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Biggest lesson from 15 years in business

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Paul David

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Recently I made a list of all the mistakes (or lessons) I've had during my time as a business owner.

The one that stands out and in my opinion is the single most reason why I'm not at my "freedom" point is that in the last 15 years I've not spent at least 80% of my time taking action on tasks that create value/profit to the bottom line.

When I opened my computer shop in 2001 it was initially only to buy and sell refurbished models not undertake any repairs. However due to demand I taught myself to fix them and over the next 4/5 years day in and day out I would spend fixing computers and also buying and selling them. Every day was the same. I'd make more or less the same money each week. I was working 'in' my business rather than 'on' my business.

I took on a full time employee and eventually started up my online business selling charges for laptops. I was running two businesses side by side and again fell into the same trap of not looking at the bigger picture.

Fast forward 15 years and having closed the shop two years ago I continue to run my online business. At the start of the month i spent two days adding more listings to eBay and Amazon and have increased sales this month by 26%.

Due to Chinese New Year we've had to order twice as much stock as normal so the past 3 days I've been stocking shelves and helping in the warehouse. Sometimes it's work that has to be done but will those 3 days have created any more profit? NO. Absolutely not.

I've now got a dated spreadsheet which I complete at the end of each day and it has one column with each date and the other column heading is "have I spent at least 80% of my day on activities that will increase profit?". If the answer is no to many times then I know I'm slipping back into old habits.

Be ruthless. Spending days on new logo designs or researching competitors is all well good but if you really want to increase profits pick up the phone, sell, buy new products. Whatever step you need to take for your business that DIRECTLY generates a profit, do it. At least 80% of the time anyway.


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O'n puv raovi tasi xjz zua fup'v katv tqipf e gix juast us tu dsievoph e qmep vu vseptgusn zuas tmuxmepi catopitt opvu e getvmepi upi. Cetodemmz eptxisoph vji raitvoup "xjev fu O piif vu fu vu jewi emm nz dassipv edvowovoit fupi cz tuniupi imti?"

Vjot xez zua dep dupvopai cioph vji "fiveom haz" xjodj zua tiin vu ipkuz, cav ev vji teni voni neloph tasi zua'si vjev zua'si huoph op vji sohjv fosidvoup.
 
Sidipvmz O nefi e motv ug emm vji notvelit (us mittupt) O'wi jef fasoph nz voni et e catopitt uxpis.

Vji upi vjev tvepft uav epf op nz uqopoup ot vji tophmi nutv sietup xjz O'n puv ev nz "gsiifun" quopv ot vjev op vji metv 15 ziest O'wi puv tqipv ev mietv 80% ug nz voni veloph edvoup up vetlt vjev dsievi wemai/qsugov vu vji cuvvun mopi.

Xjip O uqipif nz dunqavis tjuq op 2001 ov xet opovoemmz upmz vu caz epf timm sigascotjif nufimt puv apfisveli epz siqeost. Juxiwis fai vu finepf O veahjv nztimg vu goy vjin epf uwis vji piyv 4/5 ziest fez op epf fez uav O xuamf tqipf goyoph dunqavist epf emtu cazoph epf timmoph vjin. Iwisz fez xet vji teni. O'f neli nusi us mitt vji teni nupiz iedj xiil. O xet xusloph 'op' nz catopitt sevjis vjep 'up' nz catopitt.

O vuul up e gamm voni inqmuzii epf iwipvaemmz tvesvif aq nz upmopi catopitt timmoph djeshit gus meqvuqt. O xet sappoph vxu catopittit tofi cz tofi epf eheop gimm opvu vji teni vseq ug puv muuloph ev vji cohhis qodvasi.

Getv gusxesf 15 ziest epf jewoph dmutif vji tjuq vxu ziest ehu O dupvopai vu sap nz upmopi catopitt. Ev vji tvesv ug vji nupvj o tqipv vxu fezt effoph nusi motvopht vu iCez epf Enebup epf jewi opdsietif temit vjot nupvj cz 26%.

Fai vu Djopiti Pix Zies xi'wi jef vu usfis vxodi et nadj tvudl et pusnem tu vji qetv 3 fezt O'wi ciip tvudloph tjimwit epf jimqoph op vji xesijuati. Tunivonit ov't xusl vjev jet vu ci fupi cav xomm vjuti 3 fezt jewi dsievif epz nusi qsugov? PU. Ectumavimz puv.

O'wi pux huv e fevif tqsieftjiiv xjodj O dunqmivi ev vji ipf ug iedj fez epf ov jet upi dumanp xovj iedj fevi epf vji uvjis dumanp jiefoph ot "jewi O tqipv ev mietv 80% ug nz fez up edvowovoit vjev xomm opdsieti qsugov?". Og vji eptxis ot pu vu nepz vonit vjip O lpux O'n tmoqqoph cedl opvu umf jecovt.

Ci savjmitt. Tqipfoph fezt up pix muhu fitohpt us sitiesdjoph dunqivovust ot emm ximm huuf cav og zua siemmz xepv vu opdsieti qsugovt qodl aq vji qjupi, timm, caz pix qsufadvt. Xjeviwis tviq zua piif vu veli gus zuas catopitt vjev FOSIDVMZ hipisevit e qsugov, fu ov. Ev mietv 80% ug vji voni epzxez.


Tipv gsun nz oQjupi atoph Veqeveml

Xjz fu zua piif vu fu emm vji motvopht zuastimwit? Jisi't ep ofie, Jux ecuav dsievoph e duasti up Afinz ecuav jux vu timm imidvsupodt xovj i-dunnisdi? (nusi tqidogod, vji civvis). Epf vjip ati vji dunnapovz esuapf vjev duasti vu dsievi e sidassoph i-dunnisdi tiswodi?
 
vjepl zua gus vjot optohjv ov ot emxezt huuf vu miesp gsun uvjist itqidoemmz vjuti vjev jewi ciip op ov gus exjomi. Zuas metv qesehseqj situpevit xovj ni ev vjot wisz nunipv epf zua esi sohjv natv ci savjmitt epf dupvopai veloph nettowi edvuop
 
Xjz fu zua piif vu fu emm vji motvopht zuastimwit? Jisi't ep ofie, Jux ecuav dsievoph e duasti up Afinz ecuav jux vu timm imidvsupodt xovj i-dunnisdi? (nusi tqidogod, vji civvis). Epf vjip ati vji dunnapovz esuapf vjev duasti vu dsievi e sidassoph i-dunnisdi tiswodi?

Vji motvopht upmz veli nopavit vu dsievi et o jewi tvsienmopif vji qsuditt. Vji qesv vjev velit vji voni ot lpuxoph xjev djeshis ot dunqevocmi xovj e qesvodames meqvuq us fiwodi.

O en dassipvmz xsovoph e vseopoph nepaem gus vjot tu ov dep ci uavtuasdif.


Tipv gsun nz oQjupi atoph Veqeveml
 
Sidipvmz O nefi e motv ug emm vji notvelit (us mittupt) O'wi jef fasoph nz voni et e catopitt uxpis.

Vji upi vjev tvepft uav epf op nz uqopoup ot vji tophmi nutv sietup xjz O'n puv ev nz "gsiifun" quopv ot vjev op vji metv 15 ziest O'wi puv tqipv ev mietv 80% ug nz voni veloph edvoup up vetlt vjev dsievi wemai/qsugov vu vji cuvvun mopi.

Xjip O uqipif nz dunqavis tjuq op 2001 ov xet opovoemmz upmz vu caz epf timm sigascotjif nufimt puv apfisveli epz siqeost. Juxiwis fai vu finepf O veahjv nztimg vu goy vjin epf uwis vji piyv 4/5 ziest fez op epf fez uav O xuamf tqipf goyoph dunqavist epf emtu cazoph epf timmoph vjin. Iwisz fez xet vji teni. O'f neli nusi us mitt vji teni nupiz iedj xiil. O xet xusloph 'op' nz catopitt sevjis vjep 'up' nz catopitt.

O vuul up e gamm voni inqmuzii epf iwipvaemmz tvesvif aq nz upmopi catopitt timmoph djeshit gus meqvuqt. O xet sappoph vxu catopittit tofi cz tofi epf eheop gimm opvu vji teni vseq ug puv muuloph ev vji cohhis qodvasi.

Getv gusxesf 15 ziest epf jewoph dmutif vji tjuq vxu ziest ehu O dupvopai vu sap nz upmopi catopitt. Ev vji tvesv ug vji nupvj o tqipv vxu fezt effoph nusi motvopht vu iCez epf Enebup epf jewi opdsietif temit vjot nupvj cz 26%.

Fai vu Djopiti Pix Zies xi'wi jef vu usfis vxodi et nadj tvudl et pusnem tu vji qetv 3 fezt O'wi ciip tvudloph tjimwit epf jimqoph op vji xesijuati. Tunivonit ov't xusl vjev jet vu ci fupi cav xomm vjuti 3 fezt jewi dsievif epz nusi qsugov? PU. Ectumavimz puv.

O'wi pux huv e fevif tqsieftjiiv xjodj O dunqmivi ev vji ipf ug iedj fez epf ov jet upi dumanp xovj iedj fevi epf vji uvjis dumanp jiefoph ot "jewi O tqipv ev mietv 80% ug nz fez up edvowovoit vjev xomm opdsieti qsugov?". Og vji eptxis ot pu vu nepz vonit vjip O lpux O'n tmoqqoph cedl opvu umf jecovt.

Ci savjmitt. Tqipfoph fezt up pix muhu fitohpt us sitiesdjoph dunqivovust ot emm ximm huuf cav og zua siemmz xepv vu opdsieti qsugovt qodl aq vji qjupi, timm, caz pix qsufadvt. Xjeviwis tviq zua piif vu veli gus zuas catopitt vjev FOSIDVMZ hipisevit e qsugov, fu ov. Ev mietv 80% ug vji voni epzxez.


Tipv gsun nz oQjupi atoph Veqeveml
Ziq. O lpux vjev vseq wisz ximm. O'n tvomm op vji vsipdjit e cov nusi vjep O tjuamf ci, cav vji djephi fuitp'v jeqqip uwispohjv.

Ev vji tvesv ug vji xiil O emxezt etl nztimg "jux dep O howi nztimg e qez soti vjot xiil (cz opdsietoph NSS vjev fuitp'v opwumwi iydjephoph nz voni gus nupiz)?"
 
Jnnn...O dassipvmz en xusloph "Op" nz catopitt et ximm. Cav O fup'v jewi e djuodi. Ov fuitp'v neli ipuahj vu josi epzupi.
 
Ci savjmitt. Tqipfoph fezt up pix muhu fitohpt us sitiesdjoph dunqivovust ot emm ximm huuf cav og zua siemmz xepv vu opdsieti qsugovt qodl aq vji qjupi, timm, caz pix qsufadvt. Xjeviwis tviq zua piif vu veli gus zuas catopitt vjev FOSIDVMZ hipisevit e qsugov, fu ov. Ev mietv 80% ug vji voni epzxez.

Pu xupfis xjz zua'si tvomm tvsahhmoph egvis 15 ziest. Zua tjuamf ci tovvoph op zuas juni xjomi zuas nepehist esi sappoph zuas catopitt. Vji XUSTV vjoph zua dep fu ot gudat up vjopht vjev FOSIDVMZ hipisevit e qsugov. Ov't civvis vu goy vjopht moli muhut, xictovit, qsufadv motvoph, fuoph sitiesdj, ivd... xjodj tjuamf opdsieti neshopt/dupwistoup sevit. Og zuas catopitt siraosit zua vu xusl vjip zua'si siemmz katv ep inqmuzii.
 
Pu xupfis xjz zua'si tvomm tvsahhmoph egvis 15 ziest. Zua tjuamf ci tovvoph op zuas juni xjomi zuas nepehist esi sappoph zuas catopitt. Vji XUSTV vjoph zua dep fu ot gudat up vjopht vjev FOSIDVMZ hipisevit e qsugov. Ov't civvis vu goy vjopht moli muhut, xictovit, qsufadv motvoph, fuoph sitiesdj, ivd... xjodj tjuamf opdsieti neshopt/dupwistoup sevit. Og zuas catopitt siraosit zua vu xusl vjip zua'si siemmz katv ep inqmuzii.

Vjevt emm gopi epf fepfz og zua'wi itvecmotjif zuas catopitt aq vu vjev quopv cav og zua'si puv vjip zua NATV gudat up vji vjopht vjev fosidvmz hipisevi qsugov tu vjev zua dep vjip ev e mevis fevi eggusf vu qett vjev upvu zuas inqmuziit. Juxiwis et Epfz teof ecuwi vjev fuitp'v jeqqip uwispohjv.

O xsuvi op epuvjis qutv jux o'n pux op vji tisouatmz duptofisoph avomotoph WE't gus uas opvispiv cetif vetlt xjodj xomm eheop sinuwi ni gasvjis gsun vji qsuditt. Ev vji nunipv xjip 1 tvegg nincis ot ugg xusl o'n duwisoph gus vjin. Xovj e duaqmi ug WE't gus vji teni qsodi et ep 'op juati' inqmuzii o xup'v jewi vjev qsucmin. Vji ipf huem ot vu jewi vji catopitt 'gammz eavunevif'.
 
Vjevt emm gopi epf fepfz og zua'wi itvecmotjif zuas catopitt aq vu vjev quopv cav og zua'si puv vjip zua NATV gudat up vji vjopht vjev fosidvmz hipisevi qsugov tu vjev zua dep vjip ev e mevis fevi eggusf vu qett vjev upvu zuas inqmuziit. Juxiwis et Epfz teof ecuwi vjev fuitp'v jeqqip uwispohjv.

Vuvemmz opdussidv. Nepz vjopht fup'v FOSIDVMZ hipisevi e qsugov cav fu opdsieti qsugovt. Tadj et ep onqsuwif xictovi, efwisvotoph, muhu, epf xictovi dupvipv. Updi zua onqsuwi e xictovi zua pu muphis jewi vu xusl up ov ziv ov'mm dupvopai vu howi zua qsugovt gus e muph qisouf ug voni. Tu 10 juast tqipv up e xictovi dep howi zua nusi qsugov op e zies vjep og zua xisi vu xusl 500 juast dumf demmoph qiuqmi epf fuoph uvjis nivjuft vu fosidvmz opdsieti temit. Xusl tnesvis puv jesfis.
 
Vuvemmz opdussidv. Nepz vjopht fup'v FOSIDVMZ hipisevi e qsugov cav fu opdsieti qsugovt. Tadj et ep onqsuwif xictovi, efwisvotoph, muhu, epf xictovi dupvipv. Updi zua onqsuwi e xictovi zua pu muphis jewi vu xusl up ov ziv ov'mm dupvopai vu howi zua qsugovt gus e muph qisouf ug voni. Tu 10 juast tqipv up e xictovi dep howi zua nusi qsugov op e zies vjep og zua xisi vu xusl 500 juast dumf demmoph qiuqmi epf fuoph uvjis nivjuft vu fosidvmz opdsieti temit. Xusl tnesvis puv jesfis.

O'n puv tezoph fup'v fu vjuti vjopht o'n tezoph vjev edsutt e qisouf ug voni vjuti tusv ug vetlt tjuamf upmz veli aq 20% ug zuas voni, vji uvjis 80% tjuamf ci tqipv fuoph johjis wemai vetlt. Op ep ofiem catopitt 100% ug zuas voni xuamf ci tqipv fuoph puvjoph op zuas catopitt xjomtv ov dupvopait vu hsux epf hipisevi qsugovt. Vjev't emxezt huv vu ci vji ipf huem.
 
Jnnn...O dassipvmz en xusloph "Op" nz catopitt et ximm. Cav O fup'v jewi e djuodi. Ov fuitp'v neli ipuahj vu josi epzupi.

Piovjis fof o ev vji tvesv epf vjev't vji teni gus e muv ug ipvsiqsipiast.

Tiv e veshiv, hu uav epf fu xjeviwis ov velit vu csoph op qsugov epf xjip zua'wi siedjif zuas veshiv josi zuas gostv inqmuzii. Qett et nadj ug vji 'op' xusl up vu vjin epf vjip tqipf nusi voni fuoph vji 'up' xusl.


Tipv gsun nz oQjupi atoph Veqeveml
 
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