My importing business sold many thousands of labels of various types, and a big problem we encountered was logos that were impossible to reproduce in some of our label types.
If a logo can't fit, can't be identifiable, can't be exactly reproduced, can't have the chosen colors on any possible label medium, it fails.
Those who have my labeling book will know about metal labels. Of the various types of metal labels, some have very exacting requirements for reproducing the logo.
Many times we received artwork that was very clever, and sometimes beautiful, but it was impossible to reproduce and still look exactly like the way it appeared in the large format provided.
The problem was that the logo designer was displaying his/her graphic arts ability rather than producing a design that served the real purpose of producing a memorable, recognizable image.
Don't forget that a logo is not simply an identity, it can be a powerful emotional magnet.
Apple ..... The bite conveys the ideas of rebellion, non-conformity, or independence.
Nike ...... The tick says "Just do it." The idea is that you are capable, you are a doer, nothing can stop you.
My advice is to take CONTROL of your design. You have come up with the concept, don't let a cheap design mill churn out a generic version of what they think will look clever.
Walter
If a logo can't fit, can't be identifiable, can't be exactly reproduced, can't have the chosen colors on any possible label medium, it fails.
Those who have my labeling book will know about metal labels. Of the various types of metal labels, some have very exacting requirements for reproducing the logo.
Many times we received artwork that was very clever, and sometimes beautiful, but it was impossible to reproduce and still look exactly like the way it appeared in the large format provided.
The problem was that the logo designer was displaying his/her graphic arts ability rather than producing a design that served the real purpose of producing a memorable, recognizable image.
Don't forget that a logo is not simply an identity, it can be a powerful emotional magnet.
Apple ..... The bite conveys the ideas of rebellion, non-conformity, or independence.
Nike ...... The tick says "Just do it." The idea is that you are capable, you are a doer, nothing can stop you.
My advice is to take CONTROL of your design. You have come up with the concept, don't let a cheap design mill churn out a generic version of what they think will look clever.
Walter
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