Someone who sets up a brick and mortar (B&M) store. They either buy or choose an expensive rental, sometimes in a new area being developed because they think they'll automatically get foot traffic and paying customers from the new development. They pay to have it retrofitted to their store needs; buy fixtures, inventory, signage; and hire employees. They get a loan to do all that, putting up their live savings/retirement as collateral.hi. what did you mean by #4, expensive store front?
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