Have you ever encountered a situation where you see a product you can import but rather than modifying it and making it better, you can add value through instruction or content? I see a product that I can import without really any need for improvement. There are 3 other sellers who are already selling on amazon but their ratings are bad, like 2.5/5 and most of the complaints are due to, in my personal opinion, misuse or ignorance of how to use the product to make it last. theyre complaining it's bad quality but as a user of the product myself, I dont see how it can be destroyed so quickly unless you're not using it correctly or abusing it.
I can take this product and spend money trying to make it better but rather than trying to make it out of tougher materials, or changing something, I was thinking of releasing an free instructional video(s) to demonstrate how to use it.
This adds a layer of barrier of entry to this product but if the other sellers really wanted to copy, they can also release videos. It would be a matter of who has better content in that case. I think amazon only allows 1 short product video though (I'm not sure about this) so it may be an Instructional video posted on youtube or privately on a server that people will get with a purchase of the good. But that would come AFTER the purchase, not before which will not help me sell the product.
Thoughts?
I'd also like to add that there are less than 100 total sellers for a specific long tail search, think "checkered pillowcases queen size" instead of "pillow cases". With the top 2 being ranked well in the main category and the 3rd guy is just a normal reseller with bad reviews. Not sure if it'll sell at all