Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
From 28-Dec-23:
2024 review:
I talked about consistency in my 2023 update (above), and how I was going to post daily, and more short videos (not talking head).
Halfway through the year I changed my mind about what consistency means.
I think it's more important to be consistent about WHAT we post about rather than WHEN we post.
I ruthlessly removed anything on my recent timeline that wasn't about Google Ads, and then posted fairly irregularly.
Engagement and reach went up, especially when I figured out a style of carousel that was zoomed in enough to be read on a mobile. I focused more on carousels than video as they're easier to do and consume, and they can do well on LinkedIn.
I created a LinkedIn newsletter but lost the will to live after posting a story and it not doing anywhere near as well as when I posted it as a normal post. I'll post a newsletter issue if and only if I need all the formatting options they give us.
A very dry explanation video did really well. I was surprised and I think it's because of the insights in the video. I deliberately didn't have any hooks or fancy graphics.
One of those "Let me know if you're interested" posts did very well. I spent HOURS having to DM people and decided to never to it again unless I could somehow automate it without getting banned.
Increased engagement and reach was mostly from peers though rather than prospects, but I don't really mind that.
I've picked up quite a few clients via LinkedIn DMs. They either already knew me from years ago, or were referred by people I knew years ago. I think this is where my focused profile, timeline, and high engagement on my posts help. They make me look like I know what I'm talking about.
In the past I picked up clients just by sending blank connection requests to hundreds of people a day (we can't do hundreds a day now). So with my more focused profile I started sending connection requests to estate agents here in Ireland as I want to see if I can sign some up.
For 2025:
Continue to be consistent about what I post about, and NOT consistent about when. I'll try to post at least weekly, but think daily is too much for people to consume, and frankly I think it makes us look like we've nothing better to do.
Continue to send blank connection requests and follow up with a simple "Thanks for accepting my connection request." if they accept.
Continue posting carousels and vertical videos.
I may throw a few talking head videos in to see how they do, although I find most people's talking head videos are tedious at best. There's one guy who does them very well and I'll binge watch lots of them (Jefferson Fisher - Civility Media | LinkedIn)
I'd like to try Thought Leadership Ads and put ad spend behind posts that did well and see what happens.
See if/when there's an opportunity to post a LinkedIn Newsletter issue.
2024 review:
I talked about consistency in my 2023 update (above), and how I was going to post daily, and more short videos (not talking head).
Halfway through the year I changed my mind about what consistency means.
I think it's more important to be consistent about WHAT we post about rather than WHEN we post.
I ruthlessly removed anything on my recent timeline that wasn't about Google Ads, and then posted fairly irregularly.
Engagement and reach went up, especially when I figured out a style of carousel that was zoomed in enough to be read on a mobile. I focused more on carousels than video as they're easier to do and consume, and they can do well on LinkedIn.
I created a LinkedIn newsletter but lost the will to live after posting a story and it not doing anywhere near as well as when I posted it as a normal post. I'll post a newsletter issue if and only if I need all the formatting options they give us.
A very dry explanation video did really well. I was surprised and I think it's because of the insights in the video. I deliberately didn't have any hooks or fancy graphics.
One of those "Let me know if you're interested" posts did very well. I spent HOURS having to DM people and decided to never to it again unless I could somehow automate it without getting banned.
Increased engagement and reach was mostly from peers though rather than prospects, but I don't really mind that.
I've picked up quite a few clients via LinkedIn DMs. They either already knew me from years ago, or were referred by people I knew years ago. I think this is where my focused profile, timeline, and high engagement on my posts help. They make me look like I know what I'm talking about.
In the past I picked up clients just by sending blank connection requests to hundreds of people a day (we can't do hundreds a day now). So with my more focused profile I started sending connection requests to estate agents here in Ireland as I want to see if I can sign some up.
For 2025:
Continue to be consistent about what I post about, and NOT consistent about when. I'll try to post at least weekly, but think daily is too much for people to consume, and frankly I think it makes us look like we've nothing better to do.
Continue to send blank connection requests and follow up with a simple "Thanks for accepting my connection request." if they accept.
Continue posting carousels and vertical videos.
I may throw a few talking head videos in to see how they do, although I find most people's talking head videos are tedious at best. There's one guy who does them very well and I'll binge watch lots of them (Jefferson Fisher - Civility Media | LinkedIn)
I'd like to try Thought Leadership Ads and put ad spend behind posts that did well and see what happens.
See if/when there's an opportunity to post a LinkedIn Newsletter issue.
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