MJ DeMarco
I followed the science; all I found was money.
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There's been a lot of noise recently again about newsletters. The current model is a daily newsletter sending traffic to a website which is monetized with ads. The subscribers come from Facebook Ads. Scott DeLong's new course is about this (not linking deliberately to respect the forum rules).
Is this yet another trendy idea that will get saturated within a few months? A viable business idea? A denial of the fact that content-based businesses are going to fail over the next few years due to AI?
@MJ DeMarco are you still bearish on newsletters? Less bearish or even more bearish? Does the above sound like yet another make money scheme that's doomed to fail soon?
Bearish and more bearish. It's just a hot trend like podcasting X years ago, blogging X years ago, and self-publishing X years ago.
I subscribe to about 40 newsletters and 99% of them are always selling shit very overtly. Why? Because that's what every guru has told them to do. 1%-10% is worth reading if you can divest from the monetization BS.
The space has become "gurufied" and what becomes "gurufied" becomes crap.
Remember you complaining how the self-publishing space became crap due to all the low quality BS infiltrating the top sellers? Gurufied.
Case in point...
Minimum 5 opens?
In other words, send us all your traffic and get paid nothing for it.
If you offered people FREE MONEY to open 5 newsletters in 1 week, you wouldn't meet this criteria.
That said, my bearishness is not me saying don't have a newsletter.
A newsletter is a list, and a list has value. And will ALWAYS have value.
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