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What Market research worked / didn't work for you?

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apexstrat

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I'm looking at the types of market research used by start ups and small businesses at the moment.

It seems that most "entrepreneur" type books emphasize the importance of market research but go into very little detail on how to actually conduct that research.

I'm keen to understand from people, what market research did they do when launching their business, (or are people primarily relying on testing), what do they wish they had known. Did you do the research yourself, or did you pay someone to help?

I'm especially interested in the relationship between the amount of research done, and the risk of the business failing (with the theory that to a certain point, the more research you do, the better chance your business has of succeeding)

Any input would be much appreciated!
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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