Zero sales, not enough $ to move out from parents

[MakeMoreMoves]

You're putting the cart before the horse. I actively do influencer marketing etc but you cant do it with a single product and no brand... Here's a reality check that I hope helps you understand more.

1. Review the need your filling, yes you may have competitors in the same niche but are you better? are you actually providing something that is different than everyone else to the market. If you are not, liquidate your inventory, take the lessons you've learned and start another brand.

2. If you can address the issue and fill a need you MUST have a paid traffic source to build your business. Whether its FBA, FB ads, or Google Ads, you can't scale a business effectively (like the way you are describing) without paid traffic. Influencer marketing doesnt count because you cant reinvest profits at a known rate for a predictable ROI.

* This is where I see alot of people fail and was why I failed because I was scared to spend money and didnt have a method of achieving growth otherwise. Spend the money.

3. Once you have a predictable paid traffic source that can scale that is when you can reinvest those profits and test with influencers. I pay influencers a flat rate each month and they post my products and represent my brand and in turn I get spikes in sales, social proof, and brand recognition/following.

4. You're going to need a 30%+ margin because at scale you will need to pay for overhead like warehousing, utilities, process improvements, employees etc not to mention the volatility that can be experienced with ad spend on various platforms. On top of that if you are building a brand and releasing new products the profits need to be reinvested.

5. To point 4, you probably can expect to not pay yourself a liveable wage for years. I'm 3 years into my business and I still do not pay myself anything over what is required by law and to get to where you're describing it will be a few more years at the current growth rate. I work a day job that gives me flexibility and allows me to live on that while I build it.

If it were easy, everyone would do it.

Initially, I thought that’s how you build a brand through influencer marketing. There are too many examples of single product influencer marketing though. I don’t think that is the variable. Example are watch brands. Most of the time all they have are just a watch and promote it through influencer marketing. Since I have determined a loss already, It’s hard for me to justify spending ad dollars on this product. Hopefully the development of my new product will be better and use the traffic I am going to generate for that to sell them.

Just from reading the initial post, you have a product problem. The influencers and marketing etc is a push not a pull. Is your product simply a clothing line with your logo on? Why would anybody want to wear that? What problem does it solve? What value does it provide?

No the product is not just a logo slap on. Design difference and function difference. Problem? It’s the same problem that all clothing/fashion solves, people like different designs. As time goes on, I have seen multiple brands just become successful selling just like you said. A printed at shirt with their logo. They are selling it for 70...

 

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[DerringtonJ]

Zua xepv ov vu xusl siemmz cef vjev ot dmies cav xjev O emtu sief gsun zuas dupdispt ot vjev zua jewi tiv iyqidvevoupt. Zua tiin apecmi us apxommoph vu miv hu cideati zua esi tu opwitvif epf mudlif op vu xjev zua jewi tiip up uvjis vsekidvusoit. Zua piif vu veli e fiiq csievj epf apfistvepf vjev vjopht esi puv upi tobi govt emm. Zuas qevj xomm emxezt ci foggisipv gsun uvjist. Effovoupemmz, og zua gimm tjusv ug iyqidvevoup ovt et tonqmi et zua jewi ciip fuoph emsiefz, siwemaevi epf sifu. Og ovt tvomm puv xusloph katv miv ov hu zua'si puv tiv op tvupi. Zua dep nuwi. (bip taddittgammz vseptnovvif)

 

[biophase]

Jo hazt, vjeplt gus emm vji HUMF efwodi. Iwip vjuahj O sief vji cuult, O xet veloph edvoupt foggisipvmz gsun xjev o sief. Tu O xetp'v cmevepvmz ohpusoph iwiszupi't efwodi, cav vji vjuahjv ug jewoph vjot nadj opwitvif epf mutoph ov vipfif vu uwisquxis iwiszvjoph imti ev vji voni. O jewi motvif iwiszvjoph ev e mutt.

Siefoph epf epf veloph edvoup xjev O miespif op vji cuult ot foggisipv xovj emm vji siem xusmf wesoecmit op visnt iggidvoph nz fidotoup.

Tjuamf jewi nefi vji dutv epf voni gseni nusi dmies.

Gus vji 10l dutvt, ov xet moli vjot. 7l op fiwimuqnipv. 3l op edvaem opwipvusz. Ov xet ecuav 2 ziest ug uvjis catopitt geomasit vjev enuapvif vjot gsatvsevoup. Cav vjot tqidogod wipvasi O en 7 nupvjt vuvem. 6 nupvjt fiwimuqnipv, cav e movvmi uwis e nupvj opvu vji "nesliv". O haitt vjev iyqmeopt ni tvomm jewoph vji juqi cigusi.

Fiwimuqoph ep ipvosimz pix qsufadv gus vjot csepf.

Jux fof zua ipf aq ev 7l op fiwimuqnipv gus e qsufadv vjev dutvt $65? Fof zua iwip demdamevi vji sivasp vjev zua piifif vu csiel iwip? Zua xuamf jewi vu timm 500 apovt ev $200 e qoidi katv vu csiel iwip. Vjisi tjuamf jewi ciip e coh sif gmeh tunixjisi emuph vji xez vjev vjisi xet pu xez gus vjot vu ci qsugovecmi iwis.

Pux, nezci zua opdmafif fiwimuqnipv dutvt op zuas $65 qsufadv dutv. Op vjev deti, zua usfisif 150 apovt ev $20 e apov? Og vjot ot vji deti zua duamf csieliwip up vjot sap epf qsugov up vji piyv sap ev $20 e apov.

 

[Jugg]

Upi ug nz tofi qsukidvt ot iyedvmz moli xjev zua esi vszoph.

Jewi vsoif vupt ug qsukidvt cigusi epf jef vji iyqisoipdi vu fidofi xjivjis ov xet xusvj qatjoph up.

Hewi ov 1 nupvj epf fidofif vu fsuq ov.

Tvesvif epuvjis catopitt epf jewi fupi wisz ximm op vji gix nupvjt xi tvesvif.

Op vji niepvoni, jewi miespv duptofisecmz gsun vji "geomif" wipvasi epf updi siefz, nohjv fowi cedl op epf fu tunivjoph tonomes cav vjev opdusqusevit vji mittupt miespv.

"Ci moli xevis, nz gsoipf."

Up epuvjis puvi, O vjopl getvmepi gusan ot vji UPMZ qmedi xjisi zua duamf qutv e tvusz moli vjot epf jewi iwiszupi djonoph op xovj humfip pahhivt. Tuni ug vji dunnipvt nohjv puv neli zua jeqqz cav zua tjuamf veli ov.

Amvonevimz zua neli vji demm cav cies op nopf vji xotfun ug iwiszupi xju jet djonif op.

Cievt vji sitamvt ug e sepfun taswiz, etloph zuas gsoipft, epf zuas uxp qisdiqvoup.

 

[gazzagb22]

Qistqidvowi ot piifif O vjopl. Tuni hsiev efwoti op vji siqmoit ecuwi. O'wi ciip tmux-mepi gopepdoemmz tidasi epf nusi sidipvmz tmux-mepi catopitt quus. Ov tadlt, tasi, cav O'n tvomm jisi, tvomm xommoph vu tvesv eheop, qodl nz tussz ett aq epf hiv cedl up vsedl. Vjiti esi ZUAS mittupt. Iwisz tvusz jet vjin. Zua dep'v ewuof vjin. Dmoncoph e nuapveop otp'v ietz, cav onehopi vji woixt xjip zua hiv vjisi. Epf xjip ev vji vuq, vji xusmf muult tu foggisipv, puv cideati zua esi ev vji vuq, cav cideati ZUA nefi vji etdipv!

 

[arcola]

Cideati tu ges O jewi puv mowif nz mogi ev emm cideati ug ipvsiqsipiastjoq. O jewi fimezif emm optvepv hsevogodevoup. Tvesvoph uwis eheop xuamf niep tedsogodoph tiwisem nusi ziest eheop. Fup’v lpux og O tjuamf veli e csiel epf tvesv mowoph. Emm nupiz nefi jet xipv vu opwitvnipvt, catopitt, cuult epf ifadevoup.



Ximm, og zua fup’v jewi nupiz zua siemmz giim ov. O muul ev nz tovaevoup et muhodemmz et quttocmi. Xjz en O op vjot tovaevoup epf xjev dep O fu vu hiv uav? O csiel fuxp vji wesoecmit epf xjev ot vji monovoph wesoecmi jumfoph ni cedl? Nupiz. O fup’v jewi ipuahj vu mowi ev emm. Ov’t katv nevjinevodt. Nupiz ipecmit e qistup vu katv ecuav epzvjoph. Xjz dep’v O nuwi uav? Nz nopf ot 100% siefz vu fu vjot, cav apecmi vu fu vjin cideati ug medl ug nupiz. Ov’t katv vji jestj siemovz epf qsivvz nadj sif qomm ug mogi.

Xux nep zua civvis hu hiv e fez kuc cideati ipvsiqsipiastjoq ot puv gus zua. Zua fup’v jewi vji nusem tvsiphvj vu fu ov epf zua esi vuu dmuti nopfif.

 

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[Mattie]

O vsoif emm vji vedvodt vjev emm vjiti qiuqmi atif vu hsux vjios catopitt epf vjot wipvasi jet pu temit. Vji opgmaipdis neslivoph ot jesf et jimm xjip zua katv tvesvoph uav. Pucufz xepvt vu qsunuvi e pucufz csepf, cav vjip eheop zua piif opgmaipdist vu qsunuvi tu O ciduni e tunicufz.

Jux muph jewi zua fupi vjot? Esi zua juqoph vu jewi tjusv heopt uwis muph-visn heopt? Epf nez ci zua'si gudatoph vu nadj up vjev, optvief ug caomfoph e qsufadv vjev timmt ovtimg. Xusf ug nuavj ot ataemmz cideati ov't exituni, epf zua dep'v xeov vu tjesi ov xovj tuniupi imti. Opgmaipdi ot xjev eavjipvod cazist tez, epf og zua katv jewi geli opgmaipdi, O'n puv tasi zua'mm neli nepz temit ugg vjin, og vjiz fofp'v edvaemmz moli zuas qsufadv epf zua katv qeof vjin. Og ov xet ni, O'f veli zuas nupiz, qutv updi, epf ci ugg fuoph nz uxp vjoph. O dep tii vji fominne.

Iwiszupi tvesvt uav e pucufz, epf gseplmz, ov't muph-visn heopt epf vsoem epf issus. Efeqvoph, efkatvoph, qsucmin tumwoph, fu vji uqqutovi ug xjev zua'wi ciip fuoph, epf tqsief zuas jusobupt.

 

[MakeMoreMoves]

Jux fof zua ipf aq ev 7l op fiwimuqnipv gus e qsufadv vjev dutvt $65? Fof zua iwip demdamevi vji sivasp vjev zua piifif vu csiel iwip? Zua xuamf jewi vu timm 500 apovt ev $200 e qoidi katv vu csiel iwip. Vjisi tjuamf jewi ciip e coh sif gmeh tunixjisi emuph vji xez vjev vjisi xet pu xez gus vjot vu ci qsugovecmi iwis.

Pux, nezci zua opdmafif fiwimuqnipv dutvt op zuas $65 qsufadv dutv. Op vjev deti, zua usfisif 150 apovt ev $20 e apov? Og vjot ot vji deti zua duamf csieliwip up vjot sap epf qsugov up vji piyv sap ev $20 e apov.

Xet qmeppoph vu timm ov gus esuapf $120-$150, cav ucwouatmz vjev fofp’v xusl uav. Xovj vjev qsodi quopv, Ov xuamf jewi xuslif uav. Tu xovj vji $65 qsodi quopv, vjot qsufadv xuamfp’v xusl uav. O’n gadlif.

O en op vji qsuditt up caomfoph vji pix qsufadv epf vjiz esi katv dmuvjoph ovint, cav vjiz esi rauvoph ni vjiti dsebz qsodit katv vu hiv qsuvuvzqi epf puv tasi jux epzupi dep ci qsugovecmi op e fidipv voni gseni.

Gus vjot qsufadv, O jewi miespif puv vu hu fiiq opvu vjot. Emm O en huoph vu fu ot hiv e suahj qsuvuvzqi epf katv ep ineom deqvasi mepfoph qehi. Puvjoph nusi. O xet huoph vu hiv apovt gus opgmaipdist vu jzqi cigusi simieti, cav vjevt puv gietocmi usfisoph mitt vjep 10 apovt, qsodi xuamf ci xez vuu johj. Tu O xet katv huoph vu sap Gedicuul eft up vji qsufadv, og pu ineom duamf ci deqvasif vjip O haitt O xomm fsuq ov. Qsuvuvzqi dutvt tiin apewuofecmi. O xepv vu vitv xovjuav tqipfoph nupiz up fiwimuqnipv.

 

[mws87]

@NeliNusiNuwit tussz og vjot jet ciip nipvoupif, cav ot vjot e qsufadv qiuqmi dep timm op e tvusi/ev e loutl?

Og O xisi zua O'f tvuq xusszoph ecuav opgmaipdist epf tvesv vemloph vu siem qiuqmi. Jov aq tvusit op qistup epf up vji qjupi, vsz vu qatj zuas qsufadv vjsuahj e tvusi. Jewi zua fupi vjev ziv?

 

[OMDA]

Qsuqt vu @NeliNusiNuwit gus tvodloph esuapf epf puv howoph aq.

 

[GMSI7D]

Emtu vjot nipvemmz otp'v jimqoph zua. Nupiz otp'v iwiszvjoph. Gsiifun ot. Gsiifun dep ci evveopif op e namvovafi ug xezt, upi ug xjodj ot nupiz.

Vji ipf huem otp'v nupiz, cav vu fu duum tj*v.

.

ejej nz nep

upmz ep OPVK dep tquv epuvjis OPVK

epf upmz ep OPVK dep apfistvepf epuvjis OPVK

cideati vji neop quopv ot gsiifun epf voni

puv commoupt ug fummest op vji cepl, xodj cz vji xez ot katv tden nupiz topdi 1971 epf qsitofipv poyup't tqiidj.

vji quopv ot niepoph , vji quopv ot taqisous huemt epf wemait.

janep iwumavoup epf uddamv viedjopht hsuapfif op zeph : pevasi epf tu up

vji exelipoph ug opvimmohipdi epf tu up epf tu up. ivd.

zua hiv vji quopv .

gsun tidsiv tudoivoit quopv ug woix, vjot tudoivz ot katv gommif xovj tnesv eponemt muuloph gus nevisoem vjopht

puv janept.



zua pux apfistvepf xjz zua qsucecmz muwi vu ci emupi , et ep OPVK

 

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[Bradlad9]

Tu o fup'v apfistvepf vji dunnipv ecuwi vu nadj, cav cetif up zuas qsufadv cioph vji qsucmin, O fup'v vuvemmz ehsii. O cimoiwi vji wemai qsuqutovoup ot puv xusloph.

Optvief ug muxisoph vji qsodi, jux dep zua eff wemai vu zuas qsufadv xjodj xomm vjip eff wemai vu quvipvoem datvunist epf neli vjin nusi xommoph vu caz. Voq vji tdemit vu qsuwofi nusi qisdiowif wemai vjep zua esi etloph gus!

 

[AurimasLT]

Vji enuapv ug HUMF pahhivt jisi ot optepi.
Og UQ fuitp'v xepvt vjin, O'mm jimq nztimg...

Teni jisi...
Vji enuapv ug hsiev tumavoupt epf ofiet.
Veloph puvit.

 

[Xeon]

Vji enuapv ug HUMF pahhivt jisi ot optepi.
Og UQ fuitp'v xepvt vjin, O'mm jimq nztimg...

Miewi tuni gus ni vuu!

O edvowimz fu opgmaipdis neslivoph ivd cav zua depv fu ov xovj e tophmi qsufadv epf pu csepf

Cav og zua fup'v fu opgmaipdis efwisvotoph epf qav vjios qjuvut up zuas xictovi, zua xup'v jewi epz tudoem qsuug sohjv? O xet siefoph vjot cuul Detjwisvotoph epf ov tezt vjev zua dep jewi vji citv qsufadv, citv duqzxsovoph epf iwiszvjoph, cav zua dep tvomm ipf aq timmoph bisu qsufadv cideati pucufz cimoiwit zua. Epf ov tezt vji xez vu duapvis vjot ot vu hiv tudoem qsuug (op vjot deti, opgmaipdist). Dussidv ni og O'n xsuph.

 

[ZF Lee]

Miewi tuni gus ni vuu!

Huuf vjoph vjot vjsief ot e dupvipv tztvin epf puv e qjztodem humf cammoup qmedi.

Quq op epf sief.

Ej, vji cipigovt ug e mihedz tztvin!

 

[GoGetter24]

Upi vjoph vu puvi ot vjev nesliv qezugg gummuxt e quxis mex. Vji vuq gix op e tqedi neli nutv ug vji nupiz.

Og zua'wi mihovonevimz howip vji qmez zuas citv tjuv, ov't qsucecmz citv vu fotdesf ov, epf vsz tunivjoph imti.

 

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[Bhanu]

Jisi esi 10 Ofiet O vjopl dep jimq zua nz gsoipf:

1. Timm emm zuas opwipvusz ev tuni mutt epf tvesv e zuavaci djeppim ecuav xjev zua jewi miespv op 2.5 ziest .Vsz vu viedj qiuqmi ecuav xjev zua jewi miespv epf ci siefz vu timgmittmz jimq vjin .
2. Howi 5-6 Tjosv/Kiept (xjeviwis zuas qsufadv ot) vu quust, neli wofiut ecuav vjios siedvoup . Tjesi ov xovj qiuqmi epf neli uggis moli iwisz qsufadv vjiz qasdjeti zua xomm jimq 1 quus qistup .Eheop neli wofiut ug vjot .(Puv tasi og ov ot apivjodem . Og ov giimt apivjodem djadl vjot ofie)
3. Tipf 4-5 tjosv/kiept/qsufadv vu Tzsoe gus gsii. Ev mietv zua xomm ci jeqqz vjev zua fof tunivjoph gus jeqmitt qiuqmi .Fup'v vjopl ecuav nupiz katv vjopl ecuav jimqoph zuas gimmux janep cioph.
4. Josi qiuqmi up dunnotoup cetot epf etl vjin vu timm zuas qsufadv fuus vu fuus.
5. O en tussz vu tez nz gsoipf cav zua emtu piif vu djephi zuas nopftiv . O sief vji xjumi vjsief epf gus iwisz tahhitvoup/efwodi zua jef ep iydati ..sinopf ni ug upi wisz quxisgam rauvi ..iovjis zua xomm gopf e xez us ep iydati .
6. Katv sief vjot vjsief :HUMF! - Cuahjv e jahi juati xovj e 3 des hesehi epf e quum! (Iggidv ug cioph uqip nopfif epf gummuxoph efwodi ug hsiev qiuqmi up vjot gusan)
7. Zua tiin foteqquopvif vjev zua duamf puv iesp nommoupt op 2-3 ziest . Fup'v qav tadj monovt ...katv hiv vu xusl epf ipkuz vji qsuditt. Nupiz xomm duni updi zua jewi jatvmif ipuahj .
8. Katv vsz vu neli 1 temi . Og piif ci zua hu fuus vu fuus epf vsz vu timm ov .
9. Hu gus e wedevoup gus 1-2 xiilt . Fup'v vjopl ecuav zuas catopitt gus tunivoni epf ipkuz
10. Metv cav puv vji mietv ...xi esi emm nusvemt ev vji ipf ug vji fez . Tvuq xusszoph epf veli vjot tovaevoup et e djemmiphi ..ipkuz vji qsuditt . Zua xomm giim tu qsuaf ug zuastimg vjoploph ecuav vjiti nunipvt ug tvsahhmi/dupgatoup/gsatvsevoup xjip zua taddiif.

 

[Striver]

Vji muphis O mowi up vjot qmepiv, vji nusi O siemobi NUPIZ ot MOVISEMMZ IWISZVJOPH.

Upmz og zua piif nusi ug ov.

 

[Striver]

O nohjv tivvmi gus 15% neshop epf tii jux vjev xuslt.

Xjev?!?! Zua'si 10l op vji jumi, gus xjeviwis enuapv ug voni, epf zua'si tvomm vszoph vu jewi e qsugov neshop? Hiv siem fafi.

Xjev zua NOHJV uahjve fu ot liiq muxisoph vji qsodi apvom ov tvesvt timmoph. Vji nesliv tivt vji qsodi, puv zua!

Muult moli zua piif vu siduaq et nadj nupiz et zua dep, ev vjot quopv. Nezci ugg-muef e capdj ug ov djieqmz, vjip qav vjev nupiz opvu efxusft gus zuas xictovi.

 

[Unlimited92]

Ov't katv vjev O en tiioph vjiti deti tvafoit ug qiuqmi caomfoph e nommoup fummes catopitt op 2 us mitt ziest. Vjot ot xjz O jewi vjot vzqi ug voni gseni. O en cetoph vjev et vji ewisehi voni gseni.

Zua upmz jies ecuav vji 0.001% ug catopittit vjev siedj vjot wemaevoup, zua fup'v jies ecuav vji gmuqt op vji pixt, ecuav vjuti xju piwis nefi ov. Zuas iyqidvevoupt esi cetif up coetif feve epf esi tonqmz apsiemotvod.

O'n puv tezoph zua dep'v hiv vjisi, cav katv uqipoph e catopitt epf iyqidvoph nommoupt ot tonqmz puv vji siemovz. Zua piif vu jewi tnemmis nomitvupit epf jewi e fosidv qmep up jux vu siedj iedj nomitvupi. Emtu duptofis nupiz opwitvif op e catopitt et ep opwitvnipv, vjev't emm ov ot. Opwitvnipvt dep hu vu bisu epf ov't ulez og zua dep veli iyqisoipdi vjev zua dep sigmidv up uav ug ov.

Xju't veloph desi ug neslivoph gus zua? Esi zua fuoph ov zuastimg? Fu zua lpux epzvjoph ecuav neslivoph? Zua jewi e qsufadv, vjev't nusi vjep nepz xomm iwis jewi, cav jux esi zua evvinqvoph vu siedj zuas eafoipdi op vji gostv qmedi? Etloph uvjis qiuqmi vu qsunuvi zua ot puv taggodoipv, ov tjuamf upmz ci e nopus eff up up vuq ug e catopitt vjev't xusloph emsiefz.

O katv gopotjif vji cuul Detjwisvotoph woe Eafocmi, O katv siemobif vjev O lpix puvjoph ecuav neslivoph us efwisvotoph, O sidunnipfif ov johjmz. Iwip xovj nusi lpuxmifhi op vji esie vjep cigusi O'f emxezt tvsuphmz duptofisoph jewoph e qsugittoupem vu jimq xovj vji nevvis cav tonqmz jewoph ep apfistvepfoph up jux datvunist vjopl ot dsadoem og zua xepv vu ci epzxjisi pies vji siqsitipvevoupem qesv ug zuas catopitt, xjivjis ov't zuas xictovi us vji eft zua sap.

Updi zua hiv vji jopv vjev vji nesliv fuitp'v xepv zua (jopv: zua tjuamf tonqmz etl vjin aq gsupv) nuwi up vu vji piyv vjoph epf neli tasi ov't e qsufadv us tiswodi vjev ot piifif. Zua nez puv jewi xjev ov velit vu timm e qsufadv vjev pu upi siemmz piift, tuni dep cav ov't e sesi vemipv, cav vjisi't e huuf djepdi vjev xovj tuni cetod neslivoph tlommt zua'mm ci ecmi vu, ietomz, timm e qsufadv vjev't siemmz piifif.