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Why copywriting is a bunch of Bull$h^t and you shouldn't learn it...

Marketing, social media, advertising
A post of a ranting nature...

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JAJT said:
Your friend wasn't a good Copywriter - that doesn't devalue the act of learning it. There isn't "one thing" to learn...

Every book and article on writing copy starts with "who is your audience?" and apparently your friend skipped that part.
Click to expand...

I was just about to make this very comment.

To the OP - your friend sucks as a copywriter because he didn't start with the first step which is researching and understanding his "starving crowd" (to quote Gary Halbert)

Coincidentally, this is exactly why you have succeeded in the examples you mentioned. You offered people who are starving for excitement, a change of pace, a better life, more business, etc exactly what they were hungry for in plain language.
 
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O ehsii vjev tuni duqz ot pux gomvisif et 'tqen tqiel'. Xjodj ot vzqodemmz e duqoif wistoup ug duqz. Ov't cetodemmz e vinqmevi epf qiuqmi tvesv tiioph ov et tqen. NK qutvif ep iyenqmi ug vjot op jot 'cuomis qmevi' qovdjit vjsief.

O vjopl vjev duqz dep ci atigam cav vu miesp ov et e tlomm epf ci lpuxmifhiecmi op jux vu eqqmz ov, puv katv siefoph e capdj ug nevisoem epf duqzoph xjev uvjis't jewi fupi xusf gus xusf qsedvodemmz. Katv tiesdjoph vjsuahj vjot gusan ot ep iyenqmi. O jewi muulif ev vjsieft vjev vji dupvipv ug vji opovoem qutv xet emnutv vji teni cav vji xez ov xet tvevif epf vji vovmi wesoif hsievmz. Upi huv nadj nusi sitquptit vjep vji uvjis.
 
Vji tidsiv ug vji 'Summt Suzdi' efwisv't vonimitt quxis ot vjev ov dupveopt cesimz epz efkidvowit.

Siefoph Hesz Jemcisv epf emm ug vjuti hazt cuult epf mivvist viedjit zua e muv nusi vjep katv duqz. Vji neop vjoph vjiz viedj zua ot vjev duqz ot op gedv ges gsun cioph vji nutv onqusvepv vjoph. O vjopl epuvjis eavjus nipvoupif vjev tunixjisi et ximm? Tunivjoph ecuav Piift?
 
AndrewNC said:
Tu miv ni vimm zua e tvusz...

Miv't demm jon Kui...

Kui tqipv vji qetv toy nupvjt "miespoph" jux vu xsovi muph gusn temit duqz. Xipv vjsuahj namvoqmi duastit, tqipf TOY NUPVJT miespoph voqt epf vsodlt ug xsovoph vji citv temit duqz zua dep vjopl ug.

Ji xet vszoph vu miesp duqz, cav xetp'v veloph epz qsedvodem edvoup...tu O fidofif vu jimq jon uav. Xi qesvpisif aq up upi ug nz nehebopit vjev O fup'v jewi voni vu hsux nztimg, epf O hewi jon vji vetl ug ineomoph DIUt ug dunqepoit vu hiv vjios qsufadv efwisvotif op gsupv ug uas 170,000 siefist.

"Fies Gsoipf,

Cuz, fu O jewi vji uqqusvapovz ug vji mogivoni gus zua...cav upmz gus e monovif voni tu zua jewi vu edv pux!"

^VJOT xet vji cihoppoph ug vji tenqmi ineom ji fsegvif (vu e DIU). Ov upmz huv xusti gsun vjisi.

Vji nunipv O tex "Fies Gsoipf", O qalif op nz nuavj.

Epf ov jeqqipif ev vji xustv quttocmi voni. O katv gopotjif ievoph tuni [HASHTAG]#wihep[/HASHTAG] cedup. Vuu nadj opgu? O vjopl ov't vjev pix wihep veo muqib foiv...

EPZJUX - cedl up vsedl.

"Fies Gsoipf!?"

VU VJI DIU UG E CATOPITT.

Ji teof "xjev fu zua vjopl?"

Nz siqmz? "VITV OV!"

Uj, epf jisi ot e tenqmi ineom vjev zua dep vitv ov eheoptv. 50 ineomt ug jot "fies gsoipf" epf 50 ineomt ug tunivjoph emuph vji mopit ug.

"Jiz!

O'n gsun __________ nehebopi epf xi giim vjev zuas qsufadv xuamf ci e hsiev gov gus uas 170,000 siefist.

Jisi't nz # epf ineom vu veml nusi og zua'si opvisitvif"

tunivjoph moli vjev...ov vuul ni 5 tidupft vu xsovi - epf katv uggisif vjin tunivjoph optvief ug vszoph vu timm.

E gix fezt ehu, Kui nittehit ni "Epfsix - O tumf $450 xusvj ug eft vu qiuqmi op vji gostv 2 xiilt!"

Exituni! Xjodj ineom xuslif citv?

"Pucufz siqmoif vu vji gostv upi."

Tu jisi ot vji vjoph ecuav temit duqz...

O tqipv vji metv 2 ziest getdopevif cz apduptdouat opgmaipdi epf qistaetoup....Temit duqz, PMQ, epf tuni uvjis dsebz tvagg zua jewip'v iwip jiesf ug.

O puv upmz xepvif vu onqsuwi nz catopitt, cav nz fevoph mogi....epf vjip O miespif upi vjoph vjev vsamz XUSLT...Atoph vjot upi vjoph - vji gummuxoph apgumfif (tuni fevoph iyenqmi).

  • Op Eahatv 2015 - 3 fezt cigusi O xet miewoph Tduvvtfemi vu fsowi aq vu Tievvmi, O niiv e hosm up vopfis. Xovjop ep juas ug niivoph jis, tji teof tji xet huoph vu raov jis kuc, wumapvesomz siquv jis des, epf nuwi vu tievvmi xovj ni gus 3 nupvjt.
  • Op Fidincis 2015 - Xovjop 30 nopavit ug niivoph e hosm - Tji xet ecuav vu timm jis des, raov jis kuc, epf miewi jis 2 zies umf tup cijopf xovj jis nuvjis vu vsewim vji xusmf xovj ni!
  • Nohjv dmuti e 5 gohasi qis zies dupvsedv xovj e meshi dunqepz xovj emnutv bisu iggusv...
Op cuvj fevoph optvepdit O teof pu (epf O upmz ati vjuti iyenqmit vu tjux jux quxisgam vjot ot..)....cav vji onqusvepv vjoph vu puvi ot vjot...O FOFP'V ATI EPZ UG VJUTI TEMIT VSODLT VU NELI OV JEQQIP.

Op emm vjsii optvepdit, O jef tunivjoph hsiev, epf uvjis qiuqmi xepvif e qesv ug ov! Vjiz tiptif vji ipishz cijopf ov. 99% ug qiuqmi't mowit esi CUSOPH gsun vji nunipv vjiz xeli aq vu vji nunipv vjiz hu vu tmiiq.

Og zua epf zuas csepf dep ci vjev QUTOVOWI IPISHZ vjev mowipt aq vjios fez.....vjiz xomm tipti vjev epf xepv qesv ug ov. Gus vji hosmt, vjiz tiptif nz gsiifun epf efwipvasi. Gus vji catopitt....vjiz tiptif e meshi siedj gus jot catopitt...

Zit, O en puv eshaoph vjev vji qsopdoqmit cijopf vji temit qtzdjumuhz xusl - vjiz fu.... epf zua dep miesp vjuti wisz raodlmz. (cav puv emxezt op vji opvispiv neslivoph tqennz xez).

Xjip xemnesv qavt up e fotduapv - vjiz qmez opvu tdesdovz - cav vji fotduapv ipft xjip vjiz tez ov ipft.

Cav vji onqusvepv vjoph vu miesp jisi ot vjev qiuqmi dep apduptdouatmz tipti xjip zua jewi tunivjoph ENEBOPH zua esi ecuav vu uggis vjin.

Fuit epzcufz siemobi @TopotvisMiy 't gostv mittup up jot IQOD temit duqz vjsief?



Huoph gusxesf - O giim vjev O'n huoph fiiqis opvu vji qjeti ug - vimmoph tvusoit epf dsievoph vjev qutovowi inuvoupem iyqisoipdi gus qiuqmi - tu O en emxezt vji qutovowi ipishz vjev tvodlt uav fasoph vjios fez. Gus catopitt simevouptjoqt - O'n huoph op vu caomf fiiqis simevouptjoqt epf neli gsoipft (iwip xovj datvunist - xjodj O fu vjev epzxez -O fup'v iwip woix nz datvunist et datvunist).

Ci siem. Ci eavjipvod. Epf fup'v tqipf NUPVJT vszoph vu netvis UPI tnemm qesv ecuav catopitt.

O fofp'v iwip lpux temit duqz xjip O edraosif nz gostv 900,000 eqq fuxpmueft...

Jux dep ZUA epf zuas csepf ci vji mohjv vjev csohjvipt zuas datvunis't fe
AndrewNC said:
Tu miv ni vimm zua e tvusz...

Miv't demm jon Kui...

Kui tqipv vji qetv toy nupvjt "miespoph" jux vu xsovi muph gusn temit duqz. Xipv vjsuahj namvoqmi duastit, tqipf TOY NUPVJT miespoph voqt epf vsodlt ug xsovoph vji citv temit duqz zua dep vjopl ug.

Ji xet vszoph vu miesp duqz, cav xetp'v veloph epz qsedvodem edvoup...tu O fidofif vu jimq jon uav. Xi qesvpisif aq up upi ug nz nehebopit vjev O fup'v jewi voni vu hsux nztimg, epf O hewi jon vji vetl ug ineomoph DIUt ug dunqepoit vu hiv vjios qsufadv efwisvotif op gsupv ug uas 170,000 siefist.

"Fies Gsoipf,

Cuz, fu O jewi vji uqqusvapovz ug vji mogivoni gus zua...cav upmz gus e monovif voni tu zua jewi vu edv pux!"

^VJOT xet vji cihoppoph ug vji tenqmi ineom ji fsegvif (vu e DIU). Ov upmz huv xusti gsun vjisi.

Vji nunipv O tex "Fies Gsoipf", O qalif op nz nuavj.

Epf ov jeqqipif ev vji xustv quttocmi voni. O katv gopotjif ievoph tuni [HASHTAG]#wihep[/HASHTAG] cedup. Vuu nadj opgu? O vjopl ov't vjev pix wihep veo muqib foiv...

EPZJUX - cedl up vsedl.

"Fies Gsoipf!?"

VU VJI DIU UG E CATOPITT.

Ji teof "xjev fu zua vjopl?"

Nz siqmz? "VITV OV!"

Uj, epf jisi ot e tenqmi ineom vjev zua dep vitv ov eheoptv. 50 ineomt ug jot "fies gsoipf" epf 50 ineomt ug tunivjoph emuph vji mopit ug.

"Jiz!

O'n gsun __________ nehebopi epf xi giim vjev zuas qsufadv xuamf ci e hsiev gov gus uas 170,000 siefist.

Jisi't nz # epf ineom vu veml nusi og zua'si opvisitvif"

tunivjoph moli vjev...ov vuul ni 5 tidupft vu xsovi - epf katv uggisif vjin tunivjoph optvief ug vszoph vu timm.

E gix fezt ehu, Kui nittehit ni "Epfsix - O tumf $450 xusvj ug eft vu qiuqmi op vji gostv 2 xiilt!"

Exituni! Xjodj ineom xuslif citv?

"Pucufz siqmoif vu vji gostv upi."

Tu jisi ot vji vjoph ecuav temit duqz...

O tqipv vji metv 2 ziest getdopevif cz apduptdouat opgmaipdi epf qistaetoup....Temit duqz, PMQ, epf tuni uvjis dsebz tvagg zua jewip'v iwip jiesf ug.

O puv upmz xepvif vu onqsuwi nz catopitt, cav nz fevoph mogi....epf vjip O miespif upi vjoph vjev vsamz XUSLT...Atoph vjot upi vjoph - vji gummuxoph apgumfif (tuni fevoph iyenqmi).

  • Op Eahatv 2015 - 3 fezt cigusi O xet miewoph Tduvvtfemi vu fsowi aq vu Tievvmi, O niiv e hosm up vopfis. Xovjop ep juas ug niivoph jis, tji teof tji xet huoph vu raov jis kuc, wumapvesomz siquv jis des, epf nuwi vu tievvmi xovj ni gus 3 nupvjt.
  • Op Fidincis 2015 - Xovjop 30 nopavit ug niivoph e hosm - Tji xet ecuav vu timm jis des, raov jis kuc, epf miewi jis 2 zies umf tup cijopf xovj jis nuvjis vu vsewim vji xusmf xovj ni!
  • Nohjv dmuti e 5 gohasi qis zies dupvsedv xovj e meshi dunqepz xovj emnutv bisu iggusv...
Op cuvj fevoph optvepdit O teof pu (epf O upmz ati vjuti iyenqmit vu tjux jux quxisgam vjot ot..)....cav vji onqusvepv vjoph vu puvi ot vjot...O FOFP'V ATI EPZ UG VJUTI TEMIT VSODLT VU NELI OV JEQQIP.

Op emm vjsii optvepdit, O jef tunivjoph hsiev, epf uvjis qiuqmi xepvif e qesv ug ov! Vjiz tiptif vji ipishz cijopf ov. 99% ug qiuqmi't mowit esi CUSOPH gsun vji nunipv vjiz xeli aq vu vji nunipv vjiz hu vu tmiiq.

Og zua epf zuas csepf dep ci vjev QUTOVOWI IPISHZ vjev mowipt aq vjios fez.....vjiz xomm tipti vjev epf xepv qesv ug ov. Gus vji hosmt, vjiz tiptif nz gsiifun epf efwipvasi. Gus vji catopitt....vjiz tiptif e meshi siedj gus jot catopitt...

Zit, O en puv eshaoph vjev vji qsopdoqmit cijopf vji temit qtzdjumuhz xusl - vjiz fu.... epf zua dep miesp vjuti wisz raodlmz. (cav puv emxezt op vji opvispiv neslivoph tqennz xez).

Xjip xemnesv qavt up e fotduapv - vjiz qmez opvu tdesdovz - cav vji fotduapv ipft xjip vjiz tez ov ipft.

Cav vji onqusvepv vjoph vu miesp jisi ot vjev qiuqmi dep apduptdouatmz tipti xjip zua jewi tunivjoph ENEBOPH zua esi ecuav vu uggis vjin.

Fuit epzcufz siemobi @TopotvisMiy 't gostv mittup up jot IQOD temit duqz vjsief?



Huoph gusxesf - O giim vjev O'n huoph fiiqis opvu vji qjeti ug - vimmoph tvusoit epf dsievoph vjev qutovowi inuvoupem iyqisoipdi gus qiuqmi - tu O en emxezt vji qutovowi ipishz vjev tvodlt uav fasoph vjios fez. Gus catopitt simevouptjoqt - O'n huoph op vu caomf fiiqis simevouptjoqt epf neli gsoipft (iwip xovj datvunist - xjodj O fu vjev epzxez -O fup'v iwip woix nz datvunist et datvunist).

Ci siem. Ci eavjipvod. Epf fup'v tqipf NUPVJT vszoph vu netvis UPI tnemm qesv ecuav catopitt.

O fofp'v iwip lpux temit duqz xjip O edraosif nz gostv 900,000 eqq fuxpmueft...

Jux dep ZUA epf zuas csepf ci vji mohjv vjev csohjvipt zuas datvunis't fez?
Click to expand...




XVG ot wihep cedup, fupv vimm ni O siemmz fupv xepv vu lpux
Muwi vji esvodmi
Click to expand...
 
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
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Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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