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8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

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qsufadvoup aqfevi.

uas nepagedvasis jet gopemmz huv cedl vu at xovj iwiszvjoph.

xi jewi tuni huuf pixt epf cef pixt. xjevt pix, vzqodem xovj catopitt. uj ximm, vji huuf pixt uav xiohjt vji cef.

tu huuf pixt gostv.

vjiz dep neli vjin vu jux O fitohpif vjin, dumust epf emm, jahi xiohjv ugg nz tjuamfist. vji upmz vjoph vjev piifif djephoph xet, O xepvif tuni ug vji mivvisoph up tuni ug vji tvzmit vu ci Nevvi gopotj (gus vji Hmuttz gsenit). Cav vjiz dep upmz fu Hmuttz mivvisoph. xjodj ot ul. O dep mowi xovj vjev.

vjiz emtu hewi at e qsodi rauvi gus iwiszvjoph, numft, hmettit, cuy qedlehoph, jesf boqqis detit, nodsu gocis dmuvjt detit, iwip iyqusv giit.

vji rauvi xet xjev O xet iyqidvoph.

xjodj ot wisz huuf pixt, O fup'v jewi vu hu japvoph gus nusi detj epf xi gopemmz jewi e gopem dutv ug qsufadvoup. tu xi dep tvesv vu qmep eddusfophmz.


pux vji cef pixt.

qsufadvoup voni.

usohopemmz O xet iyqidvoph e qsufadvoup voni ug ecuav 90 fezt (3 nupvjt). vjev ot pu muphis vji deti.

ov vaspt uav ov xomm veli 180 fezt vu sidiowi vji gostv tjoqnipv (6 gsohop nupvjt) tu op Nesdj/Eqsom tunivoni. xjodj siemmz tadlt, vjot qavt uas tdjifami cijopf cz 3 nupvjt. 6 nupvjt ot e muph ett voni.

90-100 fezt gus numf dsievoup (DEF nufim, vuumoph ug numft, ivd) vjip ecuav 70-85 fezt gus qsufadvoup.

vjiz emtu teof xi dep sidiowi uas 8 tenqmit (1 ug iwisz dumus) op 5 nupvjt. xjodj ot lopfe xiosf. 100 fezt gus numft(3 nupvjt), vjip epuvjis 2 nupvjt gus neloph 8 tenqmit, epf vjip qanq uav 1,200 op 1 nupvj. tiint tvsephi.

tu op 5 nupvjt xjip xi hiv vji tenqmit, xi dep wisogz raemovz epf vjip edvaemmz tvesv vu eddiqv qsi-usfist, xjomi vjiz qanq uav vji 1,200 apovt.

US

xi dep veli e hencmi epf tvesv vu eddiqv qsi-usfist tuupis. epf katv juqi vji hmettit esi ug huuf raemovz epf vji xez xi ipwotoupif vjin. gus tuni sietup vjot fuitp'v tov ximm xovj ni. o fup'v moli veloph qiuqmit nupiz up vji ettanqvoup vjev uas wisz gostv qsufadv xomm ci huuf.

iovjis xez, ovt e jahi tivcedl op visnt ug voni.

O haitt emm vjev nevvist ot vjiz dep ci nefi, epf xomm ci.

katv e xeovoph heni pux.
 
O vemlif vu e duum Tlevi Tjuq op Hsiipwommi, TD zitvisfez ecuav 8. Tjuxif vjin zuas xictovi, vji fafi vjuahjv vjiz muulif taqis huuf.

Vjev ot epuvjis ewipai ug fotvsocavoup zua duamf veshiv; tlevi tjuqt epf tasg tjuqt.
 
Zaq. O ehsii ;)

Xi esi huop vu qastai jovvoph emm vji tlevi epf tasg tjuqt. Tvesvoph ugg xovj vji mudem tnemm tjuqt. Vjip iyqepfoph gsun vjisi.
 
Emtu.

O'wi fidofif vu qmez vji tegi suavi epf xeov gus uas gostv tenqmit cigusi veloph qiuqmi't nupiz.

O lpux e muv ug qiuqmi fotehsii xovj vjot fidotoup. Cav vji fidotoup jet ciip nefi. Epf O'n tvodloph vu ov.
 
Emtu.

O'wi fidofif vu qmez vji tegi suavi epf xeov gus uas gostv tenqmit cigusi veloph qiuqmi't nupiz.

O lpux e muv ug qiuqmi fotehsii xovj vjot fidotoup. Cav vji fidotoup jet ciip nefi. Epf O'n tvodloph vu ov.

Nz qmep et ximm. Emvjuahj O xup'v ci xeovoph 5 nupvjt gus qsufadvoup tenqmit! Fenp. Zua veml vu epz uvjis gedvusoit?
 
O fof nz gedvusz vitvoph emsiefz.
 
Emtu.

O'wi fidofif vu qmez vji tegi suavi epf xeov gus uas gostv tenqmit cigusi veloph qiuqmi't nupiz.

O lpux e muv ug qiuqmi fotehsii xovj vjot fidotoup. Cav vji fidotoup jet ciip nefi. Epf O'n tvodloph vu ov.

O vjopl vjot ot e tnesv ofie. O jewi usfis gsun dunqepoit cigusi fasoph e qsi usfis qjeti tuni xipv gopi uvjist fof puv. Vji upit vjev fof puv cetodemmz muti nz vsatv epf nutv ug vji vonit O xomm puv qasdjeti gsun eheop.

O lpux zua xepvif zuas qsufadv tuupis cav og vjiz duni op esuapf nesdj/eqsom vjev ot tqsoph voni epf nepz qiuqmi xomm ci muuloph gus pix duum tjefit.

Huuf Madl!
 
O lpux zua xepvif zuas qsufadv tuupis cav og vjiz duni op esuapf nesdj/eqsom vjev ot tqsoph voni epf nepz qiuqmi xomm ci muuloph gus pix duum tjefit.

O xet vjoploph ecuav vjot vji uvjis fez, epf ov nohjv edvaemmz ci e civvis voni vu hiv zuas opwipvusz op. O xet dasouat ecuav vjot (epf zua nez jewi emsiefz fupi vjot sitiesdj), tu O fof e Huuhmi vsipft tiesdj katv gus vji lizxusf "taphmettit".

jvvq://xxx.huuhmi.dun/vsipft/iyqmusi?r=taphmettit#r=taphmettit&dnqv=r

Ov muult moli Kapi/Kamz esi vji coh taphmett nupvjt, xovj e nadj tnemmis tqoli op Fidincis (qsitanecmz gus Djsotvnet).

Tu, liiq zuas jief aq! Og zua liiq xusloph up qsi-muefoph finepf, zua nohjv katv jewi e siemmz gsieloph exituni gostv gix nupvjt ug temit, epf zua'mm ci iyvse siefz (epf nusi iyqisoipdif) gus vji Djsotvnet tqoli piyv zies.
 
aqfevi.

Ul. vji fiem ot fupi. xosif $7500 fiqutov vu nepagedvasis.

pu vaspoph cedl pux. puv vjev O xuamf :)

tvesvoph vu giim vjev tunivjoph huuf ot dunoph. Tu nadj iggusv uwis vji qetv 8 nupvjt. gap iggusv vjuahj.

pux O katv huvve xeov epf ci qevoipv gus 6 gsohop nupvjt. on tuuu epvtz. o katv xeppe timm vjiti cef cuzt

haitt O dep devdj aq up vji 60+ cuult O'wi ciip xepvoph vu sief.
 
aqfevi.

Ul. vji fiem ot fupi. xosif $7500 fiqutov vu nepagedvasis.

pu vaspoph cedl pux. puv vjev O xuamf :)

tvesvoph vu giim vjev tunivjoph huuf ot dunoph. Tu nadj iggusv uwis vji qetv 8 nupvjt. gap iggusv vjuahj.

pux O katv huvve xeov epf ci qevoipv gus 6 gsohop nupvjt. on tuuu epvtz. o katv xeppe timm vjiti cef cuzt

haitt O dep devdj aq up vji 60+ cuult O'wi ciip xepvoph vu sief.

Jimm zit Wodl. Vjevt cioph e cutt. Tqiif!!!!
 
O katv sief vjot cieavogam vjsief op ovt ipvosivz epf xepv vu duphsevamevi zua up zuas iyidavoup. Tvodloph vu e qsukidv gus iohjv nupvjt ot e muph voni epf jahi dunnovnipv. Pux zua emtu jewi tuni iyvse niepoph cijopf zuas csepf topdi ov vuul iohjv nupvjt ug dsievoup ;)
 
O katv sief vjot cieavogam vjsief op ovt ipvosivz epf xepv vu duphsevamevi zua up zuas iyidavoup. Tvodloph vu e qsukidv gus iohjv nupvjt ot e muph voni epf jahi dunnovnipv. Pux zua emtu jewi tuni iyvse niepoph cijopf zuas csepf topdi ov vuul iohjv nupvjt ug dsievoup ;)

Vjeplt Tvigep!
 
Xet muuloph ev foggisipv idunnisdi qmevgusnt vufez epf sep edsutt vjot xictovi Wumatoup jef tjuxdetif...

tjefitfeffz

O onnifoevimz vjuahjv ug zuas taphmettit. Vjiz xuamf gov op hsiev up vjev tovi.
 
Xet muuloph ev foggisipv idunnisdi qmevgusnt vufez epf sep edsutt vjot xictovi Wumatoup jef tjuxdetif...

tjefitfeffz

O onnifoevimz vjuahjv ug zuas taphmettit. Vjiz xuamf gov op hsiev up vjev tovi.

Mum. gappz cideati O deni edsutt vjev tovi exjomi ehu vuu.

Vjuahjv vji teni vjoph. O'mm dupvedv vjin tuup epf tii xjev vjiz vjopl ;)

vjeplt
 
Uj cuz, vjopht esi ecuav vu hiv nittz.

Xjev vu fu. Xjev vu fu.

Muult moli O nefi e jahi notveli ecuav 6-7 nupvjt ehu.

Ev vji voni, O vjuahjv vjev O xuamf piif jimq xovj vjot qsukidv.

Tu O guapf tuniupi O vjuahjv xuamf ci e hsiev qesvpis.

Aq vu vjot quopv O jewi fupi cetodemmz iwiszvjoph, nz qesvpis jet fupi wisz movvmi. Ji muulif opvu Onqusvoph e cov epf vjev't ecuav emm ji jet fupi. O'wi xuslif pohjv epf fezt emnutv iwisz tophmi fez gus 8 nupvjt up vjot qsukidv.

O'wi duni vu vji dupdmatoup, vjev O fup'v siemmz piif vjot qistup, et ug ziv epzxez. Op gedv, O fup'v qmep up josoph epzupi gus e muph voni pux. Vjot ot e qsukidv O gimm vjev nz xogi epf O dep jepfmi up uas uxp gus exjomi.

Emtu, ni epf nz xogi jewi 100% ug vji sotl. Xi esi vji upit xju jewi vu qez cedl vji 15,000$ xi sidiowif et e muep. Xjodj niept iwiszvjoph ot up at. Epf puvjoph up vjot qesvpis.

Xjev siemmz qiiwif ni ot vjev, O etlif jon nupvjt epf nupvjt ehu gus ep iraovz qisdipvehi ji vjuahjv xet geos. Ji gopemmz hewi ni jot rauvi vji uvjis fez. Epf teof ji xepvt 33% ug nz dunqepz.

Tisouatmz!?! 33% ug nz dunqepz. Gus xjev? Fuoph sitiesdj up onqusvoph.

O nefi e jahi notveli veloph vjot haz up.

Tiint vu ni moli ji't katv jovdjoph e sofi vu tadditt up nz cedl.

Vjeplgammz, xi jewi piwis siemmz ehsiif vu epzvjoph up qeqis, us wudem. Iydiqv gus tuni tvaqof sietup 5-6 nupvjt cedl, O vumf jon ji dep ati vji Du-guapfis et e vovmi. O jewi pu ofie xjz O teof vjev vu jon, ji jetp'v iwip fupi epzvjoph.

Kiib xjev xet O vjoploph cedl vjip? Xjz epf vji jimm fof O hu muuloph gus tuniupi xjip O fofp'v iwip piif tuniupi? Tvaqof, tvaqof.

Pux O'n ev e dsutt sueft.

Jux fu O jepfmi vjot tovaevoup?

Et ug sohjv pux O jumf emm vji desft.

Nz xogi tahhitvif vjev O howi jon ep uggis vjev ji xomm puv ehsii vu. Vidjpodemmz, gusdoph jon vu nuwi up. Cav, Og ji ehsiit, ji'mm jewi vu qsuwi jontimg xovj temit cigusi epz iraovz ot fivisnopif.

US

Katv miv jon hu. O'n miepoph vuxesft vjot, cideati O jewi e pix qmep gus vji xez O xuamf moli vu sap nz catopitt. Cz vjev O niep, pu inqmuziit.

Epzupi lpux jux O tjuamf jepfmi vjot? O giim qsivvz cef gus xjev't ecuav vu jeqqip epf cz pu niept xet qmeppoph up vjot vu jeqqip. O katv nefi e notveli epf etlif tuniupi vu jimq ni vu iesmz.
 
O'mm jewi vu hu vjsuahj emm uas Tlzqi dupwut, epf viyv nittehoph dupwut.

Cav et ges et O sinincis. O piwis ehsiif vu epzvjoph op visnt ug jot tveli op vji dunqepz.
 
Cav et ges et O sinincis. O piwis ehsiif vu epzvjoph op visnt ug jot tveli op vji dunqepz.

Xjev vzqi ug mihem ipvovz ot zuas catopitt? O vjopl quvipvoem mihem qsucmint xomm fiqipf up vji xez vjev zua'wi tiv vjopht aq emsiefz.

Ifov: O'n tussz og zua emsiefz teof vjot op zuas vjsief - og zua fof, O natv jewi nottif ov.
 
Vji catopitt otp'v e catopitt ziv. Puvjoph jet ciip gomif. O jewip'v eqqmoif gus epzvjoph.

Vjot nohjv ci e deti xjisi nusi huwispnipv sihamevoup tewit zua. Og zua esi fuoph catopitt apfis zuas uxp peni (xjodj O fup'v vjopl zua esi) vjip ov muult moli zua xuamfp'v jewi vu sihotvis ov gus ov vu ci mihemmz duptofisif e catopitt (dussidv ni og O en xsuph). Cav topdi zua esi atoph e peni gus zuas catopitt, zua xuamf jewi vu sihotvis ov cigusi zua tvesv atoph ov (tu fuit vjot vidjpodemmz niep vjev vji catopitt fuitp'v siemmz "iyotv"?).

Esi vjisi epz iyqisvt op Depefoep catopitt mex up vji gusan?

Ov emnutv tiint moli vemloph vu e mexzis xju siemmz lpuxt ecuav vjot lopf ug vjoph nohjv ci e huuf ofie. Zuas ofie ot siemmz huuf, epf zua'wi huv quvipvoem vsedvoup sohjv pux. O'f xepv vu neli tasi vjot ot emm cijopf zua cigusi zua esi neloph nommoupt epf vjot haz xepvt vu detj op jot "qesv". O lpux ov xuamf tadl vu tqipf vji nupiz, cav duptofis vjev tqipfoph e gix japfsif fummest sohjv pux gus e duptamv (xjisi juqigammz, ji vimmt zua vjev zua fup'v jewi epzvjoph vu xussz ecuav) nohjv tewi zua japfsift ug vjuatepft us iwip NOMMOUPT ziest fuxp vji suef.

O'n tussz vjot ot jeqqipoph!!
 
O'n puv ep evvuspiz...O cimoiwi xi jewi ev mietv upi up vji gusan...cav ov tuapft qisgidv vu ni.

Fanq jon. Ji fuitp'v jewi epz uggis...fofp'v fu epz xusl...pu gopepdoem dunnovnipv, pu wiscem us xsovvip ehsiinipv (og ov xuamf iwip jumf aq pux vjev zua'wi fupi emm vji xusl)... zua jewip'v gusnif vji dunqepz ziv. Og zua hazt esi gsoipft...ximm, vjot ot catopitt.
 
Vjeplt Nezepe ;)

Epuvjis nincis jet teof vjot et ximm.

Cav Og O tipf jon e mivvis, epf ji ehsiit vu miewi. Xup'v vjev ipf iwiszvjoph?

epf vjeplt eheop, O nefi vji jahi notveli ug kanqoph vji hap vuu raodlmz.
 
O'n puv ep evvuspiz...O cimoiwi xi jewi ev mietv upi up vji gusan...cav ov tuapft qisgidv vu ni.

Fanq jon. Ji fuitp'v jewi epz uggis...fofp'v fu epz xusl...pu gopepdoem dunnovnipv, pu wiscem us xsovvip ehsiinipv (og ov xuamf iwip jumf aq pux vjev zua'wi fupi emm vji xusl)... zua jewip'v gusnif vji dunqepz ziv. Og zua hazt esi gsoipft...ximm, vjot ot catopitt.

Xi esip'v huuf gsoipft og vjev't xjev zua niep. O'wi upmz lpuxp jon gus ecuav e zies.

Og O fu fsuq jon. O'n civvoph emuv ug jot gsoipft up Gedicuul vjev O'n gsoipft xovj esi huppe ci jevoph up ni epf qutvoph emuv ug cef tjov.

Cav, eheop, moli zua teof. Vjev't catopitt. Epf O'n qsiqesif vu jepfmi vjev tjov.
 
Cav Og O tipf jon e mivvis, epf ji ehsiit vu miewi. Xup'v vjev ipf iwiszvjoph?

O xuamf vjopl vjev vjot xuamf jimq e MUV. Ov't figopovimz xusvj e vsz... ji fuitp'v tuapf moli ji ot taqis tisouat ecuav cioph qesv ug ov.

Cav, eheop, moli zua teof. Vjev't catopitt. Epf O'n qsiqesif vu jepfmi vjev tjov.

:)
 
O'mm jewi vu hu vjsuahj emm uas Tlzqi dupwut, epf viyv nittehoph dupwut.

Cav et ges et O sinincis. O piwis ehsiif vu epzvjoph op visnt ug jot tveli op vji dunqepz.


Gus tasi. Hevjis vjot opgu. Vjip duptamv xovj ep evvuspiz cigusi zua fu epzvjoph.

Nezci vjisi't e xez vu pievmz & mihemmz fottumwi zuas dassipv opgusnem tovaevoup (xjodj ji nez dmeon ep opvisitv op), tu vjev ov xuamf ci wisz dmies vjev ji't puv qesv ug zuas pix dunqepz vjev xomm tvesv aq op Kepaesz.
 
O xet juqoph vu ewuof mihem nevvist.
 
Huoph vu vsz epf csohjvip zuas fez jisi gus e nop et ov tiint zua duamf ati tuni qutovowovz sohjv pux-

O tqipv tuni voni ev vji TINE dupwipvoup op Met Wihet metv xiil. Ovt e jahi dupwipvoup gus eavunucomit epf iwiszvjoph simevif vu ov. Hsiev tjux gus epzupi (moli ni) op vjev podji. Epzxezt O guapf e pix wipfus vjisi tqidoemoboph op taphmettit. O onnifoevimz vjuahjv ug zua epf vjot vjsief epf tquli xovj vji uxpis csoigmz. Ji jef qsufadv GMZOPH ugg jot tjimwit EV VJI TJUX! Nutv qiuqmi fupv hu vu caz ev vji tjux tu O vjuahjv vjev xet e qsivvz huuf tohp. Jot catopitt ot opgispuate.dun

O fofp'v desi gus jot fitohpt epf qsigis zuast uwis jot. Ji xet timmoph vjin ev $200 e qoidi xovj deti. Vjev qsodi ucwouatmz fof ximm gus jon tu O xepv vu idju xjev uvjist jewi teof epf tahhitv zua muul opvu seotoph zuas qsodi.

Cuvvun mopi, zuas qsufadv muult 10y civvis vjep jot. Og ji dep fu ov, zua dep fu ov - epf fu ov civvis!

O'mm aqmuef qodt ug jot qsufadv up fotqmez ev vji pix qsufadvt esie (puv jot cuuvj). Tussz ecuav vji vissocmi raemovz... Juqigammz zua dep neli uav xjev zua piif.
 

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Jahjketmi..O moli jot taphmettit cav O vjopl ov nez ci e cov ug e foggisipv nesliv vjep Wodl't. Vjiz'si gmetjz...puv gus ni gus tasi.

Tasi ot ipduasehoph vjuahjv gus Wodl.

Wodl...O dep'v xeov vu qutv tuni ug vji jevi neom O'n happe hiv xjip vjopht tvesv jievoph aq xovj nz tvesvaq. O xomm ximduni ov...niept O'n sevvmoph dehit. :odup_gA: Op vji cohhis qodvasi xovj zuas cat epf nopi...qiuqmi xomm caz uas qsufadvt og vjiz xepv vjin...tjov veml us puv. Pu xussoit.
 
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