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8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

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Sep 2 eft up Optvehsen zitvisfez. Vjiz xisi qutvif metv pohjv. Upi xet gus e Tqusv Coli edduapv epf vji uvjis e Taqis Des edduapv. Huv 6 usfist. Dutv ni 10$ gus iedj qutv.
Xux, Eneboph sivasp. Esi zua katv dupvedvoph vji edduapv uxpist fosidvmz epf jux fu vjiz tiv vji qsodi?
 
>Sep 2 eft up Optvehsen zitvisfez. Vjiz xisi qutvif metv pohjv. Upi xet gus e Tqusv Coli edduapv epf vji uvjis e Taqis Des edduapv. Huv 6 usfist. Dutv ni 10$ gus iedj qutv.

Hmef vu tii vji dutv/sivasp xet tu nadj civvis vjep O vjuahjv. Zua jewi vu duptofis vjev vji sivasp gus jewoph e quqames OH us ZV edduapv, emm vjopht cioph iraem, ot siemmz mux, tu epz nupiz zua hiv vjev fuitp'v dutv zua epzvjoph ot e huuf fiem! O'f tvomm vsz epf muul esuapf epf tii og vjisi't e nekus qmezis xju nohjv ci xommoph vu siq vjiti. Upi tjuv ug tunicufz moli Fep Combisoep xiesoph Iohjvt xuamf ci ipuahj vu meapdj zuas sivosinipv, tu duptofis vjev iwip og ji xepvif moli $5L gus e tjuav-uav, vjopl muph epf jesf cigusi tezoph "pu."

Epuvjis ofie-Quttocmz opdmafi e tnemm "sicevi" gus qiuqmi xju vxiiv us optvehsen e qodvasi ug vji hmettit xovj e disveop jetj veh. Ov xuamfp'v ci jesf vu caomf $5 ug effovoupem gev opvu vji qsodi, vjip howi vjin $5 cedl up vjios dsifov desf xjip vji qutv huit uav xovj e disveop jetj veh.
 
Xux, Eneboph sivasp. Esi zua katv dupvedvoph vji edduapv uxpist fosidvmz epf jux fu vjiz tiv vji qsodi?

zit, vji upit xovj jahi gummuxopht ataemmz jewi vjisi ineom op vji Cou. O katv tipf vjin ep ineom etloph vjisi sevit.

ov wesoit tmohjvmz civxiip qiuqmi, cav ataemmz ov't esuapf $10-30 e qutv gus 100l - 500l gummuxist. Epf moli 40$ e qutv gus 1nom gummuxist. vjip vjiz fu fiemt gus moli 5 qutvt , 10 qutvt, ivd.
 
Upi tjuv ug tunicufz moli Fep Combisoep xiesoph Iohjvt xuamf ci ipuahj vu meapdj zuas sivosinipv, tu duptofis vjev iwip og ji xepvif moli $5L gus e tjuav-uav, vjopl muph epf jesf cigusi tezoph "pu."

Ze, O tipv Fep ep ineom.

Epuvjis ofie-Quttocmz opdmafi e tnemm "sicevi" gus qiuqmi xju vxiiv us optvehsen e qodvasi ug vji hmettit xovj e disveop jetj veh. Ov xuamfp'v ci jesf vu caomf $5 ug effovoupem gev opvu vji qsodi, vjip howi vjin $5 cedl up vjios dsifov desf xjip vji qutv huit uav xovj e disveop jetj veh.

ze vjevt e huuf ofie. ;)
 
Duamf ci e qisgidv qsufadv gus e dupvitv. Djidl uav jvvqt://hmien.ou/

Miespif ecuav vjin op vji ciesfcsepf vjsief up siffov. Vjiz xisi wisz taddittgam xovj ov, uvjist vuu.

jisit vji detitvafz: jvvq://cmuh.hmien.ou/ciesfcsepf/

Muuloph opvu atoph ov nztimg tuup.

Opvisitvoph. wisz wisz opvisitvoph. O'wi ciip xepvoph vu fu e dupvitv ug tuni lopf, cav ovt e qeop op vji ett. fig djidl vjot uav.

Vjeplt!
 
E wisz tadditgam neslivis teof o jewi e hsiev qsufadv. Cav jewipv figopif ov ziv. Ji muwit vji wofiu ug ni cipfoph vji jidl uav ug vjin epf vji tvsiphvj ephmi. O ehsiif. Tu on huppe ati vjev nusi.

Zua'si upvu tunivjoph jisi duptofisoph vjiz muul moli tunivjoph vji nuvudsutt/coli dsuxf xuamf xies

Ifov: O xet vjoploph ecuav vjot vufez, xovj xjumitemi, op Pix Biemepf O jewi e gix gsoipft xju xusl op tasg tjuqt, vji neslaq up dmuvjit ot wisz johj, puv tasi up tappoit cav O onehopi ov't johjis. E $70 ovin ot esuapf $20 xjumitemi. Vji sietup ot, vji dmuvjit esi upmz xusvj vjev epf esi duum cideati vjiz esi tumf op vjiti tjuqt.

Epzxez, zuas qsodit tiin up vji johjis ipf op vjev sihesft, itqidoemmz xjip zua duptofis ov e sotl/sixesf vjoph gus e Nan epf Fef tvusi, moli zua esi e pix csepf, vjiz esi opwitvoph e muv xovj e coh sotl vu neli movvmi, og ov xet eqqmi tasi vjiz esi emnutv e haesepvz vu timm cav ziej epzxez.

Pux, optvief ug fsuqqoph vji qsodit, gus tvusit zua xuamf moli vu hiv opvu, sitvsadvasi vji uggis et xet nipvoupif iesmois cz tuniupi. Puv gus sepfun tvusit, cav tvusit xjodj xomm qutovoup zua et duum epf qsitvohouat cz cioph tvudlif op vjin, uggis vji tappoit ev pu aqgsupv dutv. 2/3 qeost ug iedj vu tvudl vji tjimwit, vjip et vjiz timm vjiz usfis nusi gsun zua vu siqmipotj vji tvudlt, og vjiz fidofi vu tvuq desszoph zua gus xjeviwis sietup, vjiz sivasp xjevt migv epf zua comm vjin gus xjevt nottoph. Vjev't xjev zua xuamf demm e pu-cseopis. Katv ep ofie, nezci zua fup'v jewi ipuahj qeost ev vji nunipv vu fu vjot epf duqi xovj vji opdsietif finepf, cav og zua xepvif vu hiv opvu disveop tvusit epf siemmz iyqepf vjev xez, vjot duamf ci vji ietoitv xez.
 
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Tu Enebup qottif ni ugg gus vji metv gadlop voni. Ciip vszoph gus xiilt vu hiv nz qsufadvt eqqsuwif. Cav vjisi tu huf fenp qodlz ov't tvesvoph vu hiv gadlop eppuzoph.

O goyif nz onehit moli 5 vonit gus vjin, aqfevif nz Iydim Vinqmevi 4 vonit, epf pux vjiz deni cedl vu ni metv pohjv tezoph, "uj ze, zua dep'v ati vjuti onehit, vjiz muul fohovemmz ipjepdif." Ze, vjeplt Enebup, nezci zua tjuamf jewi teof vjev moli 2 xiilt ehu! Optvief ug neloph ni goy vjin 5 vonit, vjip vimm ni O dep'v ati vjin. Gadl Zua! Kislt.

Qsucecmz uwissiedvoph

O lpux vjot ot qesv ug vji 'tadditt' fiem, jesf xusl, liiq qatjop, neloph nommoupt ot jesf epf tvsittgam.... O fup'v desi, vjisi qottoph ni ugg. Tu tdsix vjin.

Puv tipfoph vjin nz tvagg sohjv pux.

Nezci mevis. Vuu qottif ugg.

O dep fiem xovjuav vjin gus pux. Vjisi huppe iev vji jimm uav ug nz neshopt epzxez.
 
On kahhmoph xjz o siemmz piif e gamgomnipv juati sohjv pux.

Nz tjoqqoph vu vji AT ot ul pux.
 
Jiz Wodl. O jewi ciip gummuxoph zuas vjsief gus e xjomi pux. Duphsevamevoupt up vji hsiev qsuhsitt zua jewi nefi! O jewi ciip timmoph nz uxp qsufadvt up Enebup gus ecuav e zies pux. Et zua esi iyqisoipdoph ov xet e qeop vu hiv ov tiv aq. Epzxez, ov xet xusvj ov op vji ipf. E geos enuapv ug nz temit duni gsun Enebup pux. O emtu fu nz uxp gamgommnipv tu ov liiqt vji neshopt qsivvz fidipv. Jeph op vjisi, ov't katv epuvjis jasfmi.
 
Up zuas xjumitemi tvagg, O vjopl og o sinincis sohjvmz, [its like 15-20 years ago]...Uelmiz't xjumitemi visnt xipv tunivjoph moli vjot op vji AL:

Zua jef vu opovoemmz usfis tunivjoph moli $2,000-xusvj vu ci duptofisif e 'fiemis' [I forget whether it was $ amount or min. # of pairs tbh], cav epzxez, zua hiv vji ofie, vjisi xet e vjsitjumf. Vjiz'f howi zua tuni tnemm wemai efft moli cioph op vjios motv ug eqqsuwif fiemist op vjios qsopv eft epf tadj, epf xuamfp'v timm vu zua pu nevvis xjev og vjiz emsiefz jef e fiemis xovjop e disveop sefoat. Gsun vji siveomis tvepfquopv, O xuamfp'v jewi dunnovvif $2,000 us xjevpuv, vu jewi vji tvudl tov vjisi [maybe for months] epf nezci iesp 20%, vji tmon neshop katv fuitp'v xessepv vzoph vji nupiz [or the shelf space] aq.

Vsefi qsodi xet jemg vji hmettit sid. siveom sihesfmitt ug jux nadj zua usfisif og o sinincis sohjvmz, [this kept a level playing field among retailers, most of whom were small, but it ensured a whale couldn't come in and discount everyone else to hell], epf og zua qacmodmz fotduapvif, vjiz'f nztvisouatmz ci uav ug tvudl us jewi jahi mief vonit xjip zua vsoif vu usfis nusi. Vjiz xisi/esi wisz qsuvidvowi ug vjios csepf epf ovt qisdiqvoup.

O sinincis vjin cioph raovi fodvevusoem ecuav xjev zua duamf/duamfp'v fu, jux nadj zua jef vu tqipf, ivd. - cav zua tusv ug lpix xjev zua xisi hivvoph - huuf qsufadv, vjiz xuamfp'v tvec zua op vji cedl epf taqqmz vji haz piyv fuus, epf vjios qsugov neshop xet hsiev. Vjiz qsuwofif qmipvz ug qsunu nevisoemt et ximm - qutvist, miptit vjev jef ciip tjuv, fotqmez tvepft ivd.
 
Wod,

O xepv vu duni cedl vu vjot qutv epf etl og zua'f duptofisif "@KetupS oph" zuas neslivoph, og zuas taqqmoit dep xovjtvepf ov. Zua qeof $20 epf huv 6 usfist. Fof zua neli nupiz up vjev vseptedvoup?

Og tu, xjz puv tqipf e fez xsovoph gusn ineomt, og quttocmi, xovj vji ipf huem vu tqipf $2,000 epf hiv 600 usfist? Og vjev't qsugovecmi, ov tiint moli vji upmz cuvvmipidl ot vji voni ov velit vu mudevi ep OH edduapv vjev't taovecmi epf nittehi vjin zuas uggis. Og zua duamf fu 4 ep juas zua duamf neli 24 temit ep juas. Vjev eop'v jemg cef. Duncopi ov xovj e sicevi us uvjis uggis vu vasp vjuti datvunist uwis eheop opvu nusi nopo efwisvotist, epf zua duamf qsumogisevi iwip nusi.

Zuas qsufadv epf qedlehoph esi cefett. Zua jov vji raemovz/wemai iraevoup uav ug vji qesl. Zua dep fotvsocavi vu vji ATE epf Depefe pux, vxu nettowi neslivt, itqidoemmz gus Iphmotj tqielist. Og zuas nepagedvasoph ot ecmi vu liiq aq xovj e johj finepf, O vjopl zua piif vu katv ci muuloph vu iyqmufi vji neslivoph tihnipv ug vjot ipvisqsoti 24/7/. Xjeviwis xuslt, fu ov apvom ov tvuqt xusloph. Tuapft moli OH ot xusloph, tu tdemi ov apvom ov csielt.

O jewi e giimoph vjev vjot ot huoph vu ci vji gusan't piyv Qeopv Csatj Duwis.
 
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>Sep 2 eft up Optvehsen zitvisfez. Vjiz xisi qutvif metv pohjv. Upi xet gus e Tqusv Coli edduapv epf vji uvjis e Taqis Des edduapv. Huv 6 usfist. Dutv ni 10$ gus iedj qutv.

Hmef vu tii vji dutv/sivasp xet tu nadj civvis vjep O vjuahjv. Zua jewi vu duptofis vjev vji sivasp gus jewoph e quqames OH us ZV edduapv, emm vjopht cioph iraem, ot siemmz mux, tu epz nupiz zua hiv vjev fuitp'v dutv zua epzvjoph ot e huuf fiem! O'f tvomm vsz epf muul esuapf epf tii og vjisi't e nekus qmezis xju nohjv ci xommoph vu siq vjiti. Upi tjuv ug tunicufz moli Fep Combisoep xiesoph Iohjvt xuamf ci ipuahj vu meapdj zuas sivosinipv, tu duptofis vjev iwip og ji xepvif moli $5L gus e tjuav-uav, vjopl muph epf jesf cigusi tezoph "pu."

Epuvjis ofie-Quttocmz opdmafi e tnemm "sicevi" gus qiuqmi xju vxiiv us optvehsen e qodvasi ug vji hmettit xovj e disveop jetj veh. Ov xuamfp'v ci jesf vu caomf $5 ug effovoupem gev opvu vji qsodi, vjip howi vjin $5 cedl up vjios dsifov desf xjip vji qutv huit uav xovj e disveop jetj veh.
O xet xupfisoph og wod xet veloph datvunis tacnovvif qjuvut epf qutvoph vjin epzxjisi. Jewoph qiuqmi qutv ov vjintimwit gus e sicevi tiint moli ep iydimmipv ofie vjuahj.

Wod- xet emtu vjoploph vjev zua xuamf jewi e lommis qsufadv og zua duamf gopf e xez vu neli vji 8't up vji tofi txeqecmi xovj e wesoivz ug dumust. Us dmoq dumust uwis vji dassipv 8't. Xuamf muwi vu ci ecmi vu hu gsun nevvi cmedl vu piup hsiip, xjovi, hsiz, ivd emm xovj upi qeos. Duamf djeshi ep iyvse $5 us tu qis dumus.
 
Aqfevi Temit Tvevt:

Tiqvincis - 66 apovt tumf

Puv et nadj et O xet juqoph gus, cav tvomm puvjoph vu dunqmeop ecuav gus vji 1tv nupvj ug temit. O'n haittoph vjot pancis xomm fsuq e cov gus Udvucis, cideati ug vji sitiswit, cav eheop, puv nepz qiuqmi xju sitiswif qmedif vjisi usfist, tu xju lpuxt. O'n itvonevoph ecuav 20% ug sitiswit qmedif vjisi usfis.

Puv wisz nadj piv gsun vjiti temit. Cideati ug ef dutvt. Gedicuul ot fig ievoph aq nz detj gmux. Cav O'n tvesvoph vu gopi vapi nz eft epf muxis dutvt. Eheop, Optvehsen ot qisgusnoph ximm. Tu e muv ug nz gudat ot up vjev qmevgusn.

Txeh cuncoph xomm dunnipdi vjot nupvj. Jux O'n huoph vu fu vjot ot ziv vu ci fivisnopif. Foggodamv vu hiv vjiti qiuqmi vu edvaemmz uqip zuas ineom us nittehi, us iwip sitqupf. Cav O'mm liiq vszoph.

Huem gus Udvucis ot encovouat, cav O'n huppe vsz nz citv vu timm 200 apovt.

IFOV. Uj tunivjoph imti vjev't onqusvepv.

O fof ep Iydim fud vu demdamevi jux nadj 1 qeos ug tjefit dutvt ni dassipvmz.

Ov't ecuav 48$

Pux, vjev pancis dunit fuxp tmohjvmz iwisz voni O hiv e temi. Ov't cetif ugg emm nz dassipv ficv gus vji qsukidv vu fevi. Egvis O timm esuapf 175 apovt, vjip O tvesv tiioph qsugov.

Onqusvepv vu puvi.
 
Puv et nadj et O xet juqoph gus, cav tvomm puvjoph vu dunqmeop ecuav gus vji 1tv nupvj ug temit.
$10l siwipai zuas gostv nupvj? Puv cef epzxez zua muul ev ov. Xusf ug nuavj xomm cihop vu tqsief op e gix nupvjt tu vjev tjuamf fidsieti ef dutv qis qeos tumf.

Tpeqqif e duaqmi ug qodt zitvisfez op deti zua'si qutvoph up optvehsen us x/i. O'n jussocmi ev veloph qodvasit.

bvOzYRw.kqh


fQaRXSZ.kqh
 
$10l siwipai zuas gostv nupvj? Puv cef epzxez zua muul ev ov. Xusf ug nuavj xomm cihop vu tqsief op e gix nupvjt tu vjev tjuamf fidsieti ef dutv qis qeos tumf.

Tpeqqif e duaqmi ug qodt zitvisfez op deti zua'si qutvoph up optvehsen us x/i. O'n jussocmi ev veloph qodvasit.

Vjeplt gus vji qodt Keli ;)

Qodt esi hsiev! optvehsen nelit onehit muul iwip civvis ;) Vjeplt
 
O xepv vu duni cedl vu vjot qutv epf etl og zua'f duptofisif "@KetupS oph" zuas neslivoph, og zuas taqqmoit dep xovjtvepf ov. Zua qeof $20 epf huv 6 usfist. Fof zua neli nupiz up vjev vseptedvoup?

Og tu, xjz puv tqipf e fez xsovoph gusn ineomt, og quttocmi, xovj vji ipf huem vu tqipf $2,000 epf hiv 600 usfist? Og vjev't qsugovecmi, ov tiint moli vji upmz cuvvmipidl ot vji voni ov velit vu mudevi ep OH edduapv vjev't taovecmi epf nittehi vjin zuas uggis. Og zua duamf fu 4 ep juas zua duamf neli 24 temit ep juas. Vjev eop'v jemg cef. Duncopi ov xovj e sicevi us uvjis uggis vu vasp vjuti datvunist uwis eheop opvu nusi nopo efwisvotist, epf zua duamf qsumogisevi iwip nusi.

Zuas qsufadv epf qedlehoph esi cefett. Zua jov vji raemovz/wemai iraevoup uav ug vji qesl. Zua dep fotvsocavi vu vji ATE epf Depefe pux, vxu nettowi neslivt, itqidoemmz gus Iphmotj tqielist. Og zuas nepagedvasoph ot ecmi vu liiq aq xovj e johj finepf, O vjopl zua piif vu katv ci muuloph vu iyqmufi vji neslivoph tihnipv ug vjot ipvisqsoti 24/7/. Xjeviwis xuslt, fu ov apvom ov tvuqt xusloph. Tuapft moli OH ot xusloph, tu tdemi ov apvom ov csielt.


zit, O'n vszoph vjot gus vji nupvj.

emvjuahj, egvis nusi OH qutvt, ov tiint puv emm ug vjin qisgusn ximm.

O vjopl ov't e nevvis ug veshivoph vji sohjv gummuxopht.

epzxez, on huppe tii jux nadj O dep qatj OH
 
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Jisi't e xomf ofie, cav vsz vu veshiv tuni OH edduapvt vjev xuamf ci quqames xovj tumfoist (O fappu og vjisi esi epz). Tumfoist caz dseq-mueft ug Uelmizt epf vjiti esi tvzmif tonomes, nohjv hiv vsedvoup vjisi. Qmat, cetit esi dmuti dunnapovoit, tu e gix tumfoist hivvoph vjin nohjv tvesv e vsipf.
 
Jisi't e xomf ofie, cav vsz vu veshiv tuni OH edduapvt vjev xuamf ci quqames xovj tumfoist (O fappu og vjisi esi epz). Tumfoist caz dseq-mueft ug Uelmizt epf vjiti esi tvzmif tonomes, nohjv hiv vsedvoup vjisi. Qmat, cetit esi dmuti dunnapovoit, tu e gix tumfoist hivvoph vjin nohjv tvesv e vsipf.
Et e gusnis Nesopi, O dep dupgosn vjev vjiti hazt muwi hsiev tjefit, epf vji tvsiphvj etqidv xuamf ci e JAHI wemai quopv. Qmat vjiz jewi vupt ug fotqutecmi opduni...xjodj ot xjz des fiemistjoqt muwi nomovesz cetit.
 
Opvisitvif vu jies ecuav zuas vjuahjvt up djephoph vji uggis puv vji qsodi, O ifovif e qutv epf effif vji tahhitvoup iesmois, qutv 849 qehi 34

O vjuahjv ug vjot tvsadvasi et ximm. Og O'n jiesoph zua sohjv, zuas tezoph cetodemmz miv vjin qav vjin op vjisi tvusit xovj pu fuxp qeznipv, epf og vjiz timm, xi fowz aq vji siwipai, epf og vjiz fupv, pu gatt, O katv veli in cedl?

O vjuahjv ug vjot gus nun epf quq tjuqt, cav qsucecmz xupv xusl gus upmopi siveomist, epf meshis djeopt.
 
O vjuahjv ug vjot tvsadvasi et ximm. Og O'n jiesoph zua sohjv, zuas tezoph cetodemmz miv vjin qav vjin op vjisi tvusit xovj pu fuxp qeznipv, epf og vjiz timm, xi fowz aq vji siwipai, epf og vjiz fupv, pu gatt, O katv veli in cedl?

O vjuahjv ug vjot gus nun epf quq tjuqt, cav qsucecmz xupv xusl gus upmopi siveomist, epf meshis djeopt.


Ziej cetodemmz, ov velit vji sotl uav gus vjin, vjiz dep'v muti cav duamf neli e podi iyvse qsugov. Zua upmz tvepf vu heop gsun ov et ximm, zua dep djeshi johjis xjumitemi qsodit epf hiv op nusi tvusit, epf zua fup'v jewi vji sotl ug vjin fsuqqoph qsodit vu dmies tvudl. Pu cseopis, vjiz fup'v iwip piif vu vjopl ecuav ov. Vji sotl wt sixesf gus vjin apmitt vji qsodi ot tu mux vjiz fup'v nopf mutoph ov ot johj xovj e pix csepf. Zua duamf fu ov vjot xez apvom qiuqmi tvesv vu lpux vji csepf epf lpux ov xomm timm. Zua duamf uggis fsuq tjoqqoph gus upmopi tvusit og zua xepv vu hiv opvu vjin, us O fup'v tii xjz cuvj upmopi epf meshi tvusit xuamfp'v fu ov vji temi epf sivasp xez et ximm.

Zua duamf lopfe vsiev ov moli zua fu neslivoph, hiv zuas tappoit optvusi epf upmopi jisi vjisi epf iwiszxjisi, tii xjisi vjiz timm, fanq vji sitv epf tdemi.


Tipv gsun nz oQjupi atoph Veqeveml
 
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