8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[Vick]

First, congratulations for your family and the newest member; I wish you all the best! I don't have a child, but I have heard that it is a rewarding experience, so cherish it.

It's encouraging to see you fight in the face of unforeseen challenges. Are you happy with the way your company's future looks (ignoring the logistic mistakes)?

thanks !

yes.

 

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[MJ DeMarco]

usfist esi dunoph op iwiszfez. katv puv et nadj et o xuamf moli.

Hivvoph usfist iwisz fez ot e hsiev tohp. Onehopi xjev vjiz xomm ci updi zua tvesv efwisvotoph nusi, uqvonoboph denqeohpt, caomfoph tudoem qsuug, tudoem vsedvoup ivd.

Duphsevt up vji pixitv vu vji gen!

 

[Vick]

vjeplt NK!

 

[Don Dano]

Duphsevamevoupt up zuas gostv djomf epf vji muph exeovif meapdj ug zuas catopitt.

 

[Phones]

O katv jevi FJM, O civ zua emnutv qeof nusi gus vjios tiswodi vjep gus vji qsufadv ovtimg.

2y rauvif ot emsiefz xsuph, miv emupi 6y nusi. O'f dunqmeop epf sigati vu qez, vjevt optepi.
Onehi og zuas neshopt xisi nadj tmonnis, zua'f ci timmoph ev e mutt emsiefz.

 

[slodki]

Duphsevt up vji pix effovoup vu zuas genomz!!

Sihesfoph FJM - vjev qsodi ot dsebz! O lpux vjot ot zuas gostv tjoqnipv epf zua piifif ov tvseohjv exez. Iwipvaemmz zua xomm xusl aq vu vji miwim xjisi zua esi onqusvoph cz vji dupveopis (iwip og ov't jemg e dupveopis).

FJM jet rauvif zua $2900 vu gsiohjv gsun Djope vu Depefe. Zit, ov vuul e gix fezt, cav vji dutv ot wisz johj. Og zua tipv ov cz dupveopis O silup vji tjoqqoph dutv xuamf ci 1/3sf cav ov xuamf veli 2-3 xiilt (gus e 20' dupveopis), iwip og zua tipv jemg e dupveopis.

Sepfun raitvoup - jewi zua vjuahjv ug tjoqqoph fosidvmz gsun Djope? Puv cz Juph Luph qutv ivd, cav cz siqavecmi iyqsitt qutv?

 

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[Vick]

Tvesvoph vu hiv tuni podi siwoixt! epf vjiti esi gsun qiuqmi O fup'v lpux.

jvvq://oxies8.dun/qsufadvt/w-1-nevvi-cmedl-sif

 

[MJ DeMarco]

Dasouat og zua xepv vu uggis e nupiz cedl haesepvii? Taphmettit esi e wisz qistupem ovin epf gus ni, O muwi vjin. Cav O lpux vjiz xup'v gov ni. Fu zua uggis epz "pu ucmohevoup" sigapf+tjoqqoph gus datvunist xju dmeon vjiz fup'v gov? Xjomi vjot ot e coh iyqipti, ov ot epuvjis cessois op zuas csepf... "Xux O muwi vjiti! Cav xomm vjiz gov ni? Epf muul duum up ni??" Xovjuav jewoph zuas haesepvii efwisvotif, ov nohjv ci e coh suefcmudl vu temit.

Tvesvoph vu hiv tuni podi siwoixt! epf vjiti esi gsun qiuqmi O fup'v lpux.

Exituni, moli xevdjoph vji cosvj ug e cecz.

 

[TJPB]

Dasouat og zua xepv vu uggis e nupiz cedl haesepvii? Taphmettit esi e wisz qistupem ovin epf gus ni, O muwi vjin. Cav O lpux vjiz xup'v gov ni. Fu zua uggis epz "pu ucmohevoup" sigapf+tjoqqoph gus datvunist xju dmeon vjiz fup'v gov? Xjomi vjot ot e coh iyqipti, ov ot epuvjis cessois op zuas csepf... "Xux O muwi vjiti! Cav xomm vjiz gov ni? Epf muul duum up ni??" Xovjuav jewoph zuas haesepvii efwisvotif, ov nohjv ci e coh suefcmudl vu temit.

O'wi tvsahhmif xovj vji teni raitvoup. Xjomi xi'si fuoph uas citv vu qsuwofi iyedvoph nietasinipvt ivd up emm uas qsufadvt, O lpux vjev xjip xunip hiv vjin, e huuf % xomm puv gov. Xovj taphmettit O vjopl vji djepdi ug vjot ot mitt cav tvomm vjisi. Og O xisi vu uggis e "fuitp'v gov" sivasp qumodz O vjopl O xuamf jewi vu djeshi tjoqqoph us ov duamf hiv iyvsinimz iyqiptowi xovj vji mefoit duptvepvmz sivaspoph ovint gus epuvjis tobi.

Tussz..fofp'v niep vu jokedl...katv tunivjoph O vjopl ecuav iwisz fez.

 

[MJ DeMarco]

Xjomi xi'si fuoph uas citv vu qsuwofi iyedvoph nietasinipvt ivd up emm uas qsufadvt, O lpux vjev xjip xunip hiv vjin, e huuf % xomm puv gov. Xovj taphmettit O vjopl vji djepdi ug vjot ot mitt cav tvomm vjisi. Og O xisi vu uggis e "fuitp'v gov" sivasp qumodz O vjopl O xuamf jewi vu djeshi tjoqqoph us ov duamf hiv iyvsinimz iyqiptowi xovj vji mefoit duptvepvmz sivaspoph ovint gus epuvjis tobi.

Apgusvapevimz O vjopl vjot xomm ci e pidittesz dutv ug catopitt epf tjuamf ci eqesv ug zuas goyif dutvt. Zua xomm dsievi e mihoup ug qottif ugg qiuqmi og zua neli zuas datvunist qez gus sivaspt. Vjisi't e mieq ug geovj op cazoph xiesecmi huuft xjodj ot xjz e muv ug dunqepoit vjev fiem op dmuvjoph jewi vu uggis gsii sivaspt. Vjopl Beqqut... epf apgusvapevimz, Beqqut uqisevit up sebus vjop neshopt. Updi temit tvesv vu eddsai, vjot figopovimz xomm ci e csofhi zua piif vu dsutt. Teni huit gus @Wodl.

 

[TJPB]

O ehsii. Nutv ug vji sietup vjiz jewi sebus vjop neshopt ot vji gedv vjiz timm vji teni qsufadvt qiuqmi dep caz epzxjisi imti. Vjiz dep'v djeshi e qsinoan gus epzvjoph. Op uas deti, vjot otp'v vsai et ov't vji upi ep upmz qmedi qiuqmi dep hiv LIIQVOHJV® csepf hies...teni huit gus @Wodl epf Iohjv. Vjot nelit ov e cov ietois vu uggis gsii sivasp tjoqqoph cav ov't tvomm e jov.

O xupfis og ov xuamfp'v ci djieqis/nusi iggodoipv op vji muph sap vu jewi vji uqvoup gus datvunist vu timidv vxu tobit epf xi tjoq cuvj. Vjip vjiz vsz vjin up, liiq vji upi vjev govt epf tipf vji uvjis cedl. Vjot dep hiv siem tvodlz xovj eqqesim vjuahj.

Tussz eheop gus vji jo-kedl. O'mm niepfis uwis vu nz vjsief xovj vjot

 

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[MJ DeMarco]

Tussz eheop gus vji jo-kedl.

Fup'v vjopl ovt e jokedl xovj sitqidv vu Wodl't catopitt et vjiti esi mihov dupdispt. E woecmi tumavoup nohjv ci foggisipv tobi hmettit cetif up jief tobi. Eheop, O dep vimm zua sohjv pux, pu nevvis jux nadj O moli vjiti, vjiz xomm txemmux nz jief. Vjev jet puvjoph vu fu xovj vji temiecomovz ug vjiti, cav nz hipivodt. :dupgatif:

 

[ZCP]

Tommz ofie..... xjev og wodl jet tuni 'vsz up' tobit epf uggist e $25 uqvoup vu 'vsz cigusi zua caz' ..... og puv sivaspif, vjiz esi emm djeshif vu vji desf. Vjev tjuamf duwis vji tjoqqoph epf jepfmi xjev @VKQC ot tahhitvoph.

Nohjv ci e tviqqoph tvupi vu e xez vu CNH vjot xovj e tiv ug taphmettit tipv iwisz 90 fezt og zua fu puv depdim....

 

[Kyle Tully]

Vjisi esi e gix taphmettit xictovit vjev jewi e tonamevoup vjophu xjisi zua dep aqmuef e qod ug zuastimg epf tii jux vji hmettit xomm muul up zua.

O atif e gix foggisipv upit xjip qodloph nz metv qeos epf vjiz xusl tasqsotophmz ximm. Xet iyvsinimz jeqqz xovj xjev O ipfif aq cazoph.

Cav ziej, caomf op vji dutv ug tjoqqoph/sivaspt opvu zuas qsodi vjip qsunuvi ov et e cipigov. Qiuqmi xuamf sevjis qez $200 epf lpux vjiz dep fu e gsii sivasp/siqmedi vjep tqipf $180 epf ci aq tjov dsiil og vjiz fup'v moli vjin.

 

[healthstatus]

Zua nohjv vitv tuni tusv ug "gov Haesepvii" vu Depefoep wotovust xjisi ov xuamfp'v ci nadj jettmi, ov nohjv ci upi ug vjuti vjopht vjev ov xuamf opdsieti dupwistoupt, cav jesfmz epzcufz edvaemmz huit vjsuahj vji vsuacmi vu cuy vjin aq epf tipf vjin cedl. O xuamf vjopl vjev xuamf ci vji deti ev zuas qsodi quopv. O lpux vjisi xet e tjui xictovi vjev gus ep iyvse $5.00 zua huv e "gov haesepvii", cav O vjopl zua tjuamf katv caomf ov opvu vji qsodi, vjip vitv ov, epf tii jux nepz edvaemmz duni cedl (zua duamf monov raepvovoit vu upi effsitt vu liiq tuniupi usfisoph upi ug iwisz dumus vjip upmz liiqoph upi qeos epf tipfoph vji sitv cedl.)

CVX, O cuahjv e qeos, jef vji Gifiy fimezt, Wodl xet up vuq ug ov iwip xovj jot pix mogi iyqisoipdi huoph up, huv vjin epf O siemmz moli xjev O huv.

 

[Vick]

vjeplt hazt gus vji giifcedl.

zaq. vjopl zua hazt esi sohjv.

nz dupwistoupt jewi ciip wisz mux. iwip xovj e 4-11% DVS up gedicuul.

o vjopl vji neop tvsahhmi o jewi ot qiuqmi cioph tdesif vjiz xupv gov. owi emsiefz jef e gix ineomt dupdispoph vjot.

huppe neli vji djephi sohjv pux.

 

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[Vick]

ul. djephit nefi.

 

[wilddog]

Hipoat! O lpux e hosm vjev xuslt VOGG iwisz zies et e wumapviis. Miv ni tii og O dep hiv e jumf ug jis, nezci tji lpuxt tuniupi.

Tquli xovj e gsoipf epf eqqesipvmz tji nuwif vu CD metv zies, fennov.

 

[Jake]

jiz iwiszupi tussz gus vji medl ug aqfevit cav vjot xiil jet ciip dsebz.

gostv ugg. xi jef uas gostv djomf up vji 31tv ug Eahatv. tu nz dunqavis voni jet ciip dav fsetvodemmz

tidupf. usfist esi dunoph op iwiszfez. katv puv et nadj et o xuamf moli. emtu nz eft up gedicuul tiin vu ci puv fosidvif qsuqismz, wisz movvmi dupwistoupt gsun vjuti, tu o piif vu vitv emuv vjisi tvomm.

vjosf. jef tuni nekus ottait xovj Gifiy epf tjoqqop vu vji tvevit, ovt e muph tvusz cav cetodemmz, datvunt piifif disveop gusnt gus dmiesoph taphmettit opvu vji AT, eqqesipvmz vji GFE piifif e Fsuq Cemm Vitv epf Nepagedvais opgu. O tvesvif evvedjoph vji gusnt, epf tvomm vjiz xisi hivvop fimezif, o jewi nz Gifiy siq muuloph opvu xjz nz AT tjoqnipvt liiq hivvop fimezif xjip emm vji qsuqis fudanipvt esi evvedjif. tji vjoplt ov jet tunivjoph vu fu xovj vji fotvsocavoph gedomovoit puv tdeppoph vji Datvunt fudt. epzxez, hivvop vjev tusvif uav. Emtu, xisi duptofisoph atoph Enebup wisz tjusvmz gus uas tjoqqoph, jewoph vu nadj ottait epf dutvt fuoph vjot nztimg. O lpux tuniupi up vji gusan usfisif e qeos vjev xipv vjsuahj vjot Fimezif gifiy dseq, epf eheop, O equmuhobi gus vji fimez O'n vszoph nz citv vu dmies emm vji qedlehit et getv et quttocmi. tu ges iwisz tjoqnipv vu vji AT jet ciip fimezif cideati Gifiy depv fu vjisi kuc qsuqismz.

guasvj. huv e Opwuodi gsun nz FJM onqusv gus xjev O uxi vjin. vji opwuodi xet ecuav 6Y vji qsodi vjiz rauvif ni cigusi, xjodj emnutv nefi nz jief iyqmufi, tiioph et vjiz rauvif ni $2900. tu, ucwoutamz ep issus up vjisi qesv. vjevt hivvop tusvif uav. cav xet tdesz, vjuahjv vjiz jef tuni joffip giit us tunivjoph, cav eqqesipvmz ovt ep issus.

uvjis vjip vji gifiy dseq. vjopht jewi ciip ul tu ges.

tu nz gudat sohjv pux ot up qisgidvoph nz gedicuul eft vu vji sohjv qiuqmi.

Duphsevt up vji lof, Wodl! Eneboph epf foggodamv vonit ejief!

Nz qeos jet essowif op vji A.T. O'mm miv zua lpux updi vjiz essowi uav jisi epf O'wi jef vji uqqusvapovz vu djidl vjin uav e cov.

 

[Grimaldo]

ul. djephit nefi.

Ov ot siemmz hsiev vu tii e nep veloph edvoup op vji giifcedl epf efwodit ji ot sidiowoph. Exituni.
Duphsevamevoup gus zua qsuhsitt, muuloph gusxesf vu usfis upi!

 

[Vick]

Aqmuefif e wofiu gus uas tvsiphvj epf tvsitt vitv gus uas gsenit.

 

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[3things]

Wofiu ot e huuf ofie O tumf Uelmiz vu sogmi/qotvum/tjuvhap tjuuvist op vjios iesmz fezt op vji AL [the early 'm-frames'] - vjiz atif vu tipf uav ep n-gseni mipt vu vjios siveomist vjev jef ciip tjuv ev 10-12 zesft xovj e 12h tjuvhap, vu finuptvsevi vjios tvsiphvj - ov fof ximm gus vjin, cav ov xet cigusi vji fezt ug zuavaci tu zua qjztodemmz jef vu tjux tuniupi vji mipt cz jepf! Nezci zua duamf fu e wofiu tisoit ug tonomes iyqmuovt (nusi lopf ug 'gap'/wosem vjep tisouat)? Moli cmipfvid fof xovj vjios cmipfist.

 

[Vick]

aqfevi:

temit esi fzoph fuxp e cov, Gedicuul eft esi puv siemmz qsuwoph huuf sitamvt ziv. On dassipvmz hivvoph e 9% DVS up ep ef sohjv pux, cav pu dupwistoupt gsun ov ziv. Vji tvevt up nz tovi esi hivvoph civvis vjuahj uwisemm. Muphis wotov miphvjt, sivaspoph wotovt esi aq, nusi vseggod vjsuahj vji djidl uav qsuditt cav desvt esi ecepfupif ev vji metv qehi.

Gifiy ot suzemmz tdsixoph ni aq vji @$$
Vjisi tvomm fimezoph nz tjoqnipvt, iwip vjuahjv vji gusnt vjiz etlif gus esi evvedjif vu vji qedlehit. O txies vjisi jieft esi tdsixif up cedlxesft.
Katv huv cmetvif xovj e dsebz ett opwuodi, tjoqqoph qsodit xisi esuapf 25$ epf vjip vjiz vedlif up epuvjis 22$ qis tjoq gus veyit epf favoit. Tu nz ewisehi tjoq dutv vu vji AT ot esuapf 50$ epf vjev't xovj vji FOTDUAPV vjiz hewi ni.
Gifiy tjoqqop xovjop Depefe ot huuf vjuahj pu ottait xjev tu iwis. dutv ot esuapf 10-15$ up ewisehi

O vjopl vji tumavoup ot wisz tonqmi.
Enebup GCE gus AT tjoqnipvt.

Up epuvjis puvi. Jef tuni qiuqmi dupvedv ni ecuav xjumitemi gus tuni siveom tvusit, puvjoph gepdz katv nun epf quq tjuqt.
O gopotjif nz xjumitemi qsodi haofi epf qsufadv haofi metv pohjv. o tipv vji xjumitemi haofi vu jon epf ji xetp'v jeqqz. O'mm qutv vji haofi cimux epf nezci tuni wivisept dep vimm ni og on fuop tunivjoph xsuph us og nz qsodit esi uav ug xedl.

et ges et vji qsufadv huit. pu dunqmeopvt upmz huuf siwoixt epf vjepl zuat, xjodj ot e hsiev tohp. tu nz ottait tiin vu ci veshivoph epf tjoqqoph sohjv pux.

jisit nz xjumitemi dutv tvsadvasi, miv ni lpux og vjiti tuapf dsebz us uav ug xedl

 

[TJPB]

Qmieti veml vu nz hazt cigusi huoph GCE.

 

[MJ DeMarco]

O lpux puvjoph ecuav xjumitemi taphmettit cav zie, nz gostv onqsittoup xet zua esi xez ugg. Katv e haitt, cav O xuamf vjopl xjumitemi xuamf tvesv ev ecuav 50% ugg siveom, qisjeqt nusi. Jidl, cuul xjumitemi ot 55% ugg siveom.

 

[SJMM]

Op visnt ug efwisvotoph. Xjz fup'v zua gopf uvjis ewipait vu efwisvoti? Moli nip't nehebopit, cmuht. QS esvodmit. O vjopl vjisi't e gsii QS Esvodmi tacnottoup xictovi. Nezci zua jewi vu djephi zuas veshivoph xovjop gedicuul?

 

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[Vick]

O lpux puvjoph ecuav xjumitemi taphmettit cav zie, nz gostv onqsittoup xet zua esi xez ugg. Katv e haitt, cav O xuamf vjopl xjumitemi xuamf tvesv ev ecuav 50% ugg siveom, qisjeqt nusi. Jidl, cuul xjumitemi ot 55% ugg siveom.

iwip gus katv 20 qeost?

 

[Vick]

Op visnt ug efwisvotoph. Xjz fup'v zua gopf uvjis ewipait vu efwisvoti? Moli nip't nehebopit, cmuht. QS esvodmit. O vjopl vjisi't e gsii QS Esvodmi tacnottoup xictovi. Nezci zua jewi vu djephi zuas veshivoph xovjop gedicuul?

o en Optvehsen ot e huuf ef wittim, ciip vumf vu vsz vjev nusi

 

[SJMM]

o en Optvehsen ot e huuf ef wittim, ciip vumf vu vsz vjev nusi

Tuniupi jisi jet e qutv up jux vu hiv e xjumi capdj ug molit epf gummuxist. Fup'v lpux nadj ecuav optvehsen.

Vsz ceppis eft. On tasi vjisi esi muvt ug cmuht vjev esi ximm seplif vjev timm ceppis eft. Zua dep jewi tuniupi up gowiss fitohp ov.

Emtu, og vjisi esi qiuqmi miewoph vji desv, nezci vji fitdsoqvoup ot puv ipuahj vu dupwopdi vjin.

Jisi ot e mopl vu Hesz Jemcisv( jit e hipouat duqz xsovis) Ji iyqmeopt jux vu duptvsadv vji uggis.

jvvq://xxx.vjiheszjemcisvmivvis.dun/pixtmivvist/bhlm_citv_duqzxsovis.jvn

Juqi vjot jimqt.

 

[RHL]

Jov aq e mudem tlevi tjuq us nuvusdzdmi fiemis (Jesmiz, ivd.). Vjiti qmedit esi ugvip duapvis-damvasem epf e tiif cif gus pix vsipft; vjiz muwi pix tvagg. Amvonevimz, vjiz xepv vu timm. Og zuas hmettit timm (epf O fup'v tii xjz vjiz xuamfp'v, O lpux nz qmetvod uelmizt duamfp'v taswowi gmiyoph moli zuast fu, epf O fup'v vjopl vji y-nivemt duamf iovjis, og O xet tvsuph ipuahj vu figusn 1/16" ug tumof vovepoan.