J. Altucher
Regular Contributor
Perfectionism is the enemy of wealth.
By wealth I don't just mean financial wealth. but also emotional wealth and transformation.
I went to the gym for the first time in my life in 2009. I didn't know how to use a single machine, I was a little bit overweight by my usual standards, and I was totally out of shape.
But I went because I had a specific goal: get in better shape (because I wanted to look better for my yoga instructor girlfriend/now wife).
Figure out your goals.
If your goals is to get feedback from a core group of loyal users, then ship early.
if your goals is to get a speaking gig, then publish your book quickly.
If your goal is to get acquired because you are first in the space, then launch.
If your goal is to get on the NY Times Bestseller list, then wait until you think it's as close to perfect as possible.
Do what it takes to match your goals. Make sure your goals for a product are very clear and do not conflict.
When i write articles about companies without websites I tell them "just put up a website with a contact button". THey don't need a full website.
When I was publishing my last book, "Choose Yourself" I wanted a lot of readers and I wanted to hit bestseller lists so I made it close to perfect and very carefully planned every marketing launch.
When I started stockpickr I had a new version every week. The first version was so bad it crashed all the time and had almost nothing on it.
But the final version had millions of users a month. I had different goals each time.
"100% ready" doesn't mean anything. It's "100% ready according to A, B, C goals" that mean something.
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