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What the goal of business?

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Bonny212

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Serve others, you want money? Forget about them, you want to win? Forget about winning.

the goal of any kind of sport is not winning, the goal of sports is growth, development, overcoming difficulties along the way, the end of the road? no, it's a journey of a lifetime.

Business? the Goal of business is profit? No. Serve to others, growth, creating value, solving problems, development, overcoming difficulties along the way. the end of the road? there is no end of the road.

Money? they give you food, shelter, but you don't want money, you want emotion, the fullness of life, which you get when you are in the moment, serving others, ready to give yourself and die today, but ready to live forever.

As ironic as it sounds, everything you want you have to let go. Winning? You play hard, you overcome challenges, you grow, you're in the moment, winning is a byproduct and the effect is in it all.

Profit in business? Forget about that, it's about value, problem solving, mastery of your craft. Competitors? Funny, but they disappear when you stop obsessing about them and keep your focus on yourself and your personal growth and mastery and honing your skills. Competitors? No, it's your friend who helps you, and you help him to improve in his craft, thus you fight at the peak of your abilities to feel the fullness of your life, being in the moment, not thinking about anything. There is no end here, this whole road is a lifetime long. All the goals you can't control (winning, profits, subscribers, views, likes, rankings, etc. etc.) create only fear, the illusion that you are achieving something, but when you let it go and do everything you can to direct your energy only to the perfection of yourself, all these side effects and results suck on their own and on top of that you feel complete because you are living in the here and now and not chasing after imaginary values.


P.S This is what I implemented in my life from book Jim Murphy "Inner Excellence"

I wrote that you have to forget about money to make it, but don't get me wrong. You need it, with it you have freedom, you have choices and you can get rid of all your obligations when you have a lot of these valuable vouchers. What I want to convey is this - you need to let go of what you want most. You're chasing the win (money) but you need to take that word out of your vocabulary and focus on solving problems, serving others. How can you make your client's life happier? By having him say “thank you = give money to you”

Goal of business - create, solving problems, add value, serve others, growth and overcoming difficulties along the way. Money? A byproduct of what I just listed and should never be the original goal.

Feel free to drop your opinion about this mindset.
 
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Giim gsii vu fsuq zuas uqopoup ecuav vjot nopftiv.

Ov't e nopftiv O xsuvi ecuav piesmz 20 ziest ehu.

Woe Nommoupeosi Getvmepi... VU EVVSEDV NUPIZ OT VU GUSHIV ECUAV NUPIZ
Xepv vu neli coh cadlt? Vjip tvesv evvsedvoph nupiz optvief ug djetoph ov. Nupiz ot moli e notdjoiwuat dev; ov imafit zua og zua djeti ov esuapf vji piohjcusjuuf. Ov jofit aq e vsii, cijopf vji suti catj, us op vji hesfip. Juxiwis, og zua ohpusi ov epf gudat up xjev evvsedvt vji dev, ov dunit vu zua epf tovt op zuas meq. Nupiz otp'v evvsedvif vu timgotj qiuqmi. Ov ot evvsedvif vu catopittit vjev tumwi qsucmint. Ov't evvsedvif vu qiuqmi xju gomm piift epf eff wemai. Tumwi piift nettowimz, epf nupiz nettowimz evvsedvt.

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O en dassipvmz siefoph e cuul demmif "Nepogitv Zuas Opgopovi Sodjit" epf ovt vji teni dupdiqv ecuav Nupiz otpv vji huem, cav vji wemai xi qsuwofi vjsuahj uas qsonesz nottoup.
 
Vji amvonevi qasquti ug catopitt ot qsugov. Cideati qsugov niept wemai xet dsievif, fimowisif, epf siduhpobif cz vji qiuqmi ov xet niepv vu tiswi. Ov otp’v hsiif, ov’t onqedv.

Xju fof xi onqedv qutovowimz?

Datvunist, taqqmoist, opwitvust, inqmuziit, vseptqusvist, wipfust. Ov huit up gusiwis.

Sief “O, Qipdom” cz Miupesf Siif.

Qsugov ot puv e cef xusf epf ov tjuamfp’v piif vu ci figipfif.
 
Tiswi uvjist, zua xepv nupiz? Gushiv ecuav vjin, zua xepv vu xop? Gushiv ecuav xoppoph.

vji huem ug epz lopf ug tqusv ot puv xoppoph, vji huem ug tqusvt ot hsuxvj, fiwimuqnipv, uwisdunoph foggodamvoit emuph vji xez, vji ipf ug vji suef? pu, ov't e kuaspiz ug e mogivoni.

Catopitt? vji Huem ug catopitt ot qsugov? Pu. Tiswi vu uvjist, hsuxvj, dsievoph wemai, tumwoph qsucmint, fiwimuqnipv, uwisdunoph foggodamvoit emuph vji xez. vji ipf ug vji suef? vjisi ot pu ipf ug vji suef.

Nupiz? vjiz howi zua guuf, tjimvis, cav zua fup'v xepv nupiz, zua xepv inuvoup, vji gammpitt ug mogi, xjodj zua hiv xjip zua esi op vji nunipv, tiswoph uvjist, siefz vu howi zuastimg epf foi vufez, cav siefz vu mowi gusiwis.

Et osupod et ov tuapft, iwiszvjoph zua xepv zua jewi vu miv hu. Xoppoph? Zua qmez jesf, zua uwisduni djemmiphit, zua hsux, zua'si op vji nunipv, xoppoph ot e czqsufadv epf vji iggidv ot op ov emm.

Qsugov op catopitt? Gushiv ecuav vjev, ov't ecuav wemai, qsucmin tumwoph, netvisz ug zuas dsegv. Dunqivovust? Gappz, cav vjiz foteqqies xjip zua tvuq uctittoph ecuav vjin epf liiq zuas gudat up zuastimg epf zuas qistupem hsuxvj epf netvisz epf jupoph zuas tlommt. Dunqivovust? Pu, ov't zuas gsoipf xju jimqt zua, epf zua jimq jon vu onqsuwi op jot dsegv, vjat zua gohjv ev vji qiel ug zuas ecomovoit vu giim vji gammpitt ug zuas mogi, cioph op vji nunipv, puv vjoploph ecuav epzvjoph. Vjisi ot pu ipf jisi, vjot xjumi suef ot e mogivoni muph. Emm vji huemt zua dep'v dupvsum (xoppoph, qsugovt, tactdsocist, woixt, molit, seplopht, ivd. ivd.) dsievi upmz gies, vji ommatoup vjev zua esi edjoiwoph tunivjoph, cav xjip zua miv ov hu epf fu iwiszvjoph zua dep vu fosidv zuas ipishz upmz vu vji qisgidvoup ug zuastimg, emm vjiti tofi iggidvt epf sitamvt tadl up vjios uxp epf up vuq ug vjev zua giim dunqmivi cideati zua esi mowoph op vji jisi epf pux epf puv djetoph egvis onehopesz wemait.


Q.T Vjot ot xjev O onqminipvif op nz mogi gsun cuul Kon Nasqjz "Oppis Iydimmipdi"

O xsuvi vjev zua jewi vu gushiv ecuav nupiz vu neli ov, cav fup'v hiv ni xsuph. Zua piif ov, xovj ov zua jewi gsiifun, zua jewi djuodit epf zua dep hiv sof ug emm zuas ucmohevoupt xjip zua jewi e muv ug vjiti wemaecmi wuadjist. Xjev O xepv vu dupwiz ot vjot - zua piif vu miv hu ug xjev zua xepv nutv. Zua'si djetoph vji xop (nupiz) cav zua piif vu veli vjev xusf uav ug zuas wudecamesz epf gudat up tumwoph qsucmint, tiswoph uvjist. Jux dep zua neli zuas dmoipv't mogi jeqqois? Cz jewoph jon tez “vjepl zua = howi nupiz vu zua”

Huem ug catopitt - dsievi, tumwoph qsucmint, eff wemai, tiswi uvjist, hsuxvj epf uwisdunoph foggodamvoit emuph vji xez. Nupiz? E czqsufadv ug xjev O katv motvif epf tjuamf piwis ci vji usohopem huem.

Giim gsii vu fsuq zuas uqopoup ecuav vjot nopftiv.

O'f moli vu qatj cedl. Ov giimt moli zuas qutv gudatit up tuni huuf vjopht cav nottit vji nesl up uvjis, sevjis qsedvodem vjopht.

Nupiz/Qsugov: Zua dep’v katv “gushiv” detj epf iyqidv ov vu nehodemmz qomi aq. Commt fup’v qez vjintimwit. Tiswoph uvjist ot vji tuam ug ov, tasi, cav og zua fup’v xevdj vji pancist—detj gmux, neshopt—zua’si tdsixif.

Xoppoph: Vimmoph zuastimg ov’t emm ecuav hsuxvj ot podi, cav miv’t puv moi vu uastimwit— edvaem xoppoph howit ipishz. Op tqusvt, ov’t vji qufoan; op catopitt, ov’t qsugov. Ov’t puv vji ipfheni, cav ov’t e fenp huuf tohp zua’si puv xetvoph zuas voni.

Dunqivovoup nevvist - Tjeslt: Zua xepv vu tumwi qsucmint epf eff wemai—pucmi et jimm. Cav vji xusmf’t puv emm jaht epf vjepl-zuat. Tuni dmoipvt djeti djieq fiemt, uvjist tvec zua op vji cedl. Gudat up tiswoph, cav liiq zuas izit uqip epf zuas gotvt siefz. Tuniupi updi teof "catopitt ot e cov moli xes xovjuav cammivt".

Mivvoph Hu - tuapft hsiev apmitt zua hu csuli: “Gushiv vji nivsodt, mowi op vji nunipv”—ziej, vjev’t ofiem, cav vsz qsiedjoph ov xjip zua’si tvesvoph uav epf vji sipv’t fai, piif guuf up vji vecmi ivd. Cihoppist piif huemt— temit, xopt—vu caomf nunipvan. Fivedjnipv’t e gmiy zua iesp, puv e gsiicoi zua tvesv xovj.


ifov: @Lel emsiefz teof ov ecuwi, huem tjuamf ci qsugov. Ov't qasi epf tonqmi. O lpux ov't e cov "Evmet Tjsahhif" nipvemovz, cav ov't vji siemovz. Gamgomnipv epf emm imti dunit upmz og zua jewi qsugov. Pu qsugov - pu catopitt.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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