markspray
Bronze Contributor
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I get asked all the time about recurring revenue - that magical "passive income" everyone talks about like it's the Holy Grail of business. You know, the income that helps support those pesky addictions we all have... like food and shelter!
Here's a secret: website projects are the perfect gateway drug. When you build websites, clients just see you as "the tech person" regardless of what you're actually doing. Use this confusion to your advantage!
After you finish their site, clients immediately face a new problem: "How do we get customers?" That's your moment to suggest a monthly retainer - as long as you've set proper expectations from the start. Let them know you're building solid foundations that won't lose leads when they're ready to start marketing
My son experienced this perfectly. He fixed a hacked website for a business owner who was desperate for help - charged $1,000 for what was actually a simple fix. The client was so impressed that when they heard their friend (who runs a financial company) complaining about not getting leads, they immediately said, "You should talk to my web guy!" Just like that, my son landed an $1,800 monthly retainer running Facebook ads.
It's much easier to start as "the web guy" than landing marketing retainers from cold outreach. With a website, clients get something tangible first, making them comfortable with ongoing services.
The formula is simple: Fix one obvious problem, then let the next one naturally present itself. That's how you turn one-time projects into the recurring income that keeps your landlord happy!
Here's a secret: website projects are the perfect gateway drug. When you build websites, clients just see you as "the tech person" regardless of what you're actually doing. Use this confusion to your advantage!
After you finish their site, clients immediately face a new problem: "How do we get customers?" That's your moment to suggest a monthly retainer - as long as you've set proper expectations from the start. Let them know you're building solid foundations that won't lose leads when they're ready to start marketing
My son experienced this perfectly. He fixed a hacked website for a business owner who was desperate for help - charged $1,000 for what was actually a simple fix. The client was so impressed that when they heard their friend (who runs a financial company) complaining about not getting leads, they immediately said, "You should talk to my web guy!" Just like that, my son landed an $1,800 monthly retainer running Facebook ads.
It's much easier to start as "the web guy" than landing marketing retainers from cold outreach. With a website, clients get something tangible first, making them comfortable with ongoing services.
The formula is simple: Fix one obvious problem, then let the next one naturally present itself. That's how you turn one-time projects into the recurring income that keeps your landlord happy!
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