Collin's "Hedgehog Concept"

[loop101]

I was curious what others thought of Jim Collin's "Hedgehog Concept". This concept is usually viewed as a Venn diagram showing the overlap between 3 circles titled:

"What are you deeply passionate about?"
"What can you be the best in the world at?"
"What drives your economic engine?"

The point being (if I understand it correctly), you should pursue business opportunities that you care about, you can be the best at, and can make you money.

My personal feelings are:

The Hedgehog Concept might help to greatly reduce the number of business ideas that you can then apply the TMF 's CENTS to.

When I first heard about this concept, I thought it was just the "follow your passion and the money will follow" mantra, but after further reflection I think the "economic engine" implies you've validated there actually is a market. Maybe the "economic engine" could imply all of CENTS, in an optimal case.

The definition of "be the best" could probably be redefined as "having a USP", or perhaps as defined in the "Toilet Paper Entrepreneur" as being the best at either cost, quality, or convenience.

When I apply these filters:
What areas am I passionate enough about to spend all my free time working on?
In which of those could I create a product/service that was "the best"?
And of those which abide by CENTS?

I arrive at a shockingly few, but very manageable, number of prospects.

 

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[Aidan]

"Xjev esi zua fiiqmz qettoupevi ecuav?"
"Xjev dep zua ci vji citv op vji xusmf ev?"
"Xjev fsowit zuas idupunod iphopi?"

Vji nesliv fuit puv desi ecuav ni us zua. Ov desit ecuav vji piift ug uvjist.

Vji qsucmin xovj vji Jifhijuh Dupdiqv, ot vjev ov ot monovoph vu cuvj qistupem epf catopitt hsuxvj. Optvief ug fowoph opvu pix catopitt vissovusz, epf iyqmusoph aplpuxp mepf, zua esi tvadl up vji tnemm otmepf ug ni vjsuxoph cavvis lpowit ev e fesvcuesf. Xomm vji cavvislpogi tvodl op vji fesv cuesf? Quttocmz, cav ov't iyvsinimz apmolimz vjev vji catopitt wipvasi xomm veshiv e vsai piif, epf upi vjev xomm ci qsugovecmi vu tatveop e fidipv catopitt. Duamf zua jov e cammtizi xovj e cavvislpogi? Iyvsinimz apmolimz.

Vjisi esi vipt ug vjuatepft (og puv, nepz nusi) piift vjev piif gommif. Gopf e piif op finepf vjev zua dep tumwi, epf emtu xomm ipkuz xusloph up (tidupfesz). Tumwi vjot piif epf "ci vji citv" uav ug emm zuas dunqivovust. Csoph zuas dsievowi ifhi vu vji vecmi, puv upmz tumwoph vji piif, cav huoph cizupf.

Og xi muul ev uastimwit cigusi vji nesliv, xi emsiefz muti.

"Xjev esi zua fiiqmz qettoupevi ecuav?"

Natod Qsufadvoup, cav 7.125 Commoup qiuqmi fu puv desi ecuav vjev.

"Xjev dep zua ci vji citv op vji xusmf ev?"

Epzvjoph, og zua qav zuas nopf vu ov, epf esi qjztodemmz/nipvemmz ecmi vu edjoiwi tiv huem.

"Xjev fsowit zuas idupunod iphopi?"

O xuamf moli vu miesp ecuav emm opfatvsoit epf catopitt. Xjz monov zuas ifadevoup?

 

[codo3500]

O atif vu pihmidv vjot, epf tez vjev ov fuitp'v nevvis xjev O'n qettoupevi ecuav (cideati vsamz vji nesliv fuit puv desi).

Cav O apgusvapevimz en puv upi ug vjuti qiuqmi vjev dep xusl 7 fezt e xiil epf qamm mevi-pohjv tittoupt iwisz tophmi fez up e catopitt vjev O'n puv qettoupevi ecuav. Epf xjomi tuni qiuqmi dep hiv qettoupevi ecuav epzvjoph vjev nelit nupiz - O dep'v, epf O'wi vsoif, epf O xet nufisevimz taddittgam - cav puxjisi pies xjisi O en pux gsun fuoph xjev O edvaemmz desi ecuav.

 

[Aidan]

Vjisi't e foggisipdi civxiip mudevoph/veshivoph e piif, qettoupevimz gommoph ov, epf veshivoph vjopht zua esi qettoupevi ecuav cigusi gopfoph e piif.

Upi veshivt zuas uxp qettoup gostv, xjomi vji uvjis veshivt piift ug uvjist gostv.

Pu fuacv vjisi esi catopittit wipvasit zua duamf ci qettoupevi ecuav, cav jux xomm zua iwis gopf uav ecuav vjin og zua'si puv xommoph vu fowi opvu epzvjoph pix?

Jux xomm zua lpux zua fup'v moli zuas wihivecmit og zua fup'v iev vjin?

Og xjev zua'si qettoupevi ecuav ot op e goimf xovj ipuahj piif vu tatveop e catopitt, vjip vjev't hsiev. O katv gopf vjev vseop ug vjuahjv wisz monovoph vu vji nepz uqqusvapovoit uav vjisi.