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Spooky.
I'm just about to test running Google Ads for people looking for properties in the UK and seeing if they'll fill in a form that will help me connect them with local estate agents AND add them to a newsletter.
I think it's a good starting point to get a newsletter going. People who want to buy such houses are probably a rather affluent audience and there's a LOT of products/services you can offer later.
My only worry is how to monetize it quickly if you don't want to run a paid newsletter (as I'm not sure there's enough value there to charge for it).
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