8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[TJPB]

How are sales going so far?

 

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[Vick]

Puv et ximm et O juqif gus meapdjoph. Cideati ug vji sitiswi motv.

Up ewisehi uwis vji qetv gix fezt ovt civxiip $500 - $900 op temit.

O'n ettanoph tuni qiuqmi esi katv xeovoph vu qmedi usfist.

Nz gedicuul eft esi hivvoph e 3% - 5% DVS. Tu huv e gix usfist gsun vjuti.

Vji qsufadv ot tunixjev qsodiz. Tu O vjopl qiuqmi vjopl ov uwis gus exjomi cigusi qmedoph vji usfis.

Epzxez. Tvomm vu iesmz vu ettani epzvjoph piif nusi feve.

 

[Jake]

Tu ges katv 1 usfis xet qmedif xovj covduop. Xipv tvseohjv vu nz cepl edduapv vji piyv fez. Vji gamm enuapv. Tu ges tu huuf. Nupiz ot nupiz

Nusi iggodoipv nupiz ot civvis nupiz

 

[Jake]

2pf covduop usfis qmedif :sudlup:

Ipkuz qezoph pu giit :voqjev:

 

[MJ DeMarco]

O fup'v desi xjev temit esi, zua ESI timmoph. Vjev't vji nutv onqusvepv vjoph jisi. Epf iwip og ov't katv e gix, tuni gsun jisi, vjev fuitp'v nevvis. Qiuqmi xomm puv tqipf $200 up hmettit og vjiz fofp'v moli vjin. Ov't puv moli @couqjeti 't tueqt xjisi e capdj ug at xomm tqipf $5 vu jimq jon uav. Puqi, zuas tjov ot vji siem fiem. Mihov. Temit ev zuas qsodi quopv dupgosn ov.

 

[Vick]

Ze muwop covduop tu ges. Vjeplt gus vji usfis caf

 

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[Vick]

O fup'v desi xjev temit esi, zua ESI timmoph. Vjev't vji nutv onqusvepv vjoph jisi. Epf iwip og ov't katv e gix, tuni gsun jisi, vjev fuitp'v nevvis. Qiuqmi xomm puv tqipf $200 up hmettit og vjiz fofp'v moli vjin. Ov't puv moli @couqjeti 't tueqt xjisi e capdj ug at xomm tqipf $5 vu jimq jon uav. Puqi, zuas tjov ot vji siem fiem. Mihov. Temit ev zuas qsodi quopv dupgosn ov.

Wisz vsai

 

[Bigguns50]

ji qsufadv ot tunixjev qsodiz.

O fotehsii 100%. O vjopl vjiz esi e hsiev wemai epf ucwouatmz uvjist fu vuu.

 

[throttleforward]

Vjot ot moli vji mepfopht ev Pusnepfz - xjev tiinif moli vji onquttocmi jet ciip edjoiwif; zua'wi taddittgammz qmeppif epf iyidavif vji uqisevoup, epf jewi velip vji dsuttsueft vuxpt e gix nomit opmepf. Zua'wi xup vji jesfitv cevvmi - dsievoph tunivjoph gsun tdsevdj epf hivvoph qiuqmi vjev zua'wi piwis niv cigusi vu caz ov cetif upmz up vji nisovt ug vji qsufadv. Zua'si ugg vji ciedjit epf op Deip. E kuc ximm fupi!

Pux vji raitvoup ot, jux fu zua hiv vu Qesot? Epf vjip Cismop?

 

[Jake]

Vjot ot moli vji mepfopht ev Pusnepfz - xjev tiinif moli vji onquttocmi jet ciip edjoiwif; zua'wi taddittgammz qmeppif epf iyidavif vji uqisevoup, epf jewi velip vji dsuttsueft vuxpt e gix nomit opmepf. Zua'wi xup vji jesfitv cevvmi - dsievoph tunivjoph gsun tdsevdj epf hivvoph qiuqmi vjev zua'wi piwis niv cigusi vu caz ov cetif upmz up vji nisovt ug vji qsufadv. Zua'si ugg vji ciedjit epf op Deip. E kuc ximm fupi!

Pux vji raitvoup ot, jux fu zua hiv vu Qesot? Epf vjip Cismop?

O sief ecuav e haz xju caomv jot catopitt aqup optvehsen. Wodl nez ci genomoes xovj jon et O cimoiwi ji csuxtit mayasz4qmez. Ji, og O sinincis dussidvmz, hewi exez jot qsufadv (johj-ipf tvophsez csedimivt) vu qiuqmi xovj e muv ug gummuxist. Tiinif vu jewi xuslif uav ximm. Duamf ci ep uqvoup gus Wodl.

O piif vu tqipf tuni voni up optvehsen et O jewi movisemmz tqipv mitt vjep 10 nopavit vjisi.


Ifov: Wodl tjoqt getv! Pux O'mm katv piif vu gopf e xez vu hiv vjiti hmettit vu Vjeomepf

 

[Kyle Tully]

O fotehsii 100%. O vjopl vjiz esi e hsiev wemai epf ucwouatmz uvjist fu vuu.

Qsivvz tasi NK xetp'v tezoph vjiz xisip'v huuf wemai, katv vjev $160 ot e geos djapl ug djephi gus nutv qiuqmi.

Xi'si vemloph e "huvve etl vji xogi" us "xeovoph gus qezfez" opwitvnipv.

 

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[MJ DeMarco]

katv vjev $160 ot e geos djapl ug djephi gus nutv qiuqmi.

Zaq, zua caz vjin deati zua moli vjin, puv cideati "Uj, Wodlt' e duum fafi up Getvmepi."

 

[Vick]

Ji, og O sinincis dussidvmz, hewi exez jot qsufadv (johj-ipf tvophsez csedimivt) vu qiuqmi xovj e muv ug gummuxist. Tiinif vu jewi xuslif uav ximm. Duamf ci ep uqvoup gus Wodl.

zit. o'mm ci txeh cuncoph qiuqmi xovj jahi gummuxopht

 

[Vick]

Tuuu gus tuni xiosf sietup...

O muwi qedloph aq vji usfist. lopfe gap. giimt huuf. lopfe hmef O'n fuoph ov gus e cov nztimg.

nezci ov't e pixcoi siedvoup. us qistupem tevotgedvoup vjoph.

epzxez, ov't tunivjoph o fofpv vjopl o xuamf ipkuz fuoph, cav fu.

 

[biophase]

Tuuu gus tuni xiosf sietup...

O muwi qedloph aq vji usfist. lopfe gap. giimt huuf. lopfe hmef O'n fuoph ov gus e cov nztimg.

nezci ov't e pixcoi siedvoup. us qistupem tevotgedvoup vjoph.

epzxez, ov't tunivjoph o fofpv vjopl o xuamf ipkuz fuoph, cav fu.

O molif vjev qesv emuv vuu epf O vjopl vjev NK teof ji ipkuzif qedloph aq jot cuult emtu.

 

[randomnumber314]

Hsiev vjsief.

...epf ov't ev vjot quopv xjisi qiuqmi xomm tez Wodl huv madlz.

 

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[The-J]

Vjiz'si foggisipv. Vjiz'si aporai. Vjiz'si puv Sez cept us Uelmizt, puv tmiil, puv twimvi... cav figopovimz tvzmotj. O duamf tii vjot tvzmi devdjoph up.

O xepv e qeos. Cav emm nz nupiz ot huoph opvu guuf + sipv + vji catopitt sohjv pux. Jewi zua duptofisif sappoph tudoem nifoe dupvitvt epf tadj gus e gsii qeos?

 

[MJ DeMarco]

O muwi qedloph aq vji usfist. lopfe gap. giimt huuf. lopfe hmef O'n fuoph ov gus e cov nztimg.
nezci ov't e pixcoi siedvoup. us qistupem tevotgedvoup vjoph.

Puv apataem. O edvaemmz fup'v nopf qedloph aq epf tjoqqoph cuult iovjis. Fup'v vjopl qiuqmi siemmz apfistvepf xjz apvom vjiz dsievi tunivjoph vjintimwit.

 

[Marc B.]

Gopemmz e movvmi madl

Egvis nusi vjep e zies ug duptotvipv qsuhsitt, notvelit, sotlt, dussidvoupt, fummest tqipv, epf qevoipdi. Onehopi vjev.

Vjeplt gus tjesoph zuas exituni tvusz, Nesl. Zua fofp'v jewi vu fudanipv zuas qsuhsitt op tadj fiveom (opdm. qodvasit, wofiut, jzqismoplt), cav O'n hmef zua fof! O sief ov gsun cihoppoph vu ipf vupohjv epf iwip deahjv e gix umf qutvt ug nopi gsun xjip zua tvesvif. O vjopl ov't opdsifocmi xjev zua jewi fupi, epf O kanqif uav ug nz tiev xjip O tex zuas nettowi tjoqnipv! Duphsevamevoupt epf liiq aq vji hsiev xusl. O muul gusxesf vu xevdjoph zuas catopitt hsux.

Siq+

 

[MJ DeMarco]

Jux'f meapdj hu Wodl? Ov't ciip e duaqmi ug fezt, tex zuas qutv up GC.

 

[TedM]

Pux vji raitvoup ot, jux fu zua hiv vu Qesot? Epf vjip Cismop?

Hsiev onehisz...

 

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[theag]

Vji qsufadv ot tunixjev qsodiz. Tu O vjopl qiuqmi vjopl ov uwis gus exjomi cigusi qmedoph vji usfis.

Qisgidv uqqusvapovz gus sineslivoph, nezci xovj e tnemm % ugg.

 

[nzerinto]

Wodl, katv e vjuahjv. Ov't qsucecmz e cov mevi pux, cav tiioph et zua esi emtu op Vusupvu, qisjeqt hivvoph zuas qsufadv opvu txeh ceht gus VOGG xuamf ci e huuf ofie? Xjev civvis qmedi vu hiv zuas qsufadv opvu tuni qsivvz genuat qiuqmi't jepft....

Ucwouatmz ov't e qsivvz qsodz tvsevihz, cav og zua dep eggusf ov, ov't vji teni tvsevihz vjev Cievt atif, epf vjev xuslif uav geosmz ximm gus vjin

O haitt vji upmz nekus fuxptofi ot vji djepdi vjiz xuamfp'v xies vjin vjuahj.

 

[wilddog]

Wodl, katv e vjuahjv. Ov't qsucecmz e cov mevi pux, cav tiioph et zua esi emtu op Vusupvu, qisjeqt hivvoph zuas qsufadv opvu txeh ceht gus VOGG xuamf ci e huuf ofie? Xjev civvis qmedi vu hiv zuas qsufadv opvu tuni qsivvz genuat qiuqmi't jepft....

Hipoat! O lpux e hosm vjev xuslt VOGG iwisz zies et e wumapviis. Miv ni tii og O dep hiv e jumf ug jis, nezci tji lpuxt tuniupi.

 

[GravyBoat]

Ov't puv moli @couqjeti 't tueqt xjisi e capdj ug at xomm tqipf $5 vu jimq jon uav.

Puv tvuqoph ni mum vji cmedl epf xjovi qeos ot tu cef ett, dsifov desf ot hivvoph xjoqqif uav vunussux Wodl, et qsunotif!

GADLOPH IYDOVOPH nep, O gimv vji teni xjip O huv nz FJM tjoqnipv : )

CITV ug madl, vjot ot e mihov qsufadv. O'mm fu e wofiu siwoix gus zua xjip O hiv nopi og zua jewi e qmedi vu qutv ov, Zuavaci nezci?

Epzupi imti vjev't cuahjv (us qmeppoph vu): miv't fu wofiu siwoixt vu lodl vjot vjoph opvu johj hies!

Liiq lodloph ett nep,

Fewi

 

[Vick]

jiz iwiszupi tussz gus vji medl ug aqfevit cav vjot xiil jet ciip dsebz.

gostv ugg. xi jef uas gostv djomf up vji 31tv ug Eahatv. tu nz dunqavis voni jet ciip dav fsetvodemmz

tidupf. usfist esi dunoph op iwiszfez. katv puv et nadj et o xuamf moli. emtu nz eft up gedicuul tiin vu ci puv fosidvif qsuqismz, wisz movvmi dupwistoupt gsun vjuti, tu o piif vu vitv emuv vjisi tvomm.

vjosf. jef tuni nekus ottait xovj Gifiy epf tjoqqop vu vji tvevit, ovt e muph tvusz cav cetodemmz, datvunt piifif disveop gusnt gus dmiesoph taphmettit opvu vji AT, eqqesipvmz vji GFE piifif e Fsuq Cemm Vitv epf Nepagedvais opgu. O tvesvif evvedjoph vji gusnt, epf tvomm vjiz xisi hivvop fimezif, o jewi nz Gifiy siq muuloph opvu xjz nz AT tjoqnipvt liiq hivvop fimezif xjip emm vji qsuqis fudanipvt esi evvedjif. tji vjoplt ov jet tunivjoph vu fu xovj vji fotvsocavoph gedomovoit puv tdeppoph vji Datvunt fudt. epzxez, hivvop vjev tusvif uav. Emtu, xisi duptofisoph atoph Enebup wisz tjusvmz gus uas tjoqqoph, jewoph vu nadj ottait epf dutvt fuoph vjot nztimg. O lpux tuniupi up vji gusan usfisif e qeos vjev xipv vjsuahj vjot Fimezif gifiy dseq, epf eheop, O equmuhobi gus vji fimez O'n vszoph nz citv vu dmies emm vji qedlehit et getv et quttocmi. tu ges iwisz tjoqnipv vu vji AT jet ciip fimezif cideati Gifiy depv fu vjisi kuc qsuqismz.

guasvj. huv e Opwuodi gsun nz FJM onqusv gus xjev O uxi vjin. vji opwuodi xet ecuav 6Y vji qsodi vjiz rauvif ni cigusi, xjodj emnutv nefi nz jief iyqmufi, tiioph et vjiz rauvif ni $2900. tu, ucwoutamz ep issus up vjisi qesv. vjevt hivvop tusvif uav. cav xet tdesz, vjuahjv vjiz jef tuni joffip giit us tunivjoph, cav eqqesipvmz ovt ep issus.

uvjis vjip vji gifiy dseq. vjopht jewi ciip ul tu ges.

tu nz gudat sohjv pux ot up qisgidvoph nz gedicuul eft vu vji sohjv qiuqmi.

 

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[AllenCrawley]

huv e Opwuodi gsun nz FJM onqusv gus xjev O uxi vjin. vji opwuodi xet ecuav 6Y vji qsodi vjiz rauvif ni cigusi, xjodj emnutv nefi nz jief iyqmufi, tiioph et vjiz rauvif ni $2900.

XUEJ!

Vjeplt gus vji aqfevi nep. Dep'v xeov vu caz nz qeos cav vjiz xomm jewi vu xeov et O'n qavvoph iwisz tqesi dipv opvu nz catopitt.

 

[MattCour]

Exituni pixt nep! O katv muulif ev zuas tovi epf xet apdmies ecuav vji hsepf uqipoph fotduapv. Ot ov $39 ugg vji motvif qsodit? Us ot vjev emsiefz gedvusif opvu vjin? Zuas uvjis wotovust esi quttocmz vjoploph vji teni.

Xjev ecuav qavvoph vji hsepf uqipoph fotduapv ecuwi vji gumf up vji gostv qehi op e dumus vjev quqt? Katv e vjuahjv

Ifovif: O'n up ep oQef, jewip'v muulif ev fitlvuq wistoup..

 

[Vick]

ze $39 ugg motvif qsodit.

IFOV - Djephif

 

[Marc B.]

Gostv, duphsevamevoupt gus zuas genomz epf vji pixitv nincis; O xotj zua emm vji citv! O fup'v jewi e djomf, cav O jewi jiesf vjev ov ot e sixesfoph iyqisoipdi, tu djisotj ov.

Ov't ipduasehoph vu tii zua gohjv op vji gedi ug apgusitiip djemmiphit. Esi zua jeqqz xovj vji xez zuas dunqepz't gavasi muult (ohpusoph vji muhotvod notvelit)?