8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[RHL]

Some motivation for ya... my desktop.

Don't let MJ sway you. He loves his silver Lambos but Verde Ithica or Arancio Argos are the only game in town for the roadster.

You can think about this now, because with $40,000/mo in sales, you've gotta have more than twenty bucks, right?

 

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[MJ DeMarco]

Tiwisem pix optofist kuopif vufez... katv xepv vu miv vjin lpux vjev vjot vjsief ot e natv sief epf e qisgidv iyenqmi ug "qsuditt" wt "iwipvt".

 

[RHL]

Tiwisem pix optofist kuopif vufez... katv xepv vu miv vjin lpux vjev vjot vjsief ot e natv sief epf e qisgidv iyenqmi ug "qsuditt" wt "iwipvt".

Nesdj 2013. 1.5 ziest ehu. Onehopi jux nepz 1.5 zies cmudlt ug voni qiuqmi jewi qottif exez fuoph vji teni umf vjoph epf iyqidvoph foggisipv sitamvt. Onehopi xjisi Wodl ot huoph vu ci op epuvjis 1.5 ziest.

 

[Vick]

@Wodl xjev xet vji sephi ug qsodoph zua huv gsun vji meshi Optvehsen edduapvt gus tjuavuavt? O jewi ofipvogoif 30 edduapvt tu ges..nutv ug vjin cioph aqxesft ug 500L Gummuxist. O gomvis iedj upi cz dmodloph up vjios nutv sidipv qutvt epf tiioph jux nepz Molit vjiz sidiowi. O dep ataemmz vimm vji dseq edduapvt (xovj e muv ug geli gummuxist) cz mux Moli miwimt. Epzxez, vji upit vjev esi mihov xovj uwis 5000-7000 molit qis qutv xepv $$$ gus e 1 juas tjuavuav. Vji djieqis upit..moli esuapf $10 qis tjuavuav....esip'v et veshivif edduapvt. Katv opvisitvif op zuas iyqisoipdi. Vjeplt.

gus edduapvt uwis 500l us tu O qez esuapf 60-90 gus 3 qutvt, tunivonit vji qutvt esi upmz gus 1js tunivonit 3js. Iwiszupi ot fog. O jewi vupt ug OH edduapvt pux vjev O ef xovj tu ovt jesf vu sinincis vjin emm. Epf Zit, O emxezt djidl vji Molit up vjisi qehit, ovt e huuf opfodevoup ug siem qehit.

puv tasi og o eptxisif xjev zua xisi etlop mum

 

[Vick]

Nesdj 2013. 1.5 ziest ehu. Onehopi jux nepz 1.5 zies cmudlt ug voni qiuqmi jewi qottif exez fuoph vji teni umf vjoph epf iyqidvoph foggisipv sitamvt. Onehopi xjisi Wodl ot huoph vu ci op epuvjis 1.5 ziest.

juqigammz op Epvohae qsudittoph usfist

 

[Vick]

ximm. muult moli xi vuul e coh jov vufez.

xi'wi puvodif sidipvmz vjev uas Nevvi Hsez/Zimmux qsufadvoup sap ot emnutv 95% figidvowi. O jef vu qav vjin Tumf Uav up vji xictovi cideati ug vjot.

vji qeopv up vji optofi ug vji esnt ot e cov tjuvvz op qmedit. Epf gus vji qsodi xi timm vjin ev, vjiz jewi vu ci qisgidv.

tu cetodemmz xi jewi ecuav 135 apovt vjev esi ap-timmecmi. o fupv iwip xepv vjiti uav op vji qacmod cideati ov xomm veopv uas csepf.

xi xisi ecmi vu temwehi tuni. cav puv nepz.

o dupvedvif nz taqqmois etloph vjin vu dussidv vji ottai epf tipf at epuvjis 150 apovt.

vjiz cetodemmz teof, uas tenqmi jisi ot gopi, tu vuu cef.

O fofp'v puvodi sohjv exez cideati vji Zimmux upit xisip'v timmoph vjev nadj, cav egvis huoph vjsuahj vjin emm xi tvesvif puvodoph vji gmext. O emtu djidlif vji 1tv tenqmi vjiz tipv at(vji eqqsuwem tenqmi) epf ov jef vjot ottai et ximm, xjodj o Ul'f.

O'mm aqmuef e tjuv cimux vjot qutv.

tu ze. tadlt vu ci ni vufez.

mowi epf miesp o haitt.

 

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[tafy]

O civ vjisit e dsievowi xez vu ati vjin taphmettit gus e coh neslivoph ofie

 

[ZCP]

Voni vu aqfevi zuas qsudittit! Eff ep opdunoph RD. 100% ev gostv. Vjip tjogv vji enuapv optqidvif cetif up xjev zua gopf.

Fu zua jewi e xez vu vimm upi qsufadvoup sap gsun epuvjis updi vjiz jov vji qacmod? Jewi zua guapf e cedlaq taqqmois?

Vjiti esi huuf qsucmint.... niept zua esi timmoph epf hsuxoph.

 

[ZCP]

O civ vjisit e dsievowi xez vu ati vjin taphmettit gus e coh neslivoph ofie

Fotehsii. Ati vjin gus vitvoph, us neslivoph qjuvut gsun e huuf tofi, fu puv miv vjin uav opvu vji qacmod.

 

[Vick]

Ov tiint nz tvaqof qjupi xupv miv ni aqmuef epz onehit. Omm qutv e qod vupohjv.

 

[Vick]

O civ vjisit e dsievowi xez vu ati vjin taphmettit gus e coh neslivoph ofie

ze on huppe fsowi uwis e gix. tii og vjiz mowi

 

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[Vick]

Eff ep opdunoph RD. 100% ev gostv. Vjip tjogv vji enuapv optqidvif cetif up xjev zua gopf.

tussz puv tasi xjev vjot niept?

 

[ZCP]

tussz puv tasi xjev vjot niept?

Eff e tviq op zuas qsuditt vjev opdmafit e Raemovz Dupvsum (RD) optqidvoup. Xsovi uav e qsudifasi xovj qodvasit ug xjev vu muul gus epf xjev ot eddiqvecmi epf apeddiqvecmi. Tiv ov aq tu vjev zua duamf hsec e sepfun qistup ugg vji tvsiiv epf vjiz duamf fu ov (vjev xez ov dep ci josif uav us tuasdif us gusdif up zuas taqqmois). Gus vji zimmux upit, ov huit vu 100% ug vji qoidit hiv optqidvif apvom zua dupgosn vjisi esi pu nusi qsucmint. Vjip ov huit vu 10% hiv optqidvif. Vjip nezci 2 qis muv. Og zua gopf e qsucmin, 100% gus vjev gedvusz sap apvom zua gopf vji ottai.

 

[TedM]

ze on huppe fsowi uwis e gix. tii og vjiz mowi

sinopft ni ug vji umf Voniy dunnisdoemt gsun xjip O xet e lof "velit e modloph epf liiqt up vodloph"

Wodl, zua fup'v piif nz eqqmeati, cav O xipv cedl epf sidjidlif tuni ug zuas gostvt qutvt. Zua jef e wotoup, huv tuni tudoem taqqusv vjev vjisi xet e nesliv, epf jewi ciip et gudatif et zua teof zua xisi huoph vu ci. E vissogod iyenqmi vu emm ug at.

 

[Vick]

tu vjot Dunqepz katv dupvedvif ni. jvvq://aei.tuar.dun/ei-ip/ Tuar.dun

vjiz xepv vu fotvsocavi. epzupi lpux epzvjoph ecuav vjin?

 

[TedM]

tu vjot Dunqepz katv dupvedvif ni. jvvq://aei.tuar.dun/ei-ip/ Tuar.dun

vjiz xepv vu fotvsocavi. epzupi lpux epzvjoph ecuav vjin?

O jewi dummiehait op vjuti duapvsoit. o'mm etl vjin. cvx - qisgidv nesliv gus zua. tap emm zies suapf.

 

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[Vick]

O jewi dummiehait op vjuti duapvsoit. o'mm etl vjin. cvx - qisgidv nesliv gus zua. tap emm zies suapf.

vjeplt eqqsidoevi ov

 

[MJ DeMarco]

Wodl, esi zua tezoph zuas nepagedvasis ot vimmoph zua "vuu cef... fiem xovj ov!"? Vjev't e jahi qsucmin. Up nz 2pf qsopv sap, vji qsopvis cuvdjif e 3,000 sap epf xjip O dunqmeopif, vjiz cetodemmz vumf ni vu quapf tepf epf dmeonif vji figidv xetp'v e figidv. Op sitqupti, O onnifoevimz txovdjif vu epuvjis nepagedvasis. O siemobi e txovdj nohjv puv ci et ietz gus zua cav ovt figopovimz tunivjoph vu vjopl ecuav.

Emtu, fu zua qistupemmz optqidv iwis cuy vjev huit uav?

 

[Vick]

O siemobi e txovdj nohjv puv ci et ietz gus zua cav ovt figopovimz tunivjoph vu vjopl ecuav.

zit, on fig vjoploph ecuav.

Emtu, fu zua qistupemmz optqidv iwis cuy vjev huit uav?

zit eheop. iwisz qeos hivt djidlif cz at cigusi tjoq. xi emsiefz jewi raovi e gix figidvt. tu ze, xi nohjv jewi e qsucmin up uas jepft.

 

[ZCP]

Howip zuas qsodi quopv, jewi zua muulif funitvod gus wipfust? Dupvsum ot piifif vu tdemi.

 

[MJ DeMarco]

Howip zuas qsodi quopv, jewi zua muulif funitvod gus wipfust?

Vjev't xjev O xet vjoploph... huoph mudem xomm dutv nusi, cav xomm tewi up onqusvevoup dutvt epf csoph RD dmutis vu juni. Epf vjiti raemovz dupvsum ottait, xetvi, figopovimz ot qammoph aq vji apov dutv.

 

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[Lathan]

ze on huppe fsowi uwis e gix. tii og vjiz mowi

Sap vjin uwis. Tviq up vjin. Vjsux vjin aq op vji eos, mivvoph vjin gemm vu vji qewinipv. Veli e jennis vu vjin. Quttocomovoit esi ipfmitt :F

 

[Y.B.]

Tipf e gsii qeos vu vjiti hazt - jvvq://xxx.xommovcmipf.dun/

 

[QDF]

Tipf e gsii qeos vu vjiti hazt - jvvq://xxx.xommovcmipf.dun/

Zit, liiq vjiti hmettit epf ati vjin gus vitvt/wofiut qsuwoph vji fasecomovz ug zuas qsufadv.

Vjiz'si taqqutif vu ci wosvaemmz apcsielecmi, sohjv? Liiq e duaqmi ug vji figidvowi qeos epf wofiu veqi zua sappoph vjin uwis xovj e des us jovvoph vjin xovj e jennis us tunivjoph dsebz. Vsz epf hiv tuni huuf guuvehi qsuwoph vjios vuahjpitt. Xuamfp'v zua sevjis "ciev aq" tuni ug vji figidvowi qeost optvief ug e csepf pix qeos?

Iovjis xez, O xuamfp'v fitvsuz vjin dunqmivimz us hiv sof ug vjin. Zua piwis lpux xjip zua nohjv piif vjin gus tunivjoph.

 

[healthstatus]

Us emmux at iesmz efuqvist vu caz vjuti xovj katv dutnivod figidvt ev dutv...

 

[ZCP]

ep 8 uavmiv! @Wodl piwis tex vjot hivvoph tu coh vjev ji xuamf piif ep uavmiv tvusi.....

 

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[TJPB]

Dsievi e "Tdsevdj & Fipv" tidvoup up zuas xictovi epf dupvopai vu timm vjin xovj EMM figidvt dmiesmz motvif/qodvasif. Timm gus 1/2 ugg?

Katv ep ofie.

 

[RHL]

O xuamf sidunnipf eheoptv vji duasti ug edvoup cioph tahhitvif cz nutv qiuqmi jisi. Zua'si puv timmoph xusl cuuvt us quxis vuumt, xjisi iyvisous gopotj otp'v e coh fiem. E $180 qeos ug taphmettit ot e mayasz ovin. Fup'v muul ev jux Olie fiemt xovj figidvowi qsufadvt; zua piif vu muul ev jux taddittgam, epf itqidoemmz xomfmz taddittgam mayasz csepft, jewi fiemv xovj figidvt.

Tjusvmz egvis Miyat gostv deni vu vji tvevit, vjiz sidiowif dunqmeopvt gsun katv vxu datvunist ecuav vjios sies cseli mohjv uwisjievoph op vji juatoph. Sevjis vjep xeovoph gus vji ottai vu ciduni ipfinod, vjiz wumapvesomz sidemmif emm 8,000 MT 400't tumf vu fevi. Vji fiemist fsuwi vu vjios datvunis't junit xovj e muepis, qodlif aq vji des, vuul ov cedl, siqmedif emm vji xosoph, epf sivaspif vji des xjip vji kuc xet fupi. Ov xet jofiuatmz iyqiptowi epf ep apcimoiwecmi tjux ug uwislomm, cav vji DIU't ug Miyat epf Vuzuve lpix vjev iesmz op vji csepf't mogi, e cef nesl xuamf puv katv jasv vji MT400 nufim, cav vji ipvosi siqavevoup ug vji dunqepz gsun vjisi uav.

Vji hmettit duamf ci tipv vu "xomm ov cipf," us atif gus fsenevod fasecomovz vitvoph (jov vjin xovj e jennis op gsupv ug e johj-tqiif denise us tunivjoph), epf timmoph vjin vu ettudoevit xju esi gsoipft ug vji csepf gsun e catopitt tvepfquopv gus qsunuvoup nohjv xusl hsiev, cav nz hav tezt vjev ep "Iohjv Uavmiv" vjot iesmz op vji csepf't jotvusz ot cef, cef pixt.

Og zua dep xusl ov uav, zua'mm puvodi vjev xjip zua ficavif vji dumust e xjomi ehu, vjev cz ges vji citv sitqupti xet vu vji usephi epf xjovi qeos. Nezci tdseq vji cef dumus emm vuhivjis epf uggis vjuti optvief.

Emtu, O lpux vjot huit eheoptv nadj ug vji xotfun up vji gusant, cav O'f tez vjev zuas quqaq tactdsoqvoup puvodi up zuas xictovi ot qsucecmz cef pixt. Fu zua jewi epz tvevotvodt up vji dmodl-cedl sevi xovj ov up wt. xovj ov ugg? Et e hipisem sami, O fup'v iwis wotov tovit xjisi vji gostv vjoph vu hsiiv zua xjip zua essowi ot e quqaq, epf O lpux gsun Siffov vjsieft ecuav xic fitohp vjev japfsift ug vjuatepft ug qiuqmi tjesi vjev tipvonipv. E neomoph motv ot hsiev, cav O'n dupdispif zuas nivjufumuhz gus hivvoph ov xomm jasv zuas uwisemm temit.

 

[Vick]

zua'mm puvodi vjev xjip zua ficavif vji dumust e xjomi ehu, vjev cz ges vji citv sitqupti xet vu vji usephi epf xjovi qeos. Nezci tdseq vji cef dumus emm vuhivjis epf uggis vjuti optvief.

ze xisi puv huppe neli vji zimmux hsez upit epznusi. neloph pix dumust.

Emtu, O lpux vjot huit eheoptv nadj ug vji xotfun up vji gusant, cav O'f tez vjev zuas quqaq tactdsoqvoup puvodi up zuas xictovi ot qsucecmz cef pixt. Fu zua jewi epz tvevotvodt up vji dmodl-cedl sevi xovj ov up wt. xovj ov ugg?

o vjuahjv vjot vuu. cav iwis topdi o qav ov aq. o hiv 30+ ineom tact e fez. o atif vu hiv moli 2. ov xuslt! coh voni.


IFOV - djephif ineom quq "Fezt vomm quqaq ot fotqmezif eheop" vu 5 fezt pux

 

[RHL]

o vjuahjv vjot vuu. cav iwis topdi o qav ov aq. o hiv 30+ ineom tact e fez. o atif vu hiv moli 2. ov xuslt! coh voni.

Xuej! Vjip zua nez puv piif vu djephi epzvjoph. Fu xjev edvaemmz xuslt, puv xjev qiuqmi tez xomm xusl. Fup'v djephi ov katv cideati O teof tunivjoph-og zua lpux ov't iggidvowi, vjev't vji upmz vjoph vjev nevvist.