How do you build moats around your e-commerce business?

[door123]

I'm just starting out in e-commerce & I'm seeing lots of sellers flooding the online marketplace, especially in Amazon.

Say for example your selling sleep masks for $15.99 & other sleep wear online, (Amazon, Social Media Ads). What type of moats would you build around your company to keep competitors at bay. How do you keep from getting into a price war with your competitor?

 

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[Vadim26]

How do you keep from getting into a price war with your competitor?

Quick answer:

1) find a way to differentiate;
2) build a brand.

Regarding sleep masks, it could be: higher density and softer foam, the antimicrobial fabric it's made from, "anti-slip" design, etc, I’m just making the stuff up.. go over the reviews.

If you want to take it to the next level, find a way to innovate - a new design for a sleep mask, for example. This could potentially be a “moat” for your business.

The more challenging the problem is - the longer your “moat” will last (before some Chinese factory sells your product for twice as less)...

...so build a brand, spice it up with a unique USP that's based on the biggest thing people care/worry about when buying the product (“Deep sleep guarantee” - guaranteed comfort thanks to our custom shape design OR "Anti-slip design" - stays on as good as swimming googles idk lol), consistently improve your product based on reviews, create more products that would be of interest to your target audience.

If improvements you add to the product are your moat, a good brand is like a fu**ing fence.

Maybe you should ask @biophase or @MoneyDoc about it.

Footnote:

I wouldn’t touch this product, as I don’t see enough room for improvement to make a truly unique product or a “know-how” about how you could build a brand of this.

 

[BLIM]

How do you keep from getting into a price war with your competitor?

My though is you can see the review from other customer regarding the product and from the positive/negative review you can try to make it better and get sample before you order in a bulk