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MJ DeMarco
I followed the science; all I found was money.
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Native Deodorant sold to P&G for $100M in cash.
Dollar Shave Club sold to Unilever for $1 Billion dollars.
This company which sells heating pads has over 100,000 reviews. Assuming a 1% review rate, that's 10,000,000 units.
At $3 profit for each unit, that's $30,000,000.
And here's the hook: I can guarantee you none of these entrepreneurs dreamed as teenagers about owning these boring, unsexy companies. "When I grow up, I want to own a deodorant company!" Same holds for a razor company, or a business that sells simple heating pads.
Stop complicating this and narrowing your markets down to sexy, or "passionate" industries. Be passionate about your value, and that value can range from picking up dog shit, to heating pads, to razors, to socks.
Opportunity is everywhere. Do it better. Create multiple value skews and you have a business-- make those skews discernible to your potential client, and you will attract business.
Yes, it's that simple.
Dollar Shave Club sold to Unilever for $1 Billion dollars.
This company which sells heating pads has over 100,000 reviews. Assuming a 1% review rate, that's 10,000,000 units.
At $3 profit for each unit, that's $30,000,000.
And here's the hook: I can guarantee you none of these entrepreneurs dreamed as teenagers about owning these boring, unsexy companies. "When I grow up, I want to own a deodorant company!" Same holds for a razor company, or a business that sells simple heating pads.
Stop complicating this and narrowing your markets down to sexy, or "passionate" industries. Be passionate about your value, and that value can range from picking up dog shit, to heating pads, to razors, to socks.
Opportunity is everywhere. Do it better. Create multiple value skews and you have a business-- make those skews discernible to your potential client, and you will attract business.
Yes, it's that simple.
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