Are you still looking for your business idea?
Not sure where to start?
Have you considered buying a turnkey business with a fully fleshed out business plan and proven market?
Live Free Foods, one of the first Gut Health and Low FODMAP brands in the US, is currently for sale.
Not sure where to start?
Have you considered buying a turnkey business with a fully fleshed out business plan and proven market?
Live Free Foods, one of the first Gut Health and Low FODMAP brands in the US, is currently for sale.
Business Highlights at a glance
- Customer Validation - Over 3,000 online customers, with 6,000+ bottles sold.
- Huge Market Potential - Low FODMAP has the potential to exceed the Gluten Free Market by 7x. Irritable Bowel Syndrome affect 1 in 7 people.
- Grocery Validation - Stocked in 100+ stores, receiving monthly reorders. Carried by KeHe distributors and in talks with UNFI.
- Wholesale Demand - Major USA grocery chains are presently fast-tracking Low FODMAP products into their lineup and waiving slotting fees.
- Early Mover Advantage - Only US Based brand focused on Low FODMAP currently on store shelves in the USA.
46 Million Americans are estimated to have Irritable Bowel Syndrome, IBS. It is estimated that 1 in 7 people worldwide, 14%, suffer from Irritable Bowel. The best current treatment for IBS is the Low FODMAP Diet. This diet has been clinically proven to manage symptoms for up to 75% people who follow this diet. 65% of people seen by their doctor for IBS have had diet adjustments prescribed by their doctors
This diet is difficult to follow because very few products on grocery store shelves can be eaten. There is a laundry list of common ingredients that will cause symptoms of IBS to flare. Live Free Foods has formulated recipes that exclude these common ingredients and use safe flavor stand-ins and has had them lab tested and certified to be FODMAP Friendly.
Low FODMAP will be the next Gluten Free trend.
An estimated 31 Million American adults follow a Gluten Free diet. New Research shows that people with Non-Celiac Gluten Sensitivity would benefit better by following a Low FODMAP Diet vs a Gluten Free diet. Currently, only 1.9% of people suffer from Celiac Disease, while 14% of people suffer from Irritable Bowel Syndrome.
Gluten Free projected US grocery revenues of $7.6B by 2020.
Current and Future Products
Our Salad Dressing line launched 2018, as a test to validate the market. Ranch is the clear leader in sales and popularity and is currently the ONLY Low FODMAP Ranch Dressing in the world. The products have been lab tested and certified Low FODMAP and Gluten Free. Current formulated dressings are Ranch, Italian and Caesar.
Line extensions were planned for Honey Mustard and Thousand Island dressings. Additionally, we had done consumer research on BBQ sauces and marinades. An easy line extension will be individual serving size packets.
Future products are endless. Most products available on grocery store shelves do not have a Low FODMAP equivalent.
Mass Market Potential
Over 2500+ stores are currently carrying Low FODMAP products. There is one large competitor, FODY Foods (Low FODMAP Foods | Foods for a Low FODMAP Diet | Fody Foods). It is led by Steven J Singer, the founder of Glutino which sold to Boulder Brands for $60M. He helped pioneer the Gluten Free market. His interest in Gut Health & Low FODMAP is an endorsement. To date, Fody has raised a Series A round of $2.25M. Other VC’s have stated they are interested in this market as well. Additionally, they have convinced many large chains to create a Gut Health section for their products. This opens the door for other brands like Live Free to join this existing section.
Chains such as Kroger, Albertsons, Whole Foods, Sprouts, Meijer, Wegmans, and United are creating sections specifically for Low FODMAP items. To date, we have paid $0 in slotting fees. Products in this category are being fast tracked onto grocery store shelves. This is not the usual food startup grind of spending absurd amounts for shelf space and sampling.
The Numbers
2018 Revenue: $50k
2019 Revenue: $37K
While the wholesale business grew significantly in 2019, capital dried up mid year for new inventory. I was unable to sell on Amazon due to lack of inventory, the largest revenue channel, and unable to fulfill some wholesale orders. The business was not yet profitable. However, the main reason for losses in the company were due to poor margins from our previous copacker. The new formulations with the current copacker greatly increased profit margins and would allow for profitability. It is my opinion, that with the capital to run production from the beginning with this copacker, Live Free Foods would have been profitable.
Why am I Selling Live Free Foods?
Live Free was always a priority, but I was moonlighting on this while working a fulltime job in the pharmaceutical industry. Due to the Coronavirus my job is going to require all of my attention and I am now stay at home dad to a 1 year old while my wife works fulltime as a doctor. Also, because of personal changes and starting a family, I am tapped out in investing my own personal money. I’m looking for somebody to buy this company out that can finish what I started . I am truly passionate about solving this problem for those suffering from Irritable Bowel Syndrome and believe this brand can help millions of people. I need someone that has the available time and resources to make this a nationwide success.
What you get when you purchase Live Free Foods
- Active Shopify website - www.eatlivefree.com
- All Social Media Accounts - IG: @livefreefoods FB: @eatlivefree
- Amazon Seller account with 4+ star reviews
- 360+ member FB group
- Active Registered Trademark for Live Free Foods
- All Marketing assets both digital and physical
- Introductions to copacking partner, with access to recipes formulated for the brand
- Retail Buyer contacts: Lomar, KeHe distributors, and Kroger
- Introduction to influencer relationships
- Detailed financial projections and future product roadmap
- Scraped Amazon customer list
- Email list, including customers, newsletter subscribers, investors, and media contacts
- 30 days of personal consultation for brand, market, and business
In 5 years, Live Free will have helped Low FODMAP become synonymous with Gut Health. Most grocery stores will have a Low FODMAP section and Live Free will be a prominent feature. Around this time, larger brands will start turning more attention towards Low FODMAP certifications for their products and introducing their own line of Low FODMAP products. This will make Live Free Foods a PRIME acquisition target by one of the larger conglomerates.
It is easier for large brands to acquire innovation, versus starting their own sub-brands. Typical road to exit 4-7 years with 2-5x multiplier on gross sales based on comparable business exits.
Why its the perfect time to buy a business
With the Coronavirus relief packages available from the CARES act, if you purchase a business using an SBA loan, Tte SBA also will pay six months of principal, interest, and fees for new SBA loans made between March 27, 2020, and September 27, 2020. [Source]
Live Free Foods can be yours for $35,000
I've invested twice this amount to get here, but the second owner ALWAYS benefits from the early upside down investment. That's just the way this goes. I've spent my money learning how to make this business profitable. Now you get to take advantage of those hard earned lessons and grow it.
If you want a play by play of the creation and growth of Live Free Foods, or more details on the business you can read the 18 Page INSIDERS Thread GOLD! [Progress] Creating Specialty Food Products For Medical Diets
Additional details can be gained by messaging me on the forum.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
