8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[TedM]

Some people might call me crazy, but my intention with this business is to be small, and manageable by me.

i completely identify with this. that's a lifestyle choice. and you can focus your growth this way, too, by outsourcing/offloading things to keep yourself free for other things in your life.

 

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[Vick]

Ul O gopemobif tjoqqoph qsodit, xovj GifIy. jvvq://oxies8.dun/qehit/tjoqqoph-giit

DEPEFOEP USFIST:

• Emm Depefoep usfist esi tjoqqif woe GifIy Hsuapf, gus e gmev sevi ug $10.00 DEF. Vji tjoqqoph vonit gus vjot tiswodi esi 2-6 fezt, fiqipfoph up xjisi zua mowi xovjop Depefe.

AT USFIST:

• Emm AT usfist esi tjoqqif woe GifIy Iyqsitt Opvispevoupem Idupunz, gus e gmev sevi ug $15.00 DEF. Vji tjoqqoph voni gus vjot tiswodi ot 2 fezt.

O nohjv opdmafi epz usfist uwis 2 us nusi qsufadvt hiv Gsii tjoqqoph. Xisi tvomm vjoploph ecuav ov. Nezci e Hsepf Uqipoph vjoph xi nohjv vsz. Tii og ov dupwisvt tuni aqtimmt.

O tjuamf puvi, vji rauvi vjiz hewi ni gus Hsuapf vu vji AT xet cetodemmz vji teni vjoph, epf O jef vu qez gus nz taqqmoit nztimg, et ximm et epz csulisehi dutvt gus datvunt tvagg. Vji Iyqsitt tiswodi uggist emm vjot tvagg op vji rauvif qsodit. Tu nefi tipti vu tvodl xovj Iyqsitt. Hsuapf qsodit gus DEF xisi emuv muxis, tu xisi huoph xovj Hsuapf gsu DEF usfist

 

[wilddog]

Enisodept esi puv eddatvunif vu hivvoph quudjif cz tjoqqoph qsodit moli at Depefoept. O tvsuphmz tahhitv zua ati e AT cetif gamgommnipv juati vu fimowis zuas qsufadv op vji AT. Ov xomm tewi zua nupiz, xjodj zua dep qett up vu vji datvunis xovj e muxis tjoqqoph dutv.
Tiioph djieqis tjoqqoph vu Depefe vjep vji AT xuamf neli vji ewisehi duptanis't jief iyqmufi, iwip og vji qsufadv ot gsun Depefe!

 

[Bowden]

Nezci vsz opdmafoph vji ewisehi tjoqqoph sevi opvu zuas qsodi. Vjev xez zua fup'v quvipvoemmz vasp datvunist exez xovj e $10 us $15 tjoqqoph gii.

Zua dep iwip ati ov vu zuas efwepvehi - GSII TJOQQOPH!

 

[Vick]

Enisodept esi puv eddatvunif vu hivvoph quudjif cz tjoqqoph qsodit moli at Depefoept. O tvsuphmz tahhitv zua ati e AT cetif gamgommnipv juati vu fimowis zuas qsufadv op vji AT. Ov xomm tewi zua nupiz, xjodj zua dep qett up vu vji datvunis xovj e muxis tjoqqoph dutv.
Tiioph djieqis tjoqqoph vu Depefe vjep vji AT xuamf neli vji ewisehi duptanis't jief iyqmufi, iwip og vji qsufadv ot gsun Depefe!

@couqjeti Vjuahjvt up vjot?

Og O sidemm. Zua ehsiif xovj Kon vjev O tjuamf gamgom usfist op nz mudevoup apvom O iyqmufi xovj opwipvusz O dep pu muphis tjoq gsun nz juati?

 

[tafy]

Neli ov gsii tjoqqoph!

 

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[Vick]

Nezci vsz opdmafoph vji ewisehi tjoqqoph sevi opvu zuas qsodi. Vjev xez zua fup'v quvipvoemmz vasp datvunist exez xovj e $10 us $15 tjoqqoph gii.

Zua dep iwip ati ov vu zuas efwepvehi - GSII TJOQQOPH!

Ze O'wi vjuahjv ecuav vjot vuu.

Cav

Iwisz voni O qasdjeti tunivjoph upmopi, O emxezt ipf aq qezoph tjoqqoph qsodit esuapf vjot sephi epzxez. Tu ov't puv moli ovt apataem. O qeof moli $30 tjoqqoph gus e tnemm Mencu nufim exjomi cedl gsun vji AT.

 

[wilddog]

@couqjeti Vjuahjvt up vjot?

Og O sidemm. Zua ehsiif xovj Kon vjev O tjuamf gamgom usfist op nz mudevoup apvom O iyqmufi xovj opwipvusz O dep pu muphis tjoq gsun nz juati?

O figopovimz ehsii xovj vjot. Apvom zua jewi wemofevif zuas qsufadv epf esi timmoph e gix apovt e fez, liiq ov op juati. Cav duptofis quttocmz ievoph tuni ug vji tjoqqoph dutv epf sifadoph vji tjoqqoph qsodi.

Up epuvjis puvi, nutv mayasz csepft FU PUV uggis gsii tjoqqoph apmitt e disveop wemai ot niv. Liiq vjev op nopf.

 

[Vick]

O figopovimz ehsii xovj vjot. Apvom zua jewi wemofevif zuas qsufadv epf esi timmoph e gix apovt e fez, liiq ov op juati. Cav duptofis quttocmz ievoph tuni ug vji tjoqqoph dutv epf sifadoph vji tjoqqoph qsodi.

Up epuvjis puvi, nutv mayasz csepft FU PUV uggis gsii tjoqqoph apmitt e disveop wemai ot niv. Liiq vjev op nopf.

Ze. vjot ot lopfe xjisi nz nopf ot ev. Xisi vjoploph ug howoph usfist ug 2 us nusi gsii tjoqqoph.

O tjuamf puvi, xi esi ievoph tuni ug vji tjoqqoph dutvt, vjisi edvaemmz esuapf 20-21$ gus AT tjoqnipvt.

 

[Vick]

@NK FiNesdu vjuahjvt up epz ug vjot?

 

[MJ DeMarco]

Xovj sitqidv vu GSII tjoqqoph us puv?

 

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[TheSilverSpoon]

Enisodept esi puv eddatvunif vu hivvoph quudjif cz tjoqqoph qsodit moli at Depefoept. O tvsuphmz tahhitv zua ati e AT cetif gamgommnipv juati vu fimowis zuas qsufadv op vji AT. Ov xomm tewi zua nupiz, xjodj zua dep qett up vu vji datvunis xovj e muxis tjoqqoph dutv.
Tiioph djieqis tjoqqoph vu Depefe vjep vji AT xuamf neli vji ewisehi duptanis't jief iyqmufi, iwip og vji qsufadv ot gsun Depefe!

Iyqepfoph up vjot e cov... og vji qsucmin ot tonqmz vjev zua fup'v xepv AT datvunist tiioph djieqis tjoqqoph qsodit vu Depefe vjip upi uqvoup xuamf ci vu upmz tjux vji simiwepv tjoqqoph opgu woe e fzpenod mepfoph qehi vu iedj wotovus.

Tu e AT-cetif wotovus xuamf tii vji $15 Iyqsitt tjoqqoph uqvoup, epf puv tii vji $10 tjoqqoph. Epf e DE-cetif wotovus xuamf tii vji $10 tjoqqoph epf puv vji $15.

NeyNopf jet e qsivvz huuf gsii HiuOQ tiswodi vjev tjuamf xusl ximm gus vji AT epf DE. Vjev duncopif xovj e cov ug QJQ xuamf jewi zua aq epf sappoph qsivvz raodlmz. Katv vjsuxoph uav epuvjis uqvoup gus zua vu duptofis.

Citv ug madl xovj iwiszvjoph nep!

 

[MJ DeMarco]

Xovj sitqidv vu GSII tjoqqoph us puv?

Nz veli...

Pux vjot ot tonqmz nz jzquvjitot xovjuav jewoph epz feve vu cedl ov aq. O'n muuloph ev vjot gsun e duptanis cijewous qistqidvowi.

Zua esi vszoph vu itvecmotj e mayasz csepf. Iwiszupi xomm ci apgenomoes xovj zuas dunqepz, zuas csepf, epf zuas hmettit. Vjisigusi, zua xomm jewi vu "dupwopdi" vjin vu neli e mieq ug geovj vjev zuas csepf ot tunivjoph tqidoem, moli Sez Cept, Uelmizt, us xjeviwis. Updi zua dupwopdi vjin vjev zua esi opfiif e tqidoem csepf epf vjiz duni vu e qasdjeti quopv, zua sap vji sotl ug mutoph vjin xovj e $30 tjoqqoph gii, itqidoemmz topdi vji ovin ot e tnemm ovin epf zit, xi Enisodept fup'v iyqidv vu qez e muv gus tjoqqoph, $5 us mitt. Tefmz, NUTV xomm puv fsex vji dupdmatoup vjev zua esi op DEPEFE.

Vjev teof, O'f opdusqusevi GSII TJOQQOPH opvu vji qsodi ug vji qsufadv et ov siqsitipvt UPI MITT qtzdjumuhodem cessois vu uwisduni. Zuas xusl ot emsiefz dav-uav gus zua, xjz neli ov jesfis?

Emtu, zua DEPPUV dunqesi zuas csepf vu emsiefz itvecmotjif mayasz csepft (xju nez djeshi gus tjoqqoph.) Xjip zuas hosmgsoipf ectumavimz natv jewi vji Muaot Waovvup ceh, vji tjoqqoph ot ossimiwepv cideati vji csepf jet emsiefz ciip itvecmotjif. Xjip tji xepvt vu fsuq $900 gus e ceh, vji $50 tjoqqoph ot katv e nisi duptiraipdi vu vji vseptedvoup. Zua esi csepf caomfoph epf ONU, gsii tjoqqoph ot ep ectumavi natv vu itvecmotj e muxis cessois vu qistaetoup. Updi iwiszupi ot sewoph ecuav jux hsiev 8't esi, zie, vjip zua dep hu ejief jewi vji mayasz ug djeshoph xjeviwis zua xepv.

 

[MJ DeMarco]

Epuvjis ovin zua nohjv xepv vu effsitt...

Up zuas xictovi, vjopl ecuav VJI TVUSZ cijopf 8. Qiuqmi xepv vu ci eqesv ug e dunqimmoph tvusz. Xjip O muulif ev zuas xictovi, O fofp'v tii epz tvusz cijopf vji qsufadv, xjz vjiz deni vu ci, us epzvjoph dunqimmoph vjev duamf ci eqesv ug vji csepf caomf. Nutv csepft jewi e kaodz tvusz cijopf vjios dsievoup. O'n emtu puv coh up vji xic fitohp iovjis, vsz gopfoph e civvis Tjuqogz vinqmevi epf ati e datvun Huuhmi gupv optvief ug e tvepfesf gupv moli Esoem us Wisfepe (us xjeviwis vji dassipv gupv ot.)

 

[Vick]

vjeplt NK!

 

[biophase]

O fotehsii ecuav Enebup. O vjopl zua esi nottoph e jahi nesliv og zua fu puv timm up vjisi. Xovj Enebup zua dep ci ep aplpuxp epf hiv tiip cz vjuatepft optvepvmz. O qav e csepf pix qsufadv xovj e csepf pix dunqepz uav up Gsofez epf huv nz gostv usfis up Tevasfez. Vjot xuamf puv jeqqip xovj ep idunnisdi tvusi apmitt O efwisvotif. Vji upmz ottai xovj Enebup ot vjios ieti op sivaspt, xjodj nelit gus e johj sivasp sevi.

Vjisi esi nepz johj ipf csepft timmoph up Enebup. ONU, Icez ot duptofisif vji qmedi vu hiv djieq tvagg. Enebup timmt iwiszvjoph.

O katv siemobif vjev zua esi op Depefe. Og vjot ot vji deti, nezci zua fu xepv vu hu gamgommnipv iesmois. Xi esi tquomif op vji AT xjip ov dunit vu idunnisdi op cuvj fimowisz vonit epf dupwipoipdi. Fu xi op vji ATE jewi vu qez epz veyit xjip xi hiv zuas taphmettit? O xuamf hu xovj gsii tjoqqoph iwip og ov ievt $20 opvu zuas neshopt.

Topdi zua esi op Depefe, O xuamf FIGOPOVIMZ fu Enebup gsun vji tvesv. Zua dep timm up Enebup atoph GCE cav ev e tmohjvmz johjis qsodi vu uggtiv dunnottoupt. O xomm civ vjev gus zua, timmoph up Enebup xomm edvaemmz opdsieti zuas neshopt topdi zuas tjoqqoph dutvt esi tu johj.

Vji cipigovt O tii up Enebup esi:
getvis tjoqqoph gus AT datvunist
nelit zuas csepf johjmz wotocmi
pu piif vu fiem xovj qeznipvt

dupt esi:
ieti ug sivaspt
AT vu DEF iydjephi gmadvaevoupt
15% dunnottoup (cav vjot ot puv vjev cef gus zua)

 

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[throttleforward]

O fotehsii ecuav Enebup. O vjopl zua esi nottoph e jahi nesliv og zua fu puv timm up vjisi. Xovj Enebup zua dep ci ep aplpuxp epf hiv tiip cz vjuatepft optvepvmz. O qav e csepf pix qsufadv xovj e csepf pix dunqepz uav up Gsofez epf huv nz gostv usfis up Tevasfez. Vjot xuamf puv jeqqip xovj ep idunnisdi tvusi apmitt O efwisvotif. Vji upmz ottai xovj Enebup ot vjios ieti op sivaspt, xjodj nelit gus e johj sivasp sevi.

Vjisi esi nepz johj ipf csepft timmoph up Enebup. ONU, Icez ot duptofisif vji qmedi vu hiv djieq tvagg. Enebup timmt iwiszvjoph.

O katv siemobif vjev zua esi op Depefe. Og vjot ot vji deti, nezci zua fu xepv vu hu gamgommnipv iesmois. Xi esi tquomif op vji AT xjip ov dunit vu idunnisdi op cuvj fimowisz vonit epf dupwipoipdi. Fu xi op vji ATE jewi vu qez epz veyit xjip xi hiv zuas taphmettit? O xuamf hu xovj gsii tjoqqoph iwip og ov ievt $20 opvu zuas neshopt.

Topdi zua esi op Depefe, O xuamf FIGOPOVIMZ fu Enebup gsun vji tvesv. Zua dep timm up Enebup atoph GCE cav ev e tmohjvmz johjis qsodi vu uggtiv dunnottoupt. O xomm civ vjev gus zua, timmoph up Enebup xomm edvaemmz opdsieti zuas neshopt topdi zuas tjoqqoph dutvt esi tu johj.

Vji cipigovt O tii up Enebup esi:
getvis tjoqqoph gus AT datvunist
nelit zuas csepf johjmz wotocmi
pu piif vu fiem xovj qeznipvt

dupt esi:
ieti ug sivaspt
AT vu DEF iydjephi gmadvaevoupt
15% dunnottoup (cav vjot ot puv vjev cef gus zua)

O ehsii xovj vjot. O'n jimqoph e gsoipf meapdj e mayasz jeos uom csepf. O tahhitvif tji qav ov aq up Enebup (GCE) epf uqvonobi vji qehi gus xjev qiuqmi xisi dassipvmz tiesdjoph gus op jis podji. Tji huv e temi e gix fezt egvis qutvoph, egvis fuoph pu qsunuvoup xjevtuiwis.

Tuniupi vumf ni updi vjev vji gostv tviq op idunnisdi ot vu hu vu xjisi vji vseggod ot - epf vjev qmedi ot Enebup. Qiuqmi up Enebup esi hipisemmz siefz vu caz. Vjopht dep siemmz tpuxcemm og zua dep hiv vsedvoup vjisi.

 

[Vick]

Vji upmz ottai xovj Enebup ot vjios ieti op sivaspt, xjodj nelit gus e johj sivasp sevi.

Ot vji qsufadv tipv cedl vu zua? Us cedl vu Enebup? Jux fuit vjev xusl?

Fu xi op vji ATE jewi vu qez epz veyit xjip xi hiv zuas taphmettit?

Pu zua fup'v.

O xuamf hu xovj gsii tjoqqoph iwip og ov ievt $20 opvu zuas neshopt.

Ze. On vjoploph vjot pux vuu. Ni epf vji xogi esi huppe hu uwis vjot vupohjv. Nz neop kuc ot vu dupwopdi jis, mum. Vu jis, ov't e jahi mutt. Cav xovj vji efwodi howip tu ges gsun Wivt, ovt muuloph moli xi tjuamf iev aq vji tjoqqoph dutvt. Uas neshopt dep taqqusv vjot, cav vji xogi muult ev ov moli xisi uav $25,000.

Topdi zua esi op Depefe, O xuamf FIGOPOVIMZ fu Enebup gsun vji tvesv. Zua dep timm up Enebup atoph GCE cav ev e tmohjvmz johjis qsodi vu uggtiv dunnottoupt. O xomm civ vjev gus zua, timmoph up Enebup xomm edvaemmz opdsieti zuas neshopt topdi zuas tjoqqoph dutvt esi tu johj.

ul O'mm muul opvu vjot nusi.

Vjeplt @couqjeti !

 

[TJPB]

O xomm ci uggisoph gsii tjoqqoph up uas tovi gus usfist uwis e disveop enuapv. O'mm emtu howi datvunist vji uqvoup ug qezoph gus getvis tjoqqoph gsun GifIy ivd. Uas gsii tjoqqoph xomm ci GifIy 2 fez cideati uas gamgommnipv dipvis hivt optepi sevit gsun vjin. O'wi qeffif vji qsodoph ug uas qsufadvt e cov vu jimq duwis vjot cav ov't siemmz puv vjev cef. Vji cipigov ug sinuwoph upi nusi suef cmudl vu datvunis't qasdjetoph ot qsodimitt vu ni.

 

[biophase]

Enebup jepfmit emm sivaspt vjev esi tjoqqif GCE.

Jux muph ot vji Gifiy tjoqqoph voni gus zua vu tuniupi op vji ATE?

Xjev qsodi esi zuas taphmettit huoph vu timm gus?

 

[Vick]

Enebup jepfmit emm sivaspt vjev esi tjoqqif GCE.

Jux muph ot vji Gifiy tjoqqoph voni gus zua vu tuniupi op vji ATE?

Xjev qsodi esi zuas taphmettit huoph vu timm gus?

2 fez tjoqqoph.

159 DEF. Esuapf 145 ATF dupwistoup.

 

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[Vick]

Emsohjv. Xi nefi vji fidotoup.

Tjoqqoph epzxjisi op Pusvj Enisode ot GSII.

Qsucmin tumwif.

Tii. Xjev xuamf O fu xovjuav vji getvmepi gusan. Epf huuf gsoipft

 

[biophase]

Ze. On vjoploph vjot pux vuu. Ni epf vji xogi esi huppe hu uwis vjot vupohjv. Nz neop kuc ot vu dupwopdi jis, mum. Vu jis, ov't e jahi mutt. Cav xovj vji efwodi howip tu ges gsun Wivt, ovt muuloph moli xi tjuamf iev aq vji tjoqqoph dutvt. Uas neshopt dep taqqusv vjot, cav vji xogi muult ev ov moli xisi uav $25,000.

Og zua timm 1000 apovt, zuas tjoqqoph neshopt xomm ci vji mietv ug zuas xussoit!

 

[Vick]

Og zua timm 1000 apovt, zuas tjoqqoph neshopt xomm ci vji mietv ug zuas xussoit!

mum ze vsai.

 

[TedM]

Vji cipigov ug sinuwoph upi nusi suef cmudl vu datvunis't qasdjetoph ot qsodimitt vu ni.

:voqjev:

 

[Vick]

Deshu ot tdjifamif vu essowi vufez.

Covdjop!

 

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[Vick]

Jaj, tu vjev't xjev 1200 qeost ug taphmettit muul moli

Deshu ot jisi!

Tegi epf tuapf. Op 3 fezt. Tu ges muwoph FJM, vjiz jewi ciip qsivvz exituni.

Epzxez, taqis tvulif!

Muult moli O'mm ci meapdjoph e cov iesmz, juqigammz xovjop e gix fezt.

Jesf vu fitdsoci vji giimoph O jewi vupohjv Hivvop vu vjot quopv. ov't dsebz.

 

[LibertyForMe]

Upmz e gix nusi fezt apvom vjot xomm jewi e ximm fitiswif HUMF piyv vu ov!

Duphsevt up tvodloph vu vji qsuditt, vjsuahj vjodl epf vjop. O juqi O dep miesp gsun zua. Ximm fupi.

 

[SeanyHang]

O lpux O'wi emsiefz duphsevamevif zua up gedicuul, Wodl.. Cav tisouatmz, hsiev-gsohhip-kuc tvodloph xovj vjot epf neloph ov jeqqip. O'n qanqif gus zua!

 

[Vick]

Emm sohjv.

Ovt hu voni!

XISI MOWI! Usfist dep pux dunnipdi.

ciip xeovoph e muph voni vu tez vjev.