I'm looking at the types of market research used by start ups and small businesses at the moment.
It seems that most "entrepreneur" type books emphasize the importance of market research but go into very little detail on how to actually conduct that research.
I'm keen to understand from people, what market research did they do when launching their business, (or are people primarily relying on testing), what do they wish they had known. Did you do the research yourself, or did you pay someone to help?
I'm especially interested in the relationship between the amount of research done, and the risk of the business failing (with the theory that to a certain point, the more research you do, the better chance your business has of succeeding)
Any input would be much appreciated!
It seems that most "entrepreneur" type books emphasize the importance of market research but go into very little detail on how to actually conduct that research.
I'm keen to understand from people, what market research did they do when launching their business, (or are people primarily relying on testing), what do they wish they had known. Did you do the research yourself, or did you pay someone to help?
I'm especially interested in the relationship between the amount of research done, and the risk of the business failing (with the theory that to a certain point, the more research you do, the better chance your business has of succeeding)
Any input would be much appreciated!
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