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How do you feel about ecommerce websites selling only other brands? There's a heavy focus here on branding your own product, which makes sense for selling on Amazon/eBay, but for standalone ecommerce sites which are niche specific the retailer model can make sense.
I see opportunity in spaces where there are existing brand names or patented products, but no one 'go-to' ecommerce site for customers to purchase a bunch of products from different brands. Particularly, in categories which aren't allowed on Amazon, or for which consumers need more information or guidance prior to purchase.
Margins can still be solid in some cases, upwards of 60% gross before shipping. You can create a brand in this way the same that Michaels has in the art world, they are the go-to store although they sell other companies products. They have created a brand in and of itself, because they can differentiate on:
For certain niches or products, Amazon or eBay makes a lot more sense. But I think there are circumstances where a retail approach selling other brands products can be a huge opportunity. I'm curious to hear others opinions. There are pros and cons both ways and keeping both options in your mind can open up more opportunity. You can also start with retail and then eventually bring in your own products once you have a huge free marketing channel and the ability to order volume for excellent margins.
I see opportunity in spaces where there are existing brand names or patented products, but no one 'go-to' ecommerce site for customers to purchase a bunch of products from different brands. Particularly, in categories which aren't allowed on Amazon, or for which consumers need more information or guidance prior to purchase.
Margins can still be solid in some cases, upwards of 60% gross before shipping. You can create a brand in this way the same that Michaels has in the art world, they are the go-to store although they sell other companies products. They have created a brand in and of itself, because they can differentiate on:
- Product selection (brands have exclusive retail agreements)
- Pricing (volume means they can sell at the same price as brands)
- Customer service
- Shipping and returns
- Website experience
- Informational content
For certain niches or products, Amazon or eBay makes a lot more sense. But I think there are circumstances where a retail approach selling other brands products can be a huge opportunity. I'm curious to hear others opinions. There are pros and cons both ways and keeping both options in your mind can open up more opportunity. You can also start with retail and then eventually bring in your own products once you have a huge free marketing channel and the ability to order volume for excellent margins.
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