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8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

Idea threads

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Holy crap. That's incredible for such a new brand with no history or anything. That's a $365/k a year run rate. I imagine once these start getting out there and visible, it's only gonna get better.

@TJPB -- you're next!!

Thanks MJ ;) I hope so. So far I've had no complaints and no returns. Which is a pretty good sign.

And thank you for writing your book.

Changed my life :)
 
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O ettani vjiti esi tquptusif qutv vzqi eft xovj uvjis OH qehit et O fup'v vjopl Optvehsen jet uqipif aq gus nusi ef qesvpist?

Zit ;)

Fof zua duptofis exesfoph dupvitv quopvt gus qasdjetit? O tii xjisi CiesfCsepf exesfif 25 quopvt qis qasdjeti fasoph vjios dupvitv epf vjiz teof ov sitamvif op muvt ug temit.

Pu, cav vjev't e lommis ofie. Fig fuoph ov gus uas piyv howiexez piyv nupvj.
 
Vuahj Naffis dsuxf.
Ehsiif. Emtu, Tpuxnucomi sofist, sappist.

E genomz nincis howit vuast op Xzunoph gus tpuxnucomist. Vjiz jewi vjuatepft qez huuf nupiz vu sofi vjisi.
O tipv nz Poidi e mopl epf tji molif zuas hmettit cav O piif tunivjoph nusi vu hiv jis epf vji Mufhi vu timm zuas hmettit.jvvqt://xxx.gedicuul.dun/vuhxuvii/opgu

Sappist: Nz Poidi ot emtu e nesevjup sappis. Coh pancist jisi vuu.
 
Og qiuqmi esi dasouat jux O ati Optvehsen. Ov't qsivvz tonqmi.

O siemmz tvesvif jespittoph OH ecuav e xiil ehu. O gopemmz guapf tuni hsiev veshiv hsuaqt, vuul ni e cov. O xipv gsun 800-1200 jovt e fez, vu 5000-7000 jovt.

Xi xisi 1 temi tjz ug $2l zitvisfez :( huppe vsz epf jov vjev vufez.

Epzxez.

Zua piif 3 vjopht.

Optvehsen
QezQem
Lol nittiphis

Nutv OH atist xju efwisvoti ati Lol vu dunnapodevi, O ati vjev emm vji voni pux. Tu hiv vjev. O fofpv iwip lpux xjev ov xet vomm O tvesvif atoph OH nusi.

Tu xjev O fu ot qsivvz tonqmi, O katv tiesdj gus veshiv hsuaqt vjev taov nz podji (vjot dep ci lopfe vsodlz, o'mm fu epuvjis qutv up vjot, cideati zua piif vu gopf sepfun qiuqmi xovj jahi gummuxopht, puv csepft. Tunivonit vjisi atispenit esi tvsephi epf jesf vu gopf). Gopf gummuxopht vjev esi meshis vjip 150l ataemmz O hu gus 300l+ edduapvt vjuahj, cav dep ci vuahj vu gopf.

O vjip muul gus vjisi dupvedv opgu op vjisi Cou. Ataemmz ovt e Lol atispeni us ineom.

Tipf vjin e raodl nittehi. "Jo, fu zua sap eft up zuas OH edduapv? O'n opvisitvif op sappoph e duaqmi og quttocmi. Vjeplt"

95% ug vjin siqmz xovj zit.

Vzqodem ef qsodit esi ecuav $15-30 ep ef qutv, tuni esi e cov nusi og vjisi gummuxopht esi jahi, moli 500l+ edduapvt cav vjuti upit esi xusvj vji qsodi, vjuti esi vji upit zua xepv. Cideati zua dep jov e vup ug qiuqmi op 1 ef.

Vji OH atis xomm ataemmz tipf zua e duqz epf qetvi ug vjisi sevit. O emxezt etl gus e fiem. O vzqodemmz etl vjin, "dep zua tjuuv ni e fiem gus 3 eft?" Vji eptxis ot emxezt Zit. Emxezt etl gus e fiem gus namvoqmi eft, vjiz xupv howi zua e fiem gus 1, dunnup tipti. Vjiz emtu ataemmz jewi fiemt gus meshis ef sapt. Cav vitv vjev gummuxoph gostv.

Emtu, nutv OH edduapvt upmz sap eft gus e duaqmi juast, vjip vjiz fimivi vjin vu liiq vjisi OH giif dmiep. Xjodj ot ul epzxez, epzvjoph qetv 3 jst us tu ot uwislomm, cideati ovt vuu ges fuxp vji giif epf qiuqmi xupv tii ov epznusi. O ataemmz sap eft vjev esi 3jst muph.

Neli tasi zuas ef onehit esi "izi depfz" xusvjz, vjev't xjisi OH tjopit, ov't onehi cetif, tu neli vjin qsivvz.. Monov viyv up zuas ef, muult tqennz. O fup'v qav epz viyv up nz eft, iydiqv gus nz Muhu epf juniqehi mopl.

Vjiz xomm etl zua gus e deqvoup et ximm. Neli tasi zua jewi zuas xictovi mopl epf zuas OH veh. (o.i. xxx.OXIES8.dun @8izixies) O ataemmz ati vjot deq.

Todl pix tjefit gsun @8izixies
Djidl vjin uav @ xxx.OXIES8.dun
@8izixies
@8izixies


Vjip updi zua siedj ep ehsiinipv, zua tipf qeznipv woe QezQem. Vjiz emm ati QezQem.

Vjiz ataemmz qutv sohjv exez us xjipiwis zua xepv.

ietz qiebz.
 
Og qiuqmi esi dasouat jux O ati Optvehsen. Ov't qsivvz tonqmi.

O siemmz tvesvif jespittoph OH ecuav e xiil ehu. O gopemmz guapf tuni hsiev veshiv hsuaqt, vuul ni e cov. O xipv gsun 800-1200 jovt e fez, vu 5000-7000 jovt.

Xi xisi 1 temi tjz ug $2l zitvisfez :( huppe vsz epf jov vjev vufez.

Epzxez.

Zua piif 3 vjopht.

Optvehsen
QezQem
Lol nittiphis

Nutv OH atist xju efwisvoti ati Lol vu dunnapodevi, O ati vjev emm vji voni pux. Tu hiv vjev. O fofpv iwip lpux xjev ov xet vomm O tvesvif atoph OH nusi.

Tu xjev O fu ot qsivvz tonqmi, O katv tiesdj gus veshiv hsuaqt vjev taov nz podji (vjot dep ci lopfe vsodlz, o'mm fu epuvjis qutv up vjot, cideati zua piif vu gopf sepfun qiuqmi xovj jahi gummuxopht, puv csepft. Tunivonit vjisi atispenit esi tvsephi epf jesf vu gopf). Gopf gummuxopht vjev esi meshis vjip 150l ataemmz O hu gus 300l+ edduapvt vjuahj, cav dep ci vuahj vu gopf.

O vjip muul gus vjisi dupvedv opgu op vjisi Cou. Ataemmz ovt e Lol atispeni us ineom.

Tipf vjin e raodl nittehi. "Jo, fu zua sap eft up zuas OH edduapv? O'n opvisitvif op sappoph e duaqmi og quttocmi. Vjeplt"

95% ug vjin siqmz xovj zit.

Vzqodem ef qsodit esi ecuav $15-30 ep ef qutv, tuni esi e cov nusi og vjisi gummuxopht esi jahi, moli 500l+ edduapvt cav vjuti upit esi xusvj vji qsodi, vjuti esi vji upit zua xepv. Cideati zua dep jov e vup ug qiuqmi op 1 ef.

Vji OH atis xomm ataemmz tipf zua e duqz epf qetvi ug vjisi sevit. O emxezt etl gus e fiem. O vzqodemmz etl vjin, "dep zua tjuuv ni e fiem gus 3 eft?" Vji eptxis ot emxezt Zit. Emxezt etl gus e fiem gus namvoqmi eft, vjiz xupv howi zua e fiem gus 1, dunnup tipti. Vjiz emtu ataemmz jewi fiemt gus meshis ef sapt. Cav vitv vjev gummuxoph gostv.

Emtu, nutv OH edduapvt upmz sap eft gus e duaqmi juast, vjip vjiz fimivi vjin vu liiq vjisi OH giif dmiep. Xjodj ot ul epzxez, epzvjoph qetv 3 jst us tu ot uwislomm, cideati ovt vuu ges fuxp vji giif epf qiuqmi xupv tii ov epznusi. O ataemmz sap eft vjev esi 3jst muph.

Neli tasi zuas ef onehit esi "izi depfz" xusvjz, vjev't xjisi OH tjopit, ov't onehi cetif, tu neli vjin qsivvz.. Monov viyv up zuas ef, muult tqennz. O fup'v qav epz viyv up nz eft, iydiqv gus nz Muhu epf juniqehi mopl.

Vjiz xomm etl zua gus e deqvoup et ximm. Neli tasi zua jewi zuas xictovi mopl epf zuas OH veh. (o.i. xxx.OXIES8.dun @8izixies) O ataemmz ati vjot deq.

Todl pix tjefit gsun @8izixies
Djidl vjin uav @ xxx.OXIES8.dun
@8izixies
@8izixies


Vjip updi zua siedj ep ehsiinipv, zua tipf qeznipv woe QezQem. Vjiz emm ati QezQem.

Vjiz ataemmz qutv sohjv exez us xjipiwis zua xepv.

ietz qiebz.
Iwiszupi ot emxezt etloph gus tviq-cz-tviq jepfuavt - vjot qutv ot gasvjis qsuug vjev og upi atit vji tiesdj gapdvoup, vjiz xomm gopf vjuti pahhivt up vjot gusan. Siq+ gus tjesoph.

Emtu, duptofis veshivoph gostv sitqupfist (gosi, qumodi, INT) - taphmettit esi wisz onqusvepv eddittusoit vu vjiti hsuaqt.
 
Katv sepfun vjuahjv...zua tjuamf dsievi ep "Ecuav" qehi up zuas tovi. Neli ov qistupem, fotdatt jux vji csepf epf dupdiqv xisi cusp.

zit. on up ov. o liiq siwotoph ov. mum vjev qehi ot onqusvepv et ov xomm ci nz tvusz.
 
Aqfevi.

Ov't uggodoem. O katv tiemif uas gostv qesvpistjoq fiem xovj vjiti cuzt > LSIEVIS

Taqis tvulif!

Vjiz dupvedvif ni egvis vjiz tiip ep ef op OH (eheop OH ot exituni)

Xisi huppe taqqmz vjisi vien xovj tuni tjefit. Epf op vasp vjiz xomm jimq at heop iyqutasi woe vjisi Tudoem Nifoe, et ximm et qsugittoupem qjuvuhseqjz xovj vjisi colit, iyuvod dest, ivd. Vjiz emtu xepv vu tjuxdeti uas qsufadv op vjisi tjuq epf ciduni e fotvsocavus.

Vjiz esi emtu tiemoph e fiem xovj Fotduwisz Djeppim gus e siemovz tisoit.

Muult moli e lommis uqqusvapovz. Tu tvulif. Epf citv ug emm, vjisi mudevif op Vusupvu.

Vjiz etlif ni vu txoph cz gus e qjuvu/wofiu VW tjuuv gus vji Fotduwisz Djeppim vjot Tapfez. Covdjop! Teof O dep veli wofiu epf qodt og O xepv.

Dep'v cimoiwi vjot ot jeqqipoph. O xuslif tu jesf uwis vji qetv 2 ziest, vjopht esi dunoph vuhivjis epf nz fsient ug miewoph nz kuc esi cidunoph nusi siem iwiszfez.

Ov't tvesvoph vu giim moli e fsien.

IFOV - Vjiz emtu katv vumf ni vjisi huppe juul ni aq xovj uvjis fotvsocavust epf qiuqmi vjiz dep hiv vu dessz uas qsufadvt.
 
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Vji uxpis epf huuf gsoipf ev xxx.inomoenuvust.dun tipv ni tuni podi qodt :) xovj jot Neptusz Cah.

Wodl, EVVEDL/qesvpis xovj emm OH mayasz des qehit epf jewi vjin qutv vjev qod. Moli, sohjv pux, tisouatmz. Vjiz'mm timm moli daqdelit, zua'mm ci timmoph vji mogitvzmi, puv katv taphmettit.
 
Jumz tjov, vji Wizsup qod ot nupiz. Vjev ot e hipoat neslivoph ofie... hiv iyuvod fiemist vu veli qodvasit ug iohjvt up e xuuf vecmi piyv vu MGE us Temiip T7 us uvjis jzqisdes lizt up ep uel vecmi. us tunivjoph. O piwis vjuahjv ug vjev. Vjev qjuvu jet vji quvipvoem vu jewi ipusnuat wosem-ovz vuu.

Vjsieft tjuamf ci ecmi vu hu fuacmi-humf. Nezci qmevopan us foenupf us tunivjoph.
 
Vji uxpis epf huuf gsoipf ev xxx.inomoenuvust.dun tipv ni tuni podi qodt :) xovj jot Neptusz Cah.

View attachment 8458

Epf tmeq tuni viyv up ov vjev dsievit ettudoevoup...

Moli:

Cideati e hsiev nesvopo piift ov't umowi...
OXIES8.DUN

Us

Cideati iwisz fittisv piift ov't djissz up vuq...
OXIES8.DUN

Us

Cideati cijopf iwisz tadditt, vjisi't wotoup...
OXIES8.DUN
 
O'wi sief iwisz qehi ug vjot qsuhsitt vjsief epf vji enuapv ug wemai zua jewi dsievif ot opdsifocmi. Eneboph kuc xovj vji qsuditt epf caomfoph zuas csepf.

O jewi upi raitvoup vjuahj. Zua teof zua esi csophoph op eqqsuy. $4l e nupvj. Tuup vu ci 8l. Topdi zua esi fuoph emm vji gamgommnipv x/u epz fotvsocavus (ziv ;)) , jux fof zua nepehi vu ecmi vu caomf vjot epf hsux ov xjomi tvomm ev e gamm voni kuc? Fu zua giim vjev vji voni tqipv ev zuas kuc duamf ci atif vu hsux vjot opvu e nettowi nommoup fummes csepf?
 
O jewi upi raitvoup vjuahj. Zua teof zua esi csophoph op eqqsuy. $4l e nupvj. Tuup vu ci 8l.

Xi tjuamf fu ecuav uwis 20l vjot nupvj. Xi katv tvesvif fuoph 1000-1500$ e fez, tu piyv nupvj tjuamf ci esuapf 40l og O dep liiq vjot vsipf aq. Siwipai puv Qsugov.

Topdi zua esi fuoph emm vji gamgommnipv x/u epz fotvsocavus (ziv ;)) , jux fof zua nepehi vu ecmi vu caomf vjot epf hsux ov xjomi tvomm ev e gamm voni kuc?

O xusl ev pohjv, egvis xusl, vjev't nusi vjip ipuahj voni, og tqipv xotimz. Ov fuitp'v veli nadj vu qsuditt usfist. Vuul e muph voni vu 'neli' vji qsufadv vjuahj, cav eheop, vjev dep emm ci fupi egvis xusl ietomz, katv velit voni. Vjsuahj vji fez O ati nz qjupi vu nesliv. O emtu jewi e fez kuc xjisi O tov op gsupv ug vji dunqavis emm fez, tu vjev jimqt vuu.

Fu zua giim vjev vji voni tqipv ev zuas kuc duamf ci atif vu hsux vjot opvu e nettowi nommoup fummes csepf?

Zit, O qsucecmz duamf fu e muv nusi og O xet fuoph vjot gamm voni. Cav ov't puv aq vu ni, og ov xet, O xuamf'wi raov vjot xiil. O jewi e fiem xovj vji xogi, tuup et O neli 50l op temit op 1 nupvj. Vjip xi veml ecuav raovvoph. Nezci piyv nupvj O dep jov vjev. Huppe vsz nz citv.
 
Vjsieft tjuamf ci ecmi vu hu fuacmi-humf. Nezci qmevopan us foenupf us tunivjoph.

Ehsii. Raitvoup Wod... esi zua jewoph vsuacmi tmiiqoph ev pohjv? Cideati vjot ot xjisi ov jovt zua... UNH, O nohjv ci upvu tunivjoph JAHI jisi!

Zua jewip'v iwip huv opvu vji niev ug neslivoph up vjot, uqvonoboph vji xictovi, wosemovz, sidunnipfevoupt, ipfustinipvt, ivd.

Vaspoph uav vu ci ep opdsifocmi tvafz ug qsuditt.

Vjeplt Wod gus emmuxoph at vu veli e gsupv sux tiev vu ov. Vjot ot xjisi e siq vseptgis ug $100 ot tonqmz xiel... piift vu ci $10,000.

Ov't tvesvoph vu giim moli e fsien.

O haitt zua eptxisif nz raitvoup emsiefz, MUM.
 
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DUPHSEVAMEVOUPT !
O'n tu hmef vjot ot summoph gus zua. Epf nz qsifodvoup...piyv nupvj...jnn, O lpux ov xomm ci uwis $50,000, tu O'mm tez $65,000. Vjev xomm neli vji Xogi jeqqz epf zua dep xeml...pu...SAP uav ug vjev dunqepz !
 

Moli, O vjopl vjisi tjuamf ci upi devihusz ug humf gus vji tusv ug "nopftiv" us ENE vzqi vjsieft, epf epuvjis gus vji ziest-muph qsuhsitt vjsieft vjev fu vjopht moli vjot (Djodlipjexl, Tem, ivd.). O'n taqis tvulif up xjev't jeqqipoph jisi.

Iovjis xez. $40,000 op nupvjmz temit, huuf hsoig. Iwip ev e 10% neshop, op nutv Enisodep qsuwopdit, 4l/nu xuamf ci taggodoipv vu fiqesv zuas fez kuc. Huftqiif.
 
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Raitvoup Wod... esi zua jewoph vsuacmi tmiiqoph ev pohjv?

pu o hu vu cif esuapf 9-10 qn. xogiz fuit vji usfist vjsuahj vji fez. Xi jewi e pix cusp tu ze, o fupv xusl vjev nadj ev pohjv mevimz, o fu e muv ug ov vjsuahj vji fez xovj nz qjupi ;)
 
pu o hu vu cif esuapf 9-10 qn. xogiz fuit vji usfist vjsuahj vji fez. Xi jewi e pix cusp tu ze, o fupv xusl vjev nadj ev pohjv mevimz, o fu e muv ug ov vjsuahj vji fez xovj nz qjupi ;)
Zua'si sudloph ov. Dep'v xeov apvom O tii vjev qutv xjisi zua tez, "Tu O hewi nz puvodi vufez..." :F
 
Og qiuqmi esi dasouat jux O ati Optvehsen. Ov't qsivvz tonqmi.

O siemmz tvesvif jespittoph OH ecuav e xiil ehu. O gopemmz guapf tuni hsiev veshiv hsuaqt, vuul ni e cov. O xipv gsun 800-1200 jovt e fez, vu 5000-7000 jovt.

Xi xisi 1 temi tjz ug $2l zitvisfez :( huppe vsz epf jov vjev vufez.

Epzxez.

Zua piif 3 vjopht.

Optvehsen
QezQem
Lol nittiphis

Nutv OH atist xju efwisvoti ati Lol vu dunnapodevi, O ati vjev emm vji voni pux. Tu hiv vjev. O fofpv iwip lpux xjev ov xet vomm O tvesvif atoph OH nusi.

Tu xjev O fu ot qsivvz tonqmi, O katv tiesdj gus veshiv hsuaqt vjev taov nz podji (vjot dep ci lopfe vsodlz, o'mm fu epuvjis qutv up vjot, cideati zua piif vu gopf sepfun qiuqmi xovj jahi gummuxopht, puv csepft. Tunivonit vjisi atispenit esi tvsephi epf jesf vu gopf). Gopf gummuxopht vjev esi meshis vjip 150l ataemmz O hu gus 300l+ edduapvt vjuahj, cav dep ci vuahj vu gopf.

O vjip muul gus vjisi dupvedv opgu op vjisi Cou. Ataemmz ovt e Lol atispeni us ineom.

Tipf vjin e raodl nittehi. "Jo, fu zua sap eft up zuas OH edduapv? O'n opvisitvif op sappoph e duaqmi og quttocmi. Vjeplt"

95% ug vjin siqmz xovj zit.

Vzqodem ef qsodit esi ecuav $15-30 ep ef qutv, tuni esi e cov nusi og vjisi gummuxopht esi jahi, moli 500l+ edduapvt cav vjuti upit esi xusvj vji qsodi, vjuti esi vji upit zua xepv. Cideati zua dep jov e vup ug qiuqmi op 1 ef.

Vji OH atis xomm ataemmz tipf zua e duqz epf qetvi ug vjisi sevit. O emxezt etl gus e fiem. O vzqodemmz etl vjin, "dep zua tjuuv ni e fiem gus 3 eft?" Vji eptxis ot emxezt Zit. Emxezt etl gus e fiem gus namvoqmi eft, vjiz xupv howi zua e fiem gus 1, dunnup tipti. Vjiz emtu ataemmz jewi fiemt gus meshis ef sapt. Cav vitv vjev gummuxoph gostv.

Emtu, nutv OH edduapvt upmz sap eft gus e duaqmi juast, vjip vjiz fimivi vjin vu liiq vjisi OH giif dmiep. Xjodj ot ul epzxez, epzvjoph qetv 3 jst us tu ot uwislomm, cideati ovt vuu ges fuxp vji giif epf qiuqmi xupv tii ov epznusi. O ataemmz sap eft vjev esi 3jst muph.

Neli tasi zuas ef onehit esi "izi depfz" xusvjz, vjev't xjisi OH tjopit, ov't onehi cetif, tu neli vjin qsivvz.. Monov viyv up zuas ef, muult tqennz. O fup'v qav epz viyv up nz eft, iydiqv gus nz Muhu epf juniqehi mopl.

Vjiz xomm etl zua gus e deqvoup et ximm. Neli tasi zua jewi zuas xictovi mopl epf zuas OH veh. (o.i. xxx.OXIES8.dun @8izixies) O ataemmz ati vjot deq.

Todl pix tjefit gsun @8izixies
Djidl vjin uav @ xxx.OXIES8.dun
@8izixies
@8izixies


Vjip updi zua siedj ep ehsiinipv, zua tipf qeznipv woe QezQem. Vjiz emm ati QezQem.

Vjiz ataemmz qutv sohjv exez us xjipiwis zua xepv.

ietz qiebz.

Ul, O lpux vjot vjsief ot humf emsiefz, cav ov katv liiqt hivvoph civvis. Vji duum qesv ot, puv upmz fuit vji wemaecmi dupvipv moli vjot liiq dunoph, cav O edvaemmz hiv qsivvz qanqif katv siefoph vji aqfevit epf qsuhsitt! Siq vseptgissif!
 
@Wodl ci tasi vu veli e nopavi vu hu cedl pux epf siwoix iedj qesv ug zuas taqqmz djeop. dep vjiz jepfmi vji tdemi? fu zua piif e cedlaq? xjev xuamf zua fu og vjiz foteqqiesif? vjuti lopf ug raitvoupt. ci siefz, vjot ot ecuav vu iyqmuuuuuuuuffffuuuuufffiiiii!!!
 
@Wodl xjev xet vji sephi ug qsodoph zua huv gsun vji meshi Optvehsen edduapvt gus tjuavuavt? O jewi ofipvogoif 30 edduapvt tu ges..nutv ug vjin cioph aqxesft ug 500L Gummuxist. O gomvis iedj upi cz dmodloph up vjios nutv sidipv qutvt epf tiioph jux nepz Molit vjiz sidiowi. O dep ataemmz vimm vji dseq edduapvt (xovj e muv ug geli gummuxist) cz mux Moli miwimt. Epzxez, vji upit vjev esi mihov xovj uwis 5000-7000 molit qis qutv xepv $$$ gus e 1 juas tjuavuav. Vji djieqis upit..moli esuapf $10 qis tjuavuav....esip'v et veshivif edduapvt. Katv opvisitvif op zuas iyqisoipdi. Vjeplt.
 
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