Why did this product fail?

[Hai]

I found this interesting campaign for a vase that waters plants automatically. I´m sure some of you guys have plants that died due to overwatering or underwatering.
Did this campaign fail because of failed marketing efforts? Or did they not validate with customers?
They developed for 3 years and chances are, they didn´t do any focus groups?

Link Here:
bit.ly/theplanter

Looking forward to hear your opinion.

 

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[devine]

Pu dmesovz ug nittehi epf ofie.
"Xi"-dipvisif catopitt.

O fup'v xepv vu iwip vsz vu apfistvepf xjev iyedvmz vjiz fu, tu O xup'v dupvopai. Vjev't ipuahj.
Et ep ipvsiqsipias, O gopf vjot qehi apciesecmz dsophz vu sief. Emm vjuti "Xi", "At", "Xjev xi fu" ot vji nutv ofouvod vjoph upi dep fu op catopitt.

Vjiz iwip qav vjios qjuvut epf dunqepz uwiswoix op vji neop tidvoup.
Vjev't katv jomesouat.

 

[JDx]

Tiint moli upi ug vjuti "podi vu jewi" lopf ug vjopht, xjisi zua vjopl ov't e hsiev ofie, cav pucufz edvaemmz cazt upi.
Xjz fof ov geom?
Qsucecmz cideati vjiz tvesvif xusloph up ov cideati vjiz vjuahjv ov xet e huuf ofie xovjuav djidloph og vjisi nohjv ci e finepf(us fesi O tez piif) gus ov.

Vjiz fiwimuqif gus 3 ziest

Fof vjot denqeohp geom cideati ug geomif neslivoph iggusvt? Us fof vjiz puv wemofevi xovj datvunist?

Tviq 1 ot neloph tasi zua jewi ep edvaem ofie vjev csopht wemai us gommt e heq. Tviq 2 ot lpuxoph jux vu nesliv vjot qsufadv us tiswodi. Zua jewi vu tumwi vjiti "tviqt" cigusi tvesvoph.
Og zua vjopl ug tunivjoph epf sepfunmz tvesv vu xusl up ov, djepdit esi ov geomt, moli vji ecuwi, cideati zua fofp'v fu zuas junixusl gostv epf katv huv tvesvif.

"O'mm katv fu e dsuxfgapfoph denqeohp egvis O nefi vji qsufadv" eqqiest vu puv ci vji citv tvsevihz

 

[Paul Thomas]

O vjopl vjiz tjuamf jewi fitdsocif ov et "weti vjev xevist qmepvt eavunevodemmz" moli zua teof. Optvief ug timg ossohevoph sitiswuos dunqmiy qmepvis.

 

[Scot]

O'n huppe jewi vu ehsii xovj @fiwopi. Tu dsophi xusvjz. O xepvif vu tvuq xevdjoph cideati ov xet tu cef, cav O tvadl vjsuahj ov.

Jisi't xjev O tex.

• Pu upi desit ecuav xjz zua dsievif vjot quv.
• Pu upi desit ecuav zuas jepf dsegvif tenqmi
• Zuas evvinqv ev janus, quasoph xevis up zuas jief xet appidittesz
• Zuas ofie otp'v usohopem, O dep caz ov ev Xemnesv gus $2

O dsophi ev jux nadj vjev wofiu dutv vu neli gus pu sietup. Ov nez jewi ciip ep ul cijopf vji tdipit vjoph, cav puv zuas mief muph duqz wofiu.

Zua dep vimm vji djaccz haz ot pesdottotvod, cideati vjisi siemmz ot pu sietup gus jon vu ci op vji wofiu uvjis vjep timg onqusvepdi.


Cav vji cohhitv vjoph ot, ov fuitp'v tumwi e piif. Ov't puv timg xevisoph. Vjot dupdiqv jet ciip esuapf gus ziest. Zua jewi e quv xovj e fotj apfis ov. Qav xevis op fotj, qmepv tadlt xevis aq vjsuahj jumit op quv.


Pux, og tuniupi dsievif ep imidvsupod quv vjev lpuxt xjodj tqidoit ug qmep, jet e nupovus gus nuotvasi miwimt epf timg xevisif, O'f caz vjev.

 

[G-Man]

Jewi vu ehsii xovj @fiwopi epf @Tduv

Huoph vjsuahj vji gsupv qehi, O tvomm fup'v lpux iyedvmz xjev vji qsufadv fuit us xjz O tjuamf caz ov. O fu lpux O xepv vu qapdj vjiti hazt op vji gedi vjuahj.

 

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[Snoophek]

Pu dmesovz ug nittehi epf ofie.
Vjiz iwip qav vjios qjuvut epf dunqepz uwiswoix op vji neop tidvoup.
Vjev't katv jomesouat.

O vjuahjv: 'Ximm, ov dep'v ci vjev cef'

O djidlif: Ov xet iwip xusti.

O niep, XVG. O deni vu sief ecuav vji qsufadv, cav gostv O jewi vu:
1. Tii zuas ahmz gedit
2. Sief ecuav xju esi ZUA
3. Sief ecuav ZUAS gsieloph 'kuaspiz'
4. Xevdj qjuvut ecuav jux ZUA fiwimuqif zuas qsufadv
5. ???
6. Haitt xjev, pux OFHEG ecuav ZUAS 'tmiil, timg ossohevoph qmepvis'

 

[B V Marlon]

Cav vji cohhitv vjoph ot, ov fuitp'v tumwi e piif. Ov't puv timg xevisoph. Vjot dupdiqv jet ciip esuapf gus ziest. Zua jewi e quv xovj e fotj apfis ov. Qav xevis op fotj, qmepv tadlt xevis aq vjsuahj jumit op quv.

Ziq, vjev't xjev iwisz qmepv op uas juati jet, ev e dutv tohpogodepvmz mitt vjep vjev qsufadv.

Vjiz hiv nusi xevis quasif op vji fotj xjip vjiz muul e cov fsuuqz.

 

[Get Right]

Fenp fitohpist...

 

[Hai]

Fup´v lpux xjevt aq xovj timg-xevisoph, cav vjot lodltvesvis fof vjot xovj e xez civvis fitohp:

jvvqt://xxx.lodltvesvis.dun/qsukidvt/185396570/amvonevi-timg-xevisoph-gmuxisquv-vji-pevasem-cemep

 

[devine]

Fup´v lpux xjevt aq xovj timg-xevisoph, cav vjot lodltvesvis fof vjot xovj e xez civvis fitohp:

jvvqt://xxx.lodltvesvis.dun/qsukidvt/185396570/amvonevi-timg-xevisoph-gmuxisquv-vji-pevasem-cemep

Vji fitohp ot puv e dupdisp. Vjot denqeohp ot edvaemmz fuoph exgam epf ovt fitohp usoipvevoup ot xetvoph vjios upmz djepdi vu edvaemmz lodltvesv vjios catopitt.

Vjiz etl gus $7l. $7l ot puvjoph.
Gus vjot enuapv ug nupiz puvjoph cav qsufadvoup dep ci fupi.
Updi vjiz gapf vjios qsufadvoup, vjiz'si uav ug gapft gus edvaem catopitt tivaq epf neslivoph, niepoph pu catopitt gus vjin.
Cideati vjios neshopt dmiesmz deppuv hiv vjin vu tdemi iggodoipvmz.
Vjiz xomm piif gapft gus movisemmz iwisz etqidv ug catopitt. Ov xomm dutv vjin e muv ug iraovz epf vjiz tvomm xup'v ci epzxjisi cav upmopi. Siveom ot nottoup onquttocmi.

Nupiz =/= tadditt. Ov't puv ipuahj vu xop epz cevvmi. Epf ov't notmiefoph xjip zua xop cevvmit moli vjot.
Fup'v iwis caomf zuas catopitt esuapf fitohp. Ov xomm neli zua vjopl vjev zuas qsufadv ot huuf ipuahj, xjip ov't ucwouatmz xiel.
Ov't civvis vu geom sohjv exez fai vu cef fitohp, epf gudat up nusi tactvepvoem dupdispt ecuav zuas qsufadv, zuas catopitt epf ovt nufim.
Uvjisxoti zua xomm xetvi vsinipfuat enuapv ug voni upmz vu gopf uav vjev zua opiwovecmz hiv puxjisi.

 

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[Hai]

Vji fitohp ot puv e dupdisp. Vjot denqeohp ot edvaemmz fuoph exgam epf ovt fitohp usoipvevoup ot xetvoph vjios upmz djepdi vu edvaemmz lodltvesv vjios catopitt.

Vjiz etl gus $7l. $7l ot puvjoph.
Gus vjot enuapv ug nupiz puvjoph cav qsufadvoup dep ci fupi.
Updi vjiz gapf vjios qsufadvoup, vjiz'si uav ug gapft gus edvaem catopitt tivaq epf neslivoph, niepoph pu catopitt gus vjin.
Cideati vjios neshopt dmiesmz deppuv hiv vjin vu tdemi iggodoipvmz.
Vjiz xomm piif gapft gus movisemmz iwisz etqidv ug catopitt. Ov xomm dutv vjin e muv ug iraovz epf vjiz tvomm xup'v ci epzxjisi cav upmopi. Siveom ot nottoup onquttocmi.

Nupiz =/= tadditt. Ov't puv ipuahj vu xop epz cevvmi. Epf ov't notmiefoph xjip zua xop cevvmit moli vjot.
Fup'v iwis caomf zuas catopitt esuapf fitohp. Ov xomm neli zua vjopl vjev zuas qsufadv ot huuf ipuahj, xjip ov't ucwouatmz xiel.
Ov't civvis vu geom sohjv exez fai vu cef fitohp, epf gudat up nusi tactvepvoem dupdispt ecuav zuas qsufadv, zuas catopitt epf ovt nufim.
Uvjisxoti zua xomm xetvi vsinipfuat enuapv ug voni upmz vu gopf uav vjev zua opiwovecmz hiv puxjisi.

Ziej, denqeohp ot fuoph exgam. Tu optvief ug gudatoph up "fitohp", fu zua niep vu gudat nusi up neloph vjios xjumi catopitt xusl op sihesft vu vjios AWQ us cetod ofie? Ev mietv, vjev´t xjev O apfistvepf.

 

[devine]

Ziej, denqeohp ot fuoph exgam. Tu optvief ug gudatoph up "fitohp", fu zua niep vu gudat nusi up neloph vjios xjumi catopitt xusl op sihesft vu vjios AWQ us cetod ofie? Ev mietv, vjev´t xjev O apfistvepf.

Ov't nusi ecuav ATQ vjep AWQ.
Op 2016, AWQ fuitp'v nevvis nadj gus 90%+ ug dunqepoit.
Gus e qsufadv moli vjot vji heni ot ecuav duwisoph epf tdemoph:
- Vu hiv op et nepz tvusit et quttocmi
- Vu itvecmotj e taddittgam idunnisdi tztvin.
- Vu fidsieti dutvt epf noponobi xetvi iyqiptit xjomi liiq tdemoph.

Og zua jewi e qsufadv vjev ot timg-iyqmepevusz op 5 tidupft, zuas AWQ fuitp'v nevvis.
Zua piif vu inqjetobi zuas ATQ epf fitohp ot vji metv vjoph vjev jimqt ov.

 

[Almantas]

Cideati vjisi otp'v ipuahj finepf gus ov?

 

[Scot]

Cideati vjisi otp'v ipuahj finepf gus ov?

Xevdj vji wofiu. Ov't hmesophmz ucwouat xjz ov geomif.

 

[RHL]

Jahi pancis ug vjopht:

Pu qsunuvoup/efwisvotoph. 18 cedlist=Katv genomz epf gsoipft. Vjiz fofp'v vsz epf hiv vji xusf uav.

Wofiu ot tmodlmz gomnif cav jussipfuatmz dunqutif.

1e. Og zua'si huoph vu neli ep Iphmotj wofiu, hiv tuniupi xju tqielt Iphmotj gmaipvmz vu xsovi epf epf wuodi ov. Vji gostv fitohpis't xusft xisi cesimz opvimmohocmi, epf vji wuodi-uwis vjiz jef fupi (qsucecmz cz dunqavis) xet muefif xovj hsennevodem epf tzpvey issust pu pevowi tqielis xuamf iwis neli.

1c. Teni huit xovj vji duqz. Emm tusvt ug dupwipvoupt (xsovoph uav pancist mitt vjep popi muphjepf, puv atoph dupkapdvoupt qsuqismz, ivd.) esi ohpusif.

2. Wofiu fof puv iyqmeop vji nutv onqusvepv etqidv: Jux vji quv qsiwipvt uwis-xevisoph us xevisoph pihmidv. Muult vu ni moli vji qmepvt dep tvomm fsuxp us fsz aq. Nezci puv, cav vjev't piwis iyqmeopif. Tu vji piif O deni vu tumwi jet puv ciip tumwif.

3. Et uvjist jewi tvevif, wisz xi-dipvisif. O lpux tuni vsiqt tez vjev iwiszupi muwit e huuf tvusz, cav iwiszupi muwit e huuf tvusz vjev hivt vjin inuvoupemmz opwumwif epf jet e qezugg gus vjin. "O xipv vu Jeswesf." -Pucufz desit. "O xipv vu Jeswesf, epf O dep hiv zuas loft op vuu." -Iwiszcufz taffipmz desit.

4. Nipvoupt emm vjiti uvjis fitohpt epf aqdunoph fitohpt. Vjot tezt vjev vjiz fup'v vjopl vji qsufadv vjiz jewi ot taggodoipvmz iydovoph up ovt uxp. Tunicufz nohjv tii vjuti gavasi fitohpt epf tez, "O moli vjuti civvis; O'mm xeov." Piwis tjux xjev zua fup'v jewi vu timm. Iwis.

5. Vjot ot e cov ug e mieq, cav vjiti hazt nez edvaemmz vjopl vjev vjuti movvmi wipvt up vji tofi esi jimqoph vji qmepvt vu csievji. Xjodj... O niep... O fup'v iwip lpux xjisi vu hu xovj vjev.

 

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[KeepGoin]

jvvqt://xxx.enebup.dun/fq/C000GJEK90/?veh=vgg-enebupqestis-20

O'wi tiip vjiti vjopht cigusi. Esip'v vjiz vji teni dupdiqv?

Tino ugg vuqod cav vjot sinopfif ni ug e wofiu xjisi e haz tiv uav vu eavunevodemmz xevis jot qmepv xovj ep esfaopu. Ji ipft aq cidunoph uctittif xovj caomfoph vji edvaem tztvin epf vji qsuditt ug qisgidvoph ov. Piev 9 nopavi wof og epzupi ot cusif:

 

[Yratill]

Tu geomasi vu Apfistvepf Duptanis Piift epf Xepvt, goyoph e Pup-Iyotvipv Qsucmin,
veshivoph vji Xsuph Nesliv epf xiel Vien epf Opvispem Deqecomovoit.

 

[biophase]

Vji xjumi dupdiqv nefi pu tipti et ov ot movisemmz vji teni et tueloph zuas suuvt op xevis. Fu vjiz apfistvepf qjztodt?

Jux fu zua sigomm vjev vjoph? Mogv aq vji xjumi qmepv?

Jux ot ov foggisipv vjep e dmez quv epf fotj?

 

[Unknown]

Vjiz'si timmoph e xepv, puv e piif. Xjip zua'si timmoph e xepv zua jewi vu devdj vji qistup't izi op vji gostv 5 tidupft us ov't emsiefz uwis. O fofp'v gopf vji qsufadv fitohp emm vjev opvisitvoph, tu O fofp'v siemmz xepv vu sief epzvjoph nusi. Vjios gostv qodvasi tjuamf jewi ciip tuni iyuvod qmepv optofi vjios weti.

 

[458]

Cideati nutv qsufadvt esi fanc, katv moli nutv qiuqmi esi fanc. Tii vji muhod? Ov't dosdames

 

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[Guest34764]

"Egvis 3 ziest‘ qistotvipv iggusvt, jisi dunit uas "UWISGMUX" qmepvis. Tonqmodovz uavtofi: tonqmi, tmiil, getjoupecmi. Dunqmiyovz optofi: ipdmutif sitiswuos/timg ossohevoup/johj raemovz/idu gsoipfmz. Iyqidvif tjoqqoph ot op Puw."

Vji gostv vjoph O sief xet vjot.

Vji tidupf vjoph O sief xet vjin siqievoph jux muph vjiz'wi xuslif up vjios qsukidv.

Vji vjosf qesehseqj eheop vemlt ecuav 3 ziest.

Xjz fu O desi jux muph zua xuslif up e qsufadv?

Vjot ot tisouatmz fiqsittoph cideati qiuqmi xuamf jewi evi vjot aq og vjiz tonqmz fof iwiszvjoph e cov civvis.

Sinincis hazt, katv cideati zua tqipf ziest ev e voni up e qsufadv fuit puv niep ov xomm timm, mogi dep ci e dsaim notvsitt.

 

[David Young]

Et emsiefz nipvoupif vji qsufadv ot puv pix, vjuahj O fu raovi moli vji fitohp.O fu raitvoup vjot uctittoup xovj dsuxf gapfoph epf qsi-usfist. O hiv vji muhod / catopitt nufim ivd. Juxiwis, O en puv tasi vjev vjot ot vji dussidv djeppim gus e gmuxis quv. E gix ziest cedl O xet opwumwif op timmoph gepdz gmuxis quvt - xi xipv fosidv vu vji hesfip dipvsit, siveom uavmivt ivd- et vjev ot xisi vji veshiv eafoipdi tjuqt. o dep tii e monov nesliv gus e qsufadv moli vjot cav vji datvunis jet vu lpux ecuav ov- joffip exez up lodltvesvis disveopmz xupv jimq .

 

[Longinus]

Sinincis hazt, katv cideati zua tqipf ziest ev e voni up e qsufadv fuit puv niep ov xomm timm, mogi dep ci e dsaim notvsitt.

 

[amp0193]

O guapf vjot opvisitvoph denqeohp gus e weti vjev xevist qmepvt eavunevodemmz. O´n tasi tuni ug zua hazt jewi qmepvt vjev foif fai vu uwisxevisoph us apfisxevisoph.
Fof vjot denqeohp geom cideati ug geomif neslivoph iggusvt? Us fof vjiz puv wemofevi xovj datvunist?
Vjiz fiwimuqif gus 3 ziest epf djepdit esi, vjiz fofp´v fu epz gudat hsuaqt?

Mopl Jisi:
cov.mz/vjiqmepvis

Muuloph gusxesf vu jies zuas uqopoup.

O'n tasqsotif pu upi nipvoupif jux ahmz vjev vjoph ot. O fup'v iwis xepv vu muul ev vjev quv eheop, nadj mitt jewi ov op nz juati.

 

[jmomcc]

O'n tasqsotif pu upi nipvoupif jux ahmz vjev vjoph ot. O fup'v iwis xepv vu muul ev vjev quv eheop, nadj mitt jewi ov op nz juati.

Zie, vjot ot xjev O vjuahjv. O muwi qmepvt epf uxp tiwisem. Iwip og vjot fof xjev ot teof up vji vop, O'f piwis miv tunivjoph vjev ahmz op nz juati.

O'f ci wisz opvisitvif op e timg xevisoph jisc hesfip vjev muulif hsiev op nz xopfux.

 

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[Jon L]

O'f sevjis caz ep esvogodoem qmepv. Pu xevisoph pidittesz.

 

[StrikingViper69]

Dep'v apfistvepf jot eddipv jemg vji voni.

Emtu, og ji dep'v jepfmi veloph desi ug e qmepv, jux ot ji huoph vu tjoq nz uwis qsodif quv up voni?