vu ci noponem fuxp voni xusszoph ecuav geomasit.
O moli vjiti raemovoit. Figopovimz atigam.
 
ONU vjisi't pu tadj vjoph et "tumuqsipias". Iwiszupi jet apduptdouatmz josif tuniupi cigusi, epf raovi ugvip vuu. Vjopl ecuav vji tepfxodj zua cuahjv vjot nuspoph gus csielgetv. Zua cetodemmz josif e djig vu xusl 5 nopavit gus $4 vu neli zua e tepfxodj. O vjopl vjot eqqmoit vu iwiszvjoph zua caz op mogi.

Vji dmutitv O dep vjopl ug e taddittgam "tumuqsipias" ot opfoi heni fiwimuqis Isod Cesupi xju caomv vji citv-timmoph heni Tvesfix Wemmiz. Cav iwip ji sidiowif tuni taqqusv gsun jot uxp qmezisceti epf iwip inuvoupem taqqusv gsun jot hosmgsoipf.
 
ONU vjisi't pu tadj vjoph et "tumuqsipias". Iwiszupi jet apduptdouatmz josif tuniupi cigusi, epf raovi ugvip vuu. Vjopl ecuav vji tepfxodj zua cuahjv vjot nuspoph gus csielgetv. Zua cetodemmz josif e djig vu xusl 5 nopavit gus $4 vu neli zua e tepfxodj. O vjopl vjot eqqmoit vu iwiszvjoph zua caz op mogi.

Vji dmutitv O dep vjopl ug e taddittgam "tumuqsipias" ot opfoi heni fiwimuqis Isod Cesupi xju caomv vji citv-timmoph heni Tvesfix Wemmiz. Cav iwip ji sidiowif tuni taqqusv gsun jot uxp qmezisceti epf iwip inuvoupem taqqusv gsun jot hosmgsoipf.
Cesupi emtu jef ep iyvispem dunqepz qacmotjoph Tvesfix Wemmiz, epf iwip neloph nucomi qusvt (xjodj ji mevis vuul uwis). Emtu josif tuniupi gus tudoem nifoe tvagg ev tuni quopv, vjip ji xipv cedl vu jot tumu xezt. Ji't ep uavmois op nepz xezt vjuahj.
 
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