YOU MAKE MORE WITH LESS IN THE COPY INDUSTRY:
I got a recent PM asking about a specific niche for writing copy in. For myself, I write in the 'financial' niche. Meaning, I've written for advisors, consulted banks, financial publications, etc. It's enjoyable for me.
When it comes to making bank writing copy...you absolutely must, must, must choose a niche.
"But, then I'll miss out on other companies not in the niche! I want to write copy for Coca-cola!"
Okay...back the coke truck up. Here's the honest truth... Writing copy is a results business. This isn't like being an accountant where there is a tax code to follow, and you simply look up what's a write-off or not.
If you can't produce sales with your copy...you're out of work. Thus, NOW more than ever, companies NEED to know you have experience in a niche before hiring you. (at least the good ones)
I'll touch on more of what I mean in a second.
First... here are the top niches to write- in today:
Don't have a niche? Pick one of these:
Here I'll touch back on the point above about companies needing to know YOU have expertise in a field. This is awesome for you when you believe the 'power of a niche' because you leverage your work with one company into another. If you did well writing copy for Coke, Pepsi would hire you on the spot.
If you don't have experience in a niche, but want to get in...it can be tough. For example, I write in the financial niche, as mentioned. This is a cutthroat industry. I get fired all the time from jobs because they say "umm..this sucks" . There's no BS here. Thus, if you have ZERO experience...you'll get metaphorically laughed out of the room.
What can you do?
- Build your own samples. Find running promotions and create your own spec ads around them, etc.
- Sell them with your own ideas. : If you have BIG IDEAS, they might just give you a shot
But, I would start with this last tip...
FIND COMPANIES WHO ARE ONLY LEARNING ABOUT COPY, SUCK AT THEIR COPY, OR ARE TINY.
1. If they are just learning copy, they most likely don't have copywriters lined up out the door. Thus, you win by default.
2. IMPORTANT: Make sure a company is using copy. And not just on their website. Find their ads on FB, etc. and reach out about how to improve them.
3. Start with small companies with smaller budgets. Not as fun as landing 5-figure gigs, but this experience you leverage to bigger companies.
In other words (for Point #3), don't chase after the big dogs first. Start with small companies, build a portfolio, experience, and track record. (Big names already get pitched by 30-year pros, if you have ZERO track record, you're wasting your time reaching out).
I got a recent PM asking about a specific niche for writing copy in. For myself, I write in the 'financial' niche. Meaning, I've written for advisors, consulted banks, financial publications, etc. It's enjoyable for me.
When it comes to making bank writing copy...you absolutely must, must, must choose a niche.
"But, then I'll miss out on other companies not in the niche! I want to write copy for Coca-cola!"
Okay...back the coke truck up. Here's the honest truth... Writing copy is a results business. This isn't like being an accountant where there is a tax code to follow, and you simply look up what's a write-off or not.
If you can't produce sales with your copy...you're out of work. Thus, NOW more than ever, companies NEED to know you have experience in a niche before hiring you. (at least the good ones)
I'll touch on more of what I mean in a second.
First... here are the top niches to write- in today:
Don't have a niche? Pick one of these:
- Alternative health market
- Financial market
- Self-help market
- Travel market
- Wine and food market (think cupcake explosion!)
- Small business software market
- Commercial construction market
- Baby products market
- Senior healthcare market
- B2B (could write white papers for $5,000 a pop)
- Green/Eco clothing market
- Gurus of anything (they regularly must market themselves)
- Education market (colleges and universities)
- Home maintenance, repair, renovation market
- Jobs market
- Magazine subscriptions/ Newsletters
- Survival niche
- Internet marketing/courses
- Solar commercial solutions market
- Commercial or residential furniture market
- Christian market
(Any others? I'll edit the answer to add it. PM me)
What if I know nothing or don't have experience in an niche?Here I'll touch back on the point above about companies needing to know YOU have expertise in a field. This is awesome for you when you believe the 'power of a niche' because you leverage your work with one company into another. If you did well writing copy for Coke, Pepsi would hire you on the spot.
If you don't have experience in a niche, but want to get in...it can be tough. For example, I write in the financial niche, as mentioned. This is a cutthroat industry. I get fired all the time from jobs because they say "umm..this sucks" . There's no BS here. Thus, if you have ZERO experience...you'll get metaphorically laughed out of the room.
What can you do?
- Build your own samples. Find running promotions and create your own spec ads around them, etc.
- Sell them with your own ideas. : If you have BIG IDEAS, they might just give you a shot
But, I would start with this last tip...
FIND COMPANIES WHO ARE ONLY LEARNING ABOUT COPY, SUCK AT THEIR COPY, OR ARE TINY.
1. If they are just learning copy, they most likely don't have copywriters lined up out the door. Thus, you win by default.
2. IMPORTANT: Make sure a company is using copy. And not just on their website. Find their ads on FB, etc. and reach out about how to improve them.
3. Start with small companies with smaller budgets. Not as fun as landing 5-figure gigs, but this experience you leverage to bigger companies.
In other words (for Point #3), don't chase after the big dogs first. Start with small companies, build a portfolio, experience, and track record. (Big names already get pitched by 30-year pros, if you have ZERO track record, you're wasting your time reaching out).
[I'm currently collecting survey data about those who want to write copy full-time from home. I need your expertise and opinions. See what I mean -- Click here for survey.(Nothing to buy or spam)]
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
