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I love the engineering mindset applied to marketing! @WillHurtDontCare . How about the actual copy of the website, do you just generate using AI with it as well?

To an extent yes. I'll use AI to write copy, but I basically always tweak it. I use Claude a lot for programming because it is the best in class LLM for writing code. However, it tends to talk like a redditor who works in HR by default. I asked it to write a poem about boobs, and it gave me some stupid answer about how asking that was offensive. ChatGPT just wrote the poem - which was funny and well-written.

Though what I'm really trying to use AI for in this case is understanding the things that I have to talk about on these websites. For example, if I was trying to sell some consulting service, and 80% of the sites that I analyzed had a testimonials section, then I know that I need to mention testimonials. Really what I'm trying to do with this project is build a system that can tell me "OK, for this type of business, you need to talk about these 7 things in this order." After I figure that out, I can refine the copy on each of those 7 points.
 
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